Ageha
Basic Information
- Stock Code
- 9330
- Industry
- Services
- Category Detail
- Content Production & Distribution
- Prefecture
- Tokyo
- Establishment Year
- August 2001
- Listing Year
- September 2023
- Official Website
- https://www.ageha.tv/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Insight, D.L.E, Alpha, Fines, Nissen, Birdman, Brand T, Daishinsha, DIGITARIST, CS-C
Overview
Ageha is a content production and distribution company based in Tokyo, established in 2001, that supports the enhancement of corporate brand value through consulting and video production.
Current Situation
Following its listing in 2023, Ageha has expanded its presence in the corporate branding support sector. Revenue is divided between video production and consulting businesses, with CM and advertising production as the mainstay growth segment. It differentiates itself from competitors by offering a one-stop service from planning and production to strategy development. Based in Tokyo, it collaborates with advertisers and agencies nationwide to conduct its business. It focuses on leveraging the latest digital technologies and SNS video production to respond to the expansion of the digital advertising market. Moving forward, it plans to strengthen investments in digital content and interactive advertising to pursue sustainable growth. It also emphasizes fostering a corporate culture that harnesses employee creativity and strives to build trust within the industry.
Trivia
Interesting Facts
- Specialized in branding support since establishment in 2001
- Company name 'Ageha' derived from the image of adult butterflies
- Head office located in central Tokyo, a hub for creative talent
- Track record of winning numerous advertising awards for CM production
- Rapidly grew to list within a short period
- Aggressively pioneering markets and challenging new fields
- Unique in-house training system specialized in video production
- Pioneering presence in digital advertising field
- Early formation of specialized SNS video production team
- Capable of serving a wide range of customer industries
- Strength in localized small-scale event video production
- Strong collaborative relationships with domestic and international advertising agencies
- In-house creators are mostly in their early 30s, young workforce
- Regular news on personnel changes and executive transitions
- Aggressively expanding industry network
Hidden Connections
- Numerous joint projects with related company DIGITARIST
- Strong long-term partnerships with major advertising agencies
- Comprehensive branding including CI development and logo design beyond advertising production
- Experience in joint digital advertising planning with Future Link Network
- Recently strengthened marketing support collaborating with many SNS influencers
- Track record of talent exchange and joint seminars with competitor Birdman
- Holds top-class production track record in recruitment video field
- Participates in Shibuya and Omotesando event planning as an urban creative company
Future Outlook
Growth Drivers
- Increasing video demand due to expansion of digital advertising market
- Growing corporate needs for brand strengthening
- Acceleration of SNS and video content consumption
- Production efficiency improvements through AI and data analysis technologies
- Development of diversifying corporate communication methods
- Spread of brand strategies emphasizing environment and social responsibility
- Growth in interactive videos and VR areas
- Increase in hybrid online-offline events
- Strengthening multilingual support for new customer segments
- Expansion of needs for youth marketing support
- Area expansion through collaborations with partner companies
- Demand for compliance support amid strengthening domestic and international advertising regulations
Strategic Goals
- Achieve sales exceeding 10 billion yen
- Expand market share in digital advertising
- Establish sustainable production system and reduce environmental impact
- Provide branding solutions across diverse fields
- Realize video production automation through cutting-edge technologies
- Strengthen collaborations with major domestic and international advertising agencies
- Expand multilingual content for overseas markets
- Promote employee diversity and create better work environment
- Further advance contributions to broader regional communities
- Research and development of innovative marketing methods
Business Segments
Corporate Branding Support
- Overview
- Comprehensive support services for enhancing corporate value and expanding customer recognition.
- Competitiveness
- Strength in one-stop services from planning to production
- Customers
-
- Marketing departments of listed companies
- Advertising agencies
- SME owners
- Startups
- Products
-
- Brand strategy development
- Competitive analysis and market research
- Brand communication design
- Client-specific video production
Video Content Production
- Overview
- Provides outsourcing for video editing and production tailored to various media.
- Competitiveness
- High-quality video technology and creative capabilities
- Customers
-
- Advertisers
- Event planning companies
- CSR departments
- Digital marketing companies
- Products
-
- TV CMs
- Digital video ads
- Corporate PR videos
- Recruitment videos
Digital Marketing Support
- Overview
- Supports effective marketing initiatives centered on the web.
