MIC

Basic Information

Stock Code
300A
Industry
Services
Category Detail
Professional Services for Businesses
Prefecture
Tokyo
Establishment Year
June 1953
Listing Year
December 2024
Official Website
https://www.mic-p.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
CareNet, CMCI, Kyodo PR, Ooki Health, PR TIMES, CL Holdings, Hito Communications Holdings, Human T, Onex, Vector, Idoma Holdings, Breech, Last One Mile

Overview

MIC is a leading service industry company headquartered in Shinjuku-ku, Tokyo, established in 1953, growing through comprehensive retail promotion support services.

Current Situation

MIC achieved sales of 10.1 billion yen and operating profit of 500 million yen in the fiscal year ended March 2024, with printing and manufacturing of promotional materials and surrounding one-stop services as the main revenue pillars. Specializing in comprehensive support for retail promotions, it has established a growth foundation where non-printing businesses account for about 70% of sales. As technological innovations, it offers 360° full services combining business improvement consulting, system development, and creative design to enhance customer companies' promotion efficiency. In recent years, it has launched the drugstore-oriented shared delivery service 'Co.HUB,' strengthening its competitiveness in logistics as well. Aiming for sustainable management, it is reinforcing its capital base through listing, and is advancing a strategy to sophisticatedly enhance promotion support via both digital and face-to-face approaches to further expand market share. Taking the 2022 company name change as an opportunity, it is focusing on creating new corporate value and has multiple business sites nationwide to enable rapid responses to customer needs.

Trivia

Interesting Facts

  • Founded in 1946, a veteran printing company with a long history.
  • Shifted business from printing to promotion support since 2006.
  • Rare one-stop company handling retail store promotions consistently.
  • Drugstore shared delivery service is advanced in the industry.
  • Significantly expanded service areas following company name change.
  • Owns multiple large logistics facilities in the Tama region.
  • Initially focused on printing for photo film manufacturers.
  • Representative Director Chairman is Mitsuaki Mizukami from the founding family.
  • External audit by major Azusa Audit Corporation.
  • Newly listed on TSE Standard Market in December 2024.
  • President's management strategy emphasizes dual digital and face-to-face promotion support.
  • Maintains long-term transaction relationships with many major retail industry players.
  • Strength in proprietary service suite specialized for store promotion support.
  • Focuses on service deployment fusing printing and IT.
  • Espouses corporate philosophy aimed at solving social issues.

Hidden Connections

  • Leading the construction of shared delivery networks specialized for drugstore industry collaboration.
  • Has long track record in promotion design for convenience stores.
  • Strengthened customer base through business collaboration with shareholder M2 Corporation.
  • Successfully fused traditional printing technology with advanced IT system introduction.
  • Built rapid delivery system utilizing multiple logistics bases in the capital region.
  • Representative Director Chairman is from the founding family and successor to corporate culture.
  • Sequentially adding support bases for retail store services in regional cities.
  • Expanding some BPO services to small and medium enterprises.

Future Outlook

Growth Drivers

  • Expanding demand for integration with digital promotion tools
  • Increasing needs for business efficiency in retail industry
  • Rising demand for BPO services due to declining working population
  • Strengthened promotion support accompanying drugstore market expansion
  • Growth expectations for environmentally considerate printing and logistics services
  • Enhanced service provision through nationwide multi-base expansion
  • Sophistication of sales promotion effects through IT technology utilization
  • Increasing opportunities for collaboration from customer DX promotion
  • Improved efficiency of integrated logistics network
  • Increased demand for combined face-to-face and digital promotions post-COVID
  • Revenue improvement through business process standardization
  • Increased growth investment capacity through capital markets

Strategic Goals

  • Achieve sales of 15 billion yen
  • Establish No.1 position in promotion support industry
  • Promote efficiency through strengthened digital collaboration
  • Nationwide expansion of shared delivery network and logistics optimization
  • Expansion of sustainability-compliant services
  • Establishment of systems for talent development and technological enhancement
  • Promotion of new customer acquisition and multi-industry expansion
  • Improvement of promotion ROI through IT and AI utilization
  • Strengthened community contributions and partnerships
  • Construction of global supply chain対応

Business Segments

Promotional Printing Outsourcing Service

Overview
Comprehensive outsourcing of planning, manufacturing, and delivery of promotional printed materials for retail stores.
Competitiveness
In-house handling from planning to delivery
Customers
  • Retail chains
  • Supermarkets
  • Drugstores
  • Specialty stores
  • Convenience stores
Products
  • Promotional flyer printing
  • Package printing
  • Label printing
  • In-store display manufacturing

