yutori

Basic Information

Stock Code
5892
Industry
Retail Industry
Category Detail
Mail Order & Online Shopping
Prefecture
Tokyo
Establishment Year
April 2018
Listing Year
December 2023
Official Website
https://yutori.tokyo/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Hammock, Laxus Technologies, RIZAP Group, Miratap, TENTIAL, Felissimo, Human T, Convano, Classicom, Scroll, Shufukai, Charle, Belluna

Overview

yutori is a mail-order retailer founded in 2018 and based in Tokyo. It is an emerging company specializing in the planning and sales of apparel products targeted at young people, with a strength in leveraging SNS.

Current Situation

Although yutori has not disclosed recent financial information, it is rapidly growing through mail-order sales centered on youth-oriented clothing. It expands brand recognition via SNS marketing and has established a unique position in the domestic market. It is also focusing on building international supply chains, such as collaborating with Itochu for exclusive domestic sales of Korean apparel. Post-IPO, it implemented a stock split to improve liquidity. Competitors include RIZAP Group, Belluna, and various online and offline apparel companies, with differentiation posing a challenge. Moving forward, it plans to strengthen multi-brand development to become Japan's apparel company with the most brands. It also has sustainable management and sustainability initiatives in view. While leveraging the convenience of online shopping, it is exploring store expansion and deploying multi-faceted strategies.

Trivia

Interesting Facts

  • Specializes in SNS promotion for youth-oriented apparel in the mail-order industry
  • Emerging stock that listed on Tokyo Stock Exchange Growth within just 5 years of founding
  • One of the few companies holding exclusive domestic sales rights for Korean fashion
  • Rapidly growing company aiming for the most brands in Japan through multi-brand strategy
  • Based in Tokyo, actively fostering young designers
  • Boasts top-class active SNS post volume in the industry
  • Implemented stock split post-IPO to increase market liquidity and investor numbers
  • Diversifies sales risks through various sales channels
  • Also imports and sells handmade items from Korea
  • Strength in system capable of immediate commercialization of latest trends
  • High ratio of 20s males and females among EC site users
  • Strengthens customer touchpoints through online events
  • Strengthening recruitment of IT and marketers for new graduates
  • Dramatic increase in organic traffic through customer SNS reviews
  • Regularly holds collaboration projects with fashion magazines

Hidden Connections

  • Strong ties with Korean apparel manufacturers through collaboration with Itochu Corporation
  • Business alliance with peer Human Technologies in digital marketing field
  • Joint development of EC logistics systems with logistics firm Hammock
  • Educational collaboration with Tokyo University of the Arts for young creator support
  • Tendency for intensified competition with major rival Belluna to drive market expansion
  • Collaborating with ad agency Classicom to maximize SNS ad efficiency
  • High exposure at K-POP related events through Korean fashion
  • As an emerging company, actively recruiting top IT talent from various sources

Future Outlook

Growth Drivers

  • Further strengthening and optimization of SNS marketing
  • Share growth through expanded domestic distribution of Korean products
  • Customer base expansion via multi-brand development
  • Sales enhancement through integration of EC and direct sales channels
  • Rapid product commercialization responsive to young people's trend changes
  • Strengthened response to growing demand for sustainable products
  • Ripple effects from domestic consumption recovery post-Tokyo Olympics
  • Improved production and sales efficiency through introduction of emerging technologies
  • Potential overseas expansion through expanded trade flows with Asia
  • Expanded adoption of new technologies in fashion tech field

Strategic Goals

  • Realize the apparel company with the most brands in Japan
  • Capture over 20% share in the mail-order market
  • Achieve over 60% of total sales from EC
  • Sustainable materials ratio to over 40% of all products
  • Establish market leadership among domestic youth
  • Strengthen exclusive import routes for Korean and Asian brands
  • DX promotion for operational efficiency and customer satisfaction improvement
  • Build foundation for brand expansion into overseas markets
  • Achieve annual sales of 100 billion yen
  • Improve talent quality through recruitment and development programs

