MicroAd

Basic Information

Stock Code
9553
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
July 2007
Listing Year
June 2022
Official Website
https://www.microad.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Digital Holdings, United, Septeni Holdings, CyberAgent, GMO Internet, POPER, KLASS, i-mobile, Jimoty, Toridori, Ibis, Glad C

Overview

MicroAd, founded in 2007, provides cutting-edge promotional support services utilizing data in the digital advertising industry and possesses high competitiveness in the advertising agency sector.

Current Situation

MicroAd has achieved stable sales growth in fiscal 2023 through the provision of advanced digital advertising platforms. It is expanding new businesses, including establishing a joint venture with a Chinese company and utilizing regional tourism data for promotions. It is addressing cookie regulations in online advertising and actively pursuing technology alternatives via M&A. Centering on the advertising agency business, it specializes in data-driven marketing support to differentiate from competitors. It advances business operations with sustainability in mind, including local tourism promotion and senior market development. Listed on the Tokyo Stock Exchange in 2022, it is expanding its industry presence backed by fundraising strength. Moving forward, it will capture digital advertising market growth while focusing on ad technology enhancement and new customer acquisition to pursue medium- to long-term growth.

Trivia

Interesting Facts

  • Rapid growth as a digital ad agency despite founding in 2007
  • Possesses high technological prowess despite relatively recent TSE listing in 2022
  • Accelerating Asian expansion through joint venture with Chinese company
  • Strengthening response to cookie regulations with swift market adaptation
  • Contributing to local revitalization by utilizing regional tourism data for promotions
  • Actively entering video and voice ad markets
  • AI-powered ad optimization technology highly regarded in the industry
  • Differentiates in online ad agency space through data analysis strength
  • Developed numerous specialized SNS marketing services
  • Strength in cross-border EC support with multi-language capabilities
  • Early focus on ad services specialized for Asia
  • Capable of customization to meet needs across multiple industries
  • High customer satisfaction from proactive adoption of latest ad technologies
  • Executes growth strategy utilizing M&A
  • Focused on technology development balancing privacy and effectiveness

Hidden Connections

  • Strategic connection building solid position in TikTok-related markets via joint venture with Chinese company.
  • Close collaboration with local governments fusing regional tourism data and ad technology.
  • Collaborations with numerous influencers and content creators in SNS marketing domain.
  • Secures access to major clients through partnerships with large ad agencies.
  • Proprietary network with advanced analytics technology via joint development with AI research institutions.
  • Implements marketing support for domestic and international e-commerce operators in collaboration with EC industry groups.
  • Partnerships with multiple IT vendors to adapt to ad market changes.
  • Advancing data utilization projects in collaboration with local universities and research institutions.

Future Outlook

Growth Drivers

  • Increasing digital ad demand in Asian markets
  • Adaptation to post-cookie alternative ad technologies
  • Advanced ad services leveraging AI and big data analysis
  • Expansion of local revitalization markets through regional data utilization
  • Growth in video and voice ad markets
  • Rising ad demand from expanding cross-border EC markets
  • Customization capabilities for diverse customer needs
  • Strengthening of SNS and influencer marketing
  • Growing interest in sustainable marketing
  • Business scale expansion and technology acquisition via M&A
  • New market development through integration with smart cities and IoT
  • New technology development compliant with digital privacy regulations

Strategic Goals

  • Capture 20% share of digital ad market in Asia
  • Achieve top domestic share in AI ad platforms
  • Nationwide expansion of offline regional marketing services
  • Establishment of sustainable ad delivery model
  • Achieve ¥10 billion in annual new business revenue
  • Deploy multi-language ad solutions in 30 countries
  • Maintain SNS marketing service customer satisfaction above 90%
  • Promote numerous joint CSR projects with client companies
  • Develop industry-standard ad effectiveness measurement system
  • Maintain diversity above 50% and enhance employee development programs

