Care21

Basic Information

Stock Code
2373
Industry
Services
Category Detail
Lifestyle Services
Prefecture
Osaka Prefecture
Establishment Year
November 1993
Listing Year
October 2003
Official Website
https://www.care21.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Az Partners, Interspace, Sailor Advertising, Suncare Holding, Brass, Care Service, Cedar, Kyouritsu Information Communications, Nomura System Corporation, SCAT, P.A., Uchiyama Holdings, Charm Care Corporation, Internet Infinity, Ackmos, Japan Hospice Holdings, Amvis Holdings, Living Platform, Sanwells

Overview

Care21 is an Osaka-based caregiving service provider founded in 1993. Centered on home-visit caregiving, it develops a diverse range of elderly welfare businesses and is a leading industry player with a strong focus on human resource development.

Current Situation

As of October 2023, Care21 employs 8,601 people, with home-visit caregiving and facility-based caregiving as its mainstay businesses, expanding into Hyogo Prefecture and Tokyo. Leveraging its experience in operating learning centers at founding, the company excels in human resource development and education in the caregiving sector. It actively improves employee welfare through a performance-based compensation system, introduction of retirement benefits, abolition of mandatory retirement, and more. In 2020, the president changed, with the founder assuming the role of chairman while serving as chief corporate culture officer. Moving forward, it aims for stable growth by enhancing the quality and diversification of caregiving services through community-rooted caregiving. Increasing social needs and regulatory improvements serve as tailwinds for medium- to long-term growth prospects. It is strengthening sales capabilities via mid-career hires from other industries and expanding into welfare equipment sales and medical support.

Trivia

Interesting Facts

  • Unique history of transitioning from cram school management to caregiving business
  • Early adopter of performance-based pay system in caregiving
  • One of the pioneering companies to abolish mandatory retirement in caregiving
  • Actively hiring mid-career from other industries to boost sales
  • Early regional rollout of multifunctional in-home care services
  • Aggressively expanding medical support linked with home-visit nursing
  • Multi-location setup with dual headquarters in Osaka and Tokyo
  • Early industry introduction of retirement benefits, leading to high employee satisfaction
  • Diversified into welfare equipment sales business
  • Conducts employee training several times a year with thorough education
  • Close collaboration with community comprehensive support centers
  • Provides caregiving certification application proxy services
  • Multi-business model including marriage counseling as a feature
  • Offices in Fukuoka and Nagoya for wide-area expansion
  • Conducting employment support for disabled as part of welfare business

Hidden Connections

  • Founder Hirata Yoda applied cram school management experience to caregiving education
  • Expanded hiring from other industries contributes to sales strengthening and talent diversification
  • Abolition of retirement age utilizes knowledge and experience of senior employees
  • Marriage counseling business also functions as welfare benefit for caregiving staff
  • Welfare equipment sales enable detailed response to on-site care needs
  • Vertically integrated businesses from in-home care support to facility operations
  • Medical support business developed from strengthened ties with nurses and other medical staff
  • Multiple regional offices deepen collaboration with community comprehensive support centers

Future Outlook

Growth Drivers

  • Ongoing increase in caregiving service demand due to aging society
  • Government caregiving reimbursement revisions promoting quality improvement
  • Diversification of in-home care needs and service multifunctionality
  • Business efficiency and sales strengthening via talent from other industries
  • Care site efficiency via digital technology and AI utilization
  • Collaboration expansion through strengthened community comprehensive care systems
  • Improved retention rates through better caregiving staff welfare and training
  • Expansion of home-visit nursing and medical support via medical collaboration
  • Growth in welfare equipment market and rental/sales business expansion
  • Increasing social needs in disability employment support

Strategic Goals

  • Achieve 20% market share in home-visit caregiving services in major domestic regions
  • Advanced talent development system with 5,000 annual training participants
  • Nationwide rollout of medical-welfare collaboration model to strengthen community care
  • Significant improvements in business efficiency and service quality via AI/IT
  • Establishment of sustainable caregiving service management model
  • Enhanced social contributions through expanded disability welfare business
  • SDGs contributions via low-environmental-impact facility construction and operations
  • Maintain turnover rate below 5% through improved employee satisfaction
  • Maximize customer touchpoints via diverse sales channels
  • Create new caregiving and welfare services in collaboration with regions

