True Data

Basic Information

Stock Code
4416
Industry
Information and Communications
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
October 2000
Listing Year
December 2021
Official Website
https://www.truedata.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
BrainPad, Datasection, PKSHA Technology, Neural Group, JDSC, Kudan, AI inside, POPPER, Ridge-i, Grid, Laboro.AI, Fluas, CS-C

Overview

True Data is a leading comprehensive data analysis company founded in 2000, primarily in the information and communications sector, providing advanced marketing support services based on POS data analysis.

Current Situation

True Data has enhanced its competitiveness in the POS data integrated analysis field in recent years, achieving estimated sales of approximately 5 billion yen in fiscal 2023 and continuing to grow. Centering on sales data analysis for supermarkets and retail stores, it is strengthening marketing support across diverse industries, including the food sector. Technologically, it leverages big data analysis and machine learning to develop high-precision consumer behavior visualization services. With capital participation from major companies such as Itochu, it is advancing new businesses and service collaborations. On the sustainability front, it engages in consumer support and regional revitalization projects in partnership with clients and local governments. Moving forward, it plans to advance data integration and explore new markets, aiming for sales growth and business diversification by 2025. The enhancement of services through AI technology introduction and differentiated value provision in the food industry are attracting attention. While pursuing collaborations and partnerships with competitors, it maintains and strengthens its core strengths.

Trivia

Interesting Facts

  • Pioneered POS data integrated analysis in Japan early on.
  • Gaining attention as a strategic partner of the Itochu Group.
  • Strength in accuracy improvement via proprietary machine learning models.
  • Expanding marketing analysis domain through multi-industry collaborations.
  • High industry evaluation for food sector specialized data analysis.
  • Achieved Tokyo Stock Exchange Mothers listing 20 years after founding as an emerging company.
  • Holds POS data from many nationwide supermarkets, covering the market comprehensively.
  • B2B data integration platform is a pioneer in the industry.
  • Analysis services contribute to retail chain sales growth.
  • Possesses strict internal governance for data security.
  • Advances new marketing value creation by concentrating AI technologies.
  • Consumer trend analysis service supported by advertising agencies.
  • Frequent collaborations with local governments on region-specific projects.
  • Serves as an information hub in the POS data analysis industry.
  • Alliances with multiple partners strong in market research.

Hidden Connections

  • Deep ties with major distribution through capital alliance with Itochu Group.
  • Deploys joint projects with various market research firms centered on supermarket sales data.
  • Realizes advanced analysis services through technical alliances with multiple AI ventures.
  • Provides data for local government regional economic revitalization, becoming a local creation model.
  • Concentrated supply of sales promotion analysis tools to major ad agencies, becoming part of industry standards.
  • Deploys data utilization support for SMEs in collaboration with local chambers of commerce.
  • Has track record of joint research on data analysis technology development with multiple university research institutions.
  • Collaborates with multiple logistics companies on data sharing platforms for supply chain management.

Future Outlook

Growth Drivers

  • Expansion and advancement of POS data utilization needs
  • Enhanced analysis value through AI and machine learning proliferation
  • Market expansion from accelerated DX in food distribution
  • Diverse industry deployment of data integration platforms
  • Service expansion into local governments and regional revitalization
  • Increased demand for privacy regulation compliance technology
  • Service convenience improvement from cloud technology evolution
  • Revenue diversification through new market development
  • Rising demand for analysis of massive consumption data
  • Expanded introduction of customer loyalty enhancement measures
  • Collaboration potential in smart city-related businesses
  • Data service deployment toward overseas markets

Strategic Goals

  • Establish domestic leadership in POS data analysis market
  • Continuous service precision improvement via AI utilization
  • Business expansion into new industries beyond food
  • Compliance with international standards in privacy and security
  • Nationwide rollout of regional collaboration model for economic contributions
  • Enhancement of real-time sales data provision infrastructure
  • Service strengthening through diverse sales channel integration
  • Achieve sustainable management and sustainability goals
  • 普及 of data analysis services in overseas markets
  • Competitive enhancement through next-generation data platform development

Business Segments

POS Data Integrated Analysis Service

Overview
Provides sales strategy and marketing support for clients through integrated POS data analysis.
Competitiveness
Strength in Japan's largest-scale POS data holdings and advanced analysis technology.
Customers
  • Supermarkets
  • Food manufacturers
  • Distributors
  • Advertising agencies
  • Marketing companies
  • Research firms
  • Retail chains
  • Trading companies
  • IT vendors
  • Consulting firms
  • Local governments
  • University research institutions
  • Investment firms
  • Logistics companies
  • Restaurant chains
Products
  • POS data collection system
  • Sales trend analysis tool
  • Consumer purchase analysis package
  • Purchase behavior prediction model
  • Dashboard solution
  • Campaign effectiveness measurement system
  • Data integration cloud service
  • Marketing support reports
  • Demand forecasting AI tool
  • Product shelving optimization service
  • Supply chain analysis
  • Real-time data delivery
  • Purchase trend surveys
  • Market trend research
  • Competitor research service

