Livin Technologies
Basic Information
- Stock Code
- 4445
- Industry
- Information and Communications
- Category Detail
- Internet Site Operations
- Prefecture
- Tokyo
- Establishment Year
- January 2004
- Listing Year
- June 2019
- Official Website
- https://www.lvn.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- LIFULL, ITmedia, Cookpad, Kakaku.com, M3, Ateam Holdings, MarkLines, V-Break, Sharing Technology, Basis, PB System, Bengoshi.com, Kamakura Shinsho
Overview
Livin Technologies is a real estate tech company founded in 2004 and based in Chuo-ku, Tokyo, primarily operating the real estate one-stop appraisal service 'Livin Match' and developing unique platforms in the information and communications industry.
Current Situation
Livin Technologies recorded operating profit of approximately 210 million yen and net profit of approximately 110 million yen in the fiscal year ending September 2024, establishing a stable revenue base. Centering on the real estate vertical media 'Livin Match,' it operates comparison appraisal sites for real estate sales, rentals, and renovations, as well as human resources services, achieving high market recognition. In recent years, it has promoted DX platformization, providing IT systems and marketing support to companies. With 8 bases nationwide, it strengthens regionally focused service deployment. It also holds numerous certified business permissions, maintaining a reliable operational structure. As sustainability initiatives, it focuses on personal information protection and strives for regional social contributions and service quality improvement. Toward 2030, it sets strategic goals for further diversification and digitalization of real estate services, aiming for sustained growth. Strengthening human resource development and M&A business is also a characteristic, enhancing competitiveness in the industry.
Trivia
Interesting Facts
- Real estate sales comparison appraisal site 'Livin Match' has No.1 nationwide recognition
- Business started from internet advertising agency at founding in 2004
- Sales bases in 8 locations nationwide for regionally focused services
- Developed and operates cloud-based human resource recruitment support service 'RecMax'
- Obtained paid job introduction business permission and deploys human resource introduction business
- Leads DX in real estate industry through development of online housing exhibitions
- Representative Director Daihei Kawai has led management since establishment
- Promotes diversification including real estate-related M&A support business
- Strength in marketing support as Google Partner
- Received growth company evaluation in Japan Marketing Research Institute survey
- Provides services specialized in customer follow-up promotion with SMS delivery system
- Focuses on personal information protection with Privacy Mark certification
- Gains user support with region-specialized real estate services
- Marketing strategy using original character 'Tar-bo'
- Deploys multiple specialized information sites for real estate industry
Hidden Connections
- Supported by major securities firms as main shareholders, maintaining stable capital structure
- Provides collaborative services through partnerships with multiple IT and real estate-related companies
- Forms strong networks with local companies with bases in multiple domestic cities
- Strength in web advertising as certified partner of Google and Yahoo!
- Changed company name in 2018 to strengthen direction as proptech company
- Obtained human resource introduction business approval and contributes to alleviating real estate industry talent shortage
- Self-operated comparison appraisal sites have grown into standard platforms in real estate industry
- Online housing exhibition is one of the industry's first large-scale digitalization cases
Future Outlook
Growth Drivers
- Expansion of industry efficiency needs through real estate DX
- Increased service demand from rise in smartphone and app users
- Popularization of online housing services and improved customer convenience
- Increased demand for highly specialized human resource services to resolve talent shortages
- Expansion of marketing automation tool introductions
- New customer development through regionally focused services
- Business expansion and growth in M&A support market
- Gaining trust through heightened needs for security enhancements
- Activation of real estate investment market and diversification of customer segments
- Business opportunities created by government's DX promotion policies
- Demand for rental and leaseback services responding to aging society
- Strengthened revenue base through development of new business fields
Strategic Goals
- Achieve over 50% share in domestic real estate comparison appraisal sites
- Breakthrough of 2 billion yen in sales for human resource services business
- Achieve business efficiency through cloud compatibility and AI utilization for all services
- Establish information management and service provision systems considering sustainability
- Further strengthen sales bases nationwide and promote regional focus
- Expand service lineup responding to diverse customer needs
- Achieve top domestic share in online housing exhibition business
- Create new markets through construction of industry-crossing DX platforms
- Strengthen organization through improved employee satisfaction and diverse hiring promotion
- Monetize real estate M&A support business and improve corporate value
Business Segments
Real Estate Sales Services
- Overview
- Promotes customer matching through real estate sales support platforms.
- Competitiveness
- Industry-leading real estate sales comparison platform
- Customers
-
- Real estate companies
- Individual sellers
- Corporations
- Investors
- Products
-
- One-stop appraisal sites
- Leaseback comparison services
- Appraisal apps
Real Estate Media and Advertising
- Overview
- Supports customer acquisition and awareness improvement through real estate-related advertising and information dissemination.