Business Improvement and System Development

Overview
Provides system development and improvement proposal services specialized in business efficiency.
Competitiveness
Solutions specialized in promotional materials operations
Customers
  • Retail businesses
  • Sales promotion departments
  • Logistics management departments
  • Store operators
Products
  • Business process improvement consulting
  • Sales management system development
  • Logistics optimization system

Fulfillment and Logistics Services

Overview
Integrated logistics management services from storage and shipping of promotional materials to shared delivery.
Competitiveness
Cost reduction through dedicated bases and shared delivery network
Customers
  • Drugstore chains
  • Distribution companies
  • Manufacturers
  • National logistics centers
Products
  • Shared delivery service Co.HUB
  • Warehouse storage
  • Picking and packing
  • Inventory management services

Creative and Promotion Planning Support

Overview
Services that comprehensively support from promotion strategy planning to design production.
Competitiveness
Creative team well-versed in the retail industry
Customers
  • Retail chains
  • Advertising agencies
  • Manufacturer sales promotion departments
  • Store operating companies
Products
  • Promotion design production
  • Store brand strategy
  • Advertising planning

Field Support Services

Overview
Provides agency services for promotional materials installation and support work at store sites.
Competitiveness
Flexible responsiveness through nationwide network
Customers
  • Retail stores
  • Distribution companies
  • Sales promotion staff
Products
  • In-store promotional materials installation agency
  • Display assistance
  • Inventory support

Competitive Advantage

Strengths

  • Integrated promotion support system
  • Diverse service provision capabilities
  • Strong customer base
  • Advanced logistics network
  • Advanced business improvement consulting capabilities
  • Creative design capabilities
  • Nationwide sales deployment
  • Accumulated industry-specific know-how
  • Solid financial base
  • Rapid on-site responsiveness
  • Multi-faceted collaboration promotion
  • Immediate response to customer challenges
  • Continuous innovation
  • Advanced in-house technical staff
  • 対応 to diverse promotion channels

Competitive Advantages

  • One-stop service provision from business processes to delivery
  • Strength in drugstore-specialized shared delivery service
  • Promotion of business efficiency through advanced IT systems
  • Possession of nationwide logistics network
  • Total solution capabilities from promotional materials design to installation
  • Flexible customization to meet customer needs
  • Trust built on long years of retail industry expertise
  • Proven cost reduction in BPO services
  • Superiority from fusion of printing manufacturing and IT support
  • Service diversification applicable to multiple industries
  • Promotion support on both digital and analog fronts
  • Proposal power to maximize customer sales promotion effects
  • Strength in both new customer acquisition and existing customer retention
  • Active rollout of environmentally friendly services
  • Comprehensive employee expertise enhancement programs

Threats

  • Acceleration of shift to digital media promotions
  • Competitors' service diversification and price competition
  • Rising logistics cost pressures
  • Labor shortages leading to increased personnel costs
  • Challenges from new entrants' technological innovations
  • Increased compliance burden from strengthened social regulations
  • Risk of customer companies advancing in-house production
  • Intensified competition with major printing companies
  • Vulnerability of logistics networks to natural disasters
  • Promotion budget cuts due to economic fluctuations
  • Disruptions in global supply chains
  • Credit damage from information leakage risks

Innovations

2022: Co.HUB Shared Delivery Service Launch

Overview
Opened a promotional materials shared delivery service for drugstores in Hachioji, Tokyo.
Impact
Contributes to logistics efficiency and cost reduction

2021: Full-Scale Rollout of 360° Full Services

Overview
Launched comprehensive support services integrating business improvement, system development, and creative design.
Impact
Improved customer satisfaction and strengthened new customer acquisition

2023: Introduction of Digital Promotion Support System

Overview
Developed and introduced proprietary system to visualize and optimize store-specific promotion effects.
Impact
Significant improvement in sales promotion ROI

2020: Promotion of Business Process Automation

Overview
Improved work efficiency through RPA introduction in BPO areas.
Impact
30% reduction in work time and personnel cost suppression

Sustainability

  • Efficient use of printing resources and waste reduction
  • Logistics optimization to reduce environmental impact
  • Promotion of energy-saving offices
  • Social contribution activities aiming for coexistence with local communities
  • In-house awareness programs based on SDGs goals