Access Group Holdings

Basic Information

Stock Code: 7042
Industry: Service Industry
Category Detail: Professional Services for Businesses
Prefecture: Tokyo
Establishment Year: April 1990
Listing Year: November 2018
Official Website: https://www.access-t.co.jp/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Care Net, Sii Emu Shii, Synnex, MIC, Digiple, PR TIMES, CL Holdings, Hito Communications Holdings, Vector, Idoma Holdings, Sonocom, Brich, Last One Mile

Overview

Access Group Holdings is a Tokyo-based specialist services company for businesses founded in 1990, with sales support and promotion support as its three main pillars, and is a leading company possessing unique sales support expertise both domestically and internationally.

Current Situation

Access Group Holdings achieved stable sales growth in fiscal year 2023, and is advancing diversified business development centered on sales support (sales planning and support). It is strengthening promotion support, including recruitment support and university PR operations, and differentiating itself in the fiercely competitive advertising and services industry. Based in Tokyo, it provides solutions to a wide range of industries, focusing on efficiency improvements through digital technology utilization and enhancing customer satisfaction. Its strengths lie in unique sales support services and customized proposal capabilities compared to major competitors, with its customer base expanding. As part of its social responsibility, it is also engaged in regional collaboration and environmental initiatives, promoting sustainable business operations. In the future, it positions strengthening digital marketing technology and开拓 new markets as key challenges, aiming for sales expansion from 2025 onward. It has also successfully secured growth funds through capital policies such as stock splits and third-party allotments. Moving forward, it plans to improve quality and efficient operations in advertising production and event planning, while focusing on developing high-value-added services in the BtoB sector.

Trivia

Interesting Facts

Specialist services company for businesses strong in recruitment support and university PR.
Headquartered in central Tokyo, deploying sales support across wide industrial sectors.
Conducts diversified business with promotion support as three pillars.
Securing growth funds via stock splits and third-party allotments.
Abundant track record in event planning compared to peers.
Developed sales support tools fusing digital and real.
Frequently featured in Nikkei for personnel, living, and services articles.
Event planning and operations extend to sports and entertainment fields.
Focuses on improving customer satisfaction within the industry, achieving high repeat rates.
Deep trust relationships with educational institutions in university PR support.
Proven results in improving client closing rates through proprietary sales agency functions.
Regular information exchanges with multiple affiliates and competitors.
Deploying direct sales strategies leveraging diverse sales channels.
Social contributions through sponsorship and support for local events.
Active investment in digital sales support technology development in the 2020s.

Hidden Connections

Collaborative businesses underway with related companies Sonocom and Synnex.
Business competition with advertising firm Vector and PR TIMES, but information sharing exists.
Strong collaborative relationships built with educational institutions in university PR support.
Collaborates with local governments during events, contributing to regional revitalization.
Partnerships with staffing agencies and job sites in recruitment support field.
Strengthening collaborations with related companies possessing digital marketing technology.
Maintaining long-term trust relationships with multiple clients centered in Tokyo.
Shareholder composition includes multiple advertising industry-related companies and venture investors.

Future Outlook

Growth Drivers

Expansion in demand for digital marketing services.
Increase in promotion support accompanying corporate recruitment strengthening.
New market development through spread of hybrid events.
Room for expansion in sales support for mid-sized and small enterprises.
Strengthening and diversification of regional collaboration promotions.
Advancement of AI-utilizing sales support tools.
Further increase in demand for data analysis services.
Expansion in business support demand from corporate DX promotion.
Expansion in PR needs in university and education markets.
Strengthening new business investments leveraging capital policies.

Strategic Goals

Acquire 30% market share in sales support services.
Increase digital promotion sales to 50% of total.
Complete digital skills enhancement and talent development for all employees.
Sustainable business operations contributing to environmental impact reduction.
Brand value enhancement through strengthened regional society collaborations.
Achieve ¥5 billion in annual sales from new business areas.
Continuously maintain customer satisfaction above 90%.
Establish constant hosting system for hybrid and online events.
Maximize customer touchpoints through multifaceted sales channels.
Expand sales support bases to major domestic cities by region.

Business Segments

Sales Support Services

Overview

Support services aimed at improving sales activity efficiency and business results across various industries.

Competitiveness

Meticulous customized proposals closely aligned with sales sites

Customers

Manufacturing
Retail
IT companies
Financial institutions
Medical institutions
Educational institutions
Logistics companies
General service industries
Local governments
Non-profit organizations
Small and medium-sized enterprises
Large corporations

Products

Sales agency
Customer management support
Market research
Prospect list creation
Customer analysis tools
Negotiation support
Order management agency
Sales training content
Sales planning
Sales process improvement
Sales tool development
Sales consulting
Digital marketing support
Customer relationship management
Cross-channel sales support

Promotion Support Services

Overview

Supports diverse promotion activities to enhance customer awareness and recruitment effectiveness.

