Hamee

Basic Information

Stock Code
3134
Industry
Retail
Category Detail
Internet Site Operations
Prefecture
Kanagawa Prefecture
Establishment Year
May 1998
Listing Year
April 2015
Official Website
https://hamee.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Festiaria Holdings, Tsukuruba, ZOZO, Market Enterprise, Grimes, Azeas, Golf Digest Online, BEENOS, Toel, Kikuchi Seisakusho, Jade Group, iSTYLE, Enigmo, NeoJapan, Broad Media, Mercari, Rakuten Group, Shinmente Holdings, C Channel, Japan ISK

Overview

Hamee is a retail and information and communications company founded in 1998 and based in Odawara City, Kanagawa Prefecture. It leads the industry with its proprietary EC automation platform and the manufacturing and sales of mobile accessories.

Current Situation

Hamee achieved consolidated sales of approximately ¥12.4 billion and operating profit of approximately ¥2.2 billion in the fiscal year ended April 2021, continuing its growth. Its flagship EC automation platform 'Next Engine' is adopted by numerous EC businesses, establishing a competitive edge. Planning and sales of smartphone-related products remain steady, with the iPhone case brand 'iFace' enjoying high popularity. It is aggressively pursuing global expansion by establishing subsidiaries in the US, Korea, China, and Taiwan to develop overseas markets. It also emphasizes sustainability, promoting environmental impact reduction and IT technology utilization. In 2023, it transitioned to the Tokyo Stock Exchange Standard Market, positioning advanced IT technologies and overseas expansion as key growth drivers. Its capital base is stable, with major shareholders including AOI Co., Ltd., and it is focusing on business expansion. It is actively developing new services leveraging AI and machine learning to drive digital transformation. Considering changes in the market environment, it has formulated a multifaceted growth strategy, concentrating management resources on sustainable growth.

Trivia

Interesting Facts

  • Next Engine is widely used by Rakuten Ichiba and Amazon businesses.
  • iFace is known domestically and internationally as an impact-resistant smartphone case brand.
  • Early entry into EC business automation with pioneering track record ahead of competitors.
  • Founded in 1998, developed with base in Odawara City, Kanagawa.
  • Holds multiple overseas subsidiaries and aggressively pursues global strategy.
  • Selected as 'Aggressive IT Management Company' for three consecutive years since 2016.
  • Deploys in-house EC platform and data integration tools.
  • Core businesses include smartphone accessories and EC system development.
  • Chairman and President stably lead as management team.
  • Established unique position as fusion of IT and retail.

Hidden Connections

  • Strong partnership with major EC malls like Rakuten Ichiba and Amazon.
  • Ensures stable management through capital alliances with major shareholders like AOI Co., Ltd.
  • Advancing collaborations with cutting-edge tech companies via AI Lab establishment.
  • Built global distribution network for Japanese products through overseas subsidiaries.
  • Platform business strength in simultaneous deployment across multiple domestic and international markets.
  • Multi-faceted listings on Yahoo! Shopping and Rakuten Ichiba.
  • Tokyo Stock Exchange-listed company with strong trust from financial institutions.
  • Extensive intermediate distribution network, deploying both wholesale and direct sales.

Future Outlook

Growth Drivers

  • Ongoing EC market growth and expanding digitalization needs
  • Demand for business efficiency from advances in AI and automation technologies
  • Market expansion in global cross-border EC
  • Diversification and high value-added evolution of smartphone accessories
  • Rising consumer awareness emphasizing sustainability
  • Customer base strengthening through multi-channel expansion
  • Platform growth via API integration
  • Related product market creation from IoT and 5G proliferation

Strategic Goals

  • Achieve over 30% overseas sales ratio
  • Expand Next Engine platform share domestically and internationally
  • Company-wide deployment of sustainable resource utilization
  • Raise new business sales to 30% of total
  • Promote complete automation and efficiency of business processes

Business Segments

System Provision for EC Businesses

Overview
Provides efficient logistics and order management systems and automation tools to EC businesses, supporting business optimization.
Competitiveness
High API integration compatibility and multi-channel sales unification capabilities
Customers
  • Net shop operators
  • Small and medium EC businesses
  • Large EC companies
  • Logistics providers
  • Marketing companies
  • Overseas EC businesses
  • IT vendors
  • Order management companies
  • Wholesalers
  • Sales agents
Products
  • Next Engine Platform
  • API Integration Services
  • Order and Inventory Management System
  • Amazon FBA Integration App
  • Rakuten Ichiba Related Tools
  • Overseas Expansion Support Services
  • Custom Data Creation Services
  • Analytics and Ordering Support App
  • Search Ranking Checker
  • Data Integration Solutions

