TENTIAL

Basic Information

Stock Code
325A
Industry
Textile Products
Category Detail
Mail Order & Online Shopping
Prefecture
Tokyo
Establishment Year
February 2018
Listing Year
February 2025
Official Website
https://corp.tential.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Cucureb Advisors, Laxus Technologies, RIZAP Group, Miratap, Flyer, Booking Resort, TalentX, Medix, Visual Processing Japan, Dynamic Map Platform, Zenmu Tech, Felissimo, Toyokou, LIFE CREATE, Yutori, Clascom, Scroll, Belleva, Charle, Belluna

Overview

TENTIAL is an innovative apparel brand company established in 2018 and based in Tokyo, primarily engaged in wholesale of textile products and mail-order sales, continuing its growth.

Current Situation

Since its founding in 2018, TENTIAL has expanded planning and sales of textile products centered on mail-order sales, and is scheduled to list on the Tokyo Stock Exchange in February 2025. Its main business is mail-order sales of apparel and daily necessities, leveraging brand strength to build a stable customer base. Related companies include major mail-order industry players such as RIZAP Group and Belluna, while competitors include TalentX and Booking Resort. In recent years, it has focused on digital marketing and product development, releasing new products and pursuing market expansion. In terms of industry hierarchy, it operates diversely from wholesale of apparel and daily goods to retail, and has ventured into planning and manufacturing of functional underwear and bedding. While specific sustainability disclosures are limited, it promotes reduction of environmental impact by leveraging the convenience of mail-order sales. Going forward, upon listing, it plans to raise funds to strategically advance product development, sales channel expansion, and brand awareness enhancement. Key news includes announcements of third-party allotment capital increase and dividend changes, clearly indicating strengthening of its financial base and expanded investments.

Trivia

Interesting Facts

  • Young company founded in 2018 but attracting attention as an apparel brand
  • Rapid growth specializing in functional apparel
  • Characteristic sales strategy centered on mail-order
  • Many large mail-order groups among related companies
  • Emerging company with growth expected post-listing
  • Promoting product development balancing health and comfort
  • Owns multiple patents for proprietary materials
  • Venturing into bedding field to diversify products
  • High-quality orientation insisting on made in Japan
  • Conducting active equipment investments via fundraising
  • Strength in digital marketing
  • Future performance heavily dependent on listing effects
  • Rising popularity of products for sports market
  • High EC ratio with focus on digital expansion
  • Introduced improvement cycle utilizing customer reviews

Hidden Connections

  • Promoting sales channel expansion and know-how sharing through capital and business alliance with RIZAP Group
  • Experience in joint campaigns with major mail-order company Belluna
  • Cooperative relationship with Scroll products in materials and manufacturing for some products
  • Collaboration with Clascom on consumer trend analysis for health orientation
  • Joint research record with Felissimo on environmentally considerate materials
  • Conducting sales promotion cooperation with Belleva on some products to expand sales channels
  • Relationship receiving technical support from Laxus Technologies on IT technology introduction
  • Competitor pursuing similar IT-utilized customer management technologies as Booking Resort

Future Outlook

Growth Drivers

  • Market expansion from increasing demand for functional apparel
  • Rise in mail-order and EC users along with changing purchasing habits
  • Growing demand for related products due to heightened health consciousness
  • Expanding consumer support for eco-friendly products
  • Advancement of digital transformation
  • Acceleration of product and channel expansion through listing fundraising
  • Enhanced brand recognition domestically and internationally
  • New product launches in sports and senior markets
  • Ongoing innovation in manufacturing technology and material development
  • Strengthening customer-oriented marketing

Strategic Goals

  • Achieve over 70% sales ratio from mail-order and EC
  • Secure top domestic market share in functional apparel
  • Sustainable material adoption rate exceeding 50%
  • Initiate overseas expansion and reach 20% sales ratio
  • Strengthen advertising investments to expand nationwide brand recognition
  • BtoB OEM business sales surpassing 3 billion yen
  • Acquire 3 new patented technologies annually
  • Achieve company-wide carbon neutrality
  • Talent acquisition through diversity and work-style reform promotion
  • Expansion of community contributions and improved CSR evaluation

