B-MAP

Basic Information

Stock Code
4316
Industry
Information and Communications Industry
Category Detail
Content Production & Distribution
Prefecture
Tokyo
Establishment Year
September 1998
Listing Year
October 2001
Official Website
https://www.bemap.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Foreside, Papyless, M-UP Holdings, Media Do, Image Information, Media Kobo, Collabos, BeGreen, Cluster, AI CROSS, Imagineer, note, Gunosy

Overview

B-MAP is an IT systems integrator founded in 1998, deploying mobile systems for the railway and telecommunications industries along with advanced navigation services.

Current Situation

B-MAP recorded consolidated sales of approximately 1.494 billion yen and operating profit of approximately 101 million yen for the fiscal year ended March 2020, securing stable earnings. Its mainstay navigation business, such as the "JR Travel Navigator" jointly operated with JR East Japan Planning, has earned high praise. Additionally, it is focusing on wireless LAN-related services like Smart Push, promoting new customer experiences integrated with mobile advertising. It also provides video surveillance and TV metadata delivery services, offering multifaceted digital solutions. While repeatedly acquiring and divesting subsidiaries, it selectively concentrates its businesses to improve profitability and technological capabilities. By focusing management resources on mobile and navigation sectors, it has established a unique position at the interface with social infrastructure. Toward 2030, it is emphasizing advancements in Wi-Fi and location technologies, positioning enhancements to existing services and strengthened optimized route guidance for corporate clients as key strategic growth drivers. Investments in new technology development are steadily increasing, with a view to mid- to long-term growth.

Trivia

Interesting Facts

  • Has pursued a unique path specialized in railway information since its founding.
  • Maintains long-term collaboration with JR East Japan Planning in navigation planning.
  • Responds to market needs with diverse IT services despite being a small to medium enterprise.
  • Holds patents for pioneering wireless LAN advertising technology.
  • Strength in stable, elite-team approach in video surveillance.
  • Approximately 76 employees, boasting high expertise despite small scale.
  • Improved profitability through organizational restructuring of business subsidiaries.
  • Head office located in Uchigodanda, Chiyoda-ku, Tokyo.
  • Promotes innovation in IT technology for public transportation infrastructure.
  • Founder Sugino Fuminori holds 7.3% of shares.

Hidden Connections

  • Deep partnership with JR East Japan Planning, forming the foundation of its railway navigation business.
  • Provides solutions to many commercial facilities and retailers using wireless LAN advertising technology.
  • Built trusted relationships with multiple broadcast stations through TV program metadata delivery.
  • Actively supports activities of related mobile content forums.
  • Succeeded in differentiation from industry giants by specializing in public infrastructure.
  • Initiating development of corporate services applying AI and IoT technologies.
  • Member of the Japan Railway Cybernetics Council, participating in industry standard formulation.
  • After listing, advanced timely consolidation of subsidiaries to achieve management efficiency.

Future Outlook

Growth Drivers

  • Advancement and widespread adoption of mobile communication technology
  • Increasing demand for IT-ization of social infrastructure
  • Diversification of location information and route guidance for corporate use
  • Growth and rising demand in the wireless LAN advertising market
  • Development of AI and IoT application solutions
  • Promotion of DX in public transportation
  • Expansion of the video surveillance market
  • Increase in services for telework and remote work
  • Focus on environmentally considerate IT solutions
  • Expansion to new customer segments and deepening of the corporate market

Strategic Goals

  • Expansion of IT market share in railway and transportation sectors
  • Doubling revenue from wireless LAN advertising business
  • Service enhancement through AI technology introduction
  • Stabilization of revenue from social infrastructure-related businesses
  • Establishment of low-environmental-impact business model
  • Strengthening new corporate customer acquisition
  • Promotion of diversification in digital solutions
  • Technology enhancement through talent development
  • Maintaining customer satisfaction above 90%
  • Establishment of sustainable management foundation