Mobile Accessories Wholesale

Overview
Engages in wholesale sales of mobile accessories, providing products to diverse sales channels.
Competitiveness
Product strength from in-house planning and global sourcing
Customers
  • Physical store retailers
  • Large electronics retailers
  • Specialty store chains
  • Online shops
  • Overseas sales agents
  • Telecom carriers in each country
  • Event sellers
  • OEM companies
  • Cosmetics and sundries stores
  • Gift shops
Products
  • Smartphone Cases
  • Smartphone Peripheral Accessories
  • Wireless Chargers
  • Mobile Batteries
  • Straps
  • Earphone Cases
  • Outdoor Smartphone Goods
  • Fashion Sundries
  • Original Collaboration Products
  • Custom Product Wholesale

Business Expansion for Overseas Subsidiaries

Overview
Provides optimized products and services to markets in each country through overseas subsidiaries in North America and Asia.
Competitiveness
Rapid response leveraging multi-country expansion know-how and local subsidiaries
Customers
  • US EC businesses
  • Korean mobile shops
  • Chinese import/export firms
  • Taiwan EC operators
  • Global logistics companies
  • Overseas wholesalers
Products
  • Smartphone Accessories for Overseas Markets
  • EC Automation Services
  • Local Subsidiary Support
  • Overseas Sales Promotion Tools
  • Multi-language Apps
  • Export/Import Management Support

IT Development and Technology Research

Overview
Advances development research of cutting-edge technologies and enhancement of internal systems as a source of competitiveness.
Competitiveness
Business efficiency improvement and advanced data integration through AI utilization
Customers
  • Internal divisions
  • External partners
  • Affiliated companies
  • Startups
  • System development companies
Products
  • AI and Machine Learning Technologies
  • Next Engine AI Lab
  • Cloud Infrastructure Development
  • Backend Solutions
  • EC Platform API

Competitive Advantage

Strengths

  • Proprietary EC automation platform development capabilities
  • Rich brand assets covering multiple products
  • Pioneering position in overseas market expansion
  • High system extensibility through API integration
  • Strong customer base and trading network
  • Differentiation through in-house planned products
  • Know-how in cloud service operations
  • Abundant market knowledge and research capabilities
  • Deployment of versatile technical staff
  • Rapid market response capabilities
  • Strength in multi-channel sales strategy
  • Stable financial foundation
  • Ongoing promotion of technological innovation
  • Comprehensive customer support
  • Global logistics network

Competitive Advantages

  • Next Engine holds top share in business efficiency for domestic EC businesses
  • iFace brand leads the market in impact-resistant smartphone cases
  • Local responsiveness through overseas subsidiaries accelerates global expansion
  • Flexible system customization via API integration leveraging IT strengths
  • Unified management achieved through EC platform integration
  • Maximizes customer touchpoints with multi-channel sales structure
  • Aggressive new service development aligns with market needs
  • Abundant in-house planned products differentiate from competitors
  • Expands value provision through integration with financial/payment and other peripheral services
  • Selected as 'Aggressive IT Management Company' for three consecutive years since 2016, building reliable corporate image

Threats

  • Intensifying EC market competition leading to increased price pressure
  • Risk of local competitors emerging in overseas markets
  • Risk of failing to keep pace with technological innovation speed
  • Cost increases due to changes in external logistics and delivery environment
  • Strengthening of laws, regulations, and privacy-related rules
  • Demand fluctuations from social impacts like COVID-19
  • Revenue impacts from exchange rate fluctuations
  • Dependency risk on major brands
  • Increasing cyber security threats
  • Revenue decline risk from customer churn
  • Rising hiring difficulties from intensified talent competition
  • Supply chain disruptions

Innovations

2023: Enhancement of Next Engine through AI and Machine Learning Applications

Overview
Strengthened automation and optimization functions for order processing using AI technology.
Impact
Contributes to improved business efficiency and customer satisfaction

2023: Release of Overseas Integration App for Cross-Border EC

Overview
Expanded automatic integration functions for US Amazon to support overseas sales promotion.
Impact
Contributes to increased overseas sales and new customer acquisition

2022: Expansion of Multiple Apps for Rakuten Ichiba

Overview
Enhanced efficiency tools such as search ranking checker and inventory support.
Impact
Achieved improved operational efficiency for Rakuten sellers

2021: Launch of Next-Generation Smartphone Outdoor Goods ROOT

Overview
Newly introduced smartphone peripheral products combining durability and convenience.
Impact
Contributes to new market creation and revenue diversification

2021: Platform Expansion through API Publication

Overview
Published APIs for external developers to promote diverse integrations.
Impact
Expands service ecosystem and improves customer satisfaction

Sustainability

  • Reducing packaging materials and promoting recycling to lower environmental impact
  • Promoting paperless operations for business efficiency and environmental load reduction
  • Building IT infrastructure using clean energy
  • Promoting diverse work styles to improve work-life balance
  • Sustainable business activities through cooperation with local communities