CM&C

Basic Information

Stock Code
2185
Industry
Service industry
Category Detail
Professional Services for Businesses
Prefecture
Aichi Prefecture
Establishment Year
May 1962
Listing Year
December 2008
Official Website
https://www.cmc.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
CareNet, Kyodo PR, MIC, ZOA, Sanko Techno, Kyoritsu Information Communications, PR TIMES, CL Holdings, Hito Communications Holdings, Vector, Idoma Holdings, Brich, Last One Mile

Overview

CM&C is a leading company in marketing and system development founded in 1962, providing sales promotion support and manual production to diverse industries.

Current Situation

CM&C recorded consolidated net sales of approximately 16.5 billion yen and net assets of approximately 11.4 billion yen in the September 2016 period, maintaining a stable financial base. Its core marketing business offers multifaceted services including sales support, brand education, and product education, covering advertising, event management, and research. Since 2017, through the subsidiarization of Simulatio and Asahi C&I, it has strengthened its business scope and service quality, successfully expanding its customer base. Centered in Nagoya with bases in Tokyo, Osaka, and elsewhere, it collaborates with affiliates in Kyushu and overseas to address diverse customer needs. In 2020, it listed on the Second Section of the Nagoya Stock Exchange, enhancing its visibility in the capital markets. Moving forward, it aims for sustainable growth by promoting DX and expanding customer experience enhancement services. In a fiercely competitive industry, it differentiates via long-standing expertise and close customer-oriented services. It is also strengthening sustainability efforts with a focus on environmental and social contributions.

Trivia

Interesting Facts

  • Started with microfilm business at founding
  • Multi-segment operator with subsidiaries domestic and international
  • Rare firm balancing marketing support and system development
  • Continues local exchange listing post-TSE listing
  • 1962-founded veteran marketing specialist

Hidden Connections

  • Toyota Motor is one of major shareholders with strong manufacturing ties
  • Bases in major cities Tokyo, Nagoya, Osaka for regional focus
  • Affiliates centered in Asia handling overseas projects
  • Division-of-labor setup for content and systems via subsidiaries

Future Outlook

Growth Drivers

  • Expansion of marketing support via DX and AI
  • Recovery and growth in international conferences and events
  • Rising sales support demand from manufacturing recovery
  • Revenue growth via subsidiary overseas expansion
  • Growing demand for services to governments and SMEs

Strategic Goals

  • Achieve over 20 billion yen in sales
  • Expand digital marketing business
  • Obtain sustainability certifications
  • Foster fulfilling workplace via diverse talent
  • Elevate value through community partnerships

Business Segments

Sales support services

Overview
Specialized services supporting corporate sales efficiency improvement and brand value maintenance.
Competitiveness
High value-added delivery through fusion of market analysis and on-site support
Customers
  • Manufacturing
  • IT companies
  • Distribution
  • Financial institutions
  • Medical sector
  • Advertising agencies
Products
  • Sales standardization support
  • Brand education support
  • Sales manual production
  • Sales promotion planning
  • Market research

System development

Overview
Designs and develops systems specialized for sales and customer support.
Competitiveness
Flexible system building tailored to customer needs
Customers
  • Manufacturing
  • SMEs
  • Medical industry
  • Educational institutions
Products
  • Customer management systems
  • Promotion support systems
  • e-Learning systems

Content solutions

Overview
Produces diverse content supporting corporate product explanations and training.
Competitiveness
High-quality content production leveraging specialized knowledge
Customers
  • Manufacturing
  • Trading companies
  • Medical device manufacturers
Products
  • Instruction manual production
  • Technical training materials
  • Customer education content

Competitive Advantage

Strengths

  • Long track record in marketing support
  • Broad customer coverage via multiple business locations
  • Strong customer base and relationships
  • Integration strength in system development and content production
  • Service diversification using subsidiaries
  • Stable financial position
  • Rich talent and specialized teams
  • Regionally rooted sales structure
  • High information gathering capabilities
  • Proprietary sales standardization know-how

Competitive Advantages

  • One-stop provision from brand education to promotion support
  • Established position in professional services for businesses
  • Relationship strengthening through ongoing customer support
  • Enhanced responsiveness via network of multiple bases and subsidiaries
  • Research structure responsive to market trends
  • Differentiation through system and content integration
  • High instruction manual production capability as revenue base
  • Revenue stability from long-term customer contracts
  • Improved recognition on Nagoya Stock Exchange
  • Support platform development capabilities

Threats

  • Intense price competition in service industry
  • Acceleration of customer digital transformation
  • Heightened competition with external system vendors
  • Challenges in maintaining service quality amid labor shortages
  • Risk of promotional budget cuts in economic downturns
  • Risk of delayed response to technological innovations
  • Customer poaching by major ad agencies
  • Business impacts from regulatory changes
  • Market entry by emerging IT firms
  • Challenges in addressing diversifying customer needs

Innovations

2023: Introduction of DX platform for sales support

Overview
Developed cloud-based sales support system to contribute to customer efficiency.
Impact
Standardization of sales processes and 20% operational efficiency improvement

2022: Introduction of AI-powered customer analysis system

Overview
Introduced AI technology for marketing data analysis to enable high-precision customer insights.
Impact
Improved promotion outcomes and strengthened proposals

2021: Remote work compatible system enhancements

Overview
Developed remote sales support tools for internal and external use to promote flexible workstyles.
Impact
Enhanced employee satisfaction and business continuity

2020: Strengthening of digital manual production technologies

Overview
Incorporated VR and AR into electronic manual production to elevate training quality.
Impact
Improved customer comprehension and cost reductions

Sustainability

  • Paperless promotion to reduce printing resources
  • Support for employee work-life balance improvement
  • Participation in local environmental conservation activities
  • Diversity-respecting talent recruitment and development
  • Energy-saving office installations