Business Segments

Advertising Agency Services

Overview
Provides data-driven ad proposals and effective marketing operations to customers across diverse industries.
Competitiveness
Maximizing effectiveness through advanced data analysis technology and proprietary ad delivery algorithms.
Customers
  • Large company marketing departments
  • Mid-sized advertisers
  • Regional SMEs
  • EC operators
  • Publishers
  • Distributors
  • Tourism-related corporations
  • IT companies
  • Financial institutions
  • Educational institutions
  • Medical institutions
  • Non-profits
  • Restaurant chains
  • Manufacturers
  • Real estate companies
Products
  • Targeting ads
  • Programmatic advertising
  • SNS ad management
  • Search-linked ads
  • Video ads
  • Voice ads
  • Data analysis services
  • Ad effectiveness measurement
  • Content marketing
  • CRM support
  • Event promotion
  • Affiliate ads
  • Mobile ads
  • Cross-channel marketing
  • Brand advertising

Ad Technology Development

Overview
Develops and provides advanced technologies and platforms to maximize ad effectiveness.
Competitiveness
High-precision targeting and efficient ad delivery via proprietary algorithms.
Customers
  • Advertisers
  • Ad delivery platforms
  • Media operators
  • Data analytics companies
  • Marketing research firms
  • Content production companies
  • IT vendors
  • Telecom carriers
  • Smartphone app developers
  • Major ad agencies
Products
  • DSP systems
  • SSP systems
  • Ad analytics tools
  • AI ad optimization
  • User data integration
  • Ad inventory management
  • Real-time bidding systems
  • Creative optimization
  • Big data analysis
  • Privacy protection tools

Regional Data Utilization Support

Overview
Supports effective tourism promotion and commercial area revitalization using regional data.
Competitiveness
Optimization of regional markets through proprietary region-specific data and promotion expertise.
Customers
  • Local governments
  • Tourism associations
  • Regional chambers of commerce
  • Regional SMEs
  • Distributors
  • Regional financial institutions
  • Transportation operators
  • Educational institutions
  • Tourism-related companies
  • Public facilities
Products
  • Regional consumer data analysis
  • Tourism dynamics analysis
  • Regional segment targeting
  • Promotion planning support
  • Ad solutions for local governments
  • Regional event attraction support
  • Regional marketing education
  • Senior market analysis
  • Data integration platform
  • Local ad management

Cross-Border EC Promotion

Overview
Supports promotions in cross-border EC markets and overseas marketing strategies.
Competitiveness
Extensive overseas network centered on Asia and digital ad technology.
Customers
  • Overseas divisions of Japanese companies
  • EC operators targeting Asian markets
  • Overseas sales agents
  • Logistics companies
  • Payment service providers
  • Marketing agencies
  • Overseas consumers
  • Tourism operators
  • Inbound businesses
  • Global brands
Products
  • Multi-language ad delivery
  • Overseas SNS integration
  • Local consumer analysis
  • Cross-border EC campaign planning
  • Influencer marketing
  • Logistics data integration
  • Payment optimization solutions
  • Promotion for foreign tourists
  • Cross-border EC effectiveness analysis
  • Multi-site operation support

AI-Powered Marketing Support

Overview
Leverages AI technology to analyze customer purchasing behavior and market trends, realizing efficient ad strategies.
Competitiveness
High-precision marketing analysis via proprietary AI algorithms.
Customers
  • Major advertisers
  • IT service companies
  • Financial institutions
  • Retailers
  • Telecom carriers
  • Healthcare companies
  • Education providers
  • Real estate
  • Manufacturers
  • Logistics
  • Restaurant chains
  • Tourism
  • Media companies
  • Entertainment companies
  • Local governments
Products
  • AI ad optimization solutions
  • Customer behavior prediction analysis
  • Chatbot marketing
  • Natural language processing tools
  • Image recognition ad delivery
  • Digital campaign automation
  • Personalized ad creation
  • Market trend analysis tools
  • Segment targeting AI
  • Demand forecasting models