Business Segments

Care Facility Operation Support

Overview
Suite of services supporting operational efficiency and staff training for care facilities.
Competitiveness
On-site support by staff with extensive practical experience
Customers
  • Care facility operators
  • Municipal welfare departments
  • Medical corporations
  • Welfare organizations
  • Community comprehensive support centers
Products
  • Facility operation consulting
  • Staff dispatch services
  • Training program provision
  • Business system implementation support
  • Welfare equipment sales and rental

Medical and Welfare Collaboration Services

Overview
Comprehensive services aimed at strengthening collaboration between medical and caregiving.
Competitiveness
Close network and experience with medical professionals
Customers
  • Hospitals
  • Home-visit nursing stations
  • Medical institutions
  • Care providers
  • Pharmacies
Products
  • Home-visit nursing business collaboration
  • Medical equipment rental
  • Medical information sharing system
  • Acupuncture home-visit massage
  • Health management education

Human Resource Development and Dispatch

Overview
Education, training, and talent provision services aimed at improving quality in caregiving.
Competitiveness
Comprehensive training programs and proven dispatch network
Customers
  • Care facilities
  • Medical institutions
  • Welfare facilities
  • Municipalities
  • Staffing agencies
Products
  • Basic care worker training
  • Care manager training
  • Practical worker training
  • Staff dispatch services
  • Referral services

Welfare Equipment Business

Overview
Diverse welfare equipment meeting on-site care needs.
Competitiveness
Extensive product lineup and prompt rental services
Customers
  • Care facilities
  • Elderly facilities
  • Municipal welfare departments
  • Welfare equipment rental shops
  • Medical institutions
Products
  • Caregiving beds
  • Wheelchairs
  • Bathing aids
  • Mobility aids
  • Home modification services

Meal Delivery Services

Overview
Meal provision services for diverse elderly and disability facilities.
Competitiveness
Menu design and quality control by specialist dietitians
Customers
  • Elderly facilities
  • Disability facilities
  • School corporations
  • Hospitals
  • Elderly day services
Products
  • Nutritionally balanced home-delivered meals
  • Facility meal provision
  • Meal delivery system
  • Menu development consulting
  • Event meal services

Employment Support and Light Work Outsourcing

Overview
Comprehensive support business promoting social participation for people with disabilities.
Competitiveness
Community-rooted support system and extensive track record
Customers
  • Disability welfare facilities
  • Municipal employment support divisions
  • Social welfare corporations
  • Local companies
  • NPOs
Products
  • Light work outsourcing business
  • Type A continuing employment support services
  • Vocational training programs
  • Employment consultation support
  • Life support services

Childcare Business Support

Overview
Supports quality improvement in daycare operations and community child-rearing.
Competitiveness
Comprehensive support know-how leveraging care welfare experience
Customers
  • Licensed daycares
  • Small-scale nurseries
  • Municipalities
  • Childcare-related organizations
  • Childcare workers
Products
  • Daycare operation consulting
  • Childcare worker training programs
  • Facility management support
  • Child-rearing support services
  • Childcare system implementation support

IT and Business Support Services

Overview
IT solutions supporting efficiency in care and welfare operations.
Competitiveness
User-friendly system development tailored to on-site needs
Customers
  • Care providers
  • Welfare facilities
  • Municipalities
  • Medical institutions
  • Staffing agencies
Products
  • Care business systems
  • Customer management software
  • Accounting systems
  • Reporting tools
  • Information sharing platforms

Community Comprehensive Support Center Support

Overview
Support services aimed at improving efficiency and quality in community comprehensive care.
Competitiveness
Extensive local track record and administrative collaboration
Customers
  • Municipalities
  • Welfare organizations
  • Care providers
Products
  • Consultation support systems
  • Case management tools
  • Training programs
  • Community coordination
  • Data analysis services

Welfare Event Planning and Operation

Overview
Events to promote welfare awareness and strengthen community ties.
Competitiveness
Community-based planning and execution capabilities
Customers
  • Municipalities
  • Welfare organizations
  • Companies
  • Local communities
  • Schools
Products
  • Care fairs
  • Community exchange events
  • Welfare seminars
  • Training session planning
  • Community revitalization projects

