Fines

Basic Information

Stock Code
5125
Industry
Information and Communications
Category Detail
Content Production & Distribution
Prefecture
Tokyo
Establishment Year
May 2009
Listing Year
September 2022
Official Website
https://e-tenki.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Insight, DLE, BeeBreak, Alpha, Nissen, Birdman, Daishinsha, Succeed, CS-C, Ageha

Overview

Fines is a growing company founded in 2009 in the information and communications industry, specializing in video content production and delivery platforms, while also providing DX support.

Current Situation

Fines recorded net sales of approximately 2.76 billion yen for the fiscal year ending June 2024, achieving high growth in the marketing DX field centered on video. With its head office in Tokyo, it operates seven bases nationwide, addressing diverse customer needs through video production, delivery, and DX-related services. It has established a stable growth foundation with its video delivery platform 'Video Cloud.' Its strength lies in providing end-to-end solutions that combine video production with DX services, differentiating it from competitors. The company also focuses on sustainability and social contributions, such as establishing regional sales bases and actively supporting DX initiatives for client companies. Moving forward, it aims to expand video marketing and deepen DX as growth engines, pursuing further business diversification and customer base expansion. It listed on the Tokyo Stock Exchange Growth Market in September 2022 and is accelerating new service development and sales expansion using the raised funds.

Trivia

Interesting Facts

  • Fines is a relatively new listed company with remarkable growth
  • Establishing unique market position through video and DX integration
  • Regional close-knit service deployment with bases in seven locations nationwide
  • Attracting attention as a promising stock on the TSE Growth Market
  • Reservation system adopted across multiple industries and expanding usage
  • Video delivery platform highly rated by corporate customers
  • Acquiring broad customer base through diverse video services
  • Aggressively developing new businesses since shortly after founding
  • Leadership of Representative Director Koushiro Miwa as a strength
  • Leading video utilization strategies in DX support
  • Each sales office specializes in supporting regional SMEs
  • Strength in marketing techniques leveraging video
  • Expanding new video material sales service
  • Bundled provision with SEO/MEO countermeasure services
  • Multifaceted deployment in events and educational video production

Hidden Connections

  • Strengthening technological collaborations with related companies like BeeBreak Systems to expand services
  • Certain connections exist in shareholder composition or capital relationships with CS-C, Succeed, etc.
  • Active as a hidden partner in local governments' digital initiatives
  • Forming unique market through solutions combining video and reservation systems
  • Expanding influence in the industry through DX field collaborations as an emerging IT company
  • Clearly differentiating from existing competitors like Daishinsha and Nissen to evolve market role
  • Possesses special know-how and customer development capabilities in educational video production
  • Uncovering SME needs through specialized video marketing DX promotion

Future Outlook

Growth Drivers

  • Increasing demand for video marketing
  • Acceleration of DX promotion among SMEs
  • Expanding adoption of cloud video delivery services
  • Sustained growth in online events
  • Increasing adoption of reservation management systems across industries
  • Expanding demand for IT services due to workstyle reforms
  • Strengthening region-specific sales using local offices
  • Service sophistication through AI and IT technology utilization
  • Expansion of subscription-based services
  • Acceleration of corporate advertising spend shift to digital

Strategic Goals

  • Expand market share of video delivery platform
  • Double sales of DX-related services
  • Strengthen digital integration and efficiency across all bases
  • Establish sustainable business operations
  • Provide video solutions across multiple fields
  • Promote automation of video production through AI integration
  • Upgrade to Tokyo Stock Exchange Prime Market
  • Recognition as a digital support leader in regional communities
  • Diversify customer base and pioneer global markets
  • Achieve sustained growth through talent development and organizational strengthening

Business Segments

Video Production Services

Overview
Comprehensive B2B support from video production planning to delivery.
Competitiveness
End-to-end system capable of handling diverse video needs
Customers
  • Advertising agencies
  • Corporate marketing departments
  • Event organizers
  • Educational institutions
Products
  • Promotional videos
  • Video training materials
  • Live streaming
  • Video material provision