Content Marketing Support

Overview
Supports brand value enhancement and customer acquisition using digital content.
Competitiveness
High-quality support through extensive marketing expertise and production know-how.
Customers
  • SMEs
  • Venture companies
  • Educational institutions
  • Medical-related companies
  • Financial institutions
  • Restaurants
  • Manufacturers
  • IT companies
  • Local governments
  • Tourism
Products
  • Owned media development support
  • Blog content creation
  • SNS campaign design
  • Video content production
  • Influencer marketing
  • SEO consulting
  • Webinar planning and operation
  • Customer engagement analysis
  • Content performance evaluation
  • Campaign effectiveness measurement

SNS Marketing Support

Overview
Supports brand building and customer engagement strengthening using SNS.
Competitiveness
Operational experience across diverse SNS platforms and optimal strategy proposals.
Customers
  • Large companies
  • Startups
  • Talent agencies
  • Restaurant chains
  • Retailers
  • Educational institutions
  • Local governments
  • Event organizers
  • Fashion industry
  • Entertainment industry
Products
  • SNS account management services
  • Influencer collaboration
  • Social listening
  • Crisis management
  • Ad targeting optimization
  • SNS campaign planning
  • Content production support
  • Effectiveness analysis reports
  • Follower growth initiatives
  • Brand image management

Data Analysis and Marketing Research

Overview
Supports precise marketing strategy formulation through multifaceted data analysis.
Competitiveness
Sophisticated data analysis technology and extensive industry knowledge.
Customers
  • Ad agencies
  • Marketing companies
  • Large companies
  • Local governments
  • Research institutions
  • Financial institutions
  • Manufacturers
  • EC operators
  • Medical institutions
  • Educational institutions
  • Telecom carriers
  • Service industry
  • Restaurant chains
  • Event organizers
  • Retailers
Products
  • Consumer behavior analysis
  • Market research reports
  • Data visualization services
  • Ad effectiveness measurement
  • Competitor analysis
  • Customer satisfaction surveys
  • Web analytics
  • Heatmap analysis
  • Survey design and tabulation
  • Big data analysis

Video Ad Production and Delivery

Overview
Provides high-quality video ad production and effective delivery services using video.
Competitiveness
Support for diverse video formats and collaboration strength with creators.
Customers
  • TV stations
  • Video streaming services
  • Large companies
  • SMEs
  • Game companies
  • Ad agencies
  • Talent production companies
  • Manufacturers
  • Restaurants
  • Educational institutions
Products
  • Video ad planning and production
  • Video delivery platforms
  • Video SEO
  • Live streaming ads
  • Interactive videos
  • Video editing services
  • Effectiveness analysis reports
  • Video marketing consulting
  • Creator collaboration
  • Video format optimization

Voice Advertising and Podcast Marketing

Overview
Deploys specialized ad services for the growing voice media market.
Competitiveness
High ad effectiveness and precise targeting leveraging voice characteristics.
Customers
  • Radio stations
  • Podcast distributors
  • Ad agencies
  • Large companies
  • SMEs
  • Entertainment industry
  • Influencers
  • Voice platform operators
  • Educational institutions
  • Local governments
Products
  • Voice ad delivery services
  • Targeted voice ads
  • Podcast ad planning
  • Voice analytics tools
  • Creative production support
  • Ad effectiveness measurement
  • Voice brand building
  • Voice marketing consulting
  • Voice content production integration
  • Campaign analysis

Competitive Advantage

Strengths

  • Advanced data analysis technology
  • Diverse digital advertising platforms
  • Strong Asian expansion network
  • Fundraising strength from TSE listing
  • Community-based marketing support
  • Extensive customer base
  • Ad effectiveness maximization via proprietary algorithms
  • Rapid technological response capability
  • Multi-language ad services
  • Advanced AI utilization
  • Comprehensive marketing support system
  • Robust SNS-related services
  • Strong partnership network
  • Flexible customization proposal capability
  • Aggressive M&A strategy

