Lovable Marketing Group

Basic Information

Stock Code
9254
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
July 2014
Listing Year
December 2021
Official Website
https://lmg.co.jp
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Members, Synnex, Aun Consulting, CARTA HOLDINGS, SCAT, ORO, User Local, CINC, Infonet, Livin' Technologies, Giftee, Speee, AnyMind Group, Technologies, Geni, Macbee Planet, Profitable Net Advertising Co. Group, Delivery Consulting, Media Soken, Digitalift

Overview

Lovable Marketing Group is an emerging company in the advertising industry established in 2014, specializing in SNS marketing and online ad support, and is a pioneering firm continuing to grow in the digital space.

Current Situation

As of 2024, Lovable Marketing Group focuses on SNS account management support and marketing tool provision as its mainstays, expanding its revenue base. Net income for fiscal 2023 was approximately ¥81 million, showing steady growth with strong performance in SNS support business. It is expanding its business areas through aggressive M&A, such as establishing a media operation company for Thai inbound tourists and acquiring a website production company, to strengthen digital marketing. It is also implementing capital measures like treasury stock repurchase programs and capital reduction to stabilize its financial base. It has strengths in online ad SEO, listing ads, ad tech, and web analytics, differentiating from competitors while aiming for market expansion. It plans to leverage the growth of digital advertising and SNS markets, actively advancing into education and international expansion. Based in Tokyo, it continues to enhance marketing support services domestically and internationally.

Trivia

Interesting Facts

  • Achieved Tokyo Stock Exchange Mothers listing in less than 10 years since founding.
  • Pioneering presence as an SNS-specialized marketing firm.
  • Strength in Southeast Asian inbound tourist media.
  • Proven track record in SNS education programs with numerous educational institutions nationwide.
  • Rapid business expansion through aggressive M&A strategy.
  • Realizes customer operation efficiency with in-house tools.
  • Successful IT talent acquisition with base in central Tokyo.
  • Hones unique analytics technology in online advertising.
  • High compatibility with diverse SNS platforms.
  • Young management team leads cutting-edge technology development.

Hidden Connections

  • Strengthened business collaboration with local ad companies through Southeast Asian inbound tourist media business.
  • Has collaboration track record with local governments in SNS operations for educational institutions.
  • Strengthened technical foundation through partnerships with IT tool development companies.
  • Increased major client contracts through collaboration with ad agency groups.
  • Maintains some information-sharing channels with SNS platform developers.
  • M&A target company networks contribute to new business customer base expansion.
  • Actively engages in talent recruitment and tech exchange in Tokyo IT communities.
  • In-house training system also contributes to industry-standard SNS education program development.

Future Outlook

Growth Drivers

  • Market growth from SNS platform utilization expansion
  • Strengthening media expansion into Asian markets
  • Marketing efficiency improvement through AI utilization
  • Increasing demand for digital marketing in education
  • Benefits from rising digital ad budgets

Strategic Goals

  • Capture 30% domestic share in SNS marketing tools
  • Double sales in digital media business for Asian inbound tourists
  • Nationwide rollout of support services for educational institutions
  • Expand lineup of sustainable digital ad products
  • Full rollout of services centered on AI utilization

Business Segments

SNS Marketing Support

Overview
Provides consulting and support for SNS operations to companies and educational institutions.
Competitiveness
SNS-specialized expertise and in-house tool development capabilities
Customers
  • SMEs
  • Large Corporations
  • Educational Institutions
  • Ad Agencies
  • Local Governments
Products
  • SNS Operation Outsourcing
  • Marketing Analytics Tools
  • SNS Utilization Training
  • Consulting

Media Operations Business

Overview
Digital media business providing information and ad delivery to inbound tourists.
Competitiveness
Local strengths in Asian markets
Customers
  • Inbound Foreigners
  • Tourism-Related Companies
  • Advertisers
Products
  • Inbound Tourist Information Dissemination
  • Ad Placement Services

Web Production and System Development

Overview
Undertakes website and system production for various industries.
Competitiveness
Strong understanding and track record in education
Customers
  • Educational Institutions
  • General Corporations
  • Local Governments
Products
  • Site Production
  • Business Support Systems
  • Content Planning and Development

Competitive Advantage

Strengths

  • SNS-specialized marketing support capabilities
  • In-house developed tools
  • Business expansion through aggressive M&A
  • Media operations for Asian inbound tourists
  • Accumulated know-how for educational institutions
  • Convenient location in central Tokyo
  • Networks with diverse customer segments
  • Expertise in digital advertising
  • Flexible customization capabilities
  • Rapid market response capabilities

Competitive Advantages

  • High specialization in SNS marketing
  • One-stop support from tool development to operation outsourcing
  • Differentiation through local media operations for inbound foreigners
  • Specialized support services in education
  • Maintains customer satisfaction with flexible service responses
  • Rapid business area expansion via aggressive M&A
  • Easy IT talent acquisition based in Tokyo
  • Proposal strength leveraging abundant SNS analytics data
  • Speedy provision of ad effectiveness measurement and improvement proposals
  • Established development system responsive to market trends

Threats

  • Intensifying competition from competitors' service expansions
  • Risks from SNS platform specification changes
  • Price competition in digital ad market
  • Stricter ad regulations from enhanced legal restrictions
  • Market share erosion by new entrants
  • Strengthened data privacy regulations
  • Ad budget cuts due to economic fluctuations
  • Rising personnel costs from IT talent shortage
  • Cultural and legal barriers in overseas markets
  • Possibility of failing to keep up with pace of technological innovation

Innovations

2021: SNS Marketing Tool 'Lava Tool' Released

Overview
Developed and launched proprietary tool for SNS analysis and management.
Impact
Customer operation efficiency improved by 20%

2022: Established Media Operation Company for Thai Inbound Tourists

Overview
Launched media specialized for inbound foreigners to develop new markets.
Impact
Achieved ¥500 million in ad sales to Asian inbound tourists

2023: Expanded SNS Support Services for Schools

Overview
Strengthened SNS utilization education and operation support for educational institutions.
Impact
30% increase in new educational institution customers

2024: Developed AI-Based SNS Post Optimization Technology

Overview
AI technology proposes optimal posting timing and content.
Impact
Customer engagement improved by 5%

Sustainability

  • Promoting paperless operations in-house
  • Enhancing remote work systems
  • Energy-saving operations for IT equipment
  • Support for female managers to promote diversity
  • Strengthening proposals for sustainable ad products