- Competitiveness
- Data-driven initiative design and execution capabilities
- Customers
-
- E-commerce companies
- Consumer goods manufacturers
- IT companies
- Startups
- Products
-
- SNS advertising management
- SEO measures
- Analysis report creation
- Content marketing
Event Video and Staging
- Overview
- Total support from event planning and production to on-site operations.
- Competitiveness
- Flexible responsiveness to diverse needs
- Customers
-
- Trade show organizers
- Corporate PR departments
- Industry associations
- Educational institutions
- Products
-
- Event video planning and production
- Live streaming support
- Audio and lighting staging
- Seminar filming
Competitive Advantage
Strengths
- One-stop branding support system
- High-level creative production technology
- Prompt customer response capabilities
- Extensive digital marketing experience
- Strong partnerships with advertising agencies
- High-specialized consulting capabilities
- Adaptability to diverse industries
- Broad network due to central Tokyo location
- Training system for young creators
- Active adoption of digital technologies
- Consistent brand communication provision
- Flexible project responsiveness
- Experienced management team
- High customer satisfaction
- Latest video editing equipment
Competitive Advantages
- Brand strength and track record for direct orders from advertisers
- Ability to provide integrated services from video planning to production and consulting
- Strong marketing know-how in SNS and digital advertising
- Convenience and abundant human resources from base in central Tokyo
- Video content production capabilities utilizing latest technologies
- Flexible service provision tailored to target markets
- High-quality video production as key differentiation from competitors
- Comprehensive coverage of diverse client needs
- Efficiency through integrated brand strategy and production support
- Strategic proposal capabilities considering industry trends
- Speedy delivery system and flexible responsiveness
- Stable transaction relationships with customers across wide industries
- Content development considering multi-media deployment
- Abundant securing of creative talent
- Development capabilities to quickly adapt to market changes
Threats
- Intensifying competition in digital advertising market
- Burden of responding to rapid technological innovations
- Risk of reduced advertising budgets due to economic fluctuations
- Price competition from increasing new entrants
- Growing client in-house production needs
- Uncertainty in advertising demand due to social changes
- Strengthened legal regulations on copyrights and portrait rights
- Profit pressure from rising video production costs
- Risk of changes in advertising platform rules
- Difficulty in responding to diversifying customer needs
- Decline in creative capabilities due to talent outflow
- Intensifying competition with domestic and international rivals
Innovations
2023: Strengthening Digital Video Advertising
- Overview
- Strengthened planning and production system for digital advertising such as SNS short movies.
- Impact
- Successfully acquired younger customers, increasing sales by 10%
2022: Introduction of AI Editing Tools
- Overview
- Introduced AI technology in video editing to significantly improve production efficiency.
- Impact
- Reduced editing workload by 30%, shortened delivery times
2024: Interactive Video Development
- Overview
- Launched development and provision of viewer-participatory video content.
- Impact
- Contributed to improved client engagement
2021: Expansion of Online Event Video Services
- Overview
- Strengthened video production for online events in response to the pandemic.
- Impact
- Successfully acquired new customers, increasing annual sales by approximately 500 million yen
2023: Launch of In-House Creative Talent Development Program
- Overview
- Introduced training system to acquire latest technologies and enhance planning skills.
- Impact
- Contributed to improved production quality and employee retention
2022: Launch of Advertising Effectiveness Measurement Service Using Data Analysis
- Overview
- Supports effectiveness measurement and optimization using video viewing data.
- Impact
- Led to improved client satisfaction and repeat orders
2024: Introduction of Cloud-Based Video Production Platform
- Overview
- Established flexible work environment through remote production setup.
- Impact
- Achieved 20% improvement in work efficiency and cost reductions
2021: Establishment of Environmentally Considerate Production System
- Overview
- Promoted paper reduction and power efficiency in production processes.
- Impact
- Reduced environmental impact and improved corporate image
2023: Strengthening Multicultural Video Production
- Overview
- Expanded development of multilingual content for overseas markets.
- Impact
- Contributed to increased orders from overseas clients
2022: Development of Promotional Videos Using VR Technology
- Overview
- Provides new customer experiences through immersive video production.
- Impact
- Gained attention as an advanced advertising method
Sustainability
- Promoting paperless processes in production
- Promoting renewable energy for in-house electricity
- Implementing regional education programs as social contribution activities
- Promoting use of environmentally friendly video production materials
- Creating diverse and inclusive workplace environment