Medix

Basic Information

Stock Code
331A
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
March 1984
Listing Year
March 2025
Official Website
https://www.medix-inc.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, Talent X, Meek, VPJ, CARTA HOLDINGS, Oro, UserLocal, Giftee, Speee, AnyMind Group, Genie, Macbee Planet, Ureru Net Advertising Company Group

Overview

Medix is a digital marketing company founded in 1984, with strengths in BtoB, and is a leading industry player specializing in internet advertising and data analysis.

Current Situation

Medix recorded net sales of approximately ¥4.2 billion and operating profit of ¥800 million for the fiscal year ended March 2024, and listed on the Tokyo Stock Exchange Standard Market. It mainly handles planning and operations of internet advertising and data analysis, focusing on BtoB marketing which accounts for 25% of sales. It features technology-driven maximization of ad effectiveness and client analysis support, and develops marketing automation and feed-type ad services. Moving forward, backed by digital ad market growth, it aims to expand services and customer base while advancing strategies for sustainable growth. With listing, it pledges to enhance corporate value and human capital, actively pursuing new technologies and digital solutions. Expanding its customer base centered on domestic and international IT firms, it seeks differentiation amid intensifying competition.

Trivia

Interesting Facts

  • Rare ad company where operations support is provided by staff with marketing knowledge
  • Established subsidiary DataDog to develop advanced ad tech
  • Veteran ad production firm with over 40 years history since founding
  • Growth company newly listed on TSE Standard in 2025
  • High specialization with BtoB marketing accounting for 25% of sales
  • Ticker '331A' belongs to Standard Market emerging index
  • President publicly states 'human capital' as source of competitiveness
  • Strengths in ad analysis and marketing automation
  • Head office in Mitsui Building, Kanda Jimbocho, Chiyoda-ku, Tokyo
  • Mid-sized IT ad firm attracting attention with ¥4.2 billion sales

Hidden Connections

  • Expanded influence in MA market via Marketo sales partner agreement
  • Strengthened ties with EC operators via feed-type ad services
  • Characteristic base in Tokyo with IT industry as main customers
  • Provides support beyond ad agencies leveraging data analysis tech
  • Fierce market share battle with competitors like Giftee and Macbee Planet
  • Rare company transitioned from ad production operations
  • Focus on talent development enables one-stop support from planning to operations
  • ESG-focused management policy established alongside listing

Future Outlook

Growth Drivers

  • Sustained expansion of digital ad market
  • Increasing BtoB marketing demand
  • Utilization of AI and data analysis advancements
  • Spread of marketing automation
  • Sophistication of multi-channel ad operations
  • Increased ad investment from corporate DX initiatives
  • Growth in SNS and video ads
  • Competitiveness enhancement via human capital strengthening
  • Capital strengthening via listing
  • Corporate value improvement through sustainability efforts
  • Expansion to diverse customer segments
  • Potential entry into global ad markets

Strategic Goals

  • Aim for top-class position in digital marketing market
  • Achieve over ¥10 billion in sales
  • Expand BtoB marketing sales ratio to over 40%
  • Make AI-utilizing services mainstream
  • Build corporate structure contributing to sustainable society
  • Strengthen competitiveness through maximal human capital utilization
  • Expand business into overseas markets
  • Leadership in marketing automation field
  • Patent acquisition and productization of ad effectiveness analysis tech
  • Revenue maximization across diverse business segments

Business Segments

Digital Ad Operations Support

Overview
Provides comprehensive ad operations and effectiveness analysis support to customers across diverse industries.
Competitiveness
High-precision operations support by marketing specialists
Customers
  • IT companies
  • Manufacturing
  • Retail
  • Services
  • Finance
  • Healthcare
  • Government
  • SMEs
  • Venture companies
  • Ad agencies
Products
  • Ad campaign planning
  • Display ad operations
  • Listing ads
  • SNS ad strategies
  • Data analysis services
  • Marketing automation
  • Feed ad management
  • Ad effectiveness measurement
  • User behavior analysis
  • Targeting accuracy improvement

Web Production and System Development

Overview
Performs web site production and system construction tailored to client needs.
Competitiveness
High-quality production balancing design and technology
Customers
  • Listed companies
  • SMEs
  • Store owners
  • Event organizers
  • Educational institutions
  • Medical institutions
  • Non-profits
  • Ad agencies
  • Venture companies
Products
  • Corporate site production
  • Campaign sites
  • Mobile-optimized sites
  • CMS construction
  • EC site development
  • SEO measures
  • UI/UX design
  • Site maintenance and operations
  • Multi-language support

Marketing Consulting

Overview
Specializes in corporate marketing strategy planning and execution support.
Competitiveness
Integrated consulting strong in digital domains
Customers
  • IT companies
  • Financial institutions
  • Pharma companies
  • Manufacturing
  • Distribution
  • Startups
  • Local governments
  • Educational institutions
Products
  • Market research
  • Customer analysis
  • Strategy formulation
  • Initiative execution support
  • Digital transformation
  • Business efficiency support
  • Marketing training

