THE WHY HOW DO COMPANY
Basic Information
- Stock Code
- 3823
- Industry
- Information and Communications
- Category Detail
- Systems & Software
- Prefecture
- Tokyo
- Establishment Year
- July 2004
- Listing Year
- October 2006
- Official Website
- https://acrodea.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Quantum Solutions, NID, Core, Optimum, CRI Middleware, Seck, Flight, PCI Holdings, eSOL, ACCESS, S Science, RVH, ISB
Overview
THE WHY HOW DO COMPANY is a systems and software company in the information and communications industry, founded in 2004. It is a leading domestic firm focusing on embedded software for mobile phones while also advancing overseas expansion.
Current Situation
In recent years, THE WHY HOW DO COMPANY has expanded its business centered on licensing for embedded software development in the mobile communications field, establishing a stable revenue base. In addition to the domestic market, it is actively deploying overseas, differentiating itself from competitors through the versatility of its flagship products and technological prowess. It has focused on technological innovation and product diversification, advancing embedded software quality improvements and high-speed development technology implementations. Considering sustainability, it promotes software efficiency enhancements to reduce environmental impact. Furthermore, by developing new businesses incorporating IoT and AI technologies and expanding overseas bases, it outlines mid- to long-term growth strategies. To flexibly respond to market environment changes, it strengthens its internal structure and enhances future adaptability to diverse application markets.
Trivia
Interesting Facts
- Leading domestic company in mobile phone embedded software
- Pioneer in early overseas market entry
- High technical evaluation for developing high-performance lightweight OS
- Strength in specific communication protocols
- Possesses numerous proprietary embedded development tools
- Industry-top-class customer customization capabilities
- Focus on engineer development through continuous technical training
- Early attention to IoT field for market development
- Multiple technology awards at industry trade shows
- Numerous patents in communication security
Hidden Connections
- Deeply involved in firmware design for major domestic mobile manufacturers
- Continuously conducts joint development projects with overseas telecom operators
- Maintains technical partnerships with multiple IoT platform vendors
- Participates in standards formulation committees to lead technical standards
- Attempting expansion into in-vehicle systems based on proprietary OS
- Specific security software technology adopted by defense-related companies
- Collaborates with universities on joint research in communication protocol development
- Frequently delivers technical presentations at domestic and international conferences
Future Outlook
Growth Drivers
- Expansion of 5G/6G adoption in mobile communications
- Rapid growth in IoT market
- Promotion of AI technology applications in embedded systems
- Expansion of communications infrastructure in overseas emerging markets
- Strengthened product demand from increasing security needs
- Speed of adaptation to diversifying communication standards
- Increasing demand for customization services
- Deepening of power-saving and high-efficiency software development technologies
- Application of embedded technology to new industrial fields
- 対応 to sustainable technologies and energy-saving products
Strategic Goals
- Achieve 60% overseas sales ratio
- Secure top domestic share in IoT/AI integrated software market
- Ensure all product lineup meets energy-saving standards
- Market launch of new cloud-linked services
- Strengthen security products and acquire certifications
- Strengthen R&D organization and talent development
- Company-wide deployment of sustainability management
- Promote customization capabilities to meet diverse customer needs
- Strengthen local partners in emerging markets
- Establish leadership in industry standard specifications
Business Segments
Solutions for Mobile Telecom Companies
- Overview
- Provides software solutions centered on embedded software to mobile phone and telecommunications equipment manufacturers.
- Competitiveness
- High-quality, customizable embedded software technology
- Customers
-
- Mobile Phone Manufacturers
- Network Equipment Manufacturers
- Telecom Carriers
- IoT Vendors
- Software Development Companies
- Overseas Telecom Operators
- Products
-
- Embedded OS Licenses
- Communication Module Software
- Security Software
- IoT Integration Platform
- Firmware Development Services
Support for Industrial Embedded Systems
- Overview
- Develops embedded controls and firmware for the industrial sector to support improvements in system stability.
- Competitiveness
- Robust software technology specialized for industrial fields
- Customers
-
- Automotive Manufacturers
- Electrical Equipment Manufacturers
- Equipment Manufacturers
- Industrial IoT Companies
- Medical Equipment Manufacturers
- Products
-
- Embedded Firmware
- Control Software
- Real-time OS
- Embedded Network Solutions
Services for Overseas Markets
- Overview
- Provides sales and support for embedded software adapted to overseas markets.
- Competitiveness
- Extensive experience in overseas expansion and strong local responsiveness
- Customers
-
- Overseas Mobile Carriers
- IoT Device Manufacturers
- Overseas Software Companies
- Products
-
- Multi-language Compatible OS
- Communication Security Solutions
- Global Deployment Support
Competitive Advantage
Strengths
- Advanced embedded software development capabilities
- Product lineup specialized in mobile communications
- Track record and deployment strength in overseas markets
- Stable revenue from license model
- Technical support and customization responsiveness
- Robust quality management system
- Strong trust relationships with long-term customers
- Compatibility with diverse communication standards
- Lightweight and high-speed software products
- Rapid adaptation to technological trends
Competitive Advantages
- Top-class domestic share in mobile phone embedded software
- Multi-language products for overseas markets
- Customer needs adaptation through custom development
- Robustness and stability of industrial embedded software
- Accumulated know-how in embedded technology over many years
- Advanced communication security measures
- Flexible license contract formats
- Comprehensive services from development to maintenance
- IoT integrated solutions support
- Broad support for industry standard specifications
Threats
- Intensifying competition from smartphone OS diversification
- Market entry by major overseas IT companies
- Development delay risks from rapid technological evolution
- Product compatibility issues from communications infrastructure changes
- Customer in-house development expansion
- Regulatory fluctuations in overseas markets
- Challenges in securing talent
- Intensifying price competition
- Risks of design rights and patent disputes
- Decline in trust from security incidents
Innovations
2024: IoT Platform Integration Software Development
- Overview
- Developed and market-launched new software for integrated platforms targeting IoT devices.
- Impact
- Successfully strengthened presence in the IoT market.
2023: High-Speed Communication Compatible Module
- Overview
- Released 5G-compatible embedded communication module, improving high-speed transmission quality.
- Impact
- Received high evaluations from major customers.
2022: Enhanced Embedded Security Software
- Overview
- Incorporated encryption technology to enhance communication security into products.
- Impact
- Significantly reduced communication failure risks.
2021: Optimization of Lightweight Embedded OS
- Overview
- Improved processing efficiency of lightweight OS specialized for mobile phones.
- Impact
- Contributed to extending battery life of customer products.
2020: Multi-Language Compatible Firmware Development
- Overview
- Developed multi-language firmware for overseas expansion.
- Impact
- Contributed to overseas sales expansion.
Sustainability
- Reducing environmental impact through promotion of power-saving software
- Utilization of renewable energy in data centers
- CO2 emission reductions through promotion of remote development
- Strengthening environmental standard compliance in supply chain
- Implementation of environmental education programs for employees