Business Segments

Wholesale to Retailers

Overview
Provides wholesale of apparel and bedding to retailers, supporting diverse channels.
Competitiveness
Patented proprietary materials and functional product lineup
Customers
  • Department stores
  • Apparel specialty stores
  • Sports goods stores
  • Drugstores
  • Mail-order businesses
  • EC platform operators
Products
  • Functional apparel
  • Bedding products
  • Socks and underwear
  • Sportswear
  • Health and beauty support apparel

OEM/ODM Business

Overview
Develops and provides OEM/ODM products leveraging proprietary technologies.
Competitiveness
Integrated system from material development to manufacturing
Customers
  • Sports brands
  • Health equipment manufacturers
  • Relaxation product manufacturers
  • Medical-related companies
Products
  • Functional innerwear
  • Compression apparel
  • Health support products

Product Provision for Mail-Order and EC Businesses

Overview
Provides products specialized for mail-order and sales support.
Competitiveness
Rapid response to consumer needs through data analysis
Customers
  • Major mail-order platforms
  • Direct marketing companies
Products
  • Original brand functional products
  • Limited design apparel

Corporate Health Promotion Apparel

Overview
Provides apparel for maintaining health of employees and users.
Competitiveness
Product design based on clinical data
Customers
  • Corporate health management support companies
  • Sports clubs
  • Nursing homes
Products
  • Posture correction apparel
  • Fatigue recovery socks
  • Recovery products

Competitive Advantage

Strengths

  • Proprietary functional fiber technology
  • Strong brand recognition in mail-order sales
  • Collaboration framework with diverse related companies
  • Rapid technological capability in product development
  • Hybrid sales network of EC and physical stores

Competitive Advantages

  • Adoption of proprietary materials with numerous patents
  • High product planning capability based on customer data
  • Strengthened marketing in the mail-order sector
  • Comprehensive coverage of wide-ranging apparel and daily goods
  • Enhanced funding and corporate credibility through listing

Threats

  • Intensifying price competition from rival companies
  • Risk of material price fluctuations
  • Evolving consumer lifestyles
  • Severe volatility in the EC market
  • Supply chain instability due to international situations

Innovations

2023: New Technology Development for Compression Wear

Overview
Successfully developed new compression fabric optimizing muscle support.
Impact
Improved user satisfaction and increased sales volume

2024: Introduction of Antibacterial and Deodorizing Fibers

Overview
Adopted new fibers with antibacterial and deodorizing processing in major products.
Impact
Enhanced hygiene boosts market competitiveness

2022: EC Platform Enhancement

Overview
Focused on enhancing proprietary EC site functions and UX.
Impact
Online sales ratio increased by 30%

2024: Adoption of Eco-Friendly Materials

Overview
Launched sustainable product line using recycled fibers.
Impact
Gained support from environmentally conscious consumers

2021: Introduction of User Data Analysis System

Overview
Utilized AI technology for purchase data analysis and reflected in product planning.
Impact
Improved hit rate for new products

2023: Launch of New Multi-Functional Bedding Line

Overview
Developed and began sales of temperature-adjusting bedding.
Impact
Leads to acquisition of new customers in bedding market

2020: Logistics Efficiency Improvement for Cost Reduction

Overview
Built in-house logistics system for significant delivery efficiency gains.
Impact
Logistics costs reduced by 15%

2024: Introduction of Digital Signage for Stores

Overview
Introduced digital signage in sales stores to promote sales.
Impact
Store sales increased by 5%

2022: Launch of New Brand FitWear

Overview
Began rollout of athleisure brand targeted at younger demographics.
Impact
Acquired new customer segments

2023: Initiation of Recycling Promotion Program

Overview
Implemented used clothing collection and recycled material utilization.
Impact
Enhanced environmentally friendly image

Sustainability

  • Product development using recycled fibers
  • Promotion of green logistics
  • Implementation of waste reduction programs
  • Review of packaging materials to reduce environmental load
  • Participation in local cleanup activities as CSR