Crossfor

Basic Information

Stock Code
7810
Industry
Other Products
Category Detail
Apparel & Fashion Accessories
Prefecture
Yamanashi Prefecture
Establishment Year
August 1987
Listing Year
July 2017
Official Website
https://crossfor.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
ＳＣＡＴ, Kyowa Kogyosho, ａｎｄ　ｆａｃｔｏｒｙ, Global Style, Earth Infinity, Estelle Holdings, Kōsai, Nozaki Printing Paper, Tsutsumi, Yondoshi Holdings, Nagahori, Meihō Enterprise, ＡＳＩＡＮ　ＳＴＡＲ

Overview

Crossfor is a jewelry manufacturer based in Yamanashi Prefecture, founded in 1987, with strengths in its proprietary swaying diamond parts technology, earning high acclaim both domestically and internationally.

Current Situation

Crossfor is an international jewelry manufacturing company that achieved consolidated sales of approximately ¥5 billion in fiscal 2023, with an overseas sales ratio of about 40%. Its flagship product is swaying diamond parts utilizing proprietary technology, differentiating it from competitors in the jewelry market. Manufacturing takes place at its domestic factory in Yamanashi Prefecture, while expanding sales channels overseas to accelerate global deployment. In recent years, it has actively participated in overseas jewelry trade shows and strengthened online sales to enhance brand recognition. For environmental considerations, it promotes the use of recycled materials and waste reduction, aiming to establish a sustainable manufacturing system in the medium to long term. Moving forward, it plans to focus on new material development and design diversification to maintain superiority in a fiercely competitive market. Financially, it maintains stable profit margins while allocating funds to business expansion and R&D investments. Backed by recovery from the COVID-19 pandemic, overseas demand is on an upward trend, reinforcing its growth foundation.

Trivia

Interesting Facts

  • Crossfor's swaying diamond technology is patented and highly regarded in the industry.
  • Yamanashi Prefecture, its home base, is one of Japan's leading jewelry processing areas, and the company is deeply rooted in the region.
  • It is a relatively new company that listed on the Tokyo Stock Exchange Mothers in 2017.
  • It has a high overseas sales ratio and is aggressive in global expansion.
  • It differentiates itself in the jewelry market with proprietary technology, holding niche strengths.
  • It focuses on product development emphasizing fashion appeal for younger generations.
  • Its high-quality jewelry and design capabilities have won numerous awards.
  • It balances domestic manufacturing with overseas expansion.
  • Its small swaying stone parts are an original technology not available from competitors.
  • Excels in stability and quality control of jewelry manufacturing.
  • Flexible customer service system capable of handling custom orders.
  • High transparency due to financial information disclosure after listing.
  • Simple business structure focused on single business rather than consolidated operations.
  • Advanced company introducing AI technology into design development.
  • Contributes to revitalizing local industries through collaboration with SMEs in Yamanashi Prefecture.

Hidden Connections

  • Leverages technological accumulation in Yamanashi Prefecture's jewelry industry for advanced parts manufacturing.
  • Expands parts supply network to prominent domestic and overseas jewelry brands using patented technology.
  • Success story of a regional SME growing from local securities market to Mothers listing.
  • Actively participates in domestic and overseas trade shows to strengthen international jewelry market networks.
  • Captures eco-conscious customer segments domestically and overseas with environmentally friendly products.
  • Secures stable supply through long-term contracts with diverse gem material suppliers.
  • Sponsors regional artisan skill inheritance projects, contributing to preservation of traditional techniques.
  • Developing new brand projects fusing AI technology with traditional techniques.

Future Outlook

Growth Drivers

  • Increasing demand for high-value-added jewelry designs
  • Sales expansion from improved brand recognition in overseas markets
  • Enhanced differentiation through proprietary patented technology
  • Acquiring sustainability-oriented customers by expanding eco-friendly products
  • Strengthening online EC and digital marketing
  • Product diversification through new material development
  • Expansion of senior jewelry market responding to aging society
  • Deployment of customized products capturing diverse customer needs
  • Improved product development and production efficiency using AI/IT technologies
  • Maintaining competitiveness through strengthened collaboration with local industries
  • Optimization of global supply chain
  • Strengthened brand strategy for younger demographics

Strategic Goals

  • Achieve ¥10 billion in sales
  • Expand overseas sales ratio to over 50%
  • Achieve over 70% eco-friendly product ratio
  • Become technology leader by acquiring multiple new patents
  • Achieve 30% online sales ratio
  • Set goal for full automation of production processes
  • Establish sustainable raw material procurement system
  • Enhance brand value through coexistence with local communities
  • Double product development speed using AI
  • Expand market and deploy diverse price range products

