TORICO

Basic Information

Stock Code
7138
Industry
Retail
Category Detail
Internet Site Operations
Prefecture
Tokyo
Establishment Year
July 2005
Listing Year
March 2022
Official Website
https://www.torico-corp.com/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
ZOZO, Hamee, Market Enterprise, BEENOS, Jade Group, iSTYLE, Enigmo, Image Information, Collabos, Mercari, Rakuten Group, Adish, C Channel

Overview

TORICO is an internet site operation company founded in 2005 and based in Tokyo, primarily engaged in consumer-oriented e-commerce business, with strengths in diverse sales channels and collaboration with related companies.

Current Situation

Since its listing on the Tokyo Stock Exchange in March 2022, TORICO has steadily expanded its retail business centered on internet site operations. Its core business is consumer e-commerce, where it operates electronic commerce sites featuring shops from diverse sellers, including mediation of peer-to-peer transactions. Headquartered in Tokyo, the company analyzes collaborations with related firms and competition with rivals while actively pursuing fundraising through new share issuances and convertible bonds. Frequent personnel changes bolster its organizational structure, and capital strategies such as third-party allotments are leveraged to strengthen its growth foundation. Looking ahead, it plans to enhance digital marketing and launch new services, adopting strategies to differentiate from competitors like Rakuten Group and Mercari to achieve sustainable growth. Amid accelerating digital transformation in the industry, it focuses on improving service quality and user satisfaction, targeting short-term revenue stabilization and medium- to long-term market share expansion.

Trivia

Interesting Facts

  • IT retail company achieving rapid growth since founding in 2005
  • Strengthening equity and business ties with multiple related companies
  • Conducted multiple fundraisings post-IPO to establish growth base
  • Tokyo-based with emphasis on domestic and international market access
  • Diversifying consumer services in e-commerce field
  • Expanding into advertising and events for diverse revenue sources
  • Expanding business scope into news and digital publishing
  • Effective market strategy through diverse sales channels
  • Multiple instances of utilizing capital policies like stock acquisition rights
  • Building multi-faceted sales network with local focus

Hidden Connections

  • Solidified management base through cross-shareholdings with related companies
  • Actively participating in partnerships and collaborations with competitors
  • Gained trust through event planning with local governments and public institutions
  • Strengthening marketing analysis based on diverse consumer data
  • Certain EC brands gaining strong support especially from younger demographics
  • Implementing strategy fusing online and offline sales channels
  • Core e-commerce platform adaptable to multiple industries
  • Promoting cross-marketing through advertising business integration

Future Outlook

Growth Drivers

  • Market expansion from accelerating digital shift
  • Increased demand from rising EC adoption among SMEs
  • Popularization and enhancement of multi-channel sales models
  • Advanced marketing using AI and data analytics
  • Growing number of sustainability-oriented consumers
  • Growth in live commerce and video distribution markets
  • New market development through international expansion
  • Business efficiency via cloud services
  • Service penetration into local markets for broader reach
  • Mobile EC expansion from rising smartphone usage
  • Advancements in customer experience optimization technology
  • Enhanced customer attraction through integrated event-linked planning

Strategic Goals

  • Maximize consumer-oriented platform in domestic market
  • Diversify revenue by expanding B2B sales ratio
  • Accelerate environmental load reduction to top industry ESG standards
  • Promote service innovation via AI and XR technology introduction
  • Overseas rollout and localization of new services
  • Achieve over 50% ratio of sustainable products
  • Deepen business collaborations contributing to regional economic activation
  • Promote employee diversity and create comfortable work environment
  • Maintain annual customer satisfaction above 90%
  • 20% cost reduction through operational efficiency

Business Segments

E-Commerce Platform Provision

Overview
Provides multifunctional e-commerce operation platforms and services for sellers.
Competitiveness
Flexibility and scalability for diverse sellers
Customers
  • Retailers
  • Individual Sellers
  • Small and Medium Enterprises
  • Startups
  • Marketplace Operators
  • Freelancers
  • Creators
  • Local Shops
Products
  • Online Shop Setup Support
  • Sales Management Tools
  • Payment System Integration
  • Customer Analytics Services
  • Logistics Integration Services

Advertising and Marketing Services

Overview
Offers marketing support centered on digital advertising and event planning for companies.
Competitiveness
Integrated online and offline strategies
Customers
  • Advertising Agencies
  • Brand Companies
  • Small and Medium Enterprises
  • EC Operators
  • Event Organizers
  • Influencers
  • Media Companies
Products
  • Online Advertising Management
  • Event Planning and Operation
  • Promotion Planning
  • Content Production
  • SNS Marketing Support

