Tsukuruba

Basic Information

Stock Code
2978
Industry
Real estate
Category Detail
Real Estate & Housing
Prefecture
Tokyo
Establishment Year
August 2011
Listing Year
July 2019
Official Website
https://tsukuruba.com/
TSE Information
TSE Information
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Yahoo! Finance
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Overview

Tsukuruba is a pioneering company founded in 2011, based in Meguro-ku, Tokyo, specializing in real estate brokerage and used housing circulation platforms.

Current Situation

Tsukuruba achieved net sales of 2.766 billion yen in the fiscal year ended July 2022, but recorded operating and net losses on the profit front. Its flagship used and renovated housing circulation platform 'cowcamo' boasts 350,000 members and 2.4 million annual users, making it a major focus in the industry. Since its founding, the company has focused on developing and providing unique services leveraging IT technology, and is expanding new businesses through partnerships with Marui Group and Money Forward. In recent years, it has broadened its business areas by launching the rental brand 'co-coono' and the new service 'Urukamo'. The company has unified its management structure under a representative director CEO system, advancing efficient management reforms and growth strategies. While simultaneously strengthening its financial foundation and expanding its business, it aims for sustainable growth by further advancing the digitalization of the used housing market. It also places emphasis on sustainability and collaboration with local communities, continuing to challenge the creation of new value in real estate circulation.

Trivia

Interesting Facts

  • Founders are a team of contemporaries from a major real estate company.
  • cowcamo is Japan's first IT-specialized platform for brokering used and renovated homes.
  • cowcamo's iOS app won the Google Play Excellence Award in 2018.
  • Developed proprietary brand in renovated rental market through collaboration with Marui Group.
  • Platform with 2.4 million annual users.
  • Collaborates with many major financial institutions to provide financing support services.
  • Shareholders include venture capital firms and major real estate-related companies.
  • Real estate app with mix function is an industry first.
  • Started as a coworking space operator, an unusual background.
  • Strengthened post-purchase fund management support through alliance with Money Forward.
  • Latest platform features AI-based property recommendations.
  • Established unique position in Tokyo metropolitan used renovation market.
  • Emphasizes sustainability and strengthens promotion of environmentally friendly homes.
  • Has won multiple real estate industry awards.
  • Regularly holds online seminars and community events.

Hidden Connections

  • Advancing new development in rental market through capital and business alliance with Marui Group.
  • Provides end-to-end service from home purchase to post-purchase fund management in collaboration with Money Forward.
  • Founders are contemporaries from Recruit Cosmos, effectively utilizing real estate industry network.
  • cowcamo's online media contributes to enhancing trust within the industry.
  • Strengthened competitiveness through alliance with major financial institutions' financing platforms.
  • Rental brand in collaboration with Marui Group is popular among young urban dwellers.
  • Online app UX design co-developed with specialized design firm.
  • Promoting relocation promotion projects aimed at regional community revitalization.

Future Outlook

Growth Drivers

  • Digitalization and efficient circulation of used housing market
  • Increasing renovation demand and rising environmental awareness
  • Growing home acquisition desire among urban youth
  • Business expansion leveraging alliances with major companies
  • Sustained technological innovation in real estate tech field
  • Promoting dissemination of sustainable housing
  • Developing regionally focused new services
  • Expanding online platforms
  • Strengthening integration with financial services
  • Utilizing AI to enhance customer experience

Strategic Goals

  • Maximize used housing circulation platform domestically
  • Nationwide expansion of renovated rental brand
  • Achieve tens of thousands of annual transactions
  • Continuously maintain customer satisfaction above 90%
  • Implement sustainability goals and environmental contributions
  • Strengthen diverse partnerships
  • Improve IT system security and functionality
  • Service innovation through DX promotion
  • Deepen collaboration with regional communities
  • Develop new businesses for sustainable growth

Business Segments

Real Estate Brokerage Platform Provision

Overview
Supports used housing buying and selling brokerage using IT, providing optimal properties to diverse customers.
Competitiveness
Improves transaction efficiency through platform convenience and abundant property information.
Customers
  • Home buyers
  • Renovation contractors
  • Real estate sales companies
  • Financial institutions
  • Investors
Products
  • Used housing brokerage service
  • Online real estate information provision
  • Renovation proposal tools
  • Platform operation

Rental Housing Operation and Management Support

Overview
Provides comprehensive services supporting planning, renovation, and operation of rental properties.
Competitiveness
High-quality rental provision capability through partnership with Marui Group.
Customers
  • Rental property owners
  • Real estate management companies
  • Construction companies
Products
  • Renovated rental development
  • Rental property management system

Real Estate-Related IT Services

Overview
Provides IT solutions to improve efficiency in real estate transactions.
Competitiveness
Deploys services tailored to customer needs using proprietary technology.
Customers
  • Real estate companies
  • Financial institutions
  • Investment analysis firms
Products
  • Real estate data analysis tools
  • Customer management systems

Competitive Advantage

Strengths

  • Unique housing circulation platform leveraging IT technology
  • Strong capital relationships and business collaborations with partners
  • Abundant property information and robust member base
  • Service design focused on customer convenience
  • Expertise and know-how in the renovation market
  • Regionally dense network centered in the Tokyo metropolitan area
  • High marketing and branding capabilities
  • Flexible new service development capabilities
  • Support from customer base centered on younger generations
  • Industry experience and business acumen of management team
  • Proactive partnership strategy

Competitive Advantages

  • Pioneering IT platform specialized in used housing circulation
  • Specialized handling of extensively renovated properties
  • Large member base and high reuse rate
  • Development organization capable of rapid response to market changes
  • Capital and business alliances with major companies like Marui Group
  • Differentiation strategy through renovated rental brand
  • Enhanced information dissemination via proprietary online media
  • User-centric UI/UX design
  • Stable customer base and brand recognition
  • Provision of data analysis tools for investors

Threats

  • Intensifying competition in used housing market and price decline risks
  • Potential market share loss to new entrants
  • Demand stagnation due to fluctuations in housing loan interest rates
  • Impacts from strengthened regulations or tax system changes
  • Cybersecurity risks in IT systems
  • Reduced investments due to deteriorating economic conditions
  • Market fluctuations due to COVID-19 pandemic
  • Risk of failing to meet diversifying customer needs
  • Expanding regional disparities in real estate prices
  • Impacts from changes in management conditions of capital partners

Innovations

2022: Launch of Rental Brand 'co-coono'

Overview
Jointly launched renovated rental brand with Marui Group to enter the rental market.
Impact
Created new revenue sources by providing high-value-added rental properties

2021: Business Alliance with Money Forward

Overview
Collaborated with Money Forward's financial services to support home purchases.
Impact
Enhanced customer motivation to buy homes and improved convenience

2022: Launch of Used Housing Circulation Platform 'Urukamo'

Overview
Expanded used housing circulation as a sister service to existing cowcamo.
Impact
Achieved customer base expansion through service diversification

2020: Launch of Online Media 'cowcamo magazine'

Overview
Provides specialized content to disseminate information on used homes and promote renovations.
Impact
Expanded brand recognition and fostered member community

Sustainability

  • Promoting resource circulation through used home renovations
  • Supporting community creation in collaboration with local societies
  • Improving transaction efficiency and paperless operations via IT platforms
  • Actively introducing energy-saving and environmentally friendly properties
  • Establishing highly transparent transaction environments