Nyle

Basic Information

Stock Code
5618
Industry
Information and Communications Industry
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
January 2007
Listing Year
December 2023
Official Website
https://nyle.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, ＣＡＲＴＡ　ＨＯＬＤＩＮＧＳ, Oro, User Local, Giftee, Ｓｐｅｅｅ, ＡｎｙＭｉｎｄ　Ｇｒｏｕｐ, Genie, Piara, Ｍａｃｂｅｅ　Ｐｌａｎｅｔ, Tokyo Tsushin G, Ureru Net Koukoku-sha Group, Wireless G

Overview

Nyle is a leading company in the information and communications industry founded in 2007, providing a variety of digital solutions centered on horizontal DX and automotive subscription services.

Current Situation

Nyle listed on the Tokyo Stock Exchange Growth Market in December 2023, with capital of approximately 3.6 billion yen and 273 employees, achieving rapid growth. Centered on its horizontal DX business, it offers digital marketing support and SEO consulting, expanding its customer base through multiple media operations. In its automotive industry DX business, it provides car subscription services for individuals, reducing barriers to personal car ownership. It focuses on the latest technology development and digital ad fraud prevention services, establishing a unique position in the industry. It also considers sustainability and sustainable operations, actively contributing to local communities. Moving forward, it aims to deepen DX initiatives and strengthen car-related businesses to enhance industry competitiveness.

Trivia

Interesting Facts

  • Founded as VOLARE Co., Ltd. in 2007, later changed name to Nyle.
  • Pioneered car subscriptions in Japan utilizing personal credit evaluation.
  • Operated Appliv receives high acclaim as a smartphone app information site.
  • Ad fraud prevention service NYLE TRIDE possesses unique technology in the industry.
  • Automotive subscription users are expanding year by year.
  • Rare company operating multiple specialized information media in segmented niches.
  • Fundraising capabilities improved with 2023 Tokyo Stock Exchange Growth listing.
  • Actively authors SEO-related books, contributing to industry knowledge sharing.
  • Headquartered in Shinagawa-ku, Tokyo, located in the heart of the digital industry.
  • Proprietary credit evaluation system supports young people's car ownership.
  • Operated media covers information dissemination across a wide range of genres.
  • 273 employees, a mid-sized growth company.
  • Actively entering new markets like Easy Home Meal Guide Rakuta-san.
  • Strong focus on security measures, earning thick trust from customers.
  • Deploys car subscription business covering both new and used cars.

Hidden Connections

  • Forms industry network through system integrations with numerous ad agencies and marketing firms.
  • Personal credit evaluation technology is proprietary development linked to financial industry credit screening methods.
  • Multiple specialized information media partner with diverse advertisers to maximize ad effectiveness.
  • Collaborates with used car sellers in the automotive industry to promote subscription usage.
  • Ad fraud prevention know-how for specific markets holds cross-industry share.
  • As a listed company, expanding strategic partnerships with growth stocks in other information and communications sectors.
  • SEO consulting contributes to growth support for many startup companies.
  • Progressing collaborations with local governments through regional IT education programs.

Future Outlook

Growth Drivers

  • Increasing consulting demand from DX needs expansion
  • Expansion of new automotive subscription market using personal credit evaluation technology
  • Diversification and growth of ad revenue from specialized information media
  • Service quality improvement through IT technology evolution
  • Strengthening of sustainability orientation and social contribution activities
  • Growing demand for improved transparency in digital advertising
  • Expansion of related media usage with increasing smartphone users
  • Service rollout to emerging markets and overseas expansion considerations
  • Promotion of ad effectiveness optimization using AI technology
  • Diversification of online sales channels

Strategic Goals

  • Acquire 30% market share in digital transformation support services
  • Achieve 10 billion yen annual sales in automotive subscription business
  • Establish top domestic position in ad fraud prevention technology
  • Improve employee diversity and realize engaging work environment
  • Continuous promotion of environmental burden reduction and sustainability management
  • Increase total ad revenue from multiple media by 10% year-over-year
  • Nationwide rollout of IT education programs in collaboration with local communities
  • Develop next-generation marketing business using AI and big data
  • Further improve accuracy and expand application scope of customer credit evaluation system
  • Strengthen internal controls and governance as a listed company

Business Segments

Digital Transformation Support

Overview
Provides comprehensive support services for corporate digitalization promotion and marketing optimization.
Competitiveness
Maximizes customer ROI with proprietary SEO expertise and ad fraud prevention technology
Customers
  • Small and Medium Enterprises
  • Large Corporations
  • Ad Agencies
  • Marketing Personnel
  • IT Departments
Products
  • SEO Consulting
  • Digital Ad Operations
  • Marketing Strategy Planning
  • Web Analysis
  • Content Production Support

Services for Automotive Subscription Business Operators

Overview
Systems and services supporting subscription operations for automotive-related businesses.
Competitiveness
Technology promoting personal car usage leveraging credit evaluation
Customers
  • Auto Dealers
  • Used Car Sellers
  • Insurance Companies
  • Maintenance Companies
Products
  • Vehicle Subscription Management System
  • Customer Credit Evaluation Service
  • Insurance and Maintenance Integration Solutions

