Eyez

Basic Information

Stock Code
5242
Industry
Information and Communications
Category Detail
Internet Site Operations
Prefecture
Tokyo
Establishment Year
February 2007
Listing Year
December 2022
Official Website
https://www.eyez.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
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Overview

Eyez is a growing company in the information and communications industry established in 2007, developing matching platforms and performance-based advertising businesses with diverse digital marketing technologies as its strengths.

Current Situation

Eyez achieved standalone sales of ¥1.019 billion in the fiscal year ended December 2023, establishing a presence in the information and communications industry from its base in Shibuya-ku, Tokyo. It offers competitive strength in word-of-mouth marketing and SNS advertising through diverse matching platform services. Certified as official agents for Google Ads and Yahoo! Ads, it has also secured Twitter (X) advertising agency status, bolstering its performance-based advertising business. In recent years, it has expanded multiple information media operations and acquired marketing technology patents, actively driving digital innovation. In 2024, it broadened its business scope by acquiring a cosmetics and beauty information site and a YouTuber matching platform. It emphasizes information security with Privacy Mark certification. Medium- to long-term, it leverages SNS marketing support and digital advertising market growth for sustained expansion and service enhancement as strategic pillars.

Trivia

Interesting Facts

  • Over 10 years operating Google Ads agency
  • Pioneer in word-of-mouth marketing platforms
  • Official agency cert for X (ex-Twitter) SNS ads
  • 注目 info-comm firm in Shibuya-ku HQ
  • Self-operates multiple marketing media

Hidden Connections

  • Strong ties via official agency pacts with key digital ad media
  • Strong mom market influence via women/child-rearing media
  • Acquired YouTuber-corp matching, entering content market
  • Patented tech enables efficient, differentiated ad agency ops

Future Outlook

Growth Drivers

  • Digital marketing market expansion
  • SNS ad diversification and demand surge
  • Rising awareness of WOM marketing efficacy
  • Deeper ties with YouTubers/content creators
  • Broader use of patented ad efficiency tech

Strategic Goals

  • Top domestic digital marketing agency status
  • Info media sales >40% of total
  • Privacy/transparent service rollout
  • Global launch of patented ad ops services
  • Diversify/optimize matching for segments

Business Segments

Advertising Agency Services

Overview
Offers proxy operations and marketing support for various digital ad media.
Competitiveness
Holds certified agency status for multiple ad platforms
Customers
  • SMEs
  • Advertising Agencies
  • Marketing Staff
  • Digital Marketing Firms
  • General Companies
Products
  • Google Ads Operation Outsourcing
  • Yahoo! Ads Operation Outsourcing
  • X Ads Operation Outsourcing
  • Ad Tech Utilization Support
  • Web Analytics Services

Information Media Operations Business

Overview
Generates ad/marketing revenue via specialized info provision and communities.
Competitiveness
Diverse specialized info sites with high-expertise content
Customers
  • Advertisers
  • Marketing Companies
  • Consumers
  • Media Companies
  • Content Creators
Products
  • Word-of-Mouth Marketing Platform
  • Women’s Information Media
  • Marketing Information Media
  • Beauty/Cosmetics Info Site

Matching Platform Business

Overview
Provides platforms linking online advertisers and content creators.
Competitiveness
Bidding system and ad matching via proprietary tech and patents
Customers
  • Corporate Advertisers
  • YouTubers
  • Influencers
  • Ad Agencies
  • CF Support Providers
Products
  • YouTuber Matching Platform
  • Word-of-Mouth Posting Platform
  • SNS Marketing Support

Digital Tool Provision

Overview
Offers diverse tools like digital ad info analysis, cloud searches, play reservations.
Competitiveness
Tool suite with patented analysis/bidding features
Customers
  • Marketing Companies
  • Ad Agencies
  • Media Companies
  • SMEs
  • Individual Creators
Products
  • Media Radar
  • Cloud Radar
  • Weekuru

Competitive Advantage

Strengths

  • Diverse matching platform operations
  • Certified Google/Yahoo!/X ad agency
  • Patented tech ad bidding system
  • Multi-faceted info media expansion
  • Shibuya-ku location aiding partnerships

Competitive Advantages

  • Reliability from multi-major platform agency quals
  • Ad ops efficiency via proprietary patents
  • Effective acquisition via WOM/SNS ad synergy
  • Diverse customer matching services
  • Active M&A bolstering portfolio

Threats

  • Rapid ad market shifts and digital innovations
  • Intense rivalry from major agencies/IT firms
  • Privacy/legal regulation tightening risks
  • Response burden from marketing trend diversity
  • SNS platform spec change impacts

Innovations

2024: Patent Obtained for Segment Disclosure in Media Radar

Overview
Secured patent for ad analysis platform's segment disclosure, boosting uniqueness.
Impact
Enhanced competitive edge and customer satisfaction

2024: Patent for Lead Bidding Function in Media Radar

Overview
Patent for proprietary tech optimizing ad bidding, improving marketing efficiency.
Impact
Ad cost cuts and revenue growth contribution

2024: Google Premier Partner Certification Obtained

Overview
Achieved Google's top partner status, elevating credibility.
Impact
Customer base growth and deal-winning strength

2023: Expanded Digital Marketing Info Media Ops

Overview
Launched MarkeBook, mamaPRESS etc., strengthening info outreach.
Impact
New customer acquisition and brand power boost

2025: Acquisition of YouTuber Matching Platform Talema.

Overview
Internalized matching with influential creators for reinforcement.
Impact
New revenue streams and diversification

Sustainability

  • Enhanced personal data protection via Privacy Mark
  • Resource savings via efficient digital ads
  • Social contributions thru women/child-rearing info
  • Fair/transparent ad platform operations
  • Healthy marketing promotion with patented tech