AUN Consulting

Basic Information

Stock Code
2459
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
June 1998
Listing Year
November 2005
Official Website
https://www.auncon.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, CARTA HOLDINGS, ORO, UserLocal, Giftee, Speee, AnyMind Group, Geniie, Macbee Planet, Ureru Net Koukoku-sha Group, Value C, Laverable MG, T.O. HD

Overview

AUN Consulting is a Tokyo-based advertising company founded in 1998 that provides services centered primarily on search engine marketing.

Current Situation

AUN Consulting recorded consolidated sales of ¥500 million and consolidated net profit of approximately ¥4 million in the fiscal year ended May 2022. It primarily offers consulting services for SEO, search-linked advertising (PPC), and social media ad operations, providing highly specialized marketing support. The company has established local subsidiaries overseas and is pursuing global expansion centered on Asia. It has pioneered industry initiatives such as Japan's first SEO specialist website, accumulating technological expertise and know-how. In recent years, it has strengthened support for diverse advertising platforms using IT technologies and expanded into creative production services. Despite market fluctuations and intensifying competition, it has built a solid business foundation through unique marketing approaches and close customer-oriented services. Moving forward, it aims to achieve sustainable profit growth by focusing on DX support and overseas business expansion as key strategies.

Trivia

Interesting Facts

  • Company started from a 4.5-mat apartment in 1998
  • Operated Japan's first SEO specialist site
  • Pioneer in establishing local subsidiaries across Asia
  • Company name derived from 'Aun no kokyū' (perfect harmony)
  • Led the industry with early adoption of search-linked ads
  • Advocated integration of SEO and SNS ads domestically
  • Steady growth since listing on Tokyo Stock Exchange Mothers
  • In-house creative production for higher quality
  • Certified as child-rearing support company by Ministry of Health, Labour and Welfare
  • History of operating English information site for inbound tourists
  • Also engaged in resort hotel operations in Vietnam
  • Awarded in Japan Technology Fast50
  • Developer of ad effectiveness verification 'ROI-Authority'
  • Provider of PPC operations support tool 'P4P-Manager'
  • Possesses global ad agency network

Hidden Connections

  • Strengthening Asian emerging market ad networks through subsidiaries
  • Collaborated with many ad agencies through operation of industry's first SEO specialist site
  • Representative Director Akirao Shinda is a promoter of digital transformation in the ad industry
  • Deep ties with tourism industry through operation of inbound tourist site
  • Implemented large-scale listing ad projects in collaboration with domestic telecom companies
  • Certified as child-rearing support company by Ministry of Health, Labour and Welfare
  • Strengthening collaboration with Southeast Asian chambers of commerce for overseas market development
  • Proprietary ad effectiveness measurement tool highly evaluated in ad agency industry

Future Outlook

Growth Drivers

  • Ongoing expansion of digital ad market
  • Advanced marketing using AI technology
  • Strengthening local subsidiaries in Asian emerging markets
  • Increased IT demand from remote work prevalence
  • Growing attention to sustainable marketing
  • New customer acquisition from expansion of SNS and video ads
  • Evolution of data analysis and ad effectiveness verification technologies
  • Increasing consulting demand from DX-promoting companies
  • Service expansion responding to diversifying customer needs
  • Promotion of government IT investment initiatives

Strategic Goals

  • Achieve over 30% sales ratio in Asian markets
  • Full implementation of AI and data-driven marketing
  • Expansion of sustainability-compliant ad services
  • Double business revenue from overseas local subsidiaries
  • Maximize employee diversity and work-life balance
  • Surpass 10,000 monthly ad operations cases
  • Grow annual sales to over ¥1 billion
  • Nationwide rollout of marketing education business
  • Acquire patents for ad effectiveness analysis tools
  • Establish brand as industry top runner

Business Segments

Digital Marketing Consulting

Overview
Provides total support for optimizing corporate digital marketing.
Competitiveness
Strength in cross-media strategies combining search engines and SNS ads
Customers
  • Small and medium-sized enterprises
  • Advertising agencies
  • IT companies
  • Manufacturing
  • Retail
  • Financial institutions
  • Educational institutions
  • Medical institutions
  • Service industry
Products
  • SEO Consulting
  • PPC Ad Operations
  • SNS Ad Campaigns
  • Web Analysis
  • Digital Strategy Development

