Branding Technology
Basic Information
- Stock Code
- 7067
- Industry
- Services
- Category Detail
- Advertising
- Prefecture
- Tokyo
- Establishment Year
- August 2001
- Listing Year
- June 2019
- Official Website
- https://www.branding-t.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Members, ＣＡＲＴＡ ＨＯＬＤＩＮＧＳ, Oro, UserLocal, Giftee, Ｓｐｅｅｅ, ＡｎｙＭｉｎｄ Ｇｒｏｕｐ, Genie, Logly, Ｍａｃｂｅｅ Ｐｌａｎｅｔ, Copa, Ureru Netto Koukoku-sha Group, Digitalift
Overview
Branding Technology, established in 2001, is a pioneer in internet marketing support and a leading industry player offering a wide range of digital promotion and branding services.
Current Situation
Branding Technology's recent financials show estimated sales in the several billion yen range, with strengths in digital marketing services and ongoing growth. Centered on brand and digital marketing businesses, it offers web production, ad operations, and creative production, while strengthening services for small and medium-sized enterprises (SMEs). It secures cost competitiveness through offshore development bases and enjoys high market valuation as a Tokyo Stock Exchange Growth Market-listed company. Holding certifications such as Google Partner and LINE Yahoo Sales Partner, it excels in ad operations technology. It is committed to enhancing corporate value through Health and Productivity Management Outstanding Organization certification, focusing on DX promotion and new public-private partnership initiatives. With bases in major domestic cities and collaboration with group companies to expand service breadth, it continues investments in anticipation of future market growth. Adapting to technological advancements while leading digital initiatives for SMEs, it aims for long-term growth.
Trivia
Interesting Facts
- Pioneered the market early with digital marketing support for SMEs.
- Holds multiple certifications including Google Partner and LINE Yahoo Sales Partner.
- Operates local subsidiaries in Vietnam and Singapore for global business expansion.
- Continuously acquires Silver certification as Health Outstanding Organization.
- Changed market category from Tokyo Mothers to Growth after listing.
- Focuses on SNS ads and medical branding via group subsidiaries.
- Started with services for dental clinics and continues to expand business areas.
- Established JV for administrative DX promotion to enter public sector.
- Set up sales offices in Hiroshima, Nagoya, Osaka, Fukuoka for nationwide expansion.
- Handles diverse ad methods including listing and DSP ads.
- Provides end-to-end website production and ad operations.
- Actively promotes SNS marketing and video ad production.
- High analytical capabilities as Google-certified Analytics specialist partner.
- Health and Productivity Management certification is a rare recognition in the industry.
- Group companies specialize in medical and IT for multifaceted services.
Hidden Connections
- The initial dental clinic portal site 'Dental Town' forms the foundation of current business.
- Entered administrative DX field via joint venture with Sukara Co., Ltd.
- Within the group, Vietnam and Singapore entities handle offshore development.
- Strong in smartphone ad strategies as LINE Yahoo Sales Partner.
- Employee health awareness higher than industry average due to Health Outstanding certification.
- Certified partner for ad performance measurement platform AdEbis.
- Deep relationships with regional SMEs through localized sales approach.
- Subsidiary Fangly specializes in SNS ad operations, complementing group ad strengths.
Future Outlook
Growth Drivers
- Increasing demand from accelerated digital shift among SMEs
- Service enhancement from expansion in video and SNS ad markets
- Growth in administrative and public sector businesses via DX promotion
- Efficiency gains and cost benefits from offshore development framework
- Talent acquisition and organizational strengthening via health certification
- Enhanced technologies for privacy regulations
- Operational optimization through AI and data analytics introduction
- New service development leveraging intra-group synergies
- Nationwide growth via strengthened regional base sales
- Market development through new ventures and partnerships
Strategic Goals
- Achieve top domestic share in SME DX support
- Reach ¥10 billion in annual digital ad operations sales
- Expand offshore development sales and promote multi-country operations
- Obtain and maintain top-tier health management certification
- Standardize DX promotion services in government and local agencies
- Deepen sustainable social contribution programs
- Realize business innovation via AI and automation technologies
- Strengthen overall capabilities through enhanced group collaboration
- Initiate overseas expansion via new market development
- Pervade company-wide employee satisfaction improvement and diversity promotion
Business Segments
Digital Marketing Support for SMEs
- Overview
- Total support services for SMEs and emerging companies' digital transformation and sales promotion.