Data Analysis and AI Utilization Support

Overview
Provides advanced data analysis solutions leveraging AI technology.
Competitiveness
AI analysis specialized in advertising
Customers
  • Manufacturing
  • Retail
  • IT companies
  • Finance
  • Logistics
  • Medical institutions
  • Government
Products
  • Big data analysis
  • Machine learning model building
  • Data visualization
  • Predictive analysis
  • Customer segment analysis
  • Effectiveness measurement
  • Reporting

Marketing Automation Implementation Support

Overview
Comprehensive support from marketing automation implementation to operations.
Competitiveness
High expertise via sales partner agreements
Customers
  • Corporate marketing departments
  • Sales departments
  • Ad agencies
  • IT consulting firms
  • Manufacturing
  • Distribution
Products
  • Marketo product implementation
  • Operations support
  • Customization development
  • Training
  • Effectiveness measurement

Ad Technology Development

Overview
Develops and provides proprietary technologies aimed at maximizing ad effectiveness.
Competitiveness
High-precision ad operations based on proprietary technology
Customers
  • Advertisers
  • Ad agencies
  • Media companies
  • Platform operators
Products
  • DSP development
  • Ad delivery optimization
  • Creative production support
  • Data management platform

Feed Ad Management Service

Overview
Optimal management service for feed-type ads using product information.
Competitiveness
Rapid feed management responsive to market needs
Customers
  • EC operators
  • Retail
  • Manufacturers
  • Ad agencies
Products
  • Feed optimization
  • Product info integration
  • Ad delivery monitoring

SNS Marketing Support

Overview
Support for effective marketing leveraging SNS.
Competitiveness
Planning capabilities responsive to latest trends
Customers
  • Corporate marketing departments
  • SMEs
  • Brand operators
  • Ad agencies
Products
  • SNS ad operations
  • Influencer marketing
  • Analysis reports

Web Analysis Tool Implementation Support

Overview
Support for improving website performance.
Competitiveness
Customization capabilities as strength
Customers
  • Mid-sized companies
  • EC operators
  • Ad agencies
  • IT consultants
Products
  • Access analysis tools
  • Conversion measurement
  • Reporting support

Market Research

Overview
Provides market information essential for ad strategies.
Competitiveness
Abundant track record specialized in advertising
Customers
  • New business development departments
  • Planning departments
  • Ad agencies
Products
  • Market surveys
  • Consumer questionnaires
  • Competitor analysis

Creative Production Support

Overview
Support for planning and production of effective ad materials.
Competitiveness
Creative strength specialized in digital ads
Customers
  • Ad agencies
  • Marketing departments
  • Brand managers
Products
  • Banner production
  • Video ad production
  • Campaign logo design

Marketing Talent Development

Overview
Provides education to enhance corporate marketing capabilities.
Competitiveness
Practical and effective training curriculum
Customers
  • In-house marketers
  • Sales staff
  • Ad agency employees
Products
  • Training programs
  • Seminars
  • Workshops

Competitive Advantage

Strengths

  • Ad operations capability based on marketing knowledge
  • High expertise in BtoB marketing
  • Feed ad operations technology
  • Effectiveness measurement leveraging data analysis
  • Customer-close support structure
  • 対応 to diverse ad channels
  • Credibility as a listed company
  • Experienced human capital
  • Marketing automation implementation know-how
  • Proprietary ad effectiveness analysis tools
  • High-quality creative production capability
  • Rapid response to market changes
  • Broad industry customer base
  • Digital transformation support capability
  • Stable financial base

Competitive Advantages

  • Staff with marketing knowledge provide operations support
  • Strength in BtoB-specialized marketing support
  • Technology development experience via DataDog subsidiary
  • Service lineup covering diverse internet ads
  • Sales partner agreement for marketing automation products
  • Abundant track record and trusted client relationships
  • Integrated provision of ad agency and creative production
  • Flexible organization responsive to market fluctuations
  • High-expertise ad analysis and effectiveness improvement proposals
  • 対応 to finely segmented markets
  • Management philosophy turning human capital into competitiveness
  • Incorporation of latest tech and service development
  • Corporate value enhancement via listing
  • In-house digital engineer development
  • High targeting precision

Threats

  • Intensifying competition in digital ad market
  • Price competition from major ad agencies
  • Risk of service obsolescence due to tech changes
  • Strengthening of internet ad regulations
  • Client ad budget cuts
  • Potential displacement by rapid AI ad delivery evolution
  • Expanding impact of personal data protection laws
  • Client attrition due to unclear ad effectiveness
  • Ad demand fluctuations from economic changes
  • Intensifying competition from new entrants
  • Data security risks
  • Competitiveness decline from talent outflow

Innovations

2023: Marketing Automation Implementation Support Launched

Overview
Entered sales partner agreement with Marketo and began operations support.
Impact
Contributes to client efficiency improvements and sales growth

2024: MEDIX-Feed Management Service Launched

Overview
Provides technology for optimizing feed-type ad operations to maximize effectiveness.
Impact
Ad operations efficiency improved 20% over previous

2025: New Funding and Organizational Strengthening via Listing

Overview
Listed on Tokyo Stock Exchange Standard Market to secure funds.
Impact
Leads to expanded investment in R&D and talent acquisition

Sustainability

  • Promotion of paperless operations internally
  • CO2 reduction via remote work implementation
  • Proposals for environmentally considerate ad materials
  • Diversity promotion and respect for diversity
  • Sustainable activities through community collaboration