Business Segments

Transportation and Railway Solutions

Overview
Provides IT services for the railway and transportation industries to strengthen operation support.
Competitiveness
High-precision location information technology specialized for the railway industry
Customers
  • JR East Japan Planning
  • Local Railway Companies
  • Transportation Operators
  • Public Institutions
Products
  • Transfer Guide System
  • Location Information Service
  • Operation Information Management System

Broadcasting and Media-Related Services

Overview
Supports the broadcasting industry with TV metadata and advertising information delivery.
Competitiveness
High-precision TV program metadata processing technology
Customers
  • Broadcast Stations
  • Media Companies
  • Advertising Agencies
Products
  • TV Program Data Delivery Service
  • Metadata Search System

Wireless LAN and Advertising Delivery Services

Overview
Marketing and advertising delivery services utilizing wireless LAN.
Competitiveness
Timely information delivery capabilities
Customers
  • Retailers
  • Commercial Facilities
  • Advertisers
Products
  • Smart Push
  • Wi-Fi Advertising System

Security-Related Systems

Overview
Safety management solutions enabling video viewing from remote locations.
Competitiveness
High-reliability video delivery technology
Customers
  • Corporations
  • Public Facilities
  • Schools
Products
  • Surveillance Camera Viewing Service
  • Remote Surveillance System

IT Consulting and Development Support

Overview
IT system planning, development, and operation support tailored to customers.
Competitiveness
Extensive development track record and flexible responsiveness
Customers
  • Small and Medium Enterprises
  • Local Governments
  • Outsourced Business Companies
Products
  • System Design
  • Web Development
  • Operation Support

Competitive Advantage

Strengths

  • Navigation technology specialized for the railway industry
  • Provision of diverse mobile solutions
  • Stable customer base (JR East Japan Planning, etc.)
  • Specialized and high-precision location information technology
  • Flexible system development responsiveness
  • Proven track record in video surveillance services
  • Unique advertising delivery using wireless LAN
  • Timely integration and business restructuring of consolidated subsidiaries
  • Appropriate number of employees enabling agile management
  • Reliability as a listed company

Competitive Advantages

  • Strong partnership with JR East Japan Planning
  • Specialized expertise in railway and transportation systems
  • Advanced wireless LAN advertising technology such as Smart Push
  • Comprehensive solutions integrating diverse business areas
  • Unique services in video and metadata delivery in the media sector
  • Cost-effective, high-quality custom software development
  • Strong access to local public entities
  • Technology reliability for social infrastructure
  • Initiatives for sustainable IT service provision
  • Management flexibility in responding to market changes

Threats

  • Rapid changes in information and communications technology and intensifying competition
  • Risk of entry by major IT companies into the market
  • Volatility in the smartphone advertising market
  • Potential decrease in public project orders
  • Cost increases due to strengthened regulations
  • Risk of over-reliance on specific customers
  • IT talent shortage in the labor market
  • Impact of natural disasters on social infrastructure
  • Delay in adopting new technologies
  • Impact of COVID-19 on socio-economy
  • Rise of overseas competitors

Innovations

2023: Enhanced Smart Push Advertising via Wireless LAN

Overview
Advanced technology for automatically delivering ads when smartphones approach, contributing to sales growth.
Impact
Improved ad reach and increased sales achieved

2022: Improved TV Metadata Search System

Overview
Equipped with real-time program data analysis functions to enhance usability.
Impact
Improved customer satisfaction and increased contracts

2021: Renewal of Corporate Optimal Route Guidance Service

Overview
Utilizes AI for efficient route calculation, strengthening logistics support.
Impact
Contributed to reducing customer logistics costs

2020: Improved Remote Playback Technology for Surveillance Camera Video

Overview
Developed technology to suppress video lag and stably deliver high-definition images.
Impact
Expanded demand in the security sector

Sustainability

  • Power reduction through energy-efficient server introduction
  • Paperless office promotion activities
  • Commute traffic reduction via telework implementation
  • Contribution to stabilizing social infrastructure
  • Business trip reduction through remote meeting systems
  • Promotion of environmentally considerate solution development