Birdman

Basic Information

Stock Code: 7063
Industry: Services
Category Detail: Content Production & Distribution
Prefecture: Tokyo
Establishment Year: July 2012
Listing Year: March 2019
Official Website: https://a-dot.co.jp/
TSE Information: TSE Information
Yahoo! Finance: Yahoo! Finance
Other Companies: Insight, D.L.E, Amazia, Alpha, Fines, Nissho, Fureasu, Addish, Daishinsha, Ageha

Overview

Birdman is a Tokyo-based content production, distribution, and PR services company founded in 2012, primarily supporting corporate branding through CM and advertising production.

Current Situation

Birdman excels in PR and advertising planning and production, particularly securing stable orders for TV CM and advertising content planning and development. As of 2023, sales have been growing year after year, earning high evaluations from many client companies centered in Tokyo. While the core CM and advertising production business faces intense competition in Japan's advertising market, it differentiates itself through strong planning capabilities and creative quality. As a new venture, it has launched event planning services, participating in promotional events as well as entertainment and sports event operations. Adopting a sustainable management approach, it emphasizes collaboration with digital advertising and CSR activities addressing social issues. Moving forward, it aims to expand sales and enhance brand recognition by 2025 through strengthened digital capabilities and acquisition of new clients. Recent news indicates a focus on organizational reinforcement and fundraising, bolstering its management structure. While differentiating from competitors, it is advancing growth strategies via development of new advertising techniques and business diversification.

Trivia

Interesting Facts

Rapid-growth company that listed on Tokyo Stock Exchange Mothers within 10 years of founding
Strengths in diverse advertising content production beyond TV CMs
Transaction history with many major advertising agencies centered in Tokyo
Currently growing through dual pillars of digital ads and events business
Developed proprietary creator training program within the industry
Company name 'Birdman' symbolizes freedom and creativity
Vibrant teamwork and creative culture led by young staff
Production team averages in early 30s with young core members
Accelerating investment in digital tech for CM production efficiency
Secured growth funds via stock acquisition rights and third-party allotments
Filed patents related to marketing events
Accumulated technical know-how for diverse media
Members with award-winning history at domestic and international ad festivals
Hosts in-house employee creative contests at company events
Engaged in supporting young entrepreneurs in PR and advertising

Hidden Connections

Built stable order base through multi-year contracts with major advertising agencies
Collaborating with Tokyo entertainment productions on event planning
Strong network with sports event companies contributing to regional revitalization
Partnered with digital streaming startups to share video distribution expertise
Strong ties with investor groups leading to successful fundraising
Track record of supporting local governments' tourism promotions with ad production
Multiple in-house alumni creators have gone independent to run related studios
Established internship program in collaboration with university advertising departments

Future Outlook

Growth Drivers

Expansion of digital advertising market
Increasing demand for video media
Rising online event demand amid remote work prevalence
Growing corporate needs for brand strengthening
Ad expression innovation via 5G and VR technologies
Growth in SNS and influencer ad markets
Collaborations with local governments on tourism and industry promotion
Ad deployment across diverse media platforms
Aggressive market development for new customers and industries
Enhanced competitiveness through capital and talent strengthening
Expansion of environment- and society-focused ads
Evolution of interactive ad technologies

Strategic Goals

Elevate recognition as a nationwide ad production company
Provide integrated digital-real advertising services
Achieve sustained growth with annual sales increase over 15%
New businesses (online/VR ads etc.) to account for 20% of sales
Enhance employee satisfaction and creative talent development
Establish sustainability management and expand social contributions
Strengthen long-term partnerships with major ad agencies
Maximize ad production efficiency through in-house tech development
Establish position as innovation leader in the industry
Expand service regions to diverse customer segments

Business Segments

Content Production Services

Overview

Offers video, music, and animation production services compatible with diverse media to support corporate advertising and promotion.