- Competitiveness
- Deployment of diverse media specialized in real estate
- Customers
-
- Real estate companies
- Construction companies
- Marketing personnel
- Products
-
- Specialized information sites
- Advertising placement services
- Marketing support
Human Resource Introduction and Services
- Overview
- Supports human resource acquisition and development in real estate and construction fields.
- Competitiveness
- Operation of specialized human resource platforms
- Customers
-
- Real estate companies
- Construction industry companies
- Products
-
- Paid job introduction
- Job information provision
- e-Learning services
Cloud Marketing Services
- Overview
- Provides cloud-based marketing solutions as DX support.
- Competitiveness
- Cloud product lineup specialized in industry needs
- Customers
-
- Real estate companies
- Small and medium enterprises
- Marketing personnel
- Products
-
- SMS delivery system
- Recruitment site CMS
Competitive Advantage
Strengths
- High platform recognition in real estate sales
- Diversified real estate-related services
- Regionally focused deployment with abundant sales bases
- DX support through introduction of IT and marketing technologies
- Stable revenue source from paid job introduction business
- High reliability from various certifications
- Broad range of industry-specialized services
- Improved customer convenience using digital technology
- Human resources services specialized in real estate and construction industries
- Experience in media operations in growth fields
- Differentiation through cloud service deployment
- Sales bases in major cities nationwide
- Shareholder composition including major financial institutions and securities firms
- Comprehensive diverse comparison appraisal services
- Development capabilities for new services responding to user needs
Competitive Advantages
- High user trust gained from operating specialized information site groups focused on real estate industry
- Significantly reduces customer usage barriers through online one-stop comparison of real estate services
- Strengthens market position with diversified business including human resources introduction and M&A
- Promotes efficiency for customer companies with DX support services and cloud marketing
- High market coverage with multiple regionally focused sales bases
- Superiority in web marketing as certified partner of Yahoo! and Google
- Achieves one-stop solutions through provision of diverse comparison sites
- Provides customer peace of mind with security and privacy mark acquisition
- Ability to build detailed services responding to region-specific needs
- Multiple customer touchpoints including smartphone apps
- Efficient customer acquisition through utilization of proprietary marketing data
- Achieves both operational efficiency and customer satisfaction with latest DX technology introduction
- Deploys highly specialized matching services in paid job introduction business
- Contributes to corporate value improvement with M&A support leveraging expert networks
- Develops new markets through operation of online housing exhibitions
Threats
- Price competition pressure from intensifying competition
- Risks from economic fluctuations in real estate market
- Decrease in market share due to new entrants
- Impact on business operations from regulatory amendments
- IT security risks and potential personal information leaks
- Delays in responding to rapid changes in DX technology
- Complication of service selection due to diversifying customer needs
- Changes in competitive environment from entry of major IT companies
- Increased difficulty in human resource acquisition due to labor market fluctuations
- Decrease in real estate investment due to deteriorating economic conditions
- Impact of exchange rate fluctuations and monetary policy
- Impact on customer base from natural disasters
Innovations
2020: Launch of Online Housing Exhibition 'Meta Housing Exhibition'
- Overview
- Enables housing exhibitions in virtual spaces, strengthening non-face-to-face services.
- Impact
- Created new customer touchpoints and improved convenience.
2020: Release of Short Message Delivery System 'SMS Hunter'
- Overview
- Launched customer follow-up promotion tool for real estate industry.
- Impact
- Improved marketing efficiency and contributed to better sales performance.
2020: Launch of Exterior Wall Painting Comparison Site 'Nuri Match'
- Overview
- Expands real estate peripheral services in renovation field.
- Impact
- Successfully acquired new users and contributed to business area expansion.
2021: Launch of e-Learning Service for Real Estate Practitioners
- Overview
- Online learning tool supporting skill improvement for industry professionals.
- Impact
- Contributed to human resource development for customer companies and strengthened trust relationships.
2022: Launch of Recruitment Site CMS 'RecMax'
- Overview
- Cloud service supporting online deployment of human resource recruitment.
- Impact
- Realized efficiency in recruitment activities for many companies.
Sustainability
- Strengthened personal information protection through Privacy Mark acquisition
- Compliance with laws through worker dispatch and paid job introduction business permissions
- Active contributions to regional society and promotion of CSR activities
- Development and operation of sustainable real estate services
- Proper operation of web marketing environment and energy efficiency improvements
- Creating healthy workplaces and employee-friendly environments
- Strengthened information security and establishment of customer data protection systems
- Improved business efficiency and reduced environmental impact through DX promotion
- Promotion of diverse human resource utilization and inclusion
- Transparent management and strengthened governance
- Reduced transportation usage through expansion of online service utilization
- Continuous improvement processes to fulfill social responsibilities