Digital Advertising-Related Media Business

Overview
Operates multiple specialized media to maximize ad effectiveness and create new customers.
Competitiveness
Multi-faceted media deployment and high-expertise content production capabilities
Customers
  • Advertisers
  • Ad Agencies
  • Media Companies
  • Marketing Companies
Products
  • Appliv Media Group
  • Ad Delivery Platform
  • Effectiveness Measurement Tools

IT Solution Provision

Overview
Custom web system construction and infrastructure support tailored to corporate needs.
Competitiveness
Flexible customization and rapid development structure
Customers
  • Web Production Companies
  • Corporate IT Departments
  • Startups
  • Small and Medium Enterprises
Products
  • Web Site Construction
  • System Development
  • Network ASP
  • Cloud Service Integration

Competitive Advantage

Strengths

  • Abundant digital marketing expertise
  • Multi-faceted media operation capabilities
  • Innovative automotive subscription services
  • High technical prowess in SEO
  • Uniqueness of ad fraud prevention technology
  • Utilization of customer credit evaluation technology
  • Reliability as a listed company
  • Highly specialized employees and team structure
  • Active investment in cutting-edge technologies
  • Commitment to community contributions
  • Business expansion across multiple growth domains
  • Revenue base from both B2B and B2C
  • High-quality digital content production capabilities
  • Strong existing customer base
  • Rapid adaptation to market environments

Competitive Advantages

  • Unique service leveraging personal credit evaluation in car subscriptions
  • Unified support for digital challenges across industries via horizontal DX
  • Enhanced ad delivery through diverse media portfolio
  • Provision of high-security operations including ad fraud prevention
  • Flexible system construction to meet diverse client needs
  • Proven effectiveness improvements via SEO consulting
  • Improved fundraising and brand recognition through listing
  • Customer trust gained from track record in marketing support
  • Establishment of advanced business model in automotive DX
  • Promotion of sustainable management in collaboration with local communities
  • Risk diversification through diversified revenue structure
  • Implementation of specialized employee training and organizational strengthening
  • Service quality improvement through introduction of advanced technologies
  • All-in-one comprehensive ad operations solutions
  • Capability to address customer needs in both B2B and B2C

Threats

  • Intensifying competition in the information and communications industry
  • Business model obsolescence due to rapid technological innovation
  • Risks from changes in consumer credit evaluation standards
  • Impact of strengthened ad regulations on ad operations
  • Fierce competition in the automotive subscription market
  • Economic fluctuations cooling consumer sentiment
  • Increasing security risks in digital services
  • Recruitment challenges from intensified talent competition
  • Cost increases from regulatory and privacy protection enhancements
  • Market share pressure from new entrants
  • Increased burden of ad fraud countermeasures due to sophistication
  • Service response complexity from diversifying customer needs

Innovations

2023: Listing on Tokyo Stock Exchange Growth Market

Overview
Listed on the Tokyo Stock Exchange Growth Market to secure funding and enhance corporate branding.
Impact
Achieved improved recognition and credibility, accelerating business growth.

2023: Enhancement of Ad Fraud Prevention Service 'NYLE TRIDE'

Overview
Advanced digital ad fraud detection and operations optimization technology.
Impact
Contributes to improved ad ROI and reliability for customers.

2022: Launch of Car Subscription Using Personal Credit Evaluation

Overview
Provides new car subscriptions accessible even to individuals with low credit.
Impact
Promotes service penetration to previously difficult customer segments.

2021: Development of Integrated Platform for Multiple Media

Overview
Integrated and optimized content management and ad effectiveness measurement for operated information media.
Impact
Achieved improved operational efficiency and revenue maximization.

2020: Introduction of AI in Digital Marketing Strategies

Overview
Developed and began utilizing AI-powered marketing analysis tools.
Impact
Contributes to higher precision in solution proposals to customers.

2024: Expansion of Used Car Version of Automotive Subscription

Overview
Expanded fixed-rate subscription service targeting used cars.
Impact
Addresses diverse price ranges and customer segment needs.

2023: Launch of New Ad Medium 'Easy Home Meal Guide Rakuta-san'

Overview
Newly launched specialized medium introducing home-delivered meal menus.
Impact
Realized ad expansion into new market segments.

2022: Publication of Multiple SEO-Related Books

Overview
Published multiple specialized books in marketing and SEO to share knowledge.
Impact
Promotes brand enhancement and talent development.

2023: Update of Ad Fraud Detection Algorithm

Overview
Improved detection accuracy using the latest AI technology.
Impact
Significantly improved safety and efficiency of ad operations.

2024: Strengthening of DX Promotion Consulting

Overview
Enhanced consulting framework to accelerate corporate DX initiatives.
Impact
Achieved higher customer satisfaction and repeat rates.

Sustainability

  • Implementation of IT education support programs for local communities
  • Reduction of environmental impact through paperless promotion
  • Promotion of employee diversity and work-style reforms
  • Strengthened information security for customer data protection
  • Digital skills dissemination support as social contribution activities
  • Promotion of circular models in subscription services
  • Efforts to improve transparency in internet advertising
  • Promotion of disabled employment and inclusive workplace creation
  • Introduction of energy-saving equipment and office environment improvements
  • Ensuring transparency through regular CSR activity reports
  • Development of environmentally considerate ad products
  • Employee health management and work-life balance promotion