Competitiveness

Highly acclaimed advertising production capabilities through planning prowess and creative quality

Customers

Advertising agencies
Major manufacturers
TV stations
Mail-order companies
Event planning companies
Entertainment-related companies
Local governments
Retail businesses
IT companies
Sports organizations
Talent agencies
Publishing companies
Educational institutions
Pharmaceutical companies
Financial institutions

Products

TV CM production
Promotional video production
Corporate branding videos
SNS video ads
Radio CM production
Logo and animation production
Music production
3D CG ads
VR/AR ads
Event videos
Video editing and post-production
Influencer ad planning
Sponsor collaboration ads
Digital distribution content
Motion graphics

Event Planning and Operations Services

Overview

Provides planning and operations for diverse events to support customer promotions and customer attraction.

Competitiveness

Extensive event operation expertise and customer responsiveness

Customers

Corporate promotion staff
Sports organizations
Entertainment productions
Local governments
Trade show operators
Commercial facilities
Education-related businesses
Food and beverage businesses
Tourism operators
IT companies
Film distributors
NGOs and NPOs

Products

Sales promotion event planning
Sports event operations
Entertainment event management
Venue setup and operations support
Online event production
Regional revitalization events
Campaign planning
Trade show planning and operations
Live streaming services
Offline meetups and fan meetings

Competitive Advantage

Strengths

Advanced planning and production capabilities and creative quality
Versatility across diverse media
Strong customer base centered in Tokyo
Flexible event operations
Prompt customer response and project management
Broad network and collaborations with related companies
Experienced talent recruitment and development
Affinity with the digital advertising market
Diversified service offerings
Secured growth funding through capital raising
High brand recognition
Active adoption of cutting-edge technologies
Established trust within the industry
Credibility backed by extensive track record

Competitive Advantages

One-stop service from planning to production enables efficient project management
Proven track record and reputation in TV CM production
High trust from both advertisers and agencies
Flexible and broad capabilities in event planning and operations
Strong access and client base centered in Tokyo
Integration of digital and real-world advertising expertise
Aggressive expansion into new business areas for growth
Unique creativity not found in competitors
High management stability through strengthened capital and human resources
Proven service delivery to diverse industries and business types
Sales strength backed by transactions with industry leaders
Quick response enabled by abundant in-house resources
Customized proposals closely aligned with customer needs
Early mover in new fields like online events

Threats

Risk of demand decline due to economic fluctuations in the advertising industry
Intensified price competition from oligopolistic digital ad platforms
Increased competition for clients from rising new entrants
Risk of event cancellations or postponements due to COVID-19 or similar
Potential business restrictions from advertising regulations or legal changes
Revenue pressure from client ad budget cuts
Risk of diminished creative strength from talent attrition
Decline in competitiveness from delayed adaptation to new technologies
Rising production costs due to inflation
Reputation damage from information leaks or quality issues
Business continuity risks from natural disasters
Brand risks from SNS backlash

Innovations

2024: Strengthening Digital Video Advertising

Overview: Expanded planning and production of SNS-linked video content to acquire new customers.
Impact: Achieved 20% increase in video ad sales

2023: Launch of Online Event Planning Services

Overview: Entered webinar and online live streaming event planning and operations to meet remote demand.
Impact: New event projects account for 15% of total

2022: Improved CM Production Efficiency via Latest Video Technologies

Overview: Enhanced quality and efficiency of video production using 3D motion graphics and VR technologies.
Impact: Reduced production time by 15% and improved quality

2021: Development and Implementation of Client Management System

Overview: Digitalized project management and customer support to improve internal efficiency.
Impact: Reduced workload by 20% and improved customer satisfaction

2020: Establishment of Environmentally Considerate Production Processes

Overview: Promoted paperless operations and remote shooting to reduce environmental impact.
Impact: Contributed to 10% reduction in CO2 emissions

Sustainability

Reduced paper usage through green office initiatives
Participation in environmental awareness events with local governments
Improved employee satisfaction via work-style reforms
Providing career experience programs to local schools as social contribution
Commute reduction through remote work environment setup