Laxus Technologies

Basic Information

Stock Code
288A
Industry
Services
Category Detail
Mail Order & Online Shopping
Prefecture
Hiroshima Prefecture
Establishment Year
August 2006
Listing Year
December 2024
Official Website
https://corp.laxus.co/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
RIZAP Group, Miratap, TENTIAL, Felissimo, Nile, yutori, ZETA, Access HD, Classicom, Scroll, Sen Shukai, Sharlle, Belluna

Overview

Laxus Technologies is a Hiroshima-based services company founded in 2006 and a pioneer in Japan with its main business being subscription sharing services for brand bags.

Current Situation

Laxus Technologies recorded net sales of approximately 2.2 billion yen and net profit of approximately 400 million yen in the fiscal year ended March 2024, achieving stable growth. Its core business is subscription-based sharing of brand bags under the 'Laxus' brand, and it is working to expand recognition in China amid increasing competition. Since its founding, it has operated web services, focusing on enhancing IT infrastructure and user experience through collaboration with World. In 2019, it withdrew from education and health-related businesses to deepen specialization. Based in Hiroshima, it is expanding diverse channels and implementing efficient service operations using DX. It is also exploring ways to reduce environmental impact toward sustainability and is formulating mid- to long-term growth strategies toward 2030. Moving forward, it aims to strengthen profitability through service diversification and customer base expansion.

Trivia

Interesting Facts

  • Pioneering subscription service for brand bags in Japan
  • Venture company that garnered attention immediately after listing on TSE Growth
  • Headquartered in Naka-ku, Hiroshima, expanding nationwide as a regional company
  • Withdrew from education and health businesses in 2019 to specialize
  • Equity-method affiliate of World, with capital and operational collaboration

Hidden Connections

  • Equity-method affiliate of World Co., Ltd., strengthening cooperation in brand-related businesses.
  • Previously operated Hiroshima Motors, an electric motorcycle business.
  • Contributes to the local economy by being headquartered in Hiroshima Crystal Plaza.
  • Experience in multilingual learning materials and beauty/health businesses aids customer service in IT services.

Future Outlook

Growth Drivers

  • Expansion of domestic subscription sharing market
  • Changes in brand consumption trends among younger generations
  • Diversification of sales channels through fusion of EC and physical stores
  • Advanced customer experience using AI technology
  • Growing demand for sustainable fashion

Strategic Goals

  • Establish as Japan's top brand bag subscription service
  • Sales expansion through overseas markets such as Asia
  • Achieve environmentally friendly business operations and product rollout
  • 50% improvement in operational efficiency through digital technology
  • Achieve annual sales over 10 billion yen with sustained profitability

Business Segments

Platform Provision

Overview
Provides a sharing platform for brand bags, supporting service operations among participants.
Competitiveness
Achieves optimal matching with proprietary algorithms
Customers
  • Individual Users
  • Sharing Companies
  • Partner Brands
  • Fashion Retailers
  • EC Operators
Products
  • Brand Bag Rental Service
  • User Management System
  • Data Analysis Service

Logistics and Storage Services

Overview
Deploys logistics services that enable precise storage and rapid delivery.
Competitiveness
Dedicated warehouses and high-quality cleaning systems
Customers
  • Brand Manufacturers
  • EC Companies
  • Fashion Rental Operators
Products
  • Storage Management System
  • Inspection and Cleaning Services
  • Delivery Operations

Marketing Support

Overview
Supports customer acquisition with data-driven marketing support.
Competitiveness
High-precision analysis utilizing sharing data
Customers
  • Fashion Brands
  • Retailers
  • Marketing Agencies
Products
  • User Attribute Analysis
  • Promotion Planning and Execution
  • Customer Engagement Enhancement Measures

IT System Development Support

Overview
Provides flexible and scalable IT development services.
Competitiveness
Development team with industry-specific expertise
Customers
  • EC Operators
  • Startups
  • Retailers
Products
  • Reservation and Management System Development
  • Mobile App Development
  • Cloud Infrastructure Construction

Competitive Advantage

Strengths

  • Specialized subscription service for brand bags
  • Strong capital and business ties with World
  • Regional operations centered in Hiroshima
  • Comprehensive storage and cleaning systems
  • Efficient services leveraging IT technology

Competitive Advantages

  • Japan's first fixed-rate sharing service for luxury brand bags
  • Differentiation through diverse brands and abundant inventory
  • Matching using proprietary algorithms to enhance customer experience
  • Omnichannel expansion and robust logistics management
  • Funding capabilities and recognition as a listed company

Threats

  • Intensifying price competition due to increasing competitors
  • Challenges in managing risks of theft or damage to brand items
  • Consumer resistance to sharing services
  • Risk of demand decline due to economic fluctuations
  • Regulatory tightening or changes in brand license agreements

Innovations

2024: Listing on Tokyo Stock Exchange Growth Market

Overview
Achieved new listing on the Tokyo Stock Exchange Growth Market in December 2024.
Impact
Successfully enhanced market recognition and strengthened funding base.

2023: Enhanced AI Matching Functions on Platform

Overview
Improved bag recommendation accuracy using AI algorithms leveraging user data.
Impact
Contributed to improved customer satisfaction and increased usage rates.

2022: Introduced Automated Systems at Logistics Center

Overview
Introduced automation equipment in storage and inspection processes for efficiency.
Impact
Achieved improved operational efficiency and reduced misdelivery rates.

2021: Developed SDG-Compatible Cleaning Technology

Overview
Began applying low-chemical cleaning methods to reduce environmental impact.
Impact
Contributed to reduced environmental burden and improved brand image.

Sustainability

  • Improving cleaning processes to reduce environmental impact
  • Promoting waste reduction through reuse
  • Supporting introduction of bags made from sustainable materials
  • Eco-awareness activities in collaboration with local communities
  • Employee environmental awareness programs