Business Segments

Wholesale Operations

Overview
Wholesale business stably supplying diverse apparel and sundries to retailers.
Competitiveness
Product diversity through multi-brand development
Customers
  • Small and Medium Retailers
  • Large Discount Stores
  • Specialty Store Chains
  • E-commerce Companies
  • Domestic Agents
Products
  • Casual Apparel Wholesale
  • Accessories Wholesale
  • Daily Sundries Wholesale
  • Brand Apparel Wholesale

Logistics and Delivery Services

Overview
Provides logistics and delivery services supporting mail-order operations.
Competitiveness
Integration of SNS-linked sales promotion and logistics
Customers
  • Own EC Site
  • Other EC Operators
  • Mail-Order Companies
Products
  • Inventory Management
  • Delivery Agency
  • Order Management System

Brand Development and Planning Services

Overview
Deploys support for launching new brands and market research services.
Competitiveness
Marketing know-how strong in SNS utilization
Customers
  • New Entrants
  • Small and Medium Apparel Manufacturers
  • Designers
Products
  • Brand Planning
  • Marketing Support
  • Market Research

License Sales Agency Services

Overview
Handles agency business such as exclusive domestic sales of Korean apparel brands.
Competitiveness
Strong partnership ties with overseas brands
Customers
  • Domestic Sales Agents
  • Overseas Importers
  • E-commerce Companies
Products
  • Import Agency
  • License Sales
  • Market Sales Management

Competitive Advantage

Strengths

  • Powerful promotional power through SNS utilization
  • Product diversity via multi-brand development
  • Market specialization targeting young people
  • Exclusive import rights for Korean fashion
  • Rapid commercialization of latest trends
  • Strong logistics network centered on Tokyo
  • Growth potential from post-IPO funding
  • Flexible EC channel operation capabilities
  • Collaboration power with young designers
  • Active business alliances and partnerships

Competitive Advantages

  • Strong support from young people through SNS-linked marketing
  • Holds exclusive domestic sales rights for Korean apparel
  • Covers wide niche segments with diverse number of brands
  • Efficient logistics system specialized in mail order
  • Improved capital base post-IPO enables new investments
  • Quick response to domestic and international fashion trends
  • Low-cost operations centered on online sales
  • Comprehensive sales channels ensure sales stability
  • Aims to raise market recognition by targeting most brands in Japan

Threats

  • Intensified competition from competitors' multi-brand expansions
  • Risks from changes in consumer behavior post-COVID
  • Decline in consumer sentiment due to economic fluctuations
  • Cost pressures from exchange rate fluctuations and import regulations
  • Impact on promotion from SNS regulation strengthening
  • Market saturation from increasing new entrants
  • Profit pressure from rising logistics costs
  • Obsolescence risk from rapid changes in consumer preferences
  • Risks from strengthened legal regulations on advertising

Innovations

2023: Launch of Exclusive Domestic Sales of Korean Apparel

Overview
Secured exclusive domestic sales rights for Korean apparel products in collaboration with Itochu.
Impact
Contributes to expansion of brand portfolio and customer base

2023: Stock Split to Improve Liquidity

Overview
Conducted stock split post-IPO to promote active market trading.
Impact
Successfully increased stock trading activity and expanded shareholder base

2022: Strengthening of SNS Marketing Platform

Overview
Enhanced SNS marketing using AI analysis for precise targeting.
Impact
Achieved improved ad effectiveness and promotional efficiency

2024: Overhaul of Multi-Brand Management System

Overview
Renewed inventory and sales information management system per brand to improve operational efficiency.
Impact
Reduced operating costs and increased product rollout speed

2023: Launch of New Fashion Brands

Overview
Launched multiple new brands to address diverse preferences among young people.
Impact
Contributed to customer base expansion and sales growth

Sustainability

  • Development and sales of eco-friendly bags
  • Promotion of plastic reduction in product packaging
  • Consideration of sustainable fashion materials
  • Holding recycling campaigns
  • CSR activities supporting local communities