Creema

Basic Information

Stock Code
4017
Industry
Information and Communications
Category Detail
Internet Site Operations
Prefecture
Tokyo
Establishment Year
March 2009
Listing Year
November 2020
Official Website
https://www.creema.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
ZOZO, Hamee, Market Enterprise, BEENOS, ATAO, Jade Group, iSTYLE, Enigmo, Interfac, Mercari, Rakuten Group, TORICO, C Channel

Overview

Creema is a Tokyo-based internet site operator founded in 2009, primarily operating consumer e-commerce platforms and developing unique marketplaces.

Current Situation

Creema is projecting net sales of approximately ¥8 billion for fiscal 2023, having established a unique position in consumer e-commerce. Its main business is operating a marketplace centered on handmade and handcrafted products, achieving differentiation from competitors. With its headquarters in Tokyo, the platform's revenue base is stable amid growing user numbers and expanding merchants. On the technology front, it continues investments in mobile optimization and UX improvements, focusing on UI/UX enhancements. Since its IPO in 2020, it has actively utilized raised funds for advertising, promotions, and new service development. For sustainability, it promotes support for local artisans and regional revitalization events. Moving forward, it aims to exceed ¥10 billion in annual sales by 2027 through market expansion and strengthened partnerships. It is fostering a unique user community via ongoing platform enhancements and marketing investments.

Trivia

Interesting Facts

  • Operates Japan's largest handmade marketplace
  • Listed on Tokyo Stock Exchange about 10 years after 2009 founding
  • Established a unique niche in consumer e-commerce
  • Specialized services for creator support
  • Online sales of diverse accessories and sundries
  • Holds dozens of regional revitalization events annually
  • Equipped with proprietary algorithm-based matching
  • Rapid growth riding the e-commerce market wave
  • Strong fan community within user base
  • Contributes to creator exchanges domestically and internationally
  • Highly rated service introduction support for small businesses
  • Strengthened marketing to tap gift demand
  • Pioneering craft event organizer
  • Brand logo expresses handmade warmth
  • Gateway for young creators

Hidden Connections

  • Technology collaboration with fashion startups for joint new feature development
  • Partnership with local governments to promote e-commerce sales of regional specialties
  • Exploring strategic alliances while competing with Rakuten and Mercari in the same industry
  • Supports new business creation through collaborations with creator groups
  • Enhances awareness of sustainable products via joint efforts with environmental NPOs
  • Secured funding from IT venture capital for service expansion
  • Provides vocational training programs in partnership with educational institutions to support talent development
  • Hosts numerous co-planned events with domestic and international craft fairs

Future Outlook

Growth Drivers

  • Expansion of handmade product market
  • Rising consumer focus on individuality and ethical consumption
  • Increasing mobile e-commerce usage
  • Strengthened emphasis on regional collaborations and local revitalization
  • Utilization of D2C and smart logistics
  • Diversification and customization of e-commerce platforms
  • Customer experience improvements via AI and data analysis
  • Accelerated expansion into domestic and international markets
  • Growing demand for environmentally considerate products
  • Multifaceted expansion of creator support services
  • Penetration of online events and live commerce
  • Introduction of new payment and logistics technologies

Strategic Goals

  • Achieve annual sales of ¥15 billion
  • Secure over 20% domestic market share
  • Surpass 100,000 creator registrations
  • Increase ratio of ethical and sustainable products to over 50%
  • Diversify revenue through global expansion
  • Enhance technology infrastructure for superior user experience
  • Nationwide rollout and strengthened partnerships in local revitalization business
  • Ongoing brand strengthening and customer loyalty improvement
  • Optimize logistics costs and delivery quality
  • Deepen creator and consumer communities

Business Segments

Platform Usage Support

Overview
Provides comprehensive support for e-commerce platform operations tailored to creators and small businesses.
Competitiveness
Extensive user base and flexible customization capabilities
Customers
  • Individual Creators
  • Small Businesses
  • Craft Artists
  • Gift Shops
  • Event Organizers
  • Regional Industry Associations
  • Design Offices
  • School-Related Groups
  • IT Startups
  • Art Galleries
Products
  • Online Shop Setup Support
  • Promotion Measures
  • Payment System Implementation Support
  • Data Analysis Services
  • Market Research
  • Logistics Support
  • Customer Support
  • Brand Development Support
  • Event Collaboration Services
  • API Integration

Advertising and Promotion Business

Overview
Contributes to enhancing customer brand value through advertising and promotion blending online and offline.
Competitiveness
Consumer-perspective planning and data utilization expertise
Customers
  • Brand Companies
  • Retailers
  • Local Governments
  • Event Management Companies
  • Travel Agencies
  • Fashion-Related Companies
  • Restaurant Chains
  • Cultural Facilities
  • Web Media
  • Educational Institutions
Products
  • Online Ad Placement
  • SNS Promotion
  • Influencer Marketing
  • Event Planning and Operation
  • Campaign Planning
  • Market Insights Provision
  • Digital Content Production
  • Data Advertising Services
  • Regional Revitalization Measures
  • Co-Developed Product Sales