Marketing Research Service

Overview
Offers marketing support across a wide range of industries centered on market research and consumer analysis.
Competitiveness
Capable of providing detailed market insights linked with POS data.
Customers
  • Retailers
  • Consumer goods manufacturers
  • Food distribution
  • Restaurant industry
  • Advertising agencies
  • Research firms
  • Government agencies
  • Local governments
  • University research institutions
  • Consulting firms
  • Venture companies
  • International organizations
Products
  • Market trend research
  • Consumer purchase habit surveys
  • Advertising effectiveness measurement
  • Competitor analysis reports
  • Consumer segmentation
  • New product acceptance surveys
  • Brand awareness surveys
  • Digital marketing analysis
  • Consumer awareness surveys
  • Online survey support
  • POS-based surveys
  • Trend forecasting service
  • Purchase data analysis
  • EC market analysis

Data Integration and Platform Development

Overview
Provides data source integration platform construction and management services to improve operational efficiency.
Competitiveness
Established flexible API integration and highly reliable security framework.
Customers
  • IT companies
  • Data analysis companies
  • Marketing companies
  • Retail chains
  • Distribution
  • Logistics companies
  • Advertising companies
  • Government
  • Local governments
  • Financial institutions
  • Venture companies
Products
  • Data integration platform
  • API integration service
  • Cloud analysis infrastructure
  • Data management service
  • Security management system
  • Real-time data provision
  • Custom analysis tools
  • Data cleansing service
  • AI analysis modules
  • Data governance support

AI and Machine Learning Solutions

Overview
Develops solutions using AI technology and machine learning to support operational efficiency and growth.
Competitiveness
High-precision models through fusion of proprietary data and AI expertise.
Customers
  • Retail
  • Manufacturers
  • Logistics companies
  • Advertising agencies
  • Data science companies
  • Consulting firms
  • Research institutions
  • Local governments
  • Financial institutions
  • Venture companies
Products
  • Demand forecasting AI model
  • Customer behavior prediction tool
  • Campaign optimization AI
  • Image analysis AI service
  • NLP and text analysis tool
  • Recommendation engine
  • Anomaly detection system
  • Chatbot development support
  • Speech recognition software
  • Machine learning platform

Food Industry Specialized Marketing Support

Overview
Deploys sales promotion and consumer trend analysis services focused on the food industry.
Competitiveness
Abundant POS data and analytical expertise specialized for the food industry.
Customers
  • Food manufacturers
  • Supermarkets
  • Distribution chains
  • Restaurant chains
  • Seasoning manufacturers
  • Confectionery makers
  • Logistics providers
  • Advertising agencies
  • Consumer groups
  • Local governments
Products
  • Food sales data analysis
  • Ingredient trend forecasting
  • Consumer preference surveys
  • Campaign effectiveness analysis
  • New product evaluation service
  • Promotion support
  • Store sales optimization
  • Food cluster analysis
  • Purchase history analysis
  • Food safety data provision

Regional Revitalization and Local Government Collaboration Projects

Overview
Advances data utilization projects in collaboration with local governments to revitalize regional economies.
Competitiveness
Know-how in region-specific analysis using local store POS data.
Customers
  • Local governments
  • Chambers of commerce
  • Regional revitalization groups
  • Tourism associations
  • Small and medium enterprises
  • Educational corporations
  • NPOs
  • Local shopping districts
  • Local agricultural cooperatives
Products
  • Consumer behavior data provision
  • Regional marketing support
  • Tourism consumption analysis service
  • Trade area analysis tool
  • Regional event effectiveness surveys
  • Local product promotion support
  • E-commerce integration service
  • Local revitalization data business
  • Educational equipment collaboration projects

Inventory and Supply Collaboration for Distribution

Overview
Product suite for data integration to support inventory and supply efficiency in distribution and wholesale.
Competitiveness
Real-time demand forecasting and supply management linked from POS.
Customers
  • Distributors
  • Wholesalers
  • Manufacturers
  • Logistics companies
  • Retail stores
  • EC operators
  • Warehousing companies
Products
  • Inventory data integration system
  • Demand and supply forecasting tool
  • Product replenishment optimization system
  • Logistics optimization analysis service
  • Store supply planning support
  • Order management platform

Advertising Effectiveness Measurement and Optimization Support

Overview
Supports visualization and optimization of advertising effectiveness to maximize marketing impact.
Competitiveness
Precise effectiveness measurement using actual sales data linked with POS.
Customers
  • Advertising agencies
  • Retailers
  • Manufacturers
  • Web marketing companies
  • Media operators
  • PR companies
  • EC operators
Products
  • Advertising effectiveness analysis reports
  • Digital ad analysis tools
  • Campaign ROI analysis
  • Customer segment evaluation
  • Real-time effectiveness monitoring
  • Media mix analysis
  • Customer behavior tracking system

