Meiho Enterprise
Basic Information
- Stock Code
- 8927
- Industry
- Real Estate
- Category Detail
- Real Estate & Housing
- Prefecture
- Tokyo
- Establishment Year
- September 1968
- Listing Year
- June 2004
- Official Website
- https://meiho-est.com/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
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Overview
Meiho Enterprise is a highly specialized real estate company founded in 1968 and based in Tokyo, focusing on real estate development, leasing, and brokerage, while deploying unique external insulation methods and investment rental housing series.
Current Situation
Meiho Enterprise achieved consolidated revenue of 15.2 billion yen and net profit of 600 million yen in the fiscal year ended July 2023. Its main business is the development and sales of new investment rental condominiums and apartments centered in Tokyo's 23 wards, with a focus on unique external insulation methods and sustainable architecture. Brokerage and sublease operations through subsidiaries also form one of its revenue bases. Recently, it has established a research lab at its head office and promoted innovations such as introducing IoT and facial recognition platform technologies. It is also working on improving seminar satisfaction for overseas investors, diversifying into EV charging business, and emphasizing sustainable real estate development and community contributions. In the medium to long term, it aims to expand high-quality rental housing series targeting 100-year homes and develop new single-unit properties, with sustainable urban development as its strategic goal toward 2030.
Trivia
Interesting Facts
- Pioneering company advocating 100-year homes using external insulation method.
- Rental apartment 'MIJAS' series has reached 100 properties.
- Conducts joint research with Waseda University through industry-academia collaboration.
- Obtained permission under Real Estate Specified Joint Business Act in 2017.
- Featured external insulation housing on TV Tokyo's 'Gaia no Yoake'.
- Introduced proprietary facial recognition technology to improve business efficiency.
- Has properties with perfect scores in Tokyo Metropolitan Government's condominium environmental performance evaluation.
- Advancing business diversification through subsidiary collaboration in rental and sales.
- Successfully differentiated by early entry into EV charging infrastructure.
- Subsidiary Kyoei Gumi achieves high gross yields through renovations.
- Representative Director Mitsuru Yabuki is major shareholder holding over 44%.
- One of few real estate companies with smart office research lab in-house.
- Expanding collaboration with House Season Enterprise in EV charging business.
- New single-unit investment rental housing series 'EL FARO' highly evaluated.
- Historic real estate company headquartered in Meguro Ward, Tokyo.
Hidden Connections
- Industry-academia collaboration research with Waseda University contributes to new technology development.
- Subsidiary House Season Enterprise partners with Terra Motors in EV business.
- Deep relationship with Tokyo Metropolitan Environment Bureau through nearby Three-Star environmental performance condominiums.
- Facial recognition platform 'FreeiD' uniquely introduced for internal efficiency.
- Renovation company Kyoei Gumi contributes to improving gross yields through old property utilization.
- Major shareholder Mitsuru Yabuki contributes to management and financial stability.
- Group real estate brokerage and management companies support broad customer base expansion.
- Recognition improved after being featured on TV Tokyo's Gaia no Yoake.
Future Outlook
Growth Drivers
- Stable rental demand in Tokyo's 23 wards and suburbs
- Increasing attention to high-function housing like external insulation
- Expanded utilization of IoT and smart office technologies
- Rapid expansion of EV infrastructure demand
- Attention and investment increase from overseas investors
- Expansion of renovation market and profitability improvement
- Acceleration of technological innovation through industry-academia collaboration
- Tailwinds from sustainable urban development policies
- Flexible response to diversifying customer needs
- Market value enhancement through asset value preservation and environmental performance strengthening
- Focus on housing environments for women and seniors
- Business efficiency and customer experience improvement through digital technologies
Strategic Goals
- Establish industry-leading 100-year home brand
- Nationwide expansion of rental housing series 'EL FARO'
- Expand green assets ratio to over 50%
- Introduce IoT-equipped smart housing to all properties
- Become major provider of EV charging infrastructure
- Further enrichment of services for overseas investors
- Achieve over 70% ratio of environmentally certified properties
- Continuous new technology creation through R&D lab
- Solve urban challenges through co-creation with local communities
- Expand group-wide sales scale to over ¥20 billion
Business Segments
Real Estate Development Business
- Overview
- Business segment responsible for planning and development of investment rental properties mainly in central Tokyo.
- Competitiveness
- High-durability housing development using proprietary external insulation technology
- Customers
-
- Individual investors
- Corporate investors
- Investment funds
- Financial institutions
- Joint development partners
- Real estate developers
- Products
-
- New rental condominium development
- Investment real estate products
- Joint sales business
- External insulation building design
Real Estate Leasing & Management Business
- Overview
- Deploys rental property management, leasing brokerage, and sublease business through subsidiaries.
- Competitiveness
- Total management system to reduce owner burden
- Customers
-
- Rental owners
- Real estate agents
- Corporate customers
- Products
-
- Rental property management
- Subleasing
- Brokerage services
Construction & Renovation Business
- Overview
- Implements construction and renovation of rental housing through group collaboration.