Competitiveness

Top-class planning capabilities and operational know-how

Customers

Large corporate marketing departments
Small and medium-sized enterprises
Universities and educational institutions
Government offices and local governments
Medical institutions
IT-related companies
Event planning companies
Advertising agencies
Entertainment companies
Sports-related organizations
New product development teams
Recruitment agencies

Products

Recruitment promotion planning
Event planning and operations
Digital ad operations
Content production
PR activity support
Marketing research
University PR support
Branding support
Campaign planning
Media planning
SNS marketing
Influencer marketing
Creative production
Media buying
Image consulting

Event Planning and Operations

Overview

Provides comprehensive event planning and operations services across various types, contributing to enhanced market competitiveness.

Competitiveness

Extensive track record and high-quality operations system

Customers

Large corporations
Local governments
Sports organizations
Talent agencies
School corporations
Restaurant chains
Advertising agencies
Commercial facilities
Cultural organizations
Tourism associations
Public interest corporations
Trade show organizers

Products

Promotional event planning
Sports event operations
Entertainment event support
Venue setup
Online/hybrid streaming
Tourism promotion events
Commemorative ceremony planning
Product promotion
Trade show operations
Experiential event planning
Festival planning
Workshop operations
PR events
Seminar planning
Live streaming services

Digital Marketing

Overview

Diverse services supporting corporate digital promotions to maximize customer touchpoints.

Competitiveness

Multi-channel対応 and abundant analytical capabilities

Customers

E-commerce operators
Retail
Manufacturing
Services
Local businesses
Venture companies
Advertising agencies
Educational institutions
Medical-related companies
Tourism
Restaurants
Human resources companies

Products

Web ad operations
SEO measures
Content marketing
SNS operation agency
Data analysis services
CRM system provision
Lead generation
Email marketing
Online ad planning
Video content production
Marketing automation
Access analysis
Digital campaigns
Influencer management
Brand monitoring

Recruitment Support Services

Overview

Streamlines recruitment operations across diverse industries to support acquiring top talent.

Competitiveness

Abundant industry knowledge and meticulous responsiveness

Customers

Staffing agencies
Manufacturing
IT companies
Educational institutions
Medical institutions
Retail
Restaurants
Logistics
Construction
Services
Financial institutions
Local governments

Products

Job ad posting
Recruitment event planning
Interview agency
Job database management
Applicant response support
Recruitment consulting
Orientation operations
Talent matching
Recruitment branding
Online interview support
Offer follow-up
Corporate explanation video production
Internship planning
HR outsourcing
Applicant analysis

University and Educational Institution PR Support

Overview

Comprehensive support for enrollment promotion and branding of universities and educational institutions.

Competitiveness

Specialized know-how tailored to the education industry

Customers

National, public, and private universities
Vocational schools
Technical colleges
Education boards
Education-related companies
Student support organizations
Research institutions
Prep schools
Scholarship organizations
International student support organizations
Industry-academia collaboration institutions
Fundraising organizations

Products

Campus PR support
Entrance exam event planning
University guide production
PR video production
SNS utilization support
College fair operations
Digital PR tools
International student recruitment support
Open campus planning
PR strategy development
Student internship collaboration
Industry-academia collaboration PR
High school-university collaboration support
Material creation support
Media response support

Corporate Training and Seminar Operations

Overview

One-stop provision of training and seminar planning for corporate talent development.

Competitiveness

Practical programs aligned with industry needs

Customers

Corporate entities
Educational institutions
Industry associations
Local governments
Medical institutions
Manufacturing
IT companies
Services
Financial institutions
Retail
Restaurants
Logistics

Products

Sales training planning
Marketing seminars
Leadership training
Communication training
New employee training
Management training
Customer service training
Online training operations
In-house event planning
Training material production
Employee follow-up
Talent development consulting
Workshop planning
Business skills training
Team building

Data Analysis and Marketing Research

Overview

Solves management challenges through precise data analysis for diverse industries.

Competitiveness

Fusion of advanced analysis technology and industry knowledge

Customers

Advertising agencies
Manufacturing
Services
Financial institutions
IT companies
Retail
Public institutions
Medical institutions
Distribution
Restaurants
Logistics
Educational institutions

Products

Market research reports
Customer satisfaction surveys
Competitor analysis
Consumer trend analysis
Big data analysis
Sales data analysis
Data visualization services
Marketing strategy support
Survey design
Data mining
SNS analysis
Web analysis services
Segmentation analysis
Predictive analysis
Risk analysis

Customer Support Agency

Overview

Outsourcing services aimed at improving customer response quality.

Competitiveness

High-quality responsiveness and flexible system integration

Customers

Telecom operators
IT companies
Manufacturing
Retail
Financial institutions
Medical institutions
Services
Logistics
Restaurants
Educational institutions
Public interest corporations
Local governments

Products

Telephone response service
Email response agency
Chat support
FAQ management
Complaint handling
Customer data management
Operation reports
Support quality management
Multilingual services
Outbound support
Customer satisfaction surveys
Troubleshooting
Escalation handling
Technical support
CRM integration

Advertising Production and Media Planning

Overview

Enhances customer brand value through diverse ad production and strategic planning.

