AViC

Basic Information

Stock Code
9554
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
July 2013
Listing Year
June 2022
Official Website
https://avic.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

AViC is an advertising company founded in 2013 and based in Tokyo, with online advertising as its main business. It has strengths in SEO and search ranking improvement support, and is a rapidly growing enterprise.

Current Situation

AViC conducts business centered on online advertising and enhances its market competitiveness through search engine marketing, including SEO services. Following its recent listing, it is raising funds to expand performance. It focuses on ad technology such as SEO services to improve search rankings and listing ads, while also emphasizing web analytics and SNS marketing. Although it also handles advertising production, its main strength is online advertising, achieving flexible service provision tailored to customer needs. Amid the expansion of domestic and international digital advertising markets, growth is anticipated, but differentiation from competitors and technological innovation are key challenges. Aiming for sustainable growth, it strengthens value provision through the introduction of cutting-edge technologies and talent development. It sensitively responds to changes in advertising industry trends while seeking diversification of its future revenue base.

Trivia

Interesting Facts

  • Rapidly growing company that listed on the Tokyo Stock Exchange Mothers just a few years after founding
  • Attracting attention as a startup specialized in online advertising centered on SEO
  • Headquartered in Shibuya, Tokyo, located in an IT company hub
  • Hosts many young advertising and marketing specialists
  • Strong track record in listing ad operations outsourcing for online ads
  • Competes with major ad agencies despite small scale due to high technological prowess
  • Active in community-focused ads using SNS
  • Secured funds post-listing to advance large-scale ad technology development
  • Actively incorporates digital shift in ad market for growth
  • Unique positioning in the industry specialized in SEO services
  • Diversified operations with extensive know-how in ad production
  • Online ad business supports ad operations for many major companies
  • Possesses proprietary analysis technology amid numerous competitors
  • Many executives in their 20s and 30s
  • In-house creators offer multifaceted proposal capabilities

Hidden Connections

  • Accelerated SEO tool development through technical partnerships with some related companies
  • Strengthened sales base through collaboration with established ad agencies
  • Possesses a unique specialized team strong in SNS marketing compared to peers
  • Advances ad technology research jointly with university-launched ventures
  • Many major clients are EC companies, with expected sales growth linked to EC expansion
  • Occasionally involved in technology development as a shareholder in certain IT companies
  • Promoting joint investment projects across multiple ad domains
  • Aims to enhance brand value through ties with industry associations

Future Outlook

Growth Drivers

  • Expansion of digital ad market and acceleration of IT utilization
  • Increasing online ad demand accompanying EC market growth
  • Improved effectiveness through advancement of AI and ad tech
  • Marketing area expansion from rising SNS usage
  • Growing needs for supporting SMEs' digital shift
  • Increase in online ads from remote work prevalence
  • Rapid growth in video ad market
  • Rising importance of multi-channel ad strategies
  • Accelerated fundraising and investment from listing effect
  • Potential expansion into global ad markets
  • Differentiation through strengthened data analysis capabilities
  • Heightened social interest in sustainable ad operations

Strategic Goals

  • Expand domestic market share in online advertising
  • Advanced development of SEO and ad tech solutions
  • Business diversification in B2B for performance stabilization
  • Sustainable corporate operations and ESG compliance
  • Strengthen foundation for global expansion
  • Expand continuous investment in AI and IT technologies
  • Develop services responding to diverse customer needs
  • Focus on talent development to strengthen technology and planning capabilities
  • Achieve one-stop provision from ad production to delivery
  • Improve market competitiveness through strengthened partnerships

Business Segments

Advertising Agency Services

Overview
Provides planning and operational support for advertising initiatives to companies and ad agencies.
Competitiveness
High advertising effectiveness centered on SEO
Customers
  • SMEs
  • Large corporations
  • Advertising agencies
  • Marketing companies
  • EC operators
  • IT companies
  • Retail
  • Services
Products
  • Ad operations support
  • SEO consulting
  • Market analysis
  • Listing ads
  • SNS ad management
  • Web analytics tool provision

Digital Marketing Support

Overview
Deploys planning and execution support for digital advertising in general.
Competitiveness
Efficient ad operations through ad tech utilization
Customers
  • EC site operators
  • SMEs
  • Advertising agencies
  • Creative companies
  • Logistics providers
Products
  • Web analytics services
  • SNS marketing
  • Content production
  • Ad effectiveness measurement

Advertising Production Outsourcing

Overview
Responds to production requests from ad agencies and companies.
Competitiveness
Diverse production track record and flexible creative proposals
Customers
  • Advertising agencies
  • Production companies
  • TV stations
  • Corporate marketing departments
Products
  • TV CM production
  • Web video production
  • Graphic design

Marketing Consulting

Overview
Strategic planning and execution support for marketing in general.
Competitiveness
Strategic proposals leveraging digital strengths
Customers
  • Mid-sized companies
  • Emerging companies
  • Startups
Products
  • Market research
  • Ad strategy planning
  • Digital initiative proposals

SEO Tool Sales

Overview
Provides tools for SEO effectiveness measurement and improvement.
Competitiveness
User-friendly and effective feature set
Customers
  • Sole proprietors
  • SMEs
  • Advertising agencies
Products
  • AViC SEO Tool
  • Keyword analysis tool

SNS Marketing Agency

Overview
Supports customer attraction and awareness expansion using SNS.
Competitiveness
Trend-sensitive planning and operational capabilities
Customers
  • Retail
  • Food and beverage
  • Event planning companies
Products
  • SNS ad operations
  • Content planning and production
  • Effectiveness analysis reports

Web Analytics and Improvement Proposals

Overview
Identifies issues on websites and provides improvement support.
Competitiveness
Proposal strength based on quantitative analysis
Customers
  • EC operators
  • Information site operators
Products
  • Access analysis
  • UX improvement proposals

