GreenBee

Basic Information

Stock Code
3913
Industry
Information and Communications
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
March 2007
Listing Year
March 2015
Official Website
https://www.greenbee.co.jp/
TSE Information
TSE Information
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Overview

Founded in 2007, GreenBee is a software development company in the information and communications industry, specializing in wireless communication and IoT integration technologies, and continues to grow as a Mothers-listed company.

Current Situation

In the fiscal year ended December 2020, GreenBee achieved net sales of approximately ¥913 million and operating profit of ¥32 million, maintaining profitable operations despite its small scale. It focuses primarily on wireless communication software for digital home appliances and smartphone app development, holding a technological edge. Since 2017, it has strengthened its business foundation by absorbing and merging multiple subsidiaries. Headquartered in Chuo-ku, Tokyo, it has established a solid position in the software development sector of the information and communications industry. Moving forward, it aims to further expand IoT technology applications and enter overseas markets while promoting sustainable management and technological innovation. The major shareholder holds approximately 26% of the shares, supporting stable governance. In 2024, it changed its name to GreenBee and launched a new corporate branding strategy.

Trivia

Interesting Facts

  • Former name was sMedio Corporation
  • Small and medium-sized enterprise specializing in IoT-related software
  • Headquarters located in Shinagawa, Chuo-ku, Tokyo
  • Changed trade name to GreenBee in 2024
  • Founder is Shunsuke Tanaka; technical advisor is Fujio Maruyama
  • Listed on Tokyo Stock Exchange Mothers in 2015
  • Achieved positive operating profit in FY2020 Dec
  • Holds diverse subsidiaries despite small employee base
  • Core business in lifestyle-close smartphone apps and home appliance development
  • Stable profitable tech startup
  • Has subsidiaries in China and the US
  • Strength in wireless communication between information devices
  • Also engages in mobile app license sales
  • Belongs to Tokyo Stock Exchange Growth Market
  • Nikkei industry code: Systems and Software

Hidden Connections

  • Indirect access to overseas technology markets through subsidiaries
  • Founder's and technical advisor's personal networks contribute to technology development
  • Supports advancement of wireless communication technology in Japan's digital home appliance industry
  • Exists talent exchanges and joint development projects with competitors
  • Symbolic presence as a growth venture among Mothers-listed companies
  • Major shareholder provides management stability
  • Secures niche market with specialized inter-device communication technology
  • Subsidiary collaborations strengthen ties with local economy

Future Outlook

Growth Drivers

  • Expansion of IoT demand for smart home appliances
  • Increasing software needs accompanying communication technology evolution domestically and internationally
  • Popularization and functional diversification of mobile apps
  • Increase in industrial IT investments due to government DX promotion
  • Acceleration of overseas market expansion
  • Synergy creation from subsidiary business integration
  • Enhanced product competitiveness through technological innovation
  • Customer base expansion
  • 対応 to communication solutions in 5G/6G era
  • Improved evaluation of sustainable management stance

Strategic Goals

  • Acquire 10% domestic share in IoT embedded software market
  • Achieve over 30% overseas sales ratio
  • Full rollout of sustainability-compliant products
  • Establish global brand for smartphone-related apps
  • Maximize management efficiency through subsidiary integration
  • Commercialize next-generation wireless communication technology
  • Triple current employee numbers
  • Strengthen new product development via open innovation
  • Upgrade to Tokyo Stock Exchange Prime Market
  • Strengthen management foundation for sustainable growth

Business Segments

Embedded Software Development for IoT

Overview
Provides communication and control software for IoT embedded applications across various industries.
Competitiveness
Specialized embedded development capabilities and stability in wireless communication technology.
Customers
  • Home appliance manufacturers
  • Communication equipment manufacturers
  • Automobile manufacturers
  • Industrial equipment manufacturers
  • Medical equipment manufacturers
Products
  • IoT middleware
  • Wireless communication modules
  • Firmware customization
  • Security software
  • Communication protocol development

Mobile App Development

Overview
Undertakes a wide range of user support app development for smartphones.
Competitiveness
Mobile app technology highly rated for user-friendliness.
Customers
  • Smartphone manufacturers
  • Telecom carriers
  • IT solution providers
  • App development companies
Products
  • Data transfer apps
  • Backup software
  • Synchronization tools
  • Cloud integration apps

Software Related to Digital Home Appliances

Overview
Develops shared platforms supporting TV and home appliance integration.
Competitiveness
Proven track record and technical reliability in the digital home appliance market.
Customers
  • TV manufacturers
  • AV equipment manufacturers
  • Smart home appliance manufacturers
Products
  • Smart TV middleware
  • Home automation software
  • Media streaming control

Software License Sales

Overview
Specializes in licensing sales of in-house developed software.
Competitiveness
License management system accommodating diverse products.
Customers
  • Software development companies
  • OEM companies
  • Resale distributors
Products
  • Software licenses
  • Usage rights sales
  • Technical support packages

Technology Provision for Overseas Markets

Overview
Has track record in technology provision and support in overseas markets including China and the US.
Competitiveness
Multinational technical team and collaboration with local subsidiaries.
Customers
  • Overseas manufacturers
  • System integrators
  • Sales agents
Products
  • Software technology transfer
  • Customization development
  • Local support

Competitive Advantage

Strengths

  • Advanced wireless communication software technology
  • Expertise in IoT integration
  • Stable profitable management structure
  • Rapid development despite small scale
  • Business expansion through multiple subsidiaries
  • Close customer support system
  • Credibility as a listed company
  • Experience developing diverse platforms
  • Unique mobile application development capabilities
  • Growth company on the Tokyo Stock Exchange Growth Market

Competitive Advantages

  • Specialized technology and track record in wireless communication software
  • Customization capabilities for IoT firmware
  • Funding and transparency from Mothers listing
  • Revenue stabilization through diversified major customers
  • Global expansion leveraging overseas subsidiaries
  • Strong support from technical advisors and founder
  • Hybrid model of technology development and license sales
  • Advanced user support apps for smartphones
  • High-quality development processes by technical college engineers
  • Accumulated technical know-how from broad industry collaborations

Threats

  • Intensifying technological competition in the information and communications industry
  • Market share competition with major IT companies
  • Adaptation pressures from rapid technological changes in the market
  • Increase in emerging developers and price competition
  • Sophistication of cybersecurity risks
  • Legal regulations and trade restrictions in overseas markets
  • Risks from fluctuations in dependent customer base
  • Challenges in securing and training development talent
  • IT investment reductions due to economic fluctuations
  • Revenue instability from exchange rate fluctuations

Innovations

2024: GreenBee IoT Platform Enhancement

Overview
Developed next-generation IoT integration middleware, improving performance and compatibility.
Impact
Improved customer satisfaction and acquired new customers

2023: Smartphone Data Transfer App Renewal

Overview
Enhanced cross-OS transfer functions and significantly improved usability.
Impact
20% increase in downloads

2022: Introduction of Wireless Communication Protocol Optimization Technology

Overview
Applied technology enhancing communication efficiency and security to products.
Impact
Increased orders due to improved reliability

2021: Development of Cloud-Integrated Software

Overview
Released new product enabling cloud management for IoT devices.
Impact
15% increase in B2B sales

Sustainability

  • Promotion of paperless internal operations
  • Focus on low-power software development
  • Environmentally responsive product development through subsidiary collaboration
  • Building secure information management systems
  • Fostering a culture of sustainable technology development