Data Security and Privacy Protection

Overview
Provides security services compliant with customer data protection and legal requirements.
Competitiveness
Industry-leading security policies and operational framework.
Customers
  • General companies
  • Retail
  • Local governments
  • Financial institutions
  • Medical institutions
  • IT companies
Products
  • Data encryption service
  • Access management system
  • Privacy data protection tools
  • User consent management platform
  • Internal audit support system

Education and Training Services

Overview
Provides specialized education and training services to enhance data analysis capabilities.
Competitiveness
Advanced analysis know-how education tailored to practical business needs.
Customers
  • Companies
  • Local governments
  • Universities
  • Research institutions
  • Marketing personnel
  • Data scientists
Products
  • Data analysis training programs
  • Marketing courses
  • AI basics training
  • Big data utilization seminars
  • Custom training services

Overseas Market Support Service

Overview
Supports data analysis and marketing in overseas markets.
Competitiveness
Domestic and international networks with multilingual technology support.
Customers
  • Japanese companies expanding overseas
  • Overseas distribution companies
  • International marketing companies
  • Global research firms
Products
  • Overseas POS data collection support
  • Overseas market analysis reports
  • Multilingual data analysis tools
  • International marketing strategy support

Smart City Collaboration Service

Overview
Provides data integration and analysis for smart city development.
Competitiveness
Policy formulation support through integrated regional consumption data.
Customers
  • Local governments
  • IT vendors
  • Facility management companies
  • Transportation operators
  • Energy companies
Products
  • Consumption trend data integration
  • Energy consumption analysis
  • Resident behavior analysis service
  • Smart city initiative support

Competitive Advantage

Strengths

  • Japan's largest-scale POS database
  • Advanced big data analysis technology
  • Expertise in machine learning and AI utilization
  • Collaborations with major capital such as Itochu
  • Specialized knowledge in food distribution
  • Real-time analysis service provision
  • Broad customer base across industries
  • Flexible data integration platform
  • High-level data security framework
  • Continuous technological development capabilities
  • Customization to customer needs
  • Experienced analysis team
  • Advancement of regional collaboration projects
  • Cloud service utilization
  • Integration of diverse sales channels

Competitive Advantages

  • Reliability as Japan's leading POS data integrator
  • High-precision predictive analysis via machine learning models
  • Long-term transaction relationships with major retail and distribution
  • Comprehensive analysis reports and marketing support
  • Broad data utilization through flexible API integration
  • Advanced cloud platform design
  • Abundant analysis know-how dedicated to food industry
  • Scalable services across diverse client industries
  • Stable management base through capital alliances
  • Robust data security governance
  • Strengthened collaborations with research firms and ad agencies
  • Track record of joint projects with local governments
  • Ongoing innovation aligned with market needs
  • Advanced customer loyalty management system
  • Cross-industry data integration network

Threats

  • Emergence of similar services from competitors
  • Increased data management burden from stricter privacy regulations
  • Prediction difficulties from rapid consumer trend changes
  • Obsolescence of existing tech due to new technologies
  • Risk of market entry by major IT vendors
  • Threat of data breaches and security incidents
  • Corporate investment restraint due to economic fluctuations
  • Changes in operating environment of key clients
  • Profit pressure from rising cloud costs
  • Development stagnation from human resource shortages
  • Compliance burden from international legal differences
  • Decline in competitiveness from insufficient innovation pace

Innovations

2024: Advanced AI-Equipped POS Data Prediction Model

Overview
Significantly improved sales trend prediction accuracy using machine learning AI.
Impact
Achieved improvements in operational efficiency and sales forecasting precision.

2023: Food Industry Data Integration Platform Construction

Overview
Established data integration infrastructure connecting food manufacturers and retailers.
Impact
Contributed to advanced inter-industry data utilization and collaboration promotion.

2022: Launch of Cloud-Based Marketing Analysis Service

Overview
Began providing real-time analysis environments on the cloud.
Impact
Contributed to rapid customer decision-making support.

2021: Development of Automated Customer Purchase Segmentation Analysis Tool

Overview
Automated comprehensive customer classification using proprietary algorithms.
Impact
Realized marketing efficiency and enhanced individualized responses.

2020: Enhancement of POS Big Data Analysis Technology

Overview
Revamped big data processing technology to enable high-speed analysis of large datasets.
Impact
Significant expansion in analysis speed and data utilization scope.

Sustainability

  • Eco-consumption promotion projects with client companies
  • Support for regional revitalization through consumption data sharing
  • Environmental burden reduction via paperless operations
  • Strengthened customer data protection and privacy compliance
  • Energy-efficient cloud services
  • Promotion of diverse talent recruitment
  • Enhanced regional contributions through CSR activities
  • Data utilization for supply chain transparency improvement
  • Promotion of renewable energy use
  • Organizational revitalization through improved internal communications
  • Commute reduction via smart work promotion
  • Ongoing investment in technologies for environmental burden reduction