Marriage Counseling Support

Overview
Supports operational efficiency and service improvement for marriage counseling agencies.
Competitiveness
Reliable support leveraging welfare business experience
Customers
  • Marriage agencies
  • Municipalities
  • Local communities
  • Welfare organizations
  • Cultural groups
Products
  • Marriage counseling
  • Partner introductions
  • Event hosting
  • Information management systems
  • Consulting services

Real Estate Management and Development Support

Overview
Specialized support for planning and operations of care-related real estate.
Competitiveness
Deep ties and expertise in the caregiving industry
Customers
  • Care providers
  • Investors
  • Facility operators
  • Municipalities
  • Real estate companies
Products
  • Facility real estate development
  • Rental management
  • Leasing services
  • Asset consulting
  • Property operation support

Competitive Advantage

Strengths

  • Established position in the industry for home-visit caregiving services
  • Organizational structure focused on human resource development and training
  • Extensive network of business locations and community-based services
  • Employee retention through performance-based pay and retirement benefits
  • Broad diversification across caregiving-related businesses
  • Sales force strengthening via mid-career hires from other industries
  • Founder-led corporate culture and long-term perspective
  • Strong ties with municipalities and medical institutions
  • Robust quality management system for caregiving services
  • Enhanced collaboration with community comprehensive support centers

Competitive Advantages

  • Differentiation through strong user base in home-visit care and high-quality service provision
  • Improved customer satisfaction via one-stop provision of diverse caregiving services
  • Service stabilization through nationwide rollout of systematic training programs
  • Talent acquisition and long-term employment promotion via retirement benefits and abolition of retirement age
  • Wide-area coverage fusing regional services through expansion into Hyogo and Tokyo
  • Sales strategy strengths leveraging cram school management know-how
  • High expertise based on practical experience across caregiving sectors
  • Comprehensive care provision integrating medical support and home-visit nursing
  • Customer touchpoint expansion through diverse sales channels
  • Total care capabilities including welfare equipment sales and home modifications

Threats

  • Impact of population decline on caregiving demand fluctuations
  • Challenges in service continuity due to labor shortages and caregiving-related resignations
  • Increasing price competition pressures from intensifying competition
  • Risks from changes in caregiving reimbursement due to legal revisions
  • Potential service restrictions from novel infectious diseases, etc.
  • Limits to market expansion due to regional disparities
  • Changes in competitive landscape from other industry entrants
  • Uncertainty in future caregiving insurance funding
  • Risks from delayed responses to diversifying customer needs
  • Decline in service competitiveness from delayed adoption of technological innovations

Innovations

2021: Launch of Online Caregiving Education Program

Overview
Introduced e-learning for remote staff to enhance training efficiency.
Impact
Contributed to reduced education costs and improved staff proficiency.

2022: Introduction of AI Scheduling for Home-Visit Caregiving

Overview
Optimized staff allocation using AI to improve efficiency and user satisfaction.
Impact
Staff allocation efficiency improved by 20%, strengthening service quality.

2023: Development of IoT Management System for Welfare Equipment

Overview
Utilized IoT technology for rental management of welfare equipment to boost operational efficiency.
Impact
Succeeded in cost reduction and failure prevention, with increased customer satisfaction.

2024: Launch of New Multifunctional In-Home Care Service Model

Overview
Began rollout of new model integrating caregiving and life support at select locations.
Impact
Contributed to increased user numbers and high local evaluations.

2025: Formulation of Eco-Friendly Facility Construction Plan

Overview
Initiated plans for new facilities using energy-saving and renewable energy.
Impact
Expected to reduce environmental impact and operational costs.

Sustainability

  • Promotion of energy conservation in care facilities
  • Waste reduction and recycling promotion activities
  • Strengthened collaboration for regional welfare improvement
  • Promotion and development of diverse talent employment
  • Introduction of environmentally considerate facility designs
  • Health management for employees and work-life balance support
  • Regional caregiving awareness activities and education dissemination
  • Improvement of disability employment rate and support systems
  • Establishment of sustainable service models
  • Business development emphasizing coexistence with communities
  • Thorough infectious disease measures and disaster response enhancement
  • Promotion of low-environmental-impact welfare equipment design