Value Creation

Basic Information

Stock Code
9238
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
April 2008
Listing Year
November 2023
Official Website
https://value-creation.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Digital Holdings, United, Basis, Septeni Holdings, CyberAgent, GMO Internet, Prodi, i-mobile, Jimoty, Riga, Ibis, MicroAd, GladCube

Overview

Value Creation is an emerging company founded in 2008 with headquarters in Shibuya-ku, Tokyo, and is a promising stock in the advertising and services industry growing through marketing DX, digital media, and real estate DX businesses.

Current Situation

Value Creation listed on the Tokyo Stock Exchange Growth Market in November 2023, and its latest financial status is at the IPO stage. Its main businesses focus on marketing support centered on WEB advertising and digital media businesses such as matching services connecting vacant house owners with demolition contractors. It aims to improve client companies' marketing efficiency through partnerships with major advertising platforms like Google, Yahoo!, and Meta. In 2022, it obtained Information Security Management System certification and advertising quality certification, ensuring high reliability. It also emphasizes sustainability by starting insurance offerings for demolition contractors, contributing to community and customer peace of mind. In the 2020s onward, the demolition matching service 'Demolition Window' has surpassed 1,000 partner contractors and 10,000 users, showing significant business expansion. In the medium to long term, it focuses on advancing marketing DX and developing new businesses to maintain growth trajectory. Going forward, it aims to diversify business areas through business alliances and collaborations with local governments.

Trivia

Interesting Facts

  • Demolition matching service 'Demolition Window' is a pioneering service in the industry.
  • Eye-catching DX company that newly listed on TSE Growth in 2023.
  • Achieves high ad effectiveness through close ties with major ad platforms.
  • Focuses on compliance with multiple ad-related certifications.
  • IT venture with strong tech vibe, headquartered in Ebisu, Shibuya-ku, Tokyo.
  • Registered in Japanese corporate database with corporate number 8011001056031.
  • Successfully pioneered new market fusing demolition industry and IT.
  • Member of JIAA (Japan Interactive Advertising Association).
  • Certified partner for LINE Yahoo and Google Ads, ensuring high trust.
  • President Akihito Niitani known as pioneer in digital marketing.

Hidden Connections

  • Business alliance with Ribin Technologies to expand real estate DX domain.
  • Conducting proof-of-concept experiment with Kawasaki City, Kanagawa Prefecture, for vacant house demolition promotion.
  • Collaboration with Sompo Japan Insurance on demolition work insurance to enhance industry safety.
  • Strength in SNS ad domain as Meta Business Partner.
  • Established unique market position in platform business for demolition contractors.
  • Enhanced venture recognition through TSE Growth listing.
  • Early acquisition of JICDAQ (Digital Ad Quality Accreditation Organization) certification.
  • Acquired multiple regulatory compliance ad agency certifications, emphasizing ad ethics.

Future Outlook

Growth Drivers

  • Further expansion of digital ad market
  • Rising demand for local government vacant house solutions
  • Demand for ad operation efficiency via DX promotion
  • Demand for related services from heightened sustainability awareness
  • Business area expansion through new alliances
  • Customer trust enhancement via ad quality certifications
  • Accelerated SNS platform ad utilization
  • Expanded investment in information security
  • Improved capital procurement via TSE Growth listing
  • Advanced marketing via IoT and AI utilization

Strategic Goals

  • Enter top 5 in marketing DX field
  • Achieve largest domestic share in vacant house demolition matching
  • Maintain and strengthen ISMS and ad certifications company-wide
  • Achieve stable growth exceeding ¥5 billion in sales
  • Expand social issue solutions through local government collaborations

Business Segments

Marketing DX Support Business

Overview
Suite of services supporting corporate marketing strategies with digital technology.
Competitiveness
Close partnerships with major ad platforms and quality assurance.
Customers
  • Small and Medium Enterprises
  • Publicly Listed Companies
  • Advertising Agencies
  • Service Providers
  • IT Companies
  • Manufacturers
  • Retailers
  • Real Estate Companies
  • Telecommunications Companies
  • Educational Institutions
  • Financial Institutions
  • Local Governments
Products
  • WEB Ad Optimization
  • SNS Marketing Support
  • Digital Campaign Planning
  • Ad Effectiveness Analysis Tool
  • Data-Driven Marketing
  • SEO and Listing Ads
  • Content Marketing Support

Digital Media and Matching Business

Overview
Promotes real estate DX and creates touchpoints between related businesses and customers.
Competitiveness
Highly convenient matching platform and insurance integration.
Customers
  • Demolition Contractors
  • Homeowners
  • Construction-Related Companies
  • Real Estate Agents
  • Local Governments
  • Insurance Companies
  • Renovation Contractors
  • Logistics Providers
  • Advertisers
  • Media Companies
Products
  • Demolition Contractor Matching
  • Specialized Information Site Operations
  • Insurance Services
  • Industry-Targeted Ad Delivery

Competitive Advantage

Strengths

  • Strengthened partnerships with major digital ad platforms
  • Diverse digital marketing service offerings
  • New business expansion through demolition matching
  • Reliability from information security and quality certifications
  • Listed on Tokyo Stock Exchange Growth Market
  • Social contribution activities through regional collaborations
  • Long-term brand building and customer base expansion
  • Customer satisfaction via flexible service lineup
  • Broad customer base across multiple industries
  • Utilization of data-driven marketing technology

Competitive Advantages

  • Direct proposal capabilities linked to Yahoo!, Google, Meta, etc.
  • High compliance from multiple certifications
  • Uniqueness of demolition matching platform
  • Business diversification through multifaceted digital media operations
  • Trusted customer network based on years of track record
  • Focus on rapidly growing DX market
  • Social value in solving regional vacant house issues
  • Marketing efficiency via advanced technology adoption
  • Leadership and expertise in digital marketing from management
  • Enhanced fundraising via TSE Growth listing

Threats

  • Intensifying competition in digital ad market
  • Unstable demand from economic fluctuations in ad spending
  • Increasing ad content restrictions from regulatory tightening
  • Threat to market share from new entrants
  • Risk of lagging in rapid technological changes
  • Data utilization limits from strengthened privacy protections
  • Impact on regional economy from natural disasters
  • Impact on demolition business from policy changes
  • Limited growth opportunities without overseas expansion

Innovations

2020: Launch of Demolition Matching Service 'Demolition Window'

Overview
Launched new service connecting demolition contractors and homeowners online.
Impact
Exceeded 1,000 partner contractors and 10,000 users, driving sales growth.

2022: Obtained Information Security Management System Certification

Overview
Strengthened information management and improved customer trust via ISMS certification.
Impact
Contributed to increased corporate customer acquisition.

2023: TSE Growth Market Listing

Overview
Achieved fundraising and enhanced corporate recognition through IPO.
Impact
Secured growth investment funds and strengthened credibility.

2021: Obtained Pharmaceutical and Medical Device Act Compliance Ad Agency Certification

Overview
Strengthened legal compliance for medical-related ads via YMAA mark acquisition.
Impact
New acquisition of medical ad projects.

2022: Launch of 'Double Secure Demolition Contractor Liability Insurance'

Overview
Started insurance service for demolition work in partnership with Sompo Japan.
Impact
Improved customer satisfaction and industry trust.

Sustainability

  • Enhanced information security via ISMS certification
  • Improved safety through insurance for demolition contractors
  • Collaboration with local governments to solve vacant house issues
  • Ethical business operations via ad compliance certifications
  • Maintenance of digital ad quality certification