- Competitiveness
- Improved construction quality through in-house construction capabilities
- Customers
-
- Group companies
- Real estate owners
- Design offices
- Products
-
- Luxury rental property renovations
- New construction works
- Maintenance
Real Estate Brokerage Business
- Overview
- Deploys brokerage for rental condominiums and apartments mainly through subsidiaries.
- Competitiveness
- Services specialized in investment properties
- Customers
-
- Investors
- Residents
- Agents
- Products
-
- Rental brokerage
- Sales brokerage
- Property referrals
Environment & Smart Office Business
- Overview
- Provides smart building technology utilizing research lab at head office.
- Competitiveness
- Proprietary integration of IoT and facial recognition technology
- Customers
-
- Corporate tenants
- Building management companies
- Tenant management companies
- Products
-
- IoT smart office systems
- Facial recognition platform
- Energy-saving equipment installation
EV Infrastructure Business
- Overview
- Subsidiary House Season Enterprise is expanding into EV charging business.
- Competitiveness
- Comprehensive services through partnership with Terra Motors
- Customers
-
- Rental owners
- Real estate management companies
- EV users
- Products
-
- Electric vehicle charging equipment installation
- EV-related services
- Charging station management
Competitive Advantage
Strengths
- High-durability construction using proprietary external insulation method
- Strong rental housing brand deployment centered in central Tokyo
- Vertical integration through comprehensive subsidiary group
- Promotion of technological innovation through R&D department establishment
- Active investment in new technologies and EV-related business
- Rich rental property portfolio
- Strong support system for investors
- Stable asset scale and net asset base
- Long-term brand trust establishment
- Customer relationship building through local engagement
- Diverse sales channel deployment
- Promotion of legal compliance and environmental measures
- Profit securing through cost management and business efficiency
- Good relationships with financial institutions
- Experience in joint development within the industry
Competitive Advantages
- High-evaluation property development using proprietary technologies like external insulation
- Continuous expansion and diversification of investment rental housing series
- Rapid response capability utilizing group construction companies
- Strengthening smart office deployment with IoT and facial recognition
- Customer base strengthening through enriched investor seminars and information provision
- Pioneering position in proactive entry into new fields like EV charging business
- Concentrated development strategy specialized in demand-concentrated areas in the capital region
- Stable business advancement through solid financial base
- Customer attraction power through diverse sales channels
- Business efficiency through centralized rental management services
- Differentiation through All-Three-Star environmental performance certification
- New technology development support through industry-academia collaboration
- High market trust based on long track record
- Synergy utilization with external partnerships
- Improvement in nationwide brand recognition
Threats
- Intensifying competition in the capital region's real estate market
- Risk of fluctuations in construction material prices
- Strengthening of government real estate-related regulations
- Risk of land price and rent declines
- Asset value decline due to natural disasters
- Increased funding costs due to rising interest rates
- Rental demand fluctuations due to COVID-19 pandemic
- Uncertainty in overseas investment environment
- Increased development costs accompanying strengthened environmental regulations
- Delay in responding to technology changes
- Long-term impact of population decline and aging society
- Low-price competition from competitors
Innovations
2024: Introduction of 'Hikari wo Hybrid'
- Overview
- Introduced OF Corporation's latest IoT technology 'Hikari wo Hybrid' to the first residential property in Japan.
- Impact
- Achieved improved energy efficiency and smart home functionality.
2024: Opened 'Smart Office Well' Research Lab at Head Office
- Overview
- Introduced IoT devices and facial recognition platform 'FreeiD' to create efficient work environment.
- Impact
- Promoting business efficiency and security enhancement.
2023: Completed Luxury Rental Property Renovation Works
- Overview
- Completed high-performance renovation on 34-year-old Nishi-Azabu property, achieving gross yield of 5.4%.
- Impact
- Succeeded in improving profitability and maintaining asset value.
2023: Partnered with Terra Motors for EV Charging Business
- Overview
- Advancing EV charging equipment installation and management to strengthen green investments.
- Impact
- Secured new revenue sources and raised environmental awareness.
2023: Strengthened Seminars for Overseas Investors
- Overview
- Conducted seminars supporting 6x increase in purchases from Asian region.
- Impact
- Expanded overseas investor base and improved recognition.
Sustainability
- Energy efficiency improvement through external insulation method
- Promotion of acquiring All-Three-Star Building Environmental Performance Certification
- Environmental load reduction through expansion of EV charging facilities
- Power saving through smart offices
- Promotion of regional revitalization through collaboration with local communities
- Long-term use of existing assets through renovations
- Technology R&D utilizing industry-academia collaboration
- Efforts toward sustainable urban development
- Formulation of design guidelines premised on environmental regulation compliance
- Measurement and reduction of internal carbon footprint