Fureasu
Basic Information
- Stock Code
- 7062
- Industry
- Services
- Category Detail
- Lifestyle Services
- Prefecture
- Tokyo
- Establishment Year
- April 2002
- Listing Year
- March 2019
- Official Website
- https://fureasu.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
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Overview
Fureasu, established in 2002, develops home-visit massage and home-visit nursing businesses, specializing in services supporting the elderly and home-bound patients, and has established a solid position within the industry.
Current Situation
Fureasu recorded net sales of approximately 4.2 billion yen and net profit of approximately 150 million yen in the fiscal year ended March 2022, maintaining a stable business foundation. Centering on home-visit massage and home-visit nursing in in-home medical care, it responds to the needs of an aging society. It is expanding its market share through franchise development utilizing national insurance-covered services. It continues to strengthen collaborations with medical institutions and research organizations and academic research on acupuncture and massage to improve service quality. It also considers sustainability, striving for contributions to local communities and improving employee satisfaction. Moving forward, it will promote expansion of home-visit medical services and community-based services, with a strategy to expand its business scale by 2030. Recently, it has focused on business diversification through subsidiaries and expansion of insurance coverage, working to strengthen its customer base.
Trivia
Interesting Facts
- Founded from in-home massage business in Yamanashi Prefecture, incorporated in 2002.
- Practices community comprehensive care with home-visit massage and nursing as dual pillars.
- Major shareholders include Representative Taku Sawatori and external companies holding over 50%.
- Provides services across wide regions through franchise expansion.
- Contributes to technological improvement by publishing academic papers with Tohoku University and other research institutions.
- Actively pursuing business diversification through subsidiaries since 2020.
- Strength in services performed by nationally qualified practitioners.
- Experienced changes in business environment such as partnership dissolutions during COVID-19.
- Launched new nursing small-scale multi-functional in-home care business in 2022.
- Rapidly growing due to strong response to insurance-covered services.
Hidden Connections
- Close collaboration with diverse regional medical institutions through medical franchise business.
- Expanded influence in caregiving welfare field through subsidiary Ortensia Harmony.
- Strong ties to medical professional community through expansion of home-visit nursing business.
- Past partnership experience with Hoshino Resort contributed to business diversification.
- Introduction of insurance claims agency system impacting business efficiency.
- Holds numerous collaborations and contracts with municipalities for elderly services.
- Pioneering presence in regional comprehensive care integrating medical and caregiving.
- Established franchise business model in home-visit massage industry.
Future Outlook
Growth Drivers
- Expansion of demand for home-visit medical and caregiving due to aging society
- Market expansion through broadening of insurance-covered service scope
- Service regional network expansion through accelerated franchising
- Service quality improvement through deepened medical-caregiving collaboration
- Business efficiency via ICT and digital technology utilization
- Competitive strength enhancement through talent development and specialized skills reinforcement
- Increasing demand for social issue-solving services
- Revenue source diversification through diverse caregiving support services
- New business area expansion utilizing subsidiaries
- Active participation in regional comprehensive care systems
Strategic Goals
- Achieve 30% market share through nationwide rollout of home-visit medical services
- Business expansion through doubling the number of franchise stores
- Improve quality and quantity of nursing small-scale multi-functional in-home care services
- Cost reduction and optimization through advanced ICT in insurance claims operations
- Establish model case for regional medical collaboration to enhance social evaluation
- Promote diversification of caregiving and welfare services utilizing subsidiaries
- Establishment of environment and labor conditions for sustainable business operations
- Maintain employee expertise improvement and retention rate above 75%
- Service innovation through R&D in collaboration with medical institutions
- Continuous enhancement of corporate value through active contributions to regional society
Business Segments
Home-visit Medical Franchise Business
- Overview
- Franchise business for insurance-covered home-visit massage services.