Content Planning and Distribution

Overview
Provides one-stop services from smartphone content production to distribution.
Competitiveness
Comprehensive digital content production capabilities
Customers
  • Publishers
  • Game Companies
  • Video Streaming Platforms
  • Educational Institutions
  • Publishers
  • Media Operators
Products
  • Electronic Book Planning and Production
  • Manga Distribution Systems
  • Video Content Production
  • Digital Teaching Materials Creation

Digital Technology Development Support

Overview
Specializes in internet technology development support and operational assistance.
Competitiveness
Specialized support for technical challenges
Customers
  • IT Companies
  • Startups
  • EC Platforms
  • Advertising Companies
Products
  • System Development
  • Data Analysis
  • UX/UI Design
  • AI Implementation Support

Event Planning and Operation Support

Overview
Comprehensive support for event planning, operation, and setup.
Competitiveness
Extensive operational know-how and network of contacts
Customers
  • Corporate Advertising Departments
  • Sports Organizations
  • Arts and Culture Groups
  • Public Institutions
Products
  • Event Venue Setup
  • Online Event Systems
  • Promotion Planning
  • Performer Coordination

Logistics and Delivery Services

Overview
Business focused on logistics efficiency and improved delivery quality.
Competitiveness
Efficient logistics solutions leveraging IT technology
Customers
  • EC Operators
  • Retail Stores
  • Individual Sellers
  • Logistics Companies
Products
  • Warehouse Management Systems
  • Delivery Optimization Services
  • Order Management Systems

Competitive Advantage

Strengths

  • Diverse product lineup and brand expansion
  • Multi-channel sales network
  • Stable capital base from TSE listing
  • Strong partnerships with related companies
  • Expertise in digital marketing
  • Flexible platform operation capabilities
  • Rapid fundraising capabilities
  • Adaptability to diverse customer segments
  • Strengths in both online and offline
  • Abundant industry knowledge and experience
  • Growth-oriented management structure
  • Proven track record in event planning and operation
  • Content distribution technology
  • Advanced digital technology adoption
  • Focus on improving customer satisfaction

Competitive Advantages

  • Open platform operation allowing participation by many sellers
  • Business model covering both consumer and corporate segments
  • Broad market access through extensive sales channels
  • Flexible fundraising via stock acquisition rights and CB issuances
  • Comprehensive coverage of products and brands across genres
  • Synergy effects from event planning and advertising businesses
  • Talent acquisition and market proximity from Tokyo location
  • Business structure responsive to industry's digital shift
  • Powerful technology and service expansion through related company collaborations
  • Logistics and sales management services powered by IT
  • Revenue diversification through content production and distribution
  • Enhanced marketing leveraging customer data analysis
  • Continuous capital strengthening and growth investments
  • High repeat rate from existing customer base
  • Practical service deployment based on event operation experience

Threats

  • Intense competition from major online retailers
  • Market share erosion by new entrants
  • Rapid changes in consumer needs and fast trends
  • Risk of declining competitiveness from lagging technological innovation
  • Increased operational costs due to stricter personal data protection regulations
  • Profit pressure from market saturation and price competition
  • Rising cyber security threats
  • Challenges in analysis from diversifying consumer purchasing behaviors
  • Risk of declining customer satisfaction from logistics delays
  • Changes in consumer sentiment due to economic fluctuations
  • Strengthened advertising and legal regulations
  • Intensifying competition in digital marketing

Innovations

2023: Introduction of AR-Enhanced Product Experience

Overview
Implemented AR functionality in e-commerce allowing consumers to virtually try products.
Impact
Improved customer engagement and 10% increase in purchase rate

2022: Introduction of AI Customer Behavior Analysis System

Overview
Promoted personalization through AI-based purchase pattern analysis.
Impact
20% improvement in marketing effectiveness

2024: Development of New Logistics Optimization System

Overview
IT system achieving delivery route optimization and warehouse management efficiency.
Impact
15% reduction in logistics costs and shortened delivery times

2021: Expansion of Multi-Language Platform Support

Overview
Implemented multi-language features for inbound foreign tourists.
Impact
15% increase in foreign user utilization

2023: Introduction of Live Commerce System

Overview
Added real-time video sales functionality for product introductions.
Impact
Expected to achieve 500 million yen in sales from new channel

2020: Initiation of Sustainability Metrics Integration

Overview
Introduced evaluation system prioritizing eco-friendly products.
Impact
Expanded support from environmentally conscious users

Sustainability

  • Prioritized promotion of eco-friendly products
  • Promotion of paperless operations and electronic contracts
  • Expansion of renewable energy usage
  • Participation in environmental protection activities through community collaborations
  • Building sustainable logistics systems