Hammock

Basic Information

Stock Code
173A
Industry
Information and Communications
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
April 1994
Listing Year
April 2024
Official Website
https://www.hammock.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Elis B, Azpartners, Faber, Celsys, Broadleaf, Plus Alpha Consulting, Appier Group, Finatext Holdings, Smaregi, WingArc1st, Kaonavi, Sansan, Cybozu

Overview

Hammock is a growing company in the information and communications industry founded in 1994, with strengths in system and software development centered on IT asset management and AI-equipped OCR software.

Current Situation

Hammock recorded net sales of approximately 4 billion yen and operating profit of approximately 500 million yen in the fiscal year ended March 2023. Based in Shinjuku-ku, Tokyo, it develops software centered on IT asset management and AI OCR technology. Key products include asset management software AssetView and sales support tool Hot Profile, demonstrating competitiveness in the corporate IT solutions market. It is innovating with AI utilization for OCR processing of unstructured forms and other technologies, improving efficiency and supporting DX initiatives. It utilizes diverse sales channels such as direct sales, e-commerce, and specialty stores, and is accelerating nationwide expansion with sales offices in Aichi, Osaka, Fukuoka, and elsewhere. Under a stable management foundation backed by major shareholders, it will continue to expand market share through strengthened cloud services and enhanced features. Socially, it focuses on regional communities and IT education support, pursuing sustainable business operations. Future growth drivers include deepening AI technology, expanding needs for business efficiency, and growth in the DX promotion market, advancing toward mid- to long-term strategic goals through 2030 with strengthened revenue base.

Trivia

Interesting Facts

  • Founder-led management with President Daisuke Wakayama holding approximately 80% of shares
  • Katsuhisa Ikese appears in multiple CMs for the company's products
  • Pioneering track record in unstructured forms with OCR technology
  • Growth company listed on Tokyo Stock Exchange Growth Market after about 30 years since founding
  • Proprietary FAX virtualization software highly evaluated especially in medical institutions
  • Strengthens regional closeness sales system with sales offices nationwide
  • Numerous implementations in mid-sized and large enterprises in IT asset management field
  • Main product name 'AssetView' has high recognition in the industry
  • Differentiation from competitors through combination of OCR and FAX solutions
  • Actively participates in IT seminars held in various locations
  • Stable growth company with annual sales of approximately 4 billion yen
  • Further enhances management transparency following stock listing
  • Gradually increasing cloud service ratio
  • Positions DX promotion as corporate mission
  • One of the key players in Japan's IT asset management market

Hidden Connections

  • Increased connections with many institutional investors following TSE Growth listing
  • AI OCR technology co-developed with domestic and international research institutions
  • FAX virtualization technology jointly deployed with medical industry system vendors
  • Achieves stable financial operations through cooperation among family shareholders
  • Sales support tools highly evaluated as part of IT transformation support for SMEs
  • Regional bases involved in DX promotion projects for local governments
  • Many in-house engineers hold top-class IT industry qualifications in Japan
  • Focuses on improving work environment with low turnover rate

Future Outlook

Growth Drivers

  • Increasing demand for advanced OCR services due to AI technology evolution
  • Expanding IT asset management needs accompanying accelerated DX promotion
  • Growth in cloud service utilization rate
  • Increasing sales support demand from IT transformation promotion in SMEs
  • Increasing importance of IT management due to remote work普及
  • Expansion of DX initiatives in local governments and educational institutions
  • Market expansion for strengthened security measures
  • Improved evaluation of AI technology in overseas markets
  • Heightened information management requirements utilizing 5G and IoT
  • Increasing IT tool introductions due to work style reforms
  • Expansion of software introductions for business efficiency
  • Energy-saving IT introductions due to heightened sustainability awareness

Strategic Goals

  • Expand AI OCR-related sales to approximately 3 billion yen
  • Aim for top share in cloud IT management services in Japan
  • Achieve market category change to Tokyo Stock Exchange Prime
  • Maintain and improve customer satisfaction above 90%
  • Sustainably advance regional social contributions and environmental load reduction
  • Strengthen security services for customers
  • Expand multi-language support for DX tools and overseas deployment
  • Promote employee diversity and create a comfortable workplace
  • Expand new technology investments to over 10% of annual sales ratio
  • Expand product lineup through strengthened partnerships