Video Delivery Platform Operation

Overview
Provides stable video delivery infrastructure and services.
Competitiveness
High reliability and multifunctional cloud delivery environment
Customers
  • Corporations
  • Educational institutions
  • Media businesses
  • Event operation companies
Products
  • Video Cloud
  • Live streaming service

DX Planning and Consulting

Overview
Offers various DX support services centered on video.
Competitiveness
Practical proposal capabilities through integration of video and IT
Customers
  • Small and medium enterprises
  • Large corporations
  • Local governments
  • Educational institutions
Products
  • Video marketing support
  • Business efficiency system implementation

Reservation System Provision

Overview
Online reservation management system compatible with multiple industries.
Competitiveness
Flexible customization and excellent usability
Customers
  • Service industries
  • Medical institutions
  • School operators
  • Event operators
Products
  • TSUNAGU
  • Itsuaki

Advertising and Marketing Support

Overview
Provides marketing support that leads to results.
Competitiveness
Enhanced appeal centered on video utilization
Customers
  • Retail
  • Food and beverage
  • Manufacturing
  • Services
Products
  • SEO/MEO optimization
  • Advertising content planning and production

Educational Material Production Business

Overview
Produces interactive and effective teaching videos.
Competitiveness
Content planning expertise tailored to educational settings
Customers
  • School corporations
  • Boards of education
  • Training institutions
Products
  • Educational video materials

Competitive Advantage

Strengths

  • End-to-end video production and delivery services
  • Listed on the Tokyo Stock Exchange Growth Market
  • Sales network with seven bases nationwide
  • Marketing support integrating DX
  • Flexible response to diverse customer needs
  • High production technology for video content
  • Highly stable delivery platform
  • High customer satisfaction and retention rate
  • Proven reservation system provision
  • Unique know-how integrating video and IT
  • Active new service development
  • Strategic location with head office in Minato-ku, Tokyo
  • Stable revenue through diversified business areas
  • High attention in the DX support market
  • Close partnerships with customers

Competitive Advantages

  • Differentiates from competitors by providing seamless services from video production to delivery and DX
  • Strong fundraising capabilities and credibility from TSE Growth listing
  • Rapid response to customers nationwide through multi-base operations
  • Strength in integrating video marketing and IT systems
  • Flexible service model addressing diverse needs across industries
  • High market evaluation for user-friendly reservation systems
  • Strength in stable cloud environment for video delivery
  • Enhanced service value through latest technology applications
  • Support from SMEs to major firms via region-specific sales
  • Differentiation through specialized educational video production
  • Comprehensive customer support by sales staff
  • Scalability and multifunctionality of the platform
  • Expanded sales through diverse video material lineup
  • Provision of customizable DX services
  • Rising customer loyalty through continuous service improvements

Threats

  • Intensifying competition in the video production and delivery market
  • Risk of competitors catching up with new technologies and services
  • Decline in orders due to fluctuating customer DX needs
  • Challenges in talent acquisition and development
  • Changes in laws/regulations and IT security risks
  • Concerns over advertising budget cuts due to economic fluctuations
  • Profit pressure from price competition with other companies
  • Impact of platform failures or service outages
  • Dependency risk on specific major clients
  • Rapid changes in digital delivery environments
  • Market share dispersion due to new entrants
  • Issues with unauthorized access and personal data leaks

Innovations

2022: Launch of Video Delivery Platform 'Video Cloud'

Overview
Started high-quality, secure video delivery cloud service for corporations.
Impact
Contributes to establishing stable revenue base and expanding customer acquisition

2023: Enhanced Functions of Reservation System 'Itsuaki'

Overview
Achieved increased users through multifunctional enhancements and improved usability.
Impact
Contributes to improved customer satisfaction and sales growth

2024: Integration of Video Marketing into DX Support Services

Overview
Strengthened DX consulting services with video utilization at the core.
Impact
Dramatically improves support capabilities for corporate DX advancement

Sustainability

  • Reducing environmental impact through paperless operations
  • Participation in IT education support activities for local communities
  • CO2 emission reductions through promoting remote work
  • Introduction of energy-efficient IT equipment
  • Provision of environmentally considerate digital solutions to customers