Jimoty

Basic Information

Stock Code
7082
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
February 2011
Listing Year
February 2020
Official Website
https://jmty.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Digital Holdings, United, Hmcomm, Mobcast Holdings, GreenBee, Edia, Sharing Innovations, Amiya, Septeni Holdings, CyberAgent, GMO Internet, Terilogy Holdings, ZETA, iMobile, Clascom, Value Creation, Toridori, IBIS, MicroAd, GLAD CUBE

Overview

Jimoty, founded in 2011, provides locally-focused classified services and partners with municipalities nationwide to promote a sustainable circular society.

Current Situation

Jimoty recorded net sales of approximately ¥1.77 billion and operating profit of approximately ¥560 million for the fiscal year ending December 2024, expanding services that promote local sharing of unwanted items, job postings, and mutual aid. Headquartered in Shinagawa-ku, Tokyo, it is listed on the Tokyo Stock Exchange Growth Market. Its flagship classified site offers diverse categories including furniture, used cars, real estate, and part-time job listings, supporting local community building. Since 2015, it has collaborated with numerous municipalities on bulky waste reuse initiatives, earning high social acclaim such as the Minister of the Environment Award. It has introduced secure payment functions and delivery proxy services to enhance user safety and convenience. The company is also strengthening digital transformation (DX) efforts and regional collaborations, aiming for a sustainable circular society as a mid- to long-term goal. Under Representative Director Takahiro Kato, it has established a solid management base while expanding nationwide municipal partnerships to bolster its business foundation. Moving forward, it seeks growth through service diversification and deeper municipal ties.

Trivia

Interesting Facts

  • Contributes to bulky waste reuse across Japan as a classified service
  • Secure payment insurance offers up to ¥1 million coverage for ¥340/month.
  • Established local branch in Kitami, Hokkaido, to strengthen regional operations
  • Selected for Ministry of Environment's municipal reuse model project, gaining high social evaluation
  • Venture that grew rapidly from founding to IPO in 9 years
  • Multiple Jimoty Spots set up in collaboration with local for-profit stores
  • Local-only 'Jimoty Delivery' attracts attention for low-price delivery
  • Partnerships with over 200 municipalities to promote environmental conservation through circulation
  • One-stop provision of diverse categories like jobs and mutual aid
  • CGM operator fostering user-participatory community building
  • Businessman Sho Katayama serves as key director
  • Built engineering framework in partnership with Kitami Institute of Technology
  • Airing TV commercials in Kanto region to boost recognition
  • Operates SNS to promote inter-regional exchanges
  • Extensive listings from appliances to pet adoptions

Hidden Connections

  • Has partnership ties with Opt Corporation (now Digital Holdings) through third-party allotment.
  • Japan's largest municipal collaboration platform jointly advancing bulky waste reuse with local governments.
  • Contributes to regional sports as club sponsor for Hokkaido Consadole Sapporo.
  • Raised funds with NTT Docomo as lead investor, deepening ties with telecom sector.
  • Jimoty Spot Ebina operated in collaboration with Wattman Co., Ltd., building new used goods circulation model.
  • Advanced public-private partnership firm in environmental policy, selected for Ministry of Environment projects.
  • Collaborates with damage insurance firms to co-develop insurance products for user transaction safety.
  • Supported by advertisers for expanding local life support services.

Future Outlook

Growth Drivers

  • Expansion of service base through strengthened municipal partnerships
  • Rising demand for regional community activation
  • Improved convenience of delivery proxy and secure payment functions
  • Enhanced matching efficiency via digitalization
  • Expansion of circular society businesses amid growing environmental awareness
  • Increased access from rising smartphone users
  • Bolstered job services and regional talent acquisition
  • Acceleration of digital shift in ad agency operations
  • Diversification of regional event and life service integrations
  • Brand strengthening through heightened CSR and SDGs awareness
  • Growing loyal users from deeper penetration into local living areas
  • Enhanced anonymous delivery and safety via technological innovation

Strategic Goals

  • Expand partner municipalities to over 500 locations
  • Double reuse transaction volume via platform
  • Achieve 100% payment safety across all services
  • Become industry leader in regional community support services
  • Sustain multiple awards like Minister of Environment Prize in environmental field
  • Nationwide rollout of delivery proxy while maintaining high quality
  • Capture largest share in regional hiring market with job services
  • Reach ¥3 billion in ad agency sales
  • Maintain over 90% customer satisfaction through DX推進
  • Popularize resident-participatory mutual aid services

Business Segments

Municipal Partnerships & Reuse Business

Overview
Supports bulky waste reuse and regional circular society building through municipal partnerships.
Competitiveness
Unique partnerships with over 200 municipalities nationwide to promote local circulation
Customers
  • Local Governments
  • Social Welfare Councils
  • Joint Administrative Bodies
  • NPO Corporations
Products
  • Unwanted Item Reuse Platform
  • Bulky Waste Recycling Support
  • Donation Item Matching System
  • Circular Society Promotion Services

