Asiro

Basic Information

Stock Code: 7378
Industry: Services
Category Detail: Internet Site Operations
Prefecture: Tokyo
Establishment Year: April 2016
Listing Year: July 2021
Official Website: https://asiro.co.jp/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: LIFULL, ITmedia, Cookpad, Kakaku.com, M3, Ateam Holdings, MarkLines, Hatena, Sharing Technology, Lightworks, True Data, pluszero, POPER, tripla, Technologies, Ridge-i, Bengoshi.com, Kamakura Shinsho, Delivery Consulting, GLOE

Overview

Asiro is a service company founded in 2016 with its headquarters in Tokyo, primarily operating specialized information sites centered on lawyer introductions.

Current Situation

Asiro is expanding legal support services utilizing the internet, centered on a lawyer consultation site. For FY2023, consolidated sales are approximately 1.5 billion yen and on a growth trajectory, featuring expertise in the legal field and a highly user-friendly platform. As differentiation from competitors, a high-quality lawyer introduction network and convenient web services are highlighted. In recent years, it has focused on improving matching accuracy using AI technology, succeeding in enhancing user satisfaction and acquiring new customers. From a sustainability perspective, it emphasizes ensuring service transparency and social contributions through legal consultations, conducting business operations mindful of social responsibility. In the future, it aims to expand into the talent introduction and dispatch market and strengthen the platform through external partnerships, targeting sales of approximately 3 billion yen by 2025 and doubling the number of users. Additionally, it seeks to create new value by contributing to the DX advancement of the entire lawyer industry.

Trivia

Interesting Facts

Listed on the Tokyo Stock Exchange Mothers just 5 years after founding
One of Japan's leading specialized information portals focused on lawyer introductions
Aggressively adopting AI technology with high search accuracy
Maintains fee-free service for users, enhancing satisfaction
Operates innovative service featuring anonymous lawyer reviews
Plans composite service expansion in legal and talent domains
Founded by young IT entrepreneurs in Tokyo
Secures many top search rankings with advanced SEO technology
Sharp increase in online consultation users during the pandemic
Frequently featured in Nikkei electronic edition for personnel and dividend news

Hidden Connections

Has some service collaborations with competitor Bengoshi.com in business domains
Attracts attention as an IT-related stock in the same service industry as Kakaku.com
Contributing to strengthening networks of local small and medium-sized law firms
Deeply involved in Tokyo's IT startup community
Contributes to business efficiency of law firms amid expanding legal consultation needs
Shareholder composition includes multiple venture capitals
Exploring partnerships with other IT service companies in talent introduction field
Striving to enhance security by introducing the latest information technology

Future Outlook

Growth Drivers

Increasing demand for legal consultations via internet usage
Expanded utilization of AI and big data technology
Business efficiency from DX of legal services
Demand for digitalization support for small and medium-sized law firms
Expansion of specialized information provision to diverse customer segments
Promotion of online consultations through work-style reforms
Growth in talent dispatch and introduction services
Market expansion from legal regulatory revisions
Needs for legal literacy improvement among younger generations
Increase in smartphone app users
Enhanced value creation through platform collaborations
Potential for overseas expansion with multilingual support

Strategic Goals

Achieve 10 billion yen in sales
Become the leading domestic legal platform company
Further advance and promote AI technology utilization
Diversification through integration with talent introduction and dispatch services
Stably acquire over 100,000 users annually
Achieve industry-leading cybersecurity standards
Expand public-interest legal support contributing to social issue resolution
Establish service bases in major cities nationwide
Achieve 30% cost efficiency improvement through DX
Strengthen international expansion with multilingual and multicultural support

Business Segments

Legal-related Platform Provision

Overview

Provides platforms and related services for lawyer introductions and legal support to corporations.

Competitiveness

Integration of a high-expertise legal field network and the latest IT technology

Customers

Law Firms
Corporate Legal Departments
Government Agencies
Talent Agencies
Financial Institutions
Startups
Educational Institutions
Non-profits
IT Companies
SMEs

Products

Lawyer Introduction System
Legal Consultation Platform
Contract Review Service
Online Legal Training
Matching System
Customer Support Tools
Data Analysis Service
API Integration Service
Legal Document Management
Marketing Support

Talent Introduction and Dispatch Support

Overview

Deploys talent introduction and dispatch support services in the legal and specialist fields.

Competitiveness

Legal field-specialized talent network and matching accuracy

Customers

Corporate HR Departments
Career Support Organizations
Staffing Agencies
Legal-related Companies
Specialist Job Site Operators
Labor Unions
Training Institutions

Products

Specialist Job Information
Talent Matching Service
Career Consulting
Recruitment Support System
Dispatched Staff Management System

Competitive Advantage

Strengths

Specialized in the highly specialized legal industry
User-friendly online platform
High-quality lawyer network
Potential in growing markets
Flexible adoption of IT technology
Diverse related service offerings
Young and dynamic management team
Deep customer understanding in the legal field
Advanced matching accuracy technology
Utilization of diverse sales channels
Fast customer response
High-transparency service provision

Competitive Advantages

Strong brand recognition specialized in lawyer consultations
Introduction of matching system utilizing the latest AI technology
Service design emphasizing customer satisfaction
Broad user base leveraging the internet
Rapid responsiveness and flexibility within the industry
Differentiation through unique specialized information site group
Abundant quantity and quality assurance of lawyer introductions
Business diversification through future expansion in talent dispatch and introduction
Strong partnerships with small and medium-sized law firms
Focus on improving convenience of online legal consultations

Threats

Entry of major competitors and price competition
Risk of service content changes due to legal amendments
Increased system update costs accompanying technological innovations
Strengthened regulations on user personal information protection
Changes in supply-demand balance due to structural shifts in the lawyer industry
Intensified market competition from new entrants
Risks of internet troubles and cyber attacks
Decrease in legal demand due to deteriorating economic conditions
Risk of platform dependency
Challenges in ensuring service reliability
Rising customer acquisition costs
Image risks from increasing influence of review sites

Innovations

2021: AI Matching System Introduction

Overview: Developed a search and recommendation system utilizing AI technology to improve matching accuracy for lawyer introductions.
Impact: 20% increase in consultations, improved user satisfaction

2022: Online Legal Consultation Platform Expansion

Overview: Introduced a system enabling remote consultations, significantly enhancing user convenience.
Impact: 30% increase in new users, nationwide service rollout

2023: Service Expansion via API Integration

Overview: Achieved functional expansion through API integration with other legal services, enabling one-stop services.
Impact: Diversification of customer base and improved profitability

2024: Smartphone App Release

Overview: Released a smartphone app for easy lawyer search and consultation booking.
Impact: Increased user frequency, acquisition of younger customers

Sustainability

Strengthened personal information protection system and thorough operation
High-transparency information disclosure to users
Improved accessibility for diverse customers
Provision of legal services fulfilling social responsibility
Promotion of work-style reforms internally and emphasis on work-life balance