AdTech Solution Provision

Overview
Provides advanced ad delivery technology to maximize effectiveness.
Competitiveness
Proprietary ad tech development
Customers
  • Advertising agencies
  • Media operators
Products
  • Targeting ad delivery
  • Effectiveness measurement tools

Content Marketing Support

Overview
Contributes to customer awareness and lead generation through content production.
Competitiveness
Planning strength leveraging knowledge across diverse industries
Customers
  • B2B companies
  • Manufacturing
  • IT companies
Products
  • Article production
  • Video production
  • SNS operations support

Digital Ad Effectiveness Measurement Service

Overview
Scientifically measures ad effectiveness to contribute to initiative improvements.
Competitiveness
Provision of detailed analysis reports
Customers
  • Advertisers
  • Advertising agencies
Products
  • ROI analysis
  • Campaign effectiveness measurement

Industry-Specific Advertising Support

Overview
Provides optimized advertising support tailored to specific industries.
Competitiveness
Expertise specialized by industry
Customers
  • Food and beverage
  • Healthcare and nursing care
  • Educational institutions
Products
  • Industry-specific ad planning
  • SNS operations

Marketing Automation Tool Provision

Overview
Supports marketing efficiency with a suite of tools.
Competitiveness
Integration and analysis functions across multiple tools
Customers
  • Mid-sized companies
  • Large corporations
Products
  • Email marketing
  • Ad automation support

Competitive Advantage

Strengths

  • Specialized SEO know-how
  • Diverse online advertising services
  • Utilization of latest ad tech
  • Flexible advertising production response
  • Responsive system to customer needs
  • Development strength led by young talent
  • Convenience of Tokyo base
  • Reliability as a listed company
  • High improvement effectiveness in competitor comparisons
  • Data-driven marketing
  • SNS marketing strengths
  • Consistent ad strategy proposals
  • Listing ad operational strength
  • Comprehensive web analytics services
  • Track record across diverse industries

Competitive Advantages

  • Provides highly efficient SEO services specialized in search ranking improvement
  • Maximizes ad effectiveness through ad technology utilization
  • Capable of one-stop provision of multifunctional online ad services
  • Establishes competitive edge in the rapidly growing online ad market
  • Internalizes creative production for thorough quality control
  • Business development strategy envisioning future technological innovation
  • Flexible service provision responsive to customer needs
  • Diversity corresponding to various fields in the industry
  • Scientific marketing based on data analysis as a strength
  • Expands reach to younger demographics using latest SNS techniques
  • Brand power enhancement and credibility gain from listing effect
  • Focuses on securing and developing specialized talent to strengthen technology
  • System dedicated to improving client satisfaction
  • Ad delivery network compatible with diverse media
  • Stable financial base enabling continuous investment

Threats

  • Acceleration of competitors' technological innovation pace
  • Intensification of price competition in ad market
  • Strengthened restrictions on ad expressions due to legal regulations
  • Limitations on data utilization from privacy regulations
  • Impact of SNS platform rule changes
  • Destabilization of ad demand due to economic fluctuations
  • Industry structure changes from AI ad automation
  • Intensified competition with new entrants
  • Strengthened dominance of ad market by major IT companies
  • Market trust erosion from ad fraud and irregularities
  • Risk of reduced client investment in digital ads
  • Increasing cost burden of technology investments

Innovations

2023: Introduction of Latest SEO Analysis Algorithm

Overview
Renewed proprietary SEO analysis technology to improve search ranking enhancement speed.
Impact
Successfully improved average client site rankings by 5 positions

2022: AdTech Platform Enhancement

Overview
Developed a platform utilizing AI technology to improve ad delivery efficiency.
Impact
20% increase in click-through rate, 15% reduction in operational costs

2024: SNS Marketing Automation Tool Development

Overview
Introduced a tool that automates SNS ad effectiveness analysis and optimal operations.
Impact
Improved accuracy of campaign effectiveness measurement

2020: Advanced Web Analytics Services

Overview
Introduced AI into access analysis to enable deep user behavior analysis.
Impact
Contributed to higher accuracy of improvement proposals

2021: Marketing Automation Tool Integration

Overview
Achieved seamless integration between proprietary ad operations tools and external marketing tools.
Impact
30% improvement in operational efficiency

2023: AI Utilization in Creative Production

Overview
Incorporated AI technology into video and image production to improve efficiency and diversity.
Impact
20% reduction in production time and cost savings

2024: Ad Fraud Detection System Introduction

Overview
Implemented a system to detect fraudulent clicks and scam ads.
Impact
Leads to reduction in wasted ad spend

2022: Influencer Marketing Strengthening

Overview
Expanded collaboration framework with highly influential influencers.
Impact
Significant improvement in SNS ad effectiveness

2021: Local SEO Service Launch

Overview
Newly launched region-specific search ranking optimization service.
Impact
Contributed to sales growth for local SMEs

2020: Video Ad Analysis Technology Development

Overview
Developed algorithms for video ad effectiveness measurement to improve analysis accuracy.
Impact
Contributed to improved ROI for video ads

Sustainability

  • Promoting paperless operations to reduce environmental impact
  • Supply chain management emphasizing symbiosis with business partners
  • Workstyle reforms to improve employee work-life balance
  • Active participation in social contribution activities and local event support
  • Business efficiency improvement through digital tool utilization
  • Promotion of diversity and inclusion
  • Development and promotion of remote work systems
  • Active adoption of environmentally considerate ad materials
  • Optimization of in-house energy consumption
  • Corporate value enhancement through strengthened CSR activities
  • Implementation of SDGs training in employee education
  • Waste reduction and recycling promotion