Daiko Tsusan

Basic Information

Stock Code
7673
Industry
Wholesale
Category Detail
Building Materials, Electrical Equipment & Metal Wholesalers
Prefecture
Ehime Prefecture
Establishment Year
June 1975
Listing Year
March 2019
Official Website
https://www.daiko-tsusan.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
FT Group, Azeas, Mitachi Industry, Ascentech, TechMatrix, Interfactory, Nishiritsu Electric, Sere Corporation, GDEP Advance, Kyowa Kogyosho, Kyoritsu Electric, INEST, SHINKO, Otake, Fuso Dentsu, Noda, Kenzo, Rikei, Intrix, Yamashita Healthcare Holdings

Overview

Daiko Tsusan is a long-established wholesaler of telecommunications equipment founded in 1975, centered on the manufacturing and sales of communication cables, with a strong supply network to CATV operators nationwide.

Current Situation

As of 2023, Daiko Tsusan recorded net sales of approximately ¥15 billion and operating profit of approximately ¥650 million, maintaining a stable revenue base. Its core business is the wholesale of cable television communication equipment, with major customers including telecommunications operators and electric power companies, and sales offices deployed nationwide. It offers a diverse product lineup combining its original DAN series brand products with imported and domestically manufactured items. In terms of technology, it also handles the design and construction of center-based equipment, flexibly meeting customer needs. Taking the 2020 upgrade to the Tokyo Stock Exchange First Section as an opportunity, it is focusing on further enhancing corporate value and improving operational efficiency. Environmentally, it is working on product longevity and promoting recycling to contribute to a sustainable society. Moving forward, it plans to respond to the advancement of communication infrastructure and expand handling of IoT-related products, aiming for sales growth in the medium to long term.

Trivia

Interesting Facts

  • Specialized in telecommunications equipment since founding, with over 45 years of track record.
  • Original brand 'DAN Series' for CATV is highly regarded.
  • Deploys 11 sales offices nationwide for regionally close sales.
  • Engaged in leasing and rental business for communications equipment.
  • Growth company promoted from Tokyo Stock Exchange Second to First Section in 2019.
  • Strength in design and construction of CATV center equipment.
  • Many sales staff are field-experienced with high technical skills.
  • Started with wholesale of telephone wires at founding.
  • Widely involved in infrastructure development for local public CATV stations.
  • Early focus on developing environmentally considerate products.
  • Expanding business with both imported and proprietary brand products.
  • Capable of product customization based on telecommunications operators' needs.
  • Classified under building materials, electrical equipment, and metal wholesalers in Nikkei industry classification.
  • Communications infrastructure design and construction technology highly evaluated domestically.
  • Actively contributing to local communities.

Hidden Connections

  • Strong trusted relationships with local communities through design and construction of equipment for local CATV stations.
  • Established international procurement routes by starting sales of imported cables.
  • Strengthened partnerships with major telecommunications operators following promotion to Tokyo Stock Exchange First Section.
  • Many projects in collaboration with local governments as part of regional infrastructure development.
  • Achieves rapid delivery by combining logistics centers at multiple sales offices.
  • CATV equipment maintenance services receive high evaluations compared to industry peers.
  • Comprehensive in-house training system for engineers, emphasizing talent development.
  • Secures stable revenue base through numerous long-term maintenance contracts with customers.

Future Outlook

Growth Drivers

  • Acceleration of 5G/6G infrastructure development
  • Increasing demand for CATV station equipment updates
  • Expansion of IoT-compatible communications equipment
  • Growth in leasing and rental market
  • Expansion of regional communications infrastructure nationwide
  • Digitalization and energy efficiency of communications equipment
  • Demand from local governments' digital promotion
  • Increasing demand for disaster countermeasures communications equipment
  • Market expansion of environmentally considerate products
  • Customer companies' strengthening quality management requirements
  • Development and diversification of new customer segments
  • Expansion into overseas communications equipment markets

Strategic Goals

  • Expand share in domestic CATV market
  • Become top company in communications equipment design and construction
  • Double leasing service sales
  • Achieve over 50% sustainable product ratio
  • Enhance IoT-related product lineup
  • Strengthen technical capabilities and collaboration at nationwide bases
  • Introduce new technologies for environmental load reduction
  • Maximize efficiency through in-house DX promotion
  • Strengthen collaboration with local communities and expand CSR activities
  • Promote talent development and diverse work styles

Business Segments

Wholesale to CATV and Telecommunications Operators

Overview
Provides integrated wholesale of products and services for CATV and communications infrastructure, including design, construction, and maintenance.
Competitiveness
Customer-close operations through nationwide sales offices and original brand product lineup
Customers
  • Cable television operators
  • Communications infrastructure companies
  • Electric power companies
  • Local governments
  • System integrators
  • Data center operators
  • Broadcast stations
  • Internet service providers
  • Equipment management companies
  • Construction companies
Products
  • Coaxial cables
  • Optical fiber cables
  • Network equipment
  • Center-based equipment
  • Design and construction services
  • Communications testers
  • Power cables
  • Converters and splitters
  • Leasing equipment
  • Maintenance services
  • Installation work
  • Test equipment
  • Operation software
  • Monitoring equipment
  • Equipment upgrade services