Business Segments

IT Asset Management Services

Overview
Services for centralized corporate IT asset management and security enhancement.
Competitiveness
Efficient operations enabled by AI utilization and cloud compatibility.
Customers
  • Mid-sized and large enterprises
  • IT management departments
  • Government offices
  • Educational institutions
Products
  • AssetView
  • Security management solutions
  • Cloud asset management

Sales Support and CRM Solutions

Overview
Solutions supporting sales process efficiency and customer information utilization.
Competitiveness
Ease of use and flexible customizability.
Customers
  • Corporate sales departments
  • Marketing departments
  • Small and medium enterprises
  • Sales agency companies
Products
  • Hot Profile
  • Sales analysis tools
  • Customer management systems

OCR and FAX Solutions

Overview
Technology provision for form digitization and FAX operation efficiency.
Competitiveness
Competitive edge in AI recognition for unstructured forms.
Customers
  • Manufacturing
  • Financial institutions
  • Medical institutions
  • Distribution
Products
  • AnyForm OCR
  • DX OCR
  • AnyForm FAX CTI
  • RightFax

Education and Market Research Tools

Overview
Software specialized in mark sheet reading for education and research purposes.
Competitiveness
Simple and high-precision OMR processing technology.
Customers
  • School corporations
  • Research companies
  • Public institutions
Products
  • Remark Office OMR

Competitive Advantage

Strengths

  • Integration of IT asset management and AI OCR technology
  • Customer closeness through direct sales channels
  • Product lineup compatible with diverse industries
  • Stable financial base and growth potential
  • Nationwide sales expansion via regional bases
  • Excellent technology development team
  • Powerful security features
  • Utilization of AI and cloud technology
  • Multi-keyword OCR compatibility
  • Flexible customization support
  • Expertise in corporate solutions
  • Reliability as a listed company
  • Abundant implementation track record
  • Agile market responsiveness
  • Stable shareholder composition

Competitive Advantages

  • Achieves automation and high accuracy in form processing with AI-equipped OCR
  • Provides IT asset management cloud service for centralized management
  • Supports customer business efficiency with sales support tools specialized for corporate sales
  • Rapid support system with sales offices in major cities nationwide
  • Strengthens customer touchpoints through diverse sales channels
  • Possesses proprietary FAX virtualization server software technology
  • Differentiates from competitors through development of AI unstructured form OCR
  • Ensures high corporate transparency with audits by PwC Japan
  • Implements stable and solid management strategy by executive team
  • High customer evaluations and repeat rate
  • Accumulates business know-how across multiple industries
  • Service design supporting efficient sales activities
  • Meets customer needs with flexible system scalability
  • Introduces cutting-edge IT security technology
  • Growth potential as a newly listed company

Threats

  • Intensifying competition due to rapid evolution of AI and IT technologies
  • Risk of market entry by major IT companies
  • Increasing cyber security threats
  • Diversification of needs due to changes in customer business types
  • Impact of economic fluctuations on IT investments
  • Talent acquisition competition in labor market
  • Changes in business environment due to regulatory revisions
  • Profit pressure from price competition with competing products
  • Risk of stable operation for cloud systems
  • Strengthened compliance for customer data management
  • Difficulty in customer acquisition for new market development
  • Business operation risks from natural disasters

Innovations

2024: Development of AI-Equipped Unstructured Form OCR Technology

Overview
Launched OCR system that accurately recognizes diverse unstructured forms using AI.
Impact
Achieves significant reduction in business processing time and error rate.

2023: Enhancement of Cloud-Based IT Asset Management Services

Overview
Advanced cloud compatibility for asset management, expanding operational efficiency and scalability.
Impact
Contributes to improved customer satisfaction and new contract acquisition.

2022: UI/UX Refresh for Sales Support Tools

Overview
Improved operability of Hot Profile and added functions to enhance sales department efficiency.
Impact
Contributes to increased contract renewal rate and customer base expansion.

2021: Introduction of FAX Server Virtualization Technology

Overview
Achieved virtualization compatibility for RightFax, supporting IT infrastructure optimization.
Impact
Contributes to corporate infrastructure cost reduction.

Sustainability

  • Promoting in-house paperless operations to reduce printing by 30%
  • Energy-saving data centers and reduced environmental impact
  • CO2 emission reduction through remote work system introduction
  • Implementing IT education support as CSR activities in regions
  • Information security enhancement through ISO27001 certification