Creative and Ad Production

Overview
Provides creative production services to enhance marketing effectiveness.
Competitiveness
Diverse creative responses reflecting customer needs
Customers
  • Advertising agencies
  • Corporate marketing departments
  • Media companies
  • Publishers
Products
  • Website Production
  • Banner Ad Production
  • Video Content Production
  • App UI Design

Overseas Market Marketing Support

Overview
Supports overseas expansion and local optimization, centered on Asia.
Competitiveness
Extensive track record with local subsidiaries and multilingual support
Customers
  • Overseas divisions of Japanese companies
  • Local subsidiaries
  • Global advertising agencies
Products
  • Overseas SEO Support
  • Overseas PPC Ad Operations
  • Localization Consulting

Marketing Technology Implementation Support

Overview
Tool implementation and operational support for ad effectiveness optimization.
Competitiveness
Implementation consulting leveraging specialized IT knowledge
Customers
  • Mid-sized companies
  • Large companies
  • Venture companies
Products
  • Ad Operations Tool Implementation
  • Web Analysis Tool Setup
  • CRM System Integration Support

Education and Training Business

Overview
Provides training programs to improve marketing skills.
Competitiveness
Practical training utilizing cutting-edge industry know-how
Customers
  • Corporate marketers
  • Advertising agency staff
  • Students and general public
Products
  • SEO Training
  • PPC Ad Courses
  • SNS Marketing Seminars

Data Analysis and Report Creation

Overview
Data services for visualizing ad effectiveness and supporting strategy formulation.
Competitiveness
Accurate and detailed analytical capabilities
Customers
  • Advertisers
  • Advertising agencies
  • Marketing departments
Products
  • Ad Effectiveness Reports
  • Market Analysis Reports
  • Competitor Analysis Reports

Creative Planning and Production

Overview
Plans and produces attractive ad creatives.
Competitiveness
Emphasis on digital ad optimization
Customers
  • Corporations
  • Advertising agencies
  • Media companies
Products
  • Web Design
  • Banner Production
  • Video Production

Ad Operations Management

Overview
Implements ad operations and optimization on behalf of advertisers.
Competitiveness
Extensive track record and know-how in operations
Customers
  • Small and medium-sized enterprises
  • Advertising agencies
  • EC companies
Products
  • Ad Operations Agency
  • Budget Management
  • Effectiveness Report Creation

Social Media Marketing

Overview
Plans and executes marketing initiatives leveraging SNS.
Competitiveness
Initiatives aligned with the latest trends
Customers
  • Corporations
  • Influencers
  • Media
Products
  • SNS Ad Operations
  • Content Planning
  • Influencer Marketing

Listing Ads

Overview
Provides operations and optimization for search-linked ads.
Competitiveness
Keyword selection and bid optimization technology
Customers
  • Online shops
  • Service industry
  • Retail
Products
  • Google Ads
  • Yahoo! Ads
  • Bing Ads

Overseas Local Support Business

Overview
Provides ad strategy support in overseas markets.
Competitiveness
Network and experience centered on Asia
Customers
  • Companies entering Japan
  • Local partners
Products
  • Local Marketing
  • Ad Deployment Support

Marketing Information Provision

Overview
Provides marketing-related data and analysis information.
Competitiveness
Accurate information leveraging the latest data
Customers
  • Corporations
  • Advertising agencies
Products
  • Market Research
  • Competitor Analysis

Competitive Advantage

Strengths

  • Extensive SEO consulting track record
  • Versatile digital ad対応 capabilities
  • Global local subsidiary network
  • Integrated creative production system
  • Long years of industry knowledge and know-how
  • Advanced ad effectiveness analysis capabilities
  • Customer-oriented service provision
  • Broad B2B marketing support
  • Integration of technology and marketing
  • Overseas expansion experience with multilingual support
  • Flexible customization services
  • 対応 to latest ad technology trends
  • Stable financial base
  • Extensive domestic and international customer base
  • Operation of pioneering SEO specialist site in the industry