Online Advertising Agency Business

Overview
Provides efficient ad delivery and performance measurement through online ad agency services.
Competitiveness
Strength in ad targeting using local-focused data
Customers
  • Advertisers
  • Media Operators
  • Brand Managers
Products
  • Digital Ad Delivery
  • Affiliate Services
  • Internet Marketing Services
  • Media Rep

Secure Transaction Services

Overview
Provides payment and insurance services to ensure safe transactions.
Competitiveness
Proprietary secure transaction insurance and anonymous delivery functions
Customers
  • Individual Users
  • Small Businesses
Products
  • Secure Payment Function
  • Insurance Services
  • Escrow Services

Delivery Proxy Business

Overview
Experimentally rolling out short-distance low-cost delivery proxy services locally to improve convenience.
Competitiveness
Low-price delivery service starting at ¥500 for within 5km
Customers
  • Individual Users
  • Small Stores
  • Local Governments
Products
  • Low-Cost Delivery Proxy
  • Jimoty Delivery
  • Anonymous Delivery Service

Job Information Services

Overview
Provides localized job listing services to support hiring.
Competitiveness
Effective matching leveraging extensive local user data
Customers
  • Small and Medium Enterprises
  • Store Operators
  • Staffing Agencies
  • Regional Communities
Products
  • Job Postings
  • Talent Matching
  • Part-Time & Full-Time Recruitment

Life Service Advertising

Overview
Efficiently deploys advertising for local life-related services.
Competitiveness
High ad effectiveness through local-focused platform
Customers
  • Renovation Contractors
  • Cleaning Services
  • Moving Companies
  • Pet Shops
Products
  • Service Ad Postings
  • Store Promotions
  • Word-of-Mouth Expansion Services

Competitive Advantage

Strengths

  • Locally-focused platform
  • Proven track record of municipal partnerships
  • Secure payment function for safety
  • Broad category coverage
  • Nationwide brand recognition
  • Abundant user data
  • High evaluation from Ministry of Environment
  • Local community support capabilities
  • Low-price delivery proxy services
  • High smartphone app usage rate
  • Robust job services
  • Integration with municipal e-application systems
  • Partnerships with social welfare councils
  • Diverse ad agency operations
  • Escrow service implementation

Competitive Advantages

  • Operates a unique classified-style local information platform
  • Trust and influence from agreements with over 200 municipalities nationwide
  • Comprehensive safety features like secure transaction insurance and anonymous delivery
  • Specializes in local services, establishing a strong local user base
  • Handles a wide range from daily life to jobs across multiple categories
  • Rapidly launches new services through repeated proof-of-concept experiments for quick market response
  • Proven results in municipal bulky waste reuse projects provide sales strength
  • Excellent smartphone compatibility for high user convenience
  • Supports mutual aid and volunteer recruitment, creating social value
  • Owns ad agency business with digital marketing expertise
  • Diversified business model through local shop ads and life service integrations
  • Superior user acquisition via low-price delivery proxy
  • Strong local brand differentiates from competitors
  • Ongoing framework for sustained municipal and social welfare council partnerships
  • Social credibility from Ministry of Environment commendations

Threats

  • Intensifying competition from major flea market apps and online auctions
  • Risk of reduced cooperation due to municipal budget fluctuations
  • Risk of trust erosion from personal data protection or transaction issues
  • Challenges in delivery proxy effectiveness and cost control
  • Revenue instability from varying user numbers and activity by region
  • Increased operational burden from stricter regulations
  • Penetration of differentiation strategies by new entrants
  • Diversification of information dissemination via tech innovations and SNS rise
  • Decline in ad demand due to economic uncertainty
  • Rising costs from strengthened privacy regulations
  • User demographic skew from aging society
  • Digital divide limiting usage in some regions

Innovations

2020: Secure Payment Function Launch

Overview
Introduced escrow-style payments to enhance transaction safety.
Impact
Contributed to improved user trust and increased transaction volume.

2020: Jimoty Spot Opening

Overview
Established multiple handover proxy points for unwanted items in Tokyo.
Impact
Boosted offline convenience and transaction activity.

2021: Delivery Proxy Service Launch

Overview
Launched 'Jimoty Delivery,' a short-distance low-cost delivery proxy business.
Impact
Successfully promoted goods circulation and user satisfaction.

2022: Municipal E-Application System Integration

Overview
Conducted proof-of-concept for municipal labor matching using LOCONET beta.
Impact
Reduced municipal workload through efficient workforce securing.

2023: Enhanced Anonymous Delivery

Overview
Added anonymous delivery to Jimoty Delivery to strengthen privacy protection.
Impact
Led to greater user peace of mind and usage promotion.

Sustainability

  • Agreements with 200 municipalities nationwide to advance circular society
  • Active participation in recycling initiatives to reduce bulky waste
  • Implementation of municipality model demonstrations selected for Ministry of Environment projects
  • Efficient donation item transfers through social welfare council collaborations
  • Expansion of Jimoty Spot reuse hubs