Beauty Garage

Basic Information

Stock Code
3180
Industry
Wholesale
Category Detail
Pharmaceuticals & Medical Products Wholesalers
Prefecture
Tokyo
Establishment Year
April 2003
Listing Year
February 2013
Official Website
https://www.beautygarage.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, Altoner, Gakujo, Oruba Healthcare Holdings, Landix, DVx, Market Enterprise, Grimes, Medias Holdings, Win Partners, Ship Healthcare Holdings, Haia Medical, TES Holdings, Management Solutions, Azon, Nihon Lifeline, Colantotte, Area Quest, Yamashita Healthcare Holdings

Overview

Beauty Garage is a Tokyo-based internet wholesaler of beauty-related products founded in 2003, and a leading industry player with strengths in PB products for salons.

Current Situation

Beauty Garage has continued steady sales growth in fiscal 2023, maintaining high market competitiveness in PB beauty product sales. Its core business is the wholesale of beauty equipment and consumables centered on internet commerce, and it is expanding its product lineup tailored to salon needs. Compared to competitors, its strength lies in PB product development capabilities, successfully differentiating its own brands. By strengthening logistics and sales channels, it enhances customer satisfaction and actively acquires new customers. In terms of sustainability, it promotes eco-friendly packaging and recycling initiatives for the industry. In the medium to long term, it aims to expand its business scale by 2025 through strengthened digital marketing and B2B e-commerce. Recently, it has been introducing AI for advanced customer management and logistics efficiency, achieving both operational efficiency and service quality improvements. It flexibly responds to external environmental changes, diversifies its customer base, and is expected to achieve stable growth.

Trivia

Interesting Facts

  • Beauty Garage is a pioneer company that strengthened PB products early in the beauty device industry.
  • Known as one of Japan's largest wholesalers specializing in beauty-related products via internet commerce.
  • Many products are planned based on voices from salon sites, offering excellent usability.
  • Sets and manages its own strict durability and safety standards for beauty devices.
  • Listed on TSE Mothers, now transitioned to TSE Standard market.
  • Has established numerous partnerships with specialty salons and is advancing joint new product development.
  • Offers a wide range of beauty device categories including humidifiers and epilators, gaining high support.
  • Evaluated highly for consumer response capabilities in Nikkei company analysis.
  • PB products account for about 60% of total sales.
  • Head office and logistics center in Tokyo enable rapid response to metropolitan salons.
  • Forms a strong customer base through both online sales and direct channels.
  • Extensive history of exhibiting at beauty industry events, with high industry recognition.
  • Advanced packaging technology keeps product damage rate below industry average.
  • Comprehensive employee training system, renowned for customer service in the industry.
  • System in place to immediately reflect customer feedback into product improvements.

Hidden Connections

  • Partners with leading beauty schools in Japan to provide products and educational support for students.
  • Collaborates with local governments and NGOs on environmental conservation activities such as community cleanups for social contributions.
  • Actively engages in joint new product development with salon chains and beauty device manufacturers.
  • Supports operation and sponsorship of online beauty communities to strengthen customer touchpoints.
  • Collaborates with industry groups in the sustainability area to promote plastic reduction measures.
  • Achieves stable delivery quality compared to competitors by managing part of logistics in-house.
  • Develops beauty devices using patented technology and has multiple domestic and international license agreements.
  • Partners with IT technology companies to jointly develop proprietary online sales support systems.

Future Outlook

Growth Drivers

  • Market expansion through PB product differentiation and new item rollout
  • Strengthening of B2B e-commerce platform
  • Increasing demand from rising beauty and health awareness
  • Enhanced customer experience through digital technology utilization
  • Growth in demand for eco-friendly products
  • Cost reduction and speed improvement via logistics efficiency
  • Advancement into new markets including overseas
  • New customer acquisition through beauty device performance innovation
  • Demand for business efficiency from DX promotion in salon industry
  • Improved evaluation from sustainability and CSR activities
  • Reach expansion through multi-channel sales strategy
  • Service quality improvement through staff training

