Will Smart

Basic Information

Stock Code
175A
Industry
Information and Communications
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
December 2012
Listing Year
April 2024
Official Website
https://willsmart.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Shinka, Hmcomm, InfoMet, Celsys, Broadleaf, Plus Alpha Consulting, Appier Group, Finatext Holdings, Smarji, WingArc1st, Kaonavi, Sansan, Cybozu

Overview

Will Smart is an emerging company founded in 2012 in the information and communications industry, specializing in digital support and system development for mobility.

Current Situation

Will Smart mainly develops systems for buses and railways, and is also focusing on new businesses related to car sharing and electric vehicle (EV) charging. It listed on the Tokyo Stock Exchange in April 2024, attracting attention. Leveraging its expertise in mobility DX, it is actively promoting the digitalization of local transportation. It is advancing technology development in collaboration with related companies and competitors, and is on a growth trajectory. Multiple news reports cover investor-focused information such as fundraising and dividend changes. Centered on package software provision in the system software field, it also handles IT consulting and data analysis development. It aims to contribute to realizing a sustainable society through service provision and is strengthening regionally rooted service deployment. It is expected to have significant growth potential amid the expansion of DX in the mobility sector.

Trivia

Interesting Facts

  • Mobility IT company that newly listed on the Tokyo Stock Exchange Growth Market
  • One of the few specialized companies in Japan for public transportation
  • President Ishii has a strong commitment to local transportation DX
  • Rapidly expanding presence in the bus and railway IT solutions industry
  • Attracting industry attention with early development of EV charging support business
  • Numerous joint development projects with related companies and other industries
  • Diversification into information display devices is also characteristic
  • Holds numerous patent applications and technology development achievements
  • Business model contributing to improved convenience of regional transportation
  • Promoting service deployment using mobile apps
  • Equipped with proactive employee training system for new technology adoption
  • Accelerating market development through diverse sales channels
  • Promoting social proof-of-concept experiments in collaboration with local governments
  • Ecosystem construction through integration of related services
  • Promoting innovation with multinational workforce composition

Hidden Connections

  • Built close partnerships with diverse local public entities
  • Strategic collaborations with power companies and energy operators in EV charging field
  • Active movement of technical personnel with competitors, contributing to overall industry technological improvement
  • Development cases with technological collaboration not only in public transportation but also in logistics industry
  • Promoting system contract development across wide industries through collaboration with IT vendors
  • President Ishii serves as advisor or board member in multiple transportation DX-related organizations
  • Progressing close collaboration with cloud infrastructure service providers
  • Implementing joint projects with competitors on regional transportation DX promotion

Future Outlook

Growth Drivers

  • Acceleration of DX promotion in the mobility sector
  • Increased demand for charging infrastructure due to EV普及 expansion
  • Rising needs for digitalization of local public transportation
  • Expanded utilization of data analysis and AI
  • Growth in new mobility service markets
  • IT promotion in public transportation policies
  • Expanded service demand due to increased mobile device usage
  • Transportation infrastructure renewal due to strengthened environmental regulations
  • Transportation improvement demands based on sustainability
  • New business creation through collaboration with related industries
  • Promotion of smart city initiatives across society
  • Advanced human resources and expertise enhancement

Strategic Goals

  • Achieve 30% domestic share in public transportation and EV charging support systems
  • Achieve introduction of local transportation DX platform in 50 municipalities
  • Establish sustainable business scale exceeding 10 billion yen in sales
  • Complete operation efficiency solutions utilizing AI technology
  • Promote普及 of energy-saving devices based on sustainability goals
  • Expand product lineup to meet diverse customer needs
  • Prepare for global expansion and Asian market entry
  • Strengthen organization through workforce diversity and expertise enhancement
  • Participate in smart city projects in collaboration with regional transportation
  • Establish corporate brand contributing to sustainable society realization

Business Segments

Systems for Public Transportation

Overview
Provides systems to support efficiency improvement and service enhancement for public transportation
Competitiveness
Advanced technological capabilities and track record specialized in mobility
Customers
  • Local Governments
  • Bus Companies
  • Railway Operators
  • Transportation Consultants
  • Software Vendors
Products
  • Operation Management Systems
  • Passenger Guidance Systems
  • Digital Signage
  • Integrated Platforms
  • Data Analysis Services

Car Sharing and EV Infrastructure Support

Overview
Provides charging infrastructure and car sharing support systems for next-generation mobility society
Competitiveness
Platform technology for charging network integration
Customers
  • Car Sharing Operators
  • EV Charging Network Operators
  • Real Estate Management Companies
  • Municipalities
  • Energy Companies
Products
  • Charging Management Systems
  • Reservation and Payment Platforms
  • Usage Monitoring
  • Data Analysis Tools
  • Customer Management Systems

