Market Enterprise

Basic Information

Stock Code
3135
Industry
Retail
Category Detail
Internet Site Operations
Prefecture
Tokyo
Establishment Year
July 2006
Listing Year
June 2015
Official Website
https://www.marketenterprise.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, ZOZO, Hamee, Beauty Garage, Win Partners, Golf Digest Online, BEEnos, Jade Group, iSTYLE, Ateam Holdings, Enigmo, NeoJapan, Needs Well, Teika, Mercari, iCubesystems, Rakuten Group, TES Holdings, Orchestra Holdings, C Channel

Overview

Market Enterprise is a growing retail company based in Tokyo, founded in 2006, with its core online reuse business, also operating telecommunications and media businesses.

Current Situation

Market Enterprise recorded consolidated sales of approximately 12 billion yen for the fiscal year ended June 2022, but both operating and net profits were in the red. Its main online reuse business has 16 buying centers nationwide, establishing an efficient logistics and sales system. It partners with multiple internet marketplaces to facilitate the buying and selling of diverse used goods. The telecommunications business, through subsidiaries, offers low-cost mobile services such as WiMAX to diversify revenue streams. The media business strengthens information dissemination related to telecommunications and reuse, supporting consumer decision-making. The company focuses on promoting environmentally friendly reuse and expanding collaborations with local governments to achieve a sustainable society. Moving forward, it plans to strengthen competitiveness by expanding into the agricultural machinery market and utilizing IT development bases in overseas subsidiaries. Improving profitability remains a challenge amid the impact of the COVID-19 pandemic, but growth is expected through digital utilization and business diversification.

Trivia

Interesting Facts

  • First company in Japan to hold a free entry fee charity flea market.
  • Won Yahoo! Auctions Annual Best Store Grand Prix for 3 consecutive years.
  • Operates 16 reuse centers nationwide to strengthen buying network.
  • Subsidiary telecom service 'Kasimo WiMAX' claims industry-lowest prices.
  • Operates internet marketplace specialized in farm machinery.
  • With capital of approx. 325 million yen, holds international IT development base in Vietnam.
  • 'Oikura' reuse platform collaborates with local governments.
  • Boasts track record of over 1 million appraisal requests annually.
  • Selected for Ministry of Environment-certified local government reuse model demonstration project.
  • Operates collaborative projects combining musical instrument donations and hometown tax payments.
  • Focuses on consumer information provision via multiple SNS and online media.
  • Built unique used goods distribution system integrating IT and logistics.
  • Expanding used goods sales network not only domestically but also overseas.
  • Handles diverse reuse categories via all-in-one appraisal app.
  • Actively pursues SDGs as an optimization trading company aiming for sustainable society.

Hidden Connections

  • Yahoo! Auctions Best Store awards serve as strong proof of trust against competitors.
  • Vietnam subsidiary plays key role in group IT infrastructure, improving cost efficiency.
  • Local government collaborations link to regional environmental policies, enhancing brand value.
  • Telecom 'Kasimo WiMAX' contributes to revenue diversification in different sector from reuse.
  • Overseas export of used farm machinery complements shrinking domestic ag machinery market.
  • 'Oikura' platform collaborates with real estate firms, broadly engaging lifestyles.
  • Possible linkages with subsidiaries influential in event planning and advertising.
  • Company-wide push for IT infrastructure streamlining and business efficiency for cost competitiveness.

Future Outlook

Growth Drivers

  • Expansion and maturation of online used goods markets
  • Advancement of regionally rooted businesses leveraging local government ties
  • New customer acquisition utilizing farm machinery expertise
  • Expansion of demand for diversified and low-cost telecom services
  • Business efficiency and customer convenience improvements via IT
  • Increasing reuse demand from rising SDGs awareness
  • New market development through global expansion
  • Brand value enhancement via multifaceted media rollout
  • Business approvals gained from strengthened social credibility
  • Widespread adoption from improved reuse platform convenience

Strategic Goals

  • Expand collaborations with local governments nationwide to over 100
  • Scale up reuse business sales to 20 billion yen
  • Increase telecom revenue to over 3 billion yen
  • Build sustainable environmentally considerate logistics system
  • Achieve 20% overseas share in farm machinery business
  • Full IT infrastructure refresh for system optimization
  • Aggressively acquire sustainability-related certifications
  • Reach 1 million users for customer all-in-one appraisal/sales app
  • Enhance regional brand value through community contributions
  • Establish and monetize multiple new businesses

Business Segments

Used Farm Machinery Market

Overview
Handles used farm machinery from buying to domestic and international sales, and information provision.
Competitiveness
Strength in integrating information platform and logistics network
Customers
  • Agricultural Corporations
  • Individual Farmers
  • Used Farm Machinery Dealers
  • Exporters
Products
  • Farm Machinery Buying Agency
  • Domestic Sales
  • Overseas Export Agency
  • Farm Machinery Information Platform

