Piala

Basic Information

Stock Code
7044
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
March 2004
Listing Year
December 2018
Official Website
https://www.piala.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, CARTA HOLDINGS, ORO, User Local, Infone, Giftee, Speee, AnyMind Group, Genie, Smile HD, Macbee Planet, Tokyo Tsushin G, Uriba Net Advertising Company Group

Overview

Piala is a marketing company founded in 2004 with its head office in Shibuya-ku, Tokyo, primarily offering performance-based services focused on EC marketing tech, advertising, and inbound business.

Current Situation

Piala achieved consolidated sales of approximately ¥14.6 billion and operating profit of approximately ¥500 million in the fiscal year ending December 2020, providing marketing services mainly targeting beauty, health, and food sectors. Headquartered in Shibuya-ku, Tokyo, it has sales offices in Osaka and Fukuoka, with bases in major domestic cities. Its core EC marketing tech business offers proprietary ASP services, customer engagement solutions, and chat commerce systems, supporting many clients through KPI-guaranteed plans. In recent years, it has actively developed in-house media and invested in external companies. Listed on the Tokyo Stock Exchange Standard Market, it is also expanding its inbound business for sustainable growth. Competitors include Giftee and Macbee Planet, with specialized technology and services in advertising and marketing. Looking ahead, it aims to further expand digital marketing and explore overseas markets.

Trivia

Interesting Facts

  • Pioneer in closed-type affiliate ASP services.
  • Performance-based model company specialized in beauty and health sectors.
  • Early deployment of commerce systems using SNS chat.
  • Actively developing new businesses and media even after listing.
  • Head office located in Ebisu Garden Place Tower, Shibuya-ku, Tokyo.
  • Also operates multilingual ad business for inbound support.
  • Major shareholders include founders and investment funds.
  • Growth company established as Piala LLC in 2004.
  • Multi-location expansion with sales offices in Osaka and Fukuoka.
  • One of the representative companies in Nikkei Average's advertising and marketing industry.

Hidden Connections

  • Established development system for innovative marketing technology through collaboration with investee companies.
  • Integrated marketing company capable of strengthening SEO area by owning its own media.
  • Focus on creating new markets by fusing SNS and EC through chat commerce technology.
  • Deepening trust with customers through performance-based plans.
  • Pursuing new market development in inbound business amid maturing domestic ad market.
  • Balanced presence of institutional investors and founder individuals among numerous shareholders.
  • Strength in niche markets centered on cosmetics and health food industries as major clients.
  • High operational capabilities handling media operations in addition to internet ad technology.

Future Outlook

Growth Drivers

  • Expansion of domestic EC market and acceleration of digitalization.
  • Increasing demand from growth in beauty and health-related markets.
  • Recovery of inbound foreign visitors and expansion of inbound business.
  • New service deployment utilizing chat commerce.
  • Technological innovation through synergy with investee companies.
  • Advancement of ad effectiveness analysis and strengthened AI utilization.
  • Further penetration of mobile SNS platforms.
  • Revenue diversification through operation of new content media.
  • Formation of marketing ecosystem through inter-company collaboration.
  • Improved evaluation of performance-based marketing model.

Strategic Goals

  • Achieve sales exceeding ¥20 billion.
  • Inbound-related sales ratio exceeding 30% of total.
  • Advance marketing leveraging AI and data analysis.
  • Strengthen ad revenue through expansion of in-house media sales.
  • Business expansion into overseas markets and acquisition of multinational clients.
  • Strengthen implementation of environmental, social, and governance (ESG) standards.
  • Develop diverse talent and build a comfortable work environment.
  • Contribute to industry standardization of chat commerce technology.
  • Become a leading company contributing to DX in the advertising industry.
  • Maintain customer satisfaction above 90% and enhance brand value.