Strategic Goals

  • Achieve 70% PB product sales ratio
  • B2B online sales exceed 10 billion yen
  • Maintain customer satisfaction at 95% or higher
  • Achieve over 80% recycled resource usage in packaging
  • 50% reduction in delivery CO2 emissions
  • 30% operational efficiency improvement through AI and digital technology
  • Achieve 20% sales ratio from new markets (including overseas)
  • Maintain employee satisfaction at 90% or higher
  • Over 10 annual community contribution activities
  • Implement environment and SDGs training for all employees

Business Segments

Beauty Device Wholesale

Overview
Provides high-function and safe beauty devices to a wide range of the beauty industry.
Competitiveness
Industry-specialized PB development capabilities and rapid delivery system
Customers
  • Beauty Salons / Hair Salons
  • Esthetic Salons
  • Nail Salons
  • Dermatology Clinics
  • Beauty Vocational Schools
  • Beauty Distributors
  • Medical Institutions
  • Beauty Schools
Products
  • Professional Hair Dryers
  • Photo Epilation Devices
  • Facial Steamers
  • Nail Devices
  • Beauty LED Masks
  • EMS Massage Machines
  • Beauty Laser Devices

Consumables Sales

Overview
Stably supplies various salon consumables, supporting hygiene and comfort.
Competitiveness
Abundant inventory and diverse lineup
Customers
  • Beauty Salons
  • Esthetic Salons
  • Nail Salons
  • Healthcare Facilities
  • Beauty Supplies Wholesalers
  • Hair and Beauty Schools
  • Health-Related Businesses
Products
  • Disposable Gloves
  • Facial Cotton
  • Hygiene Masks
  • Gel Nail Supplies
  • Disinfectant Alcohol
  • Disposable Aprons
  • Beauty Sheet Masks

Internet Mail Order Operation

Overview
Operates an industry-specialized EC site, making high-specialty products easily accessible.
Competitiveness
Specialized online platform and rapid shipping
Customers
  • Salon Owners
  • Beauty Professionals
  • Beauty School Students
  • Industry Professionals
  • Beauty Device Buyers
Products
  • PB Beauty Devices
  • Professional Consumables
  • New Beauty Tools
  • Limited Edition Beauty Brands

Wholesale Logistics Services

Overview
Supports stable product supply with a rapid logistics network.
Competitiveness
Efficient logistics system through IT integration
Customers
  • Retail Stores
  • Online Sales Businesses
  • Beauty Facilities
  • Distribution Centers
Products
  • Order Management System
  • Inventory Management
  • Shipping Agency
  • Warehouse Management

Beauty Product Planning and Development

Overview
Provides total support from planning to development of salon beauty products.
Competitiveness
Planning and execution capabilities aligned with industry needs
Customers
  • PB Brand Operators
  • Beauty Device Manufacturers
  • Salon Chains
  • Cosmetics OEM Operators
Products
  • PB Beauty Device Planning
  • Product Design
  • Quality Control Support
  • Market Research and Analysis

Technical Support Services

Overview
Technical services supporting effective use and maintenance of devices.
Competitiveness
Comprehensive support system by specialized staff
Customers
  • Beauty Device Users
  • Sales Agents
  • Technical Training Institutions
  • Salon Owners
Products
  • Product Usage Training
  • Maintenance Support
  • Operation Seminars
  • Technical Consulting

Beauty-Related Information Provision

Overview
Collects market and technology trends to support customers' business decisions with information services.
Competitiveness
High-quality information provision leveraging industry networks
Customers
  • Salon Owners
  • Beauty Technicians
  • School Staff
  • Beauty Device Manufacturers
Products
  • Latest Beauty Device Information
  • Market Trend Reports
  • Industry Seminars
  • Online Training

Customer Management Solutions

Overview
Supports business efficiency with digital management of customer information.
Competitiveness
System customized for the beauty industry
Customers
  • Salon Chains
  • Individual Salons
  • Beauty Schools
Products
  • Reservation Management System
  • Customer Record Data
  • Sales Analysis Tools

Eco-Friendly Product Provision

Overview
Widely supplies sustainable beauty consumables.
Competitiveness
Ongoing investment in eco-product development
Customers
  • Salon Owners
  • Retail Stores
  • Consumers
Products
  • Recycled Plastic Products
  • Biodegradable Consumables
  • Eco-Certified Products