- Competitiveness
- Extensive track record specialized for SMEs and optimal ad proposals
- Customers
-
- SMEs
- Startups
- Regional Companies
- Sole Proprietors
- Small E-commerce Operators
- Franchise Chains
- Products
-
- Search-Linked Ad Operations
- SNS Ad Placement Support
- SEO Consulting
- Website Production
- Data Analysis Services
- Marketing Automation
Corporate Brand Strategy and Creative Production
- Overview
- Strategic planning and production services aimed at enhancing corporate brand value.
- Competitiveness
- One-stop service integrating branding and marketing
- Customers
-
- Mid-sized Companies
- B2B Companies
- IT Companies
- Manufacturing
- Services
- Local Governments and Public Agencies
- Products
-
- Brand Building Support
- Corporate Site Production
- Promotional Video Production
- Creative Planning
- Event Planning and Operations
Ad Operations Agency Services
- Overview
- Supports optimal ad operations and performance maximization on behalf of advertisers.
- Competitiveness
- 対応力 to latest technologies and platforms
- Customers
-
- Marketing Agencies
- Ad Agencies
- E-commerce Operators
- Manufacturers
- Retailers
- Products
-
- Internet Ad Operations
- Performance Measurement and Analysis
- Campaign Design
- DSP Ads
- Video Ads
Offshore Development and Production Support
- Overview
- Cost-efficient development framework utilizing group companies in Vietnam and Singapore.
- Competitiveness
- Global setup delivering high quality at low cost
- Customers
-
- IT Companies
- System Development Firms
- Ad Agencies
- Web Production Companies
- Products
-
- System Development Contracting
- Website Construction
- Creative Production
- Operations and Maintenance
Competitive Advantage
Strengths
- Marketing expertise specialized for SMEs
- 対応力 to diverse ad platforms
- Sales network spanning major domestic cities
- Cost advantages from overseas offshore development
- Reliability as Google and LINE certified partner
- Employee satisfaction from Health and Productivity Management certification
- Broad service provision through group company collaboration
- Extensive creative production track record
- Joint venture establishment for DX promotion
- Flexible customer response system
Competitive Advantages
- Specialized in digital marketing for SMEs with a solid customer base
- Holds advanced analytical skills as Google Analytics certified partner
- Reduces development costs via offshore setup to secure competitiveness
- Capable of handling diverse ad formats and platforms
- Group companies specialize in fields, generating synergies
- Establishes credibility through Tokyo Stock Exchange Growth listing
- Improves recruitment and retention via Health Outstanding certification
- Track record in DX promotion projects with government and local agencies
- Regionally tailored proposals possible via various sales bases
- Effective campaign design capabilities based on rich experience
Threats
- Risk of customer loss from intensifying digital ad market competition
- Impact on operations from major platform policy changes
- Security risks such as ad fraud and invalid clicks
- Performance instability from ad budget fluctuations post-COVID
- Restrictions on ad methods from strengthened regulations
- Rise of emerging marketing technology companies
- Talent acquisition challenges from human resource shortages
- Information leak risks from cyber attacks
- Offshore development cost fluctuations from exchange rate changes
- Risk of reduced ad investments during economic downturns
Innovations
2024: Establishment of JV for DX Promotion
- Overview
- Established a joint venture company to promote digital transformation for government and local administrations.
- Impact
- Achieved entry into new markets and strengthened administrative DX support framework.
2023: Obtained Health and Productivity Management Outstanding Organization Certification
- Overview
- Promoted employee health management and improved work environment to obtain certification.
- Impact
- Boosted recruitment competitiveness and employee productivity.
2022: Market Category Change to Tokyo Stock Exchange Growth
- Overview
- Changed from Mothers to Growth Market to enhance corporate value.
- Impact
- Aimed to improve market valuation and expand investor base.
2020: Strengthened Offshore Development Bases
- Overview
- Enhanced collaboration with group companies in Vietnam and Singapore to expand development capacity.
- Impact
- Achieved both cost reduction and quality improvement in development.
2020: Business Expansion via New Subsidiary Establishment
- Overview
- Established Fangly Co., Ltd. to strengthen SNS services.
- Impact
- Improved SNS ad operations capabilities and opened new customers.
Sustainability
- Continuous acquisition of Health and Productivity Management Outstanding Organization certification
- Implementation of employee health promotion programs
- Promotion of diversity and work-style reforms
- Consideration of partial introduction of renewable energy
- Community activities contributing to regional economic revitalization