Mobile Communication Services

Overview
Provides highly cost-competitive mobile communication services.
Competitiveness
Low-cost and stable quality communication plans
Customers
  • Individual Users
  • Corporate Customers
  • Telecom Agents
Products
  • WiMAX Communication Service
  • Affordable SIM Plans
  • Communication Equipment Rental

Used Goods Seller Support

Overview
Offers various services to streamline used goods transactions.
Competitiveness
Online-centered business efficiency technology
Customers
  • Reuse Sellers
  • Auction Site Operators
  • Buyers
Products
  • Appraisal Agency Service
  • Sales Channel Support
  • Inventory Management System

Media Operations

Overview
Promotes market activation through information media.
Competitiveness
Abundant market data and user base
Customers
  • Advertisers
  • Consumers
  • Partner Companies
Products
  • Reuse-related Information
  • Telecom-related Information
  • Market Research Reports

Competitive Advantage

Strengths

  • Online-specialized buying and selling system
  • 16 reuse centers nationwide
  • Partnerships with diverse internet marketplaces
  • Revenue diversification through telecommunications
  • System enhancement via IT offshore development
  • Customer touchpoint expansion through multifaceted media
  • Strong brand 'Takaku Ureru.com'
  • Enhanced social credibility through local government collaborations
  • Specialization in farm machinery with dedicated subsidiaries
  • Continuous service improvements and appraisal technology advancements
  • Expertise and track record in e-commerce
  • Multiple Yahoo! Auctions Best Store awards
  • Active regional collaborations and social contributions
  • Sustainability-focused management philosophy
  • Experienced management team and technical staff

Competitive Advantages

  • Efficiency from no physical stores, focused on internet
  • Possesses one of Japan's largest reuse networks and logistics
  • Operates buying specialist sites covering wide product categories
  • Low-price competitiveness of telecom 'Kasimo WiMAX'
  • Customer engagement enhancement via media business
  • Uniqueness of farm machinery platform 'UMM'
  • Specialized business separation and management via subsidiaries
  • Cost and quality balance through IT offshore development
  • Social contributions and trust gained from numerous local government partnerships
  • Yahoo! Auctions Annual Best Store Grand Prix awards
  • Strengthened collaborations with outlet malls and repair info media
  • Integrated operation technology for diverse online sales channels
  • Specialized appraisal/buying know-how and customer support
  • Consistent quality control and logistics efficiency across all sites
  • Management vision emphasizing sustainable society

Threats

  • Intensifying competition and price wars in used goods market
  • Fierce price competition and technological changes in telecom market
  • Market share fluctuations from IT innovations by new entrants
  • Increased business costs from regulatory or environmental changes
  • Shifts in social awareness and consumer trends for resource reuse
  • Economic uncertainty from COVID-19 and external environments
  • Risks from overseas bases and currency fluctuations
  • Demand fluctuations in used farm machinery market
  • Personal data protection and cybersecurity risks
  • Management pressure from fluctuating funding environment
  • Obsolescence of existing systems due to technology evolution
  • Challenges in adapting services to diversifying customer needs

Innovations

2023: Expansion of Oikura Reuse Business Local Government Collaborations

Overview
Strengthened unwanted item reuse promotion services through partnerships with multiple local governments.
Impact
Customer base expansion and enhanced social credibility

2022: Enhancement of Used Farm Machinery Platform

Overview
Implemented service name change and advanced overseas sales/export functions.
Impact
Market expansion promotion in farm machinery sector

2021: Kawasaki City and Other Local Governments Start Reuse Business

Overview
Launched reuse promotion model projects in collaboration with local governments.
Impact
Regional contributions and sustainability improvements

2020: Establishment of Overseas IT Development Base (Vietnam)

Overview
Established offshore development base via subsidiary to strengthen group IT infrastructure.
Impact
Development cost reduction and quality improvement

2020: Acquisition of Saiyasu Shuri.com Business

Overview
Acquired repair service provider information platform for service diversification.
Impact
Expansion of consumer services

2020: Launch of Kasimo WiMAX Service

Overview
Launched low-cost WiMAX service by ME Mobile Co., Ltd.
Impact
Establishment of revenue base in telecom sector

2023: Launch of 'Private Buyer' High-Net-Worth Buying Service

Overview
Rolled out dedicated buying concierge service for high-value customers.
Impact
Development of high-value-added market

2021: Release of In-House Appraisal App

Overview
Introduced app for easy buying appraisals via smartphone.
Impact
Improved usability and increased customer touchpoints

Sustainability

  • Promoting resource circulation through unwanted item reuse
  • Supporting regional circular society formation via local government collaborations
  • Selected for Ministry of Environment reuse model demonstration project
  • Eco Business 100 award for environmental contributions
  • Providing sustainable communication services
  • Effective resource utilization through overseas expansion of used farm machinery
  • Logistics efficiency improvements for reduced environmental impact
  • SDGs training for employees and awareness enhancement
  • Promotion of energy-efficient IT systems
  • Use of plastic-reduced packaging materials