Competitive Advantages

  • Technological superiority from operating Japan's first SEO specialist site
  • Local subsidiary expansion across a wide area centered on Asia
  • Marketing strategy integrating search engines and social media
  • Flexible service design responding to customer needs
  • One-stop provision from creative production to ad operations
  • High effectiveness measurement using specialized tools for digital ad verification
  • Accumulated know-how leveraging track record across numerous industries and sectors
  • Rapid対応 to continuous technology investments and market changes
  • Trust gained in overseas markets through multilingual and multicultural対応
  • Advanced consulting by specialists
  • Strong integration with industry-standard systems
  • Robust partner network directly linked with ad agencies
  • Promotion of data-driven marketing strategies
  • Operational experience optimizing multiple ad platforms
  • Broad recognition and brand strength domestically and internationally

Threats

  • Increasing entry of competitors into digital marketing
  • Potential strengthening of ad platform regulations
  • Impact from frequent search algorithm changes
  • Risk of failing to keep up with rapid technological innovations
  • Ad budget cuts due to domestic and international economic fluctuations
  • Cultural and regulatory risks for overseas local subsidiaries
  • Increased対応 costs from stricter personal data protection regulations
  • Market fragmentation from emergence of new platforms
  • Risks such as ad fraud and invalid clicks
  • Talent shortages from intensifying talent competition
  • Delays in customer companies' digital transformation
  • Increasing cyber security threats

Innovations

2023: SNS Ad Management Platform Enhancement

Overview
Introduced automation tools for Facebook and Instagram ad operations to improve efficiency.
Impact
Reduced ad operation costs by 10% and improved effectiveness measurement accuracy.

2022: Launch of AI-Powered SEO Analysis Service

Overview
Achieved advanced competitor analysis and keyword selection using AI technology.
Impact
Contributed to improved search rankings and operational efficiency for customers.

2021: Expansion of Digital Marketing Business for Overseas Local Subsidiaries

Overview
Strengthened and expanded services in Asian bases such as Vietnam and Thailand.
Impact
Increased overseas sales ratio by 15% and opened new markets.

2020: Advancement of Creative Production Team Digitalization

Overview
Strengthened video ad production and digital content production systems.
Impact
Succeeded in improving ad effectiveness and acquiring new customers.

2024: Development of Marketing Data Integration Platform

Overview
Building a platform that integrates data from multiple ad channels for analysis.
Impact
Expected to expand the scope of customer ad optimization.

2023: Introduction of New Algorithm for Mobile Ad Optimization

Overview
Developed new AI-based technology to improve click-through rates for smartphone ads.
Impact
Improved mobile ad ROI by 15%.

2022: Renewal of Cloud-Based Ad Operations Management System

Overview
Introduced new system improving operational efficiency and customer analysis functions.
Impact
Improved internal business efficiency by 20%.

2021: Launch of Digital Marketing Education Program

Overview
Began rollout of latest marketing training services for companies.
Impact
Contributed to customer talent development support.

2023: Introduction of Next-Generation Ad Analysis Tool

Overview
Implemented high-precision ad response analysis using big data analytics.
Impact
Contributed to refinement of ad strategies.

2024: Enhancement of Multilingual Marketing Services

Overview
Strengthened translation and cultural adaptation to accelerate acquisition of multinational customers.
Impact
Overseas customer numbers increasing to 1.5 times previous year.

Sustainability

  • Promoting paperless operations to reduce paper usage by 30% annually
  • Promoting employee telework to reduce CO2 emissions
  • Proposing reduced environmental impact through digital ad operations
  • Promoting diverse and inclusive workplace environments
  • IT education support activities for local communities
  • Introduction of energy-efficient office equipment
  • Utilization of recycled materials in promotional materials
  • Establishment of support systems to increase female manager ratio
  • Maintaining fair labor practices and workplace safety and health
  • Participation in local community environmental conservation projects
  • Introduction of ESG evaluation standards in supply chain
  • Promotion of internal volunteer activities