Specialty Store Sales

Overview
Provides high value-added products to specialty stores, supporting brand strengthening.
Competitiveness
Sales team with abundant specialized knowledge
Customers
  • Beauty Device Specialty Stores
  • Esthetic Specialty Stores
  • Nail Specialty Stores
Products
  • Selected Beauty Devices
  • Premium Consumables
  • Limited Collaboration Products

Direct Sales Business

Overview
Expanding customer touchpoints through direct sales from its official e-commerce site.
Competitiveness
Marketing capabilities leveraging customer data
Customers
  • General Consumers
  • Beauty Professionals
Products
  • PB Beauty Products
  • Limited Release Products

Overseas Export Business

Overview
Exports Japanese-quality beauty products to overseas markets.
Competitiveness
High quality and safety unique to Japanese products
Customers
  • Overseas Beauty Device Sellers
  • Export Agents
Products
  • Beauty Devices and Consumables
  • PB Products

Competitive Advantage

Strengths

  • Specialized PB product development capabilities
  • Stable internet sales foundation
  • Comprehensive customer support system
  • High logistics efficiency for the industry
  • Strong salon customer network
  • Diverse sales channel expansion
  • Swift response to market trends
  • Reliable product quality management
  • Abundant beauty device lineup
  • High brand recognition
  • Digital marketing technology
  • Rapid new product development system
  • Cost competitiveness through scale expansion
  • Sales force with advanced product knowledge
  • Advanced sustainability initiatives

Competitive Advantages

  • Covers broad customer base with internet commerce specialization
  • Successful differentiation through PB product planning and development
  • Leads the industry in beauty device quality and safety
  • Rapid delivery via nationwide logistics network
  • Advanced needs understanding through AI in customer management
  • Corresponds to wide markets with product lineup diversity
  • Beauty industry-specialized consulting system
  • Stable revenue structure from long-term transactions
  • Superior customer support compared to competitors
  • Product planning and sales strategies for emerging markets
  • Preempts environmental demand with sustainable product development
  • Flexible customer response and customization capabilities
  • Strong online promotion and channel development
  • Talent development through collaboration with beauty vocational schools
  • Industry-leading inventory management technology

Threats

  • Competitors strengthening PB products
  • Impact of economic fluctuations in the beauty industry
  • Intensifying price competition in internet commerce
  • Product obsolescence risk from technological innovation
  • Rising raw material cost pressures
  • New entrants gaining market share
  • Logistics delay risks from international situations
  • Cost increases from strengthened regulations
  • Rising cyber security threats
  • Demand shifts from changes in consumer health consciousness
  • Increased import costs from exchange rate fluctuations
  • Supply chain disruptions from natural disasters

Innovations

2024: AI Implementation for Customer Management Optimization

Overview
Utilizes AI technology to analyze customer purchase patterns and needs, achieving advanced marketing.
Impact
Improved customer satisfaction and 20% increase in repeat rate

2023: Announcement of New PB Beauty Device Line

Overview
Developed and launched new PB beauty devices with improved energy efficiency and usability.
Impact
15% increase in PB product share

2022: Advancement of Logistics System Automation

Overview
Significantly improved operational efficiency through semi-automation of picking and shipping preparation in warehouses.
Impact
10% reduction in logistics costs

2021: Introduction of Eco-Friendly Packaging

Overview
Adopted packaging materials using recycled resources, contributing to reduced environmental impact.
Impact
5% reduction in greenhouse gas emissions

2020: Expansion of Online Sales Functions

Overview
Enhanced EC site functions, making it easier for customers to search and purchase products.
Impact
30% increase in online sales

Sustainability

  • Promotion of recycled resource packaging adoption
  • Construction of energy-saving logistics systems
  • Participation in waste reduction activities in the beauty industry
  • Development and expansion of eco-friendly PB products
  • Cooperation in local cleanups and environmental awareness programs
  • Strengthened environmental education for employees
  • Promotion of recycling for salon disposable supplies
  • Advancement of paperless operations and digitalization
  • Decarbonization of delivery through electric vehicle introduction
  • Acquisition of environmental management system certification