Competitive Advantages

  • Achieves high ROI through data-driven ad operations
  • Diverse service offerings for key domestic and international markets
  • Integrated platform combining proprietary DSP and SSP
  • Customizable solutions for various industries
  • Strengthened overseas strategy via joint venture with Chinese firm
  • Specialized data utilization for regional tourism and senior markets
  • Proactive adaptation and technological innovation for cookieless era
  • Extensive SNS marketing expertise
  • Advanced ad optimization using AI technology
  • Broad service lineup accommodating diverse customer segments
  • Integrated marketing support across multiple channels
  • Multi-device compatible ad delivery technology
  • Expansion strategy in video and voice ad domains
  • Promotion of sustainable marketing support
  • Swift technological adaptation in intensely competitive markets

Threats

  • Risk of reduced ad effectiveness due to advancing cookie regulations
  • Intensified competition from competitors' technological innovations
  • Constraints from strengthened privacy protection laws
  • Risk of ad budget cuts due to economic downturns
  • Geopolitical instability in overseas markets
  • Technology dependency risks and system failures
  • Potential failure of M&A strategies
  • Increase in new market entrants
  • Fluctuations in ad demand due to changes in SNS usage trends
  • Risks of data breaches and cyberattacks
  • Changes in clients' marketing strategies
  • Impact of exchange rate fluctuations on overseas revenue

Innovations

2023: Establishment of Joint Venture with Chinese Company

Overview
Established a new company via joint venture with a Chinese firm to target the TikTok e-commerce market.
Impact
Accelerates expansion of sales channels in the Asian market.

2022: Enhanced Development of Cookieless Ad Technology

Overview
Developed new ad targeting technology compliant with strengthened personal information protection.
Impact
Balances ad effectiveness maintenance with privacy protection.

2024: Introduction of AI-Powered Ad Optimization Tool

Overview
Developed and introduced AI-based real-time ad delivery optimization tool.
Impact
Achieves improved ad delivery accuracy and reduced operational burden.

2023: Launch of Promotion Services Utilizing Regional Tourism Data

Overview
Launched new promotion initiatives using regional tourism data, starting with Nagano ski resorts.
Impact
Contributes to regional economic revitalization and opens new markets.

2021: Enhancement of Video Ad Delivery Platform

Overview
Refreshed delivery system for video sector to strengthen market competitiveness.
Impact
Expands customer acquisition in the video ad market.

2022: Launch of Voice Ad Platform

Overview
Newly developed voice ad delivery service for podcasts.
Impact
Successfully opens up new ad markets.

2020: Development of Multi-Language Ad Delivery Technology

Overview
Developed and implemented ad delivery system supporting multiple Asian languages.
Impact
Improves competitiveness in cross-border EC markets.

2023: Advanced Ad Effectiveness Measurement Tool

Overview
Refreshed tool for real-time effectiveness analysis to improve accuracy.
Impact
Contributes to higher customer satisfaction and repeat business rates.

2024: Introduction of AI Customer Behavior Prediction Model

Overview
Advanced customer behavior analysis to enhance marketing efficiency.
Impact
Targeting accuracy improved by 20%.

2021: Introduction of SNS Marketing Automation Tool

Overview
Developed automation tool to improve SNS ad operational efficiency.
Impact
Achieves simultaneous operational cost reduction and performance improvement.

Sustainability

  • Promoting paperless operations to reduce environmental impact
  • Establishing data governance for enhanced privacy protection
  • Implementing diversity promotion programs for talent
  • Strengthening marketing support activities for local communities
  • CSR support through collaboration with client companies
  • Promoting sustainable ad expressions
  • CO2 reduction measures via telework adoption
  • Hosting zero-emission events
  • Energy consumption efficiency improvement projects
  • Local revitalization support through regional tourism activation
  • Education support to bridge the digital divide
  • Enhanced employee health management programs