Baby Calendar
Basic Information
- Stock Code
- 7363
- Industry
- Services
- Category Detail
- Internet Site Operations
- Prefecture
- Tokyo
- Establishment Year
- April 1991
- Listing Year
- March 2021
- Official Website
- https://corp.baby-calendar.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- LIFULL, ITmedia, Cookpad, Kakaku.com, M3, Ateam Holdings, MarkLines, Sharing Technology, Zacoo, Aiz, Bengoshi.com, Kamakura Shinsho, Digitalift
Overview
Baby Calendar is an internet services company headquartered in Shibuya-ku, Tokyo, established in 1991, with its core business providing pregnancy and childbirth support information.
Current Situation
Baby Calendar recorded net sales of about 1.1 billion yen and operating profit of about 38 million yen in the fiscal year ended December 2022, establishing a stable revenue base. It excels in providing pregnancy and child-rearing related content, differentiating itself through unique offerings like midwife consultation services and weaning food recipes. It listed on the Tokyo Stock Exchange Growth Market in 2021, successfully boosting its brand recognition and fundraising capabilities. In 2023, it acquired the lifestyle information media 'Yomuno' business, advancing diversification and expansion of its customer base. It also offers digital advertising and net advertising support via specialized information site operations, maintaining its competitive edge. On the sustainability front, it focuses on social contributions through child-rearing support and is proactive in developing new businesses. Moving forward, it positions service expansion amid digital media changes and user engagement enhancement as the core of its strategy.
Trivia
Interesting Facts
- Has been hosting the mother-oriented 'Baby Calendar Manga Awards' since 2022.
- Rare company providing specialized child-rearing consultation services supervised by midwives.
- Despite recent listing, rapidly gaining recognition with comprehensive pregnancy and child-rearing digital content.
- One of the few internet specialists focused solely on child-rearing information services.
- In 2023, acquired the lifestyle information media 'Yomuno' business to pursue diversification.
Hidden Connections
- Maintains strong network with child-rearing related advertisers, excelling in ad operations support.
- Collaborates with female influencers in the child-rearing generation to amplify information dissemination.
- Partners with medical professionals and child-rearing facilities for high-expertise information sharing.
- Shareholder composition includes venture capital and growth-support investors, indicating high growth potential.
- Utilizes SNS and apps for close engagement with young child-rearing generation.
Future Outlook
Growth Drivers
- Expansion of digital child-rearing information market.
- Increasing demand for value-added services like online consultations.
- Acceleration of digitalization in advertising market.
- Diversification of child-rearing support needs with women's social advancement.
- Customer touchpoint expansion through media diversification.
- Rise in mobile internet usage rates.
- Aggressive entry into new business areas.
- Service enhancement leveraging regional partnerships.
- Personalization through user data utilization.
- Enhanced dissemination power via deepened SNS integration.
Strategic Goals
- Establish dominant position as digital child-rearing and lifestyle information platform.
- Deploy personalized services using AI.
- Strengthen revenue base through ad revenue growth and diversification.
- Expand sustainability-focused social contribution activities.
- Enter overseas markets and initiate global expansion.
- Promote women's active roles and create supportive work environment.
- Monetize new businesses and expand portfolio.
- Build efficient and secure user data management system.
- Aggressive marketing to boost brand recognition.
- Expand and maintain user touchpoints across diverse channels.
Business Segments
Digital Advertising Agency Business
- Overview
- Maximizes ad effectiveness with net ad support specialized in the child-rearing related market.
- Competitiveness
- High advertising delivery precision specialized to target demographic
- Customers
-
- Baby-related companies
- Medical institutions
- Child-rearing product manufacturers
- Educational institutions
- Web service providers
- Products
-
- Listing Ads
- SNS Ad Operations
- SEO Consulting
- Ad Technology Services
Content Planning and Production
- Overview
- Provides planning and production services for specialized child-rearing information content.
- Competitiveness
- High-quality content production based on expert knowledge
- Customers
-
- Publishers
- Media companies
- Child-rearing facilities
- Education-related companies
- Products
-
- Child-rearing Information Content Production
- E-book Planning
- Specialized Site Development
Media Operations Support
- Overview
- Provides technical support for media operations with strengths in the child-rearing field.
- Competitiveness
- Utilization of extensive data and child-rearing market expertise
- Customers
-
- Internet media operators
- Advertisers
- Marketing companies
- Products
-
- SEO Support
- Data Analysis Services
- Operations Consulting
Competitive Advantage
Strengths
- High reliability specialized in child-rearing expert information
- Content supervised by experts such as midwives
- Diverse child-rearing information services
- Fundraising strength from Tokyo Stock Exchange Growth listing
- Track record in internet marketing support
- Enhanced user engagement
- Revenue stability from diversified business operations
- Extensive know-how in specialized site operations
- Proactive new business promotion structure
- Convenient access from headquarters in the capital region
Competitive Advantages
- Unique media and brand specialized in pregnancy and child-rearing
- Comprehensive user support including expert consultations
- Integrated model combining advertising and content businesses
- High precision and results in digital ad operations
- Differentiation through specialized information planning and production capabilities
- Platform construction for easy reach to child-rearing generation
- Media portfolio expansion via business acquisitions
- Accumulated know-how in digital marketing technology
- Multi-channel touchpoints via online and apps
- Strong ties with child-rearing related communities
Threats
- Intensifying competition in the internet advertising market
- Increasing new entrants in the child-rearing information market
- Difficulty in user retention due to diversification of information channels
- Risks from strengthened ad regulations and privacy laws
- Impact of natural disasters on service operations
- Need to keep pace with rapid technological innovations
- Content rights issues and copyright risks
- Decrease in ad spending due to economic fluctuations
- Fluctuations in child-rearing needs affected by COVID-19
- Budget reviews by major clients
Innovations
2023: Acquisition of 'Yomuno' Lifestyle Information Media Business
- Overview
- Acquired the lifestyle information media business from Shizuoka Online to diversify business areas.
- Impact
- Achieved customer base expansion and ad revenue growth
2022: Enhanced Midwife Online Consultation Services
- Overview
- Expanded user consultation functions by midwives and experts to deepen value-added offerings.
- Impact
- Improved user satisfaction and increased repeat users
2021: Baby Calendar App Functionality Expansion
- Overview
- Improved app usability with features like pregnancy week counter and added weaning food recipes.
- Impact
- Contributed to increase in active users
2020: SNS Marketing Support Service Launch
- Overview
- Launched SNS ad operations service for child-rearing related companies to diversify revenue base.
- Impact
- Contributed to new customer acquisition and sales growth
Sustainability
- Promoting community contributions through child-rearing support
- Improving workplace environment to enhance women's work-life balance
- Proper management of user data and privacy protection
- Paperless initiatives with environmental considerations
- Efforts to address information disparities for child-rearing generation