- Competitiveness
- Abundant operational know-how and robust insurance claims support system
- Customers
-
- Sole proprietors
- Small-scale medical service providers
- Caregiving providers
- Local support facilities
- Municipalities and local governments
- Products
-
- Home-visit Massage Franchise Package
- Business Operations Support System
- Training Programs
- Qualified Personnel Dispatch
- Insurance Claims Agency Service
Home-visit Nursing Service Provision
- Overview
- Provision of in-home visit care by nurses and medical collaboration services.
- Competitiveness
- Seamless integration of medical and caregiving services
- Customers
-
- Medical institutions
- Home-bound patients
- Care facilities
- Welfare facilities
- Health insurance associations
- Products
-
- Home-visit Nursing Care Service
- Health Management Programs
- Medical Rehabilitation Support
- Life Support Services
Consulting for Caregiving Businesses
- Overview
- Support for operational improvements and service expansion for caregiving businesses.
- Competitiveness
- Industry-specific consulting track record and practical guidance system
- Customers
-
- Care facility operators
- Home-visit caregiving providers
- Local governments
- Welfare organizations
- Medical corporations
- Products
-
- Business Efficiency Support
- Insurance Claims Optimization
- Personnel Development Programs
- Business Expansion Support
Competitive Advantage
Strengths
- High-quality service system centered on nationally qualified practitioners
- Know-how and track record in insurance-covered services
- Market expansion through home-visit medical franchising
- Collaborations with medical institutions and research organizations
- Stable financial foundation
- Community-based service network
- Comprehensive caregiving and nursing service provision system
- Employee training and specialized talent development capabilities
- Comprehensive business operations support system
- Active investment in new businesses
Competitive Advantages
- Leading company in insurance-covered home-visit massage business with broad coverage
- Comprehensive in-home medical services integrating home-visit nursing
- High technical reliability through academic paper presentations, etc.
- Rapid area expansion power through franchise business
- Talent development and retention improvement via comprehensive training programs
- Flexible service response system tailored to local communities
- Diversified service deployment through subsidiaries
- Insurance claims efficiency support via ICT utilization
- Sustainable growth potential responding to aging society
- Service differentiation through deepened medical-caregiving collaboration
Threats
- Risk of changes in insurance coverage due to revisions in caregiving and medical policies
- Intensified market competition from new entrants
- Challenges in talent acquisition and rising wage pressures
- Restrictions on home visits due to COVID-19 or infectious disease outbreaks
- Market saturation between regions and price competition with competitors
- Risk of failing to keep up with the pace of technological innovation
- Delays in responding to diversifying elderly needs
- Risk of demand decline due to social security fiscal reviews
- Reduction in collaborating medical institutions or changes in hospital policies
- Physical disruptions to service provision due to natural disasters
Innovations
2022: Launch of Nursing Small-scale Multi-functional In-home Care Business
- Overview
- Implemented community-based comprehensive care through small-scale business integrating nursing and caregiving.
- Impact
- Contributes to service diversification and improved customer satisfaction
2021: Acquisition and Integration of Subsidiary Sky Heart
- Overview
- Strengthened service provision in home-visit nursing through subsidiary acquisition.
- Impact
- Successfully expanded sales base and improved expertise
2020: Diversification through Acquisition of Ortensia Harmony Shares
- Overview
- Expanded business areas by making a newly split caregiving service company a subsidiary.
- Impact
- Reinforced caregiving service lineup and stabilized revenue
2020: Full-scale Expansion of Home-visit Massage Franchising
- Overview
- Accelerated franchise rollout for insurance-covered massage business.
- Impact
- Strengthened revenue base through increased number of franchise stores
Sustainability
- Building sustainable in-home care systems through promotion of regional medical and caregiving collaboration
- Workplace environment improvement activities for employee health and job satisfaction
- Promoting regional social welfare through elderly life support
- Promoting paperless operations and business efficiency to reduce environmental impact
- Awareness activities through hosting regional events and health classes