Competitiveness

Planning capabilities and flexibility across multiple media

Customers

Major advertising agencies
Corporate marketing departments
Broadcasting and publishing
IT companies
Retail
Services
Financial institutions
Restaurants
Tourism
Local governments
Cultural organizations
Educational institutions

Products

TV CM production
Radio ad planning
Print design
Web ad production
Video content production
Media buying planning
Media research
Creative development
Digital campaign design
Event-linked advertising
Brand strategy
Promotion planning
SNS ad operations
Market analysis
Ad effectiveness measurement

Consulting Services

Overview

Strategic consulting services promoting corporate growth and reform.

Competitiveness

Practical, site-focused proposal capabilities

Customers

Corporate executives
Small and medium-sized enterprises
IT departments
Marketing departments
Sales departments
HR departments
Finance departments
Manufacturing
Services
Retail
Financial institutions
Government offices

Products

Sales strategy development
Marketing strategy
Organizational reform support
Business process improvement
Talent strategy consulting
Digital transformation support
Risk management
Customer strategy design
Recruitment strategy support
Productivity improvement support
Business continuity planning
Data utilization support
New business development
Brand strategy consulting
Management improvement support

IT Solution Services

Overview

Supports sales and marketing operations with IT technology to achieve business efficiency.

Competitiveness

System proposal capabilities based on business understanding

Customers

General corporations
Manufacturing
Retail
Financial institutions
Services
Medical institutions
Educational institutions
Logistics
Local governments
Non-profits
Research institutions
Entertainment industry

Products

Sales support system construction
Customer management systems
Data integration platforms
Business process automation
Cloud service construction
System operations management
Security services
Mobile solutions
AI chatbot implementation
Web system development
Data analysis platforms
IT infrastructure support
Customized systems
Software maintenance
User support

Competitive Advantage

Strengths

Specialized know-how in sales support
Flexibility to accommodate diverse industries
High-quality event planning and operations capabilities
Track record in recruitment and university PR support
Digital marketing promotion capabilities
Extensive customer network
Rapid customer response system
Unique promotion technologies
Total service provision capabilities for corporations
Business base concentrated in central Tokyo
Stable funding secured through capital policies
Strong customer support
Diversified business portfolio
Differentiation strategies from competitors
Long-term management planning perspective

Competitive Advantages

High expertise and track record in sales and promotion support areas
Diverse customer base across industries with close relationship building
One-stop service deployment through collaboration with advertising and event businesses
Introduction of marketing methods fusing digital and real
Clear differentiation points specialized in recruitment and PR support
Flexible sales support system enabling customized proposals
Business operations considering sustainability and regional social contributions
Retention of growth investment capacity based on capital strategy
Reliability backed by high customer satisfaction and repeat rates
Business efficiency through proprietary developed tools and systems
対応 to diverse customer needs via multifaceted service lineup
Enhanced market competitiveness leveraging advanced event operations know-how
Scale-up through networks and partner collaborations
Rapid business deployment anticipating market trends
Training system promoting employee expertise enhancement

Threats

Intensifying price competition from competitors
Rapid changes in digital marketing technology
Decrease in advertising and promotion demand due to economic fluctuations
Uncertainty in event business due to pandemics like COVID-19
Decline in outsourcing demand from customer in-house production
Rising labor costs from intensified talent acquisition competition
Increased operational costs from stricter regulations
Growing digital security risks
Obsolescence of existing services due to technological innovations like AI
Increased burdens from tax system or labor environment changes
Risk of failing to meet diversifying customer needs
Risk of scandals leading to loss of social trust

Innovations

2024: Digital Sales Support Tool Development

Overview: Released AI-utilizing customer management and sales efficiency tool.
Impact: Improved sales efficiency by 20% and customer satisfaction.

2023: Online Event Platform Introduction

Overview: Added new system enabling hybrid event operations.
Impact: Increased event hosting by 30%, contributing to revenue growth.

2022: Recruitment Support AI Chatbot Introduction

Overview: Succeeded in semi-automating recruitment applicant responses, reducing workload.
Impact: Reduced inquiry response time by 40%.

2021: Customer Data Analysis Service Enhancement

Overview: Renewed big data analysis infrastructure to advance marketing support.
Impact: Improved customer analysis accuracy, increasing proposal acceptance rate by 10%.

2020: Environmentally Considerate Event Operations Launch

Overview: Promoted venue setup using renewable resources to realize eco-events.
Impact: Improved environmental evaluation from customers.

Sustainability

Plastic reduction measures toward reducing environmental impact
Co-creation events with local communities
Diversity promotion through flexible work styles
Disclosure of CSR activity reports and ensuring transparency
Expansion of renewable energy usage
Fostering sustainable management culture through in-house education
Introduction of safe event operation standards corresponding to COVID-19
Promotion of paperless operations and digitalization
Support for disabled employment and inclusive workplace building
Participation in local cleanup activities and environmental awareness programs
Strengthened environmental consideration collaboration with suppliers
Implementation of in-house recycling promotion campaigns