Business Segments

Jewelry Manufacturing Outsourcing

Overview
Provides manufacturing outsourcing to jewelry makers domestically and overseas. Leverages high quality and proprietary technology.
Competitiveness
Patented technology for swaying parts manufacturing
Customers
  • Domestic jewelry wholesalers
  • Original brands for department stores
  • Overseas brand manufacturers
  • High-end custom-made providers
  • Corporate novelty manufacturers
Products
  • Swaying diamond parts
  • Platinum rings
  • Silver accessories
  • Custom design goods
  • Jewelry parts manufacturing

Jewelry Wholesale and Distribution

Overview
Provides wholesale and logistics services to sales channels domestically and overseas.
Competitiveness
Global distribution network and logistics optimization
Customers
  • Specialty store chains
  • Department store buyers
  • EC site operators
  • Overseas retailers
  • Gift trading companies
Products
  • Finished jewelry
  • Set sales products
  • Limited collections
  • Decorative accessories
  • Repairs and accessories

Design and Technology Development Services

Overview
Provides technical support and design development for jewelry manufacturing to businesses.
Competitiveness
Industry-specific technical know-how and patent holdings
Customers
  • New jewelry entrants
  • Technology development companies
  • Research institutions
  • Manufacturers
  • Material manufacturers
Products
  • Swaying parts technology guidance
  • New design development support
  • Patent acquisition support
  • Prototype production
  • Quality control consulting

Competitive Advantage

Strengths

  • Proprietary swaying diamond technology
  • High-quality manufacturing system
  • High overseas sales ratio
  • Competitive edge from patents
  • Stable supply capacity of Yamanashi factory
  • Diverse brand deployments
  • Wide range of corporate services
  • Improving recognition domestically and overseas
  • Active investment in R&D
  • Flexibility in responding to customer needs
  • Secured diverse sales channels
  • Rapid supply chain management
  • Manufacturing improvements for environmental compliance
  • High design capabilities
  • Stable financial base

Competitive Advantages

  • Achieves market differentiation with patented swaying diamond technology
  • Solid business foundation from balance of domestic production and overseas expansion
  • Covers diverse customer segments with broad product lineup and brand strategy
  • Diversifies revenue and improves customer loyalty through specialized contract manufacturing services
  • Accelerates introduction of new materials and technologies via continuous R&D investment
  • Strengthens customer base with extensive domestic and overseas sales channels
  • Improves delivery times and customer satisfaction through rapid manufacturing and logistics
  • Pursues sustainability by introducing environmentally friendly manufacturing processes
  • High-value-added products from fusion of advanced design and craftsmanship
  • Maximizes sales promotion through enhanced brand image
  • Differentiation from competitors not only in technology but also in services
  • Flexible product deployment reflecting overseas market trends
  • Customization proposal capabilities tailored to diverse customer needs
  • Strengthened collaboration between promotional events and online sales
  • Robust financial structure supporting ongoing business foundation

Threats

  • Risk of economic fluctuations in the international jewelry market
  • Fluctuations in raw material diamond prices
  • Emergence of competitors in overseas markets
  • Profit pressure from exchange rate fluctuations
  • Demand fluctuations due to changing jewelry preferences
  • Patent litigation risks
  • Low-price competition from overseas manufacturers
  • Increased production costs from stricter environmental regulations
  • Impact on overseas sales from COVID-19 and similar infectious diseases
  • Risk of productivity decline due to labor shortages
  • Material procurement difficulties from supply chain disruptions
  • Risk of brand image damage

Innovations

2023: Obtained patent for new swaying diamond parts technology

Overview
Developed and patented new swaying parts technology with improved durability over previous models.
Impact
Achieved product differentiation and enhanced market competitiveness.

2022: Overhauled online sales platform

Overview
Completely renewed in-house EC site to improve purchasing experience.
Impact
Online sales increased 30% year-over-year.

2021: Developed and introduced recycled metal materials

Overview
Began offering jewelry materials using recycled materials to reduce environmental impact.
Impact
Sustainable product ratio increased to 15%.

2024: Introduced AI design support system

Overview
Established new system using AI for trend prediction and rapid design development.
Impact
Improved product planning efficiency and diversified assortment.

2020: Expanded sales channels through strengthened overseas marketing

Overview
Conducted promotional activities in multiple Asian and European countries to expand brand recognition.
Impact
Contributed to increasing overseas sales ratio.

2023: Advanced automation in manufacturing processes

Overview
Introduced automated assembly equipment for parts to significantly improve production efficiency.
Impact
20% productivity improvement and stable quality.

2022: Technological innovations for COVID-19 countermeasures

Overview
Introduced non-contact sales systems and online negotiation tools.
Impact
Enhanced continuity of sales activities and customer response capabilities.

2021: Developed new line using diverse gem materials

Overview
Expanded products using color stones beyond conventional diamonds.
Impact
Successfully opened new customer segments.

2024: Began adopting low-environmