Itsumo

Basic Information

Stock Code
7694
Industry
Retail
Category Detail
Professional Services for Businesses
Prefecture
Tokyo
Establishment Year
February 2007
Listing Year
December 2020
Official Website
https://itsumo365.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Keanetto, Shiiemu Shii, MIC, PR TIMES, CL Holdings, Hito Communications Holdings, Aizu, Bekutoru, Fureasu, Bebikare, Aidoma Holdings, Buriichi, Last One Mile

Overview

Itsumo is a pioneering company in the business professional services industry founded in 2007, offering a wide range of services centered on sales support.

Current Situation

Itsumo has continued stable growth in business sales support services in recent years. In fiscal 2023, it strengthened its revenue base primarily through promotional support and sales planning outsourcing targeted at mid-sized and small to medium-sized enterprises. It is also advancing digital marketing support to address diversifying customer needs and entry into the live commerce business. Compared to competitors, its strengths lie in proprietary sales support expertise and efficiency gains from AI utilization. It also emphasizes sustainability, continuously implementing initiatives to fulfill social responsibilities in its corporate activities. Its long-term strategy includes overhauling its nationwide sales support infrastructure and actively introducing new technologies, aiming for business diversification with growth in mind through 2030. Moving forward, it plans to expand the market by enhancing the use of EC and live streaming tools while focusing on developing data-driven sales support models.

Trivia

Interesting Facts

  • Gaining recognition within the industry as a sales support specialist
  • Pioneer status in live commerce support market
  • High proportion of services to SMEs
  • Nationwide sales network based in Tokyo
  • Early adopter of generative AI for sales planning support
  • Approximately 15 years of sales outsourcing service provision
  • Multifunctional company also handling some call center operations
  • Participates in industry guideline development with competitors
  • Evaluated as a promoter of women's active roles in the industry
  • Numerous achievements specialized in promotional support for mid-sized companies
  • Strength in small-scale live streaming event support
  • Self-developed digital marketing platform
  • Independently established and strengthening data science division
  • Proactive in introducing latest digital technologies via in-house training
  • Advancing in-house development of live streaming and EC integration

Hidden Connections

  • Has strategic partnerships with some major EC platforms in the live commerce market
  • Collaborating with some competitors to standardize sales support industry practices
  • AI-related technologies developed through joint research with domestic university research institutions
  • Occasionally selected for local government subsidy projects for SME sales support
  • Frequently forms partnerships with multiple major advertising industry players
  • President holds key roles in local Tokyo economic organizations
  • Self-developed training programs for live commerce streamers
  • Higher ratio of female sales staff than industry average

Future Outlook

Growth Drivers

  • Expansion of sales support services leveraging generative AI
  • Continued growth in the live commerce market
  • Increasing demand for digitalization support among regional SMEs
  • New demand creation through advanced EC integration services
  • Expansion of sales support needs aligned with SDGs
  • Growing importance of sales support in remote work environments
  • Diversification and普及 of sales efficiency tools
  • Advanced support enabled by progress in data analysis technology
  • Increasing demand for integrated multi-channel marketing
  • Development of new services enhancing customer experience

Strategic Goals

  • Establishment of generative AI-equipped sales support platform
  • Achieve ¥5 billion in live commerce business sales
  • Double sales personnel in major areas nationwide
  • Build and promote sustainable sales support models
  • Achieve top 3 industry market share
  • Strengthen service coverage for diverse SMEs
  • 30% business efficiency improvement through internal DX promotion
  • Enhancement and enrichment of employee training programs
  • Data security systems compliant with national standards
  • Establishment of co-creative business models with local communities

Business Segments

Sales Support Services

Overview
Services outsourcing sales planning and marketing for corporate sales activities.
Competitiveness
Strength in efficient sales support leveraging AI technology.
Customers
  • Mid-sized companies
  • Small and medium-sized enterprises
  • Mail-order companies
  • Retail chains
  • Advertising agencies
  • IT companies
Products
  • Sales planning
  • Sales outsourcing
  • Digital marketing tools
  • Live commerce support
  • Customer analysis services
  • Promotional event management

Digital Promotion

Overview
Promotion and marketing support utilizing digital domains.
Competitiveness
Superiority in real-time streaming and customer data utilization.
Customers
  • EC operators
  • Retailers
  • Consumer goods manufacturers
  • Advertising agencies
  • Media companies
Products
  • Live streaming planning
  • SNS promotion
  • Data analysis services
  • Campaign planning
  • Video content production

Consulting

Overview
Consulting specialized in corporate sales and marketing strategies.
Competitiveness
Customized proposals tailored to industry characteristics.
Customers
  • Mid-sized and larger companies
  • Distribution industry
  • Manufacturing industry
  • Service industry
Products
  • Brand strategy development
  • Market research
  • Sales organization reform support
  • Customer experience design

Outsourcing Services

Overview
Outsourcing for customer response and sales support aimed at business efficiency.
Competitiveness
Strong adaptability to diverse industries and quality control systems.
Customers
  • Mail-order operators
  • Call center operators
  • Retail chains
  • Logistics companies
Products
  • Customer response outsourcing
  • Sales promotion support
  • Management support

Data Services

Overview
Data analysis and reporting services supporting marketing initiatives.
Competitiveness
High-precision data analysis and systematic reporting.
Customers
  • Marketing companies
  • Advertising agencies
  • Research firms
  • Retail industry
Products
  • Customer trend analysis
  • Market forecast data
  • Campaign effectiveness measurement