Business Segments

EC Marketing Support

Overview
Specialized support services for EC marketing in beauty, health, and food sectors.
Competitiveness
Performance-based services directly linked to client results.
Customers
  • Cosmetics Manufacturers
  • Health Food Manufacturers
  • Food Processors
  • Retailers
  • Mail-Order Businesses
  • Web Shop Operators
  • Advertising Agencies
  • Marketing Companies
  • Mail-Order Sales Companies
  • SNS Management Companies
Products
  • ASP Service RESULT
  • Customer Engagement Solution BeMattch
  • Chat Commerce Gibbons
  • Web Ad Operations Support
  • Data Analysis Services

Advertising and Marketing Business

Overview
Comprehensive deployment of ad operations, promotion strategies, and web marketing support.
Competitiveness
Extensive specialized marketing expertise and track record.
Customers
  • Corporate Marketing Departments
  • Advertising Agencies
  • Sales Promotion Staff
  • Business Owners
  • EC Businesses
  • Small and Medium Enterprises
  • Beauty-Related Companies
Products
  • SEO Services
  • Listing Ads
  • SNS Marketing
  • Media Planning and Production
  • Campaign Planning

Inbound Business

Overview
Business supporting customer attraction and advertising measures to meet the increase in inbound foreign visitors.
Competitiveness
Effective promotion through multilingual ad deployment and regional collaboration.
Customers
  • Tourism Associations
  • Local Governments
  • Travel Agencies
  • Accommodation Facilities
  • Restaurants
  • Retail Stores
  • International Event Organizers
Products
  • Inbound Foreign Visitor Promotion
  • Multilingual Web Ads
  • Inbound Customer Attraction Consulting
  • Event Planning and Operations

Competitive Advantage

Strengths

  • Performance-based marketing model
  • Abundant EC support solutions
  • Versatile client対応 capability
  • Sales bases in multiple domestic cities
  • Specialized expertise in key fields
  • Proprietary chat commerce technology
  • Business expansion through active investments
  • Deep knowledge in beauty and health sectors
  • Seamless BtoB/BtoC integration
  • Commitment to achieving customer KPIs
  • Integrated operation of diverse ad methods
  • Advanced digital marketing capabilities
  • Ownership and operation of in-house media
  • High-quality customer support system
  • Industry-specialized team organization

Competitive Advantages

  • Performance-based services specialized in EC marketing to reduce customer burden
  • Differentiation achieved through proprietary ASP and chat commerce systems
  • High customer acquisition effectiveness by specializing in beauty, health, and food sectors
  • Inbound support with multilingual capabilities for attracting foreign visitors
  • Rapid customer response enabled by bases in multiple major cities
  • SEO enhancement and information provision to customers via in-house media
  • Integration of technology and services through collaboration with investee companies
  • Marketing optimization via active adoption of digital technologies
  • Specific KPI guarantee plans directly linked to client performance improvement
  • Integrated marketing combining diverse ad methods
  • Customer support system supporting high satisfaction
  • Diversified business portfolio for flexible response to market changes
  • New customer acquisition through market introduction of advanced chat commerce technology
  • Escape from price competition via high-value-added services
  • Abundant track record and credibility within the industry

Threats

  • Risk of price competition due to intensifying competition
  • Decline in demand from major client performance downturns
  • Delays in responding to rapid changes in digital technology
  • Impact of strengthened personal information protection regulations
  • Risk of customer loss from increasing new entrants
  • Growth slowdown due to domestic market maturity
  • Uncertainty in inbound demand
  • Risk of changes in external ad platform terms
  • Service disruption risk due to technology dependency
  • Decrease in ad budgets due to economic fluctuations
  • Impact of exchange rate fluctuations on overseas investments
  • Difficulties in acquiring first-party data

Innovations

2021: Acquisition of MOTEHADA Business

Overview
Acquired beauty information media MOTEHADA to strengthen in-house media operations.
Impact
Achieved reinforcement in SEO and expansion of ad revenue.

2021: Investment in F-Code

Overview
Invested in F-Code, which develops customer experience optimization tools.
Impact
Contributes to strengthening customer experience improvement services.

2021: Investment in Nekuino

Overview
Invested in advanced technology company Nekuino to promote technological innovation.
Impact
Contributes to further advancement of marketing technology.

2023: Launch of Ideal Home Media Distribution

Overview
Launched new media providing housing-related content.
Impact
Successfully developed ad market in new areas.

2023: Launch of PIALA Cryptocurrency Media Distribution

Overview
Launched specialized media providing cryptocurrency information.
Impact
Expanded ad business targeting cryptocurrency market.

Sustainability

  • Reducing wasteful ad spending through performance-based services
  • Promoting reduction of paper resources in web marketing
  • Promoting diverse talent recruitment and work-style reforms
  • Strengthening inbound support aimed at regional revitalization
  • Efficient ad operations through utilization of digital technology