IT Consulting and System Development

Overview
Supports DX promotion through IT strategy planning and system development for companies
Competitiveness
Customization capabilities backed by advanced technological expertise
Customers
  • General Companies
  • Government Offices
  • Logistics Companies
  • Manufacturing
  • Retail
  • Financial Institutions
Products
  • Business System Development
  • Infrastructure Construction Support
  • Application Development
  • Data Analysis Solutions
  • Cloud Migration Support

Data Analysis and AI Solutions

Overview
Analysis services to support business optimization and new value creation based on data
Competitiveness
AI technology with strengths in the mobility sector
Customers
  • Transportation Operators
  • Manufacturing
  • Logistics Companies
  • Marketing Companies
  • Municipalities
Products
  • Big Data Analysis
  • Machine Learning Models
  • Predictive Analysis Tools
  • Data Visualization Services
  • AI Utilization Consulting

Information Display Device Development

Overview
Development and sales of information display devices for various applications
Competitiveness
Stable technological development for outdoor display devices
Customers
  • Advertising Agencies
  • Store Operators
  • Transportation Operators
  • Event Companies
Products
  • Digital Signage
  • Electronic POP
  • Electric Signboards
  • Outdoor Information Display Devices

Network Equipment Wholesaling

Overview
Wholesaling of other companies' products and operation of intermediate distribution systems
Competitiveness
Extensive product lineup and distribution network
Customers
  • IT Equipment Retailers
  • System Integrators
  • Corporate IT Departments
  • Telecommunications Operators
Products
  • Servers
  • Storage
  • Network Equipment
  • Corporate Software

Competitive Advantage

Strengths

  • Technological expertise specialized in the mobility sector
  • Abundant implementation track record for public transportation
  • Advanced data analysis capabilities
  • Expansion capabilities into diverse new business areas
  • Focus on local transportation DX support
  • Advanced services in charging and car sharing fields
  • Comprehensive system and software development capabilities
  • Customer-oriented service structure
  • Flexible customization response capabilities
  • Strong network of business partners
  • IT consulting technology
  • Analysis capabilities utilizing machine learning
  • Stable information display device technology
  • Broad B2B business portfolio
  • Growth foundation through strategic capital alliances

Competitive Advantages

  • Unique business portfolio specialized in mobility DX
  • High reliability of systems for public transportation
  • Car sharing and EV charging network integration technology
  • Advanced data analysis and AI solution provision capabilities
  • Increased recognition on the Tokyo Stock Exchange Growth Market
  • Early entry into new mobility businesses expected to expand
  • Flexible development structure responsive to customer needs
  • Local revitalization support through collaboration with regional transportation
  • Order expansion power through broad industry network
  • Integration of IT consulting and technology development
  • Synergy effects between information display devices and software
  • Differentiation of charging infrastructure support platforms
  • Customer retention through strong customer support structure
  • Business innovation capabilities through new technology adoption
  • Risk diversification through diversified business development

Threats

  • Price competition due to intense competitive environment
  • Risks from changes in public transportation policies
  • Need to respond to rapid changes in technology trends
  • Market share pressure from new entrants
  • Uncertainty in capital raising
  • Cyberattack and information security risks
  • Fluctuations in local government finances
  • Cost increases due to strengthened environmental regulations
  • Development delay risks due to engineer shortages
  • Impact of customer IT investment restraint
  • Burden of countermeasures for aging digital infrastructure
  • Demand fluctuations due to external factors such as new infectious diseases

Innovations

2024: Local Transportation DX Promotion Platform

Overview
Developed efficiency support systems for bus and railway services for local governments
Impact
Contributes to improved convenience of regional transportation and reduction in operation costs

2023: EV Charging Network Integration Enhancement

Overview
Built integration platforms with multiple charging stand operators
Impact
Expands customer base through improved user convenience

2023: Mobility Data Analysis AI Introduction

Overview
Implemented operation optimization models using machine learning analysis of operation data
Impact
Creates effects in operation efficiency improvement and accident reduction

2022: Public Transportation Information Display Device Renewal

Overview
Began introducing the latest digital signage at railway stations and bus stops
Impact
Contributes to improved user experience and operation cost reduction

2021: Car Sharing Smartphone App Development

Overview
Released smartphone app simplifying reservations and payments
Impact
Drives increase in users and service convenience improvement

2020: Digital Ad Delivery Service Launch

Overview
Launched regionally focused ad delivery service for mobility users
Impact
Secures new revenue sources

Sustainability

  • Support for reducing environmental burden of local transportation operators
  • Support for EV普及 through charging infrastructure development
  • Development and promotion of energy-saving information display devices
  • Support for CO2 emission reduction through business efficiency improvement
  • Support for improving mobility convenience in regional communities
  • Traffic congestion mitigation measures using digital technology
  • Sustainable transportation network construction through collaboration with public transportation
  • Compliance with environmental regulations and proactive response
  • System development support for disability-accessible services
  • Promotion of environmental considerations in the supply chain
  • Promotion of paperless offices
  • Employee environmental education and awareness enhancement