Logistics and Delivery Services

Overview
Optimizes logistics support centered on creator products to improve customer satisfaction.
Competitiveness
Flexible logistics solutions tailored to product characteristics
Customers
  • Merchant Creators
  • Shipping Companies
  • E-commerce Companies
  • Retail Chains
  • Manufacturers
  • Event Logistics
  • Warehousing Companies
  • Logistics Consultants
  • Gift Service Operators
  • Local Governments
Products
  • Warehouse Management Services
  • Delivery Agency Services
  • Returns Processing Services
  • Inventory Optimization
  • Packaging Support Services
  • Delivery Tracking
  • Logistics Data Analysis
  • Last-Mile Delivery
  • Seasonal Product Delivery
  • Online-Linked Logistics

System Development and Operations

Overview
Ensures stable platform operation through development and management of internal and external systems.
Competitiveness
Technical capabilities and development structure accommodating diverse needs
Customers
  • Internal Business Divisions
  • E-commerce Operators
  • IT Companies
  • Educational Institutions
  • Advertising Agencies
  • SMEs
  • Regional Promotion Groups
  • Local Governments
  • Marketing Companies
  • Manufacturing
Products
  • E-commerce Platform Development
  • Mobile App Development
  • Cloud Services
  • Data Analysis Infrastructure
  • User Management Systems
  • Payment Integration Systems
  • API Development
  • Security Measures
  • System Maintenance and Operations
  • UI/UX Design

Event Planning and Operations

Overview
Plans and operates diverse events to support creators and promote regional revitalization.
Competitiveness
Leveraging creative networks and real-world collaboration experience
Customers
  • Local Governments
  • Chambers of Commerce
  • Fashion Brands
  • Cultural Facilities
  • Commercial Facilities
  • Creator Groups
  • Non-profits
  • Educational Institutions
  • Corporate Events
  • Media
Products
  • Market Event Planning
  • Workshop Hosting
  • Exhibition Operations
  • Live Commerce Planning
  • Promotion Events
  • Regional Collaboration Planning
  • Online Event Operations
  • Event Operation Support
  • Participatory Planning
  • Customer Attraction Measures

Competitive Advantage

Strengths

  • Operation of a unique handmade e-commerce platform
  • Strong network with a wide range of creators
  • User-centric, easy-to-use UI/UX
  • Headquarters in central Tokyo with high technological capabilities
  • Comprehensive coverage of diverse product categories
  • Trust as a solid listed company
  • Robust advertising and promotion infrastructure
  • Sales channel expansion through multi-channel approach
  • Differentiation via regional collaborations
  • Comprehensive customer support
  • Ongoing investments in technological innovation
  • Strong brand recognition
  • Abundant support for small businesses
  • Increasing demand with e-commerce market growth
  • Flexible logistics service rollout

Competitive Advantages

  • Operation of a one-of-a-kind handmade product-focused marketplace
  • Comprehensive support system for merchants
  • Strong connections between consumers and creators via ads and events
  • Success in community building through local revitalization partnerships
  • High usage and access frequency via smartphone optimization
  • Differentiation across broad product categories
  • Superiority in niche markets against major competitors
  • In-house development of advanced payment and logistics systems
  • Flexible customization functions for diverse needs
  • Sustained sales base supported by brand trust
  • Enhanced marketing precision using user data
  • Strong personal ties with local creators
  • Strengthened customer attraction via original events
  • Service improvements promoted by AI and data analysis
  • Maximized sales opportunities through diversified channels

Threats

  • Competitive pressure from large e-commerce sites like Rakuten and Mercari
  • Risk of creator migration to other platforms
  • Challenges in maintaining brand recognition amid rapid shifts in consumer needs
  • Decline in customer satisfaction due to logistics congestion or delays
  • Business constraints from new regulations or legal changes
  • Cyberattack and data breach risks
  • Rising advertising and marketing costs
  • Business stagnation from slowing domestic market growth
  • Impact from external economic factors like exchange rate fluctuations
  • Risk of obsolescence from rapid competitor tech advancements
  • Increasing consumer demands for safety and quality
  • Emergence of new platforms and customer poaching

Innovations

2023: Complete Smartphone App Overhaul

Overview
Released a significantly improved smartphone app with enhanced UI and features to boost user experience.
Impact
20% increase in user dwell time, 15% sales growth

2022: AI-Powered Product Recommendation Enhancement

Overview
Implemented personalized recommendations using deep learning to improve purchase rates.
Impact
10% improvement in conversion rate

2021: New Logistics Management System Introduction

Overview
Revamped logistics system for unified management from order to delivery, achieving efficiency gains.
Impact
20% reduction in delivery delays, 10% cost savings

2020: Craft Event 'Creema Craft Party' Held

Overview
First real-world event connecting creators and consumers, boosting brand awareness.
Impact
Over 5,000 participants, increased sales and new registrations

2024: Expansion of Ethical Products

Overview
Expanded lineup of products using environmentally friendly materials.
Impact
Growth in ethical users and improved brand image

Sustainability

  • Implementation of regional creator support programs
  • Promotion of environmentally considerate materials
  • Introduction of energy-saving logistics systems
  • Promotion of recycled material usage
  • Expansion of fair trade products