Leasing and Rental Services

Overview
Deploys flexible services tailored to user needs through leasing and rental of communications-related equipment.
Competitiveness
Abundant equipment inventory and rapid maintenance response capabilities
Customers
  • Telecommunications operators
  • Construction companies
  • Equipment maintenance companies
  • Event planning companies
  • System operation companies
  • Engineering companies
  • Educational institutions
  • Local governments
Products
  • Communications test equipment rental
  • Design and construction equipment rental
  • Monitoring equipment
  • Dedicated communications equipment
  • Maintenance tools
  • Installation vehicles
  • Cable laying equipment
  • Disaster prevention equipment
  • Measurement equipment
  • Projectors
  • Large communications devices
  • Storage equipment
  • Software licenses

Design, Construction, and Maintenance Services

Overview
Provides total support from design to construction and long-term maintenance operations of communications center-based equipment.
Competitiveness
High-quality services backed by design technology and experienced construction management staff
Customers
  • CATV stations
  • Infrastructure managers
  • Government agencies
  • Communications equipment operators
Products
  • Equipment design proposals
  • Construction management
  • Periodic inspections
  • Emergency response
  • Equipment upgrades
  • Technical consulting

Competitive Advantage

Strengths

  • Nationwide sales office network
  • Strength of original DAN Series brand products
  • Advanced technology in CATV center equipment design and construction
  • Diverse lineup of communications equipment products
  • Comprehensive leasing and rental services
  • Long-term customer relationship building capabilities
  • Stable financial base
  • Prompt after-sales service
  • Experience in collaboration across multiple industries
  • High on-site responsiveness
  • One-stop provision from design to construction and maintenance
  • Extensive experience handling imported products
  • Specialized knowledge in communications infrastructure
  • Trust and track record within the industry
  • Expansion of environmentally considerate products

Competitive Advantages

  • Deep knowledge and network in the communications and CATV industries built over many years
  • One-stop response with diverse products and services tailored to needs
  • Achieves differentiation from competitors through proprietary brand products
  • Regionally close services via nationwide bases
  • Capable of handling large-scale projects with advanced design and construction technology
  • Improved customer satisfaction through flexible product leasing and rental systems
  • High product quality and stable supply system with strong reliability
  • Market adaptability through continuous technological innovation and product development
  • Responsive to a wide customer base with specialized support
  • Support for introducing low-environmental-impact products
  • Established rapid logistics and delivery system
  • Ability to introduce new products through strong ties with industry contacts
  • Comprehensive after-sales service and technical support system
  • Long-term trusted relationships with diverse trading partners
  • Technological superiority in specific fields not found in competitors

Threats

  • Risk of product obsolescence due to technological changes in communications infrastructure
  • Price decline pressure from intensifying market competition
  • Impact of natural disasters on logistics and production
  • Increased business operation costs due to stricter regulations
  • Maturation and growth slowdown in the domestic market
  • Intensifying competition with overseas products
  • Challenges in talent acquisition and development
  • Risk of delayed response to new technologies
  • Increased import costs due to exchange rate fluctuations
  • Customer acquisition competition from new entrants
  • Possibility of customers expanding in-house procurement
  • Rising product compliance costs due to stricter environmental regulations

Innovations

2023: High-performance upgrade of DAN Series products

Overview
Developed cables with enhanced noise resistance to improve communication quality.
Impact
Contributes to improved customer satisfaction and enhanced competitiveness

2022: Introduction of new design technology for CATV center equipment

Overview
Adopted space-saving and highly scalable design technology.
Impact
Contributes to increased orders for large-scale projects

2021: Development of efficiency tools for communications equipment maintenance

Overview
Achieved visualization of maintenance status and remote monitoring using IoT.
Impact
Improves maintenance work efficiency and customer satisfaction

2020: Renewal of leasing equipment management system

Overview
Introduced real-time management of inventory and rental status.
Impact
Improves operational efficiency and customer response speed

Sustainability

  • Reducing waste through product longevity
  • Active adoption of recyclable materials
  • Promoting introduction of energy-saving equipment
  • Advancing environmentally considerate business operations
  • Participation in local cleanup and greening activities
  • Strengthening employee environmental education
  • Continuous reduction in energy usage
  • Improving waste recycling rate
  • Introduction of environmental management system
  • Expansion of eco-friendly product lineup
  • Promoting provision of environmental information to customers
  • Establishment of sustainable procurement standards