Event Planning and Management

Overview
Planning and management of various events for sales promotion and brand enhancement.
Competitiveness
Extensive event operations experience and networks.
Customers
  • Retail industry
  • Manufacturers
  • Advertising companies
Products
  • Promotional event planning
  • Promotion planning and operations
  • Live event support

Training and Education Services

Overview
Provision of personnel development programs related to sales and marketing.
Competitiveness
Rich in practical and up-to-date educational content.
Customers
  • Sales departments
  • Marketing teams
  • Executives
  • Managers
Products
  • Sales skills enhancement training
  • Digital marketing courses
  • Leadership development

System Development Support

Overview
Support for planning and development of systems specialized in corporate sales support.
Competitiveness
Strong custom design capabilities for business integration.
Customers
  • IT companies
  • Retail industry
  • Service industry
Products
  • Sales support system development
  • Data integration tools
  • Custom solutions

Call Center Operations

Overview
Outsourcing services for customer response operations.
Competitiveness
High-quality customer response and rapid response capabilities.
Customers
  • IT service companies
  • Telecommunications companies
  • Mail-order companies
Products
  • Customer support response
  • Order reception operations
  • Follow-up

Video Content Production

Overview
Production of videos and live streaming content for business promotions.
Competitiveness
Extensive track record in planning SNS promotional videos.
Customers
  • Advertising agencies
  • Manufacturers
  • Retail industry
Products
  • Promotional video production
  • Product introduction videos
  • Live streaming support

Customer Analysis Services

Overview
Analyzes consumer behavior to support strategy formulation.
Competitiveness
Accumulated extensive data and analysis techniques.
Customers
  • Distribution industry
  • Financial industry
  • Manufacturing industry
Products
  • Customer segmentation analysis
  • Purchase behavior analysis
  • Market trend analysis

IT Adoption Consulting

Overview
Support for IT adoption strategies to improve sales efficiency.
Competitiveness
Highly evaluated for practical adoption support.
Customers
  • Small and medium-sized enterprises
  • IT planning departments
  • Sales departments
Products
  • IT utilization planning
  • Sales support system adoption support
  • Efficiency and automation proposals

Competitive Advantage

Strengths

  • Advanced sales planning capabilities and expertise
  • Abundant promotional know-how and experience
  • Active utilization of digital technology
  • Flexible customer response capabilities
  • Proven track record across a wide range of industries
  • Established outsourcing services
  • Stable customer base
  • Pioneering position in live commerce
  • Versatile sales channel対応 capabilities
  • High-quality consulting
  • Diverse digital marketing strategies
  • Quick market response
  • Multifaceted promotional initiative execution
  • Continuous technology investments
  • High competitive awareness and flexibility

Competitive Advantages

  • Abundant track record and trust specialized in sales support
  • Unique services integrating generative AI and live commerce support
  • Flexible response and customization for SMEs
  • Efficient support via proprietary promotional tool suite
  • Sales promotion strategies leveraging diverse channels
  • Productivity improvements through digitalization of sales processes
  • Precise marketing proposals based on customer data analysis
  • Integrated system of consulting and execution support
  • Broad service lineup adaptable to various industries
  • Differentiation from competitors via advanced technology adoption
  • Reliable quality control and high customer satisfaction
  • Nationwide sales support network
  • Preparation for global-related services with multilingual support
  • Data-driven improvement proposal capabilities
  • Position as a comprehensive promotional solutions provider

Threats

  • Intensifying competition in the sales support market
  • Risk of lagging behind rapid changes in digital technology
  • Tendency for customers to cut promotional budgets
  • Market uncertainty in live commerce adoption
  • Sales activity restrictions from strengthened regulations
  • Decline in customer demand due to deteriorating economic conditions
  • Challenges in talent acquisition and development
  • Risk of new competitors emerging via AI technology
  • Security risks with customer information
  • Fluctuations in the advertising market
  • Decline in competitive edge in new service markets
  • Risk of data breach incidents

Innovations

2023: Launch of Generative AI-Powered Sales Planning Support Service

Overview
Introduced AI-based customer analysis and automated promotional planning tools.
Impact
Achieved improvements in sales efficiency and planning speed.

2023: Full Entry into Live Commerce Business

Overview
Collaborated with live streaming platforms to support sales promotion.
Impact
Succeeded in acquiring new customers and targeting younger demographics.

2022: Overhaul of Digital Marketing Support Tools

Overview
Enhanced usability and data integration for improved convenience.
Impact
Increased number of users and continued usage rate.

2021: Introduction of Customer Analysis AI System

Overview
Enabled purchase trend predictions through large-scale data analysis.
Impact
Improved accuracy and effectiveness of sales proposals.

2024: Launch of Sales Support Chatbot Operations

Overview
Automated inquiry responses in sales operations to reduce time.
Impact
Contributed to reducing workload on sales staff.

2023: Development of Mobile-Compatible Sales Support App

Overview
Facilitated data entry and management on the go.
Impact
Improved response speed in field sales.

2022: Implementation of Data Security Enhancement Measures

Overview
Introduced latest authentication systems to protect customer information.
Impact
Significantly reduced information leakage risks.

2020: Introduction of Online Training System

Overview
Achieved efficient sales training and support for remote locations.
Impact
Increased training participation and cost reductions.

Sustainability

  • Productivity improvements through work style reforms for employees
  • Environmental burden reduction via paperless promotion
  • Traffic load reduction by promoting remote work
  • Participation in community-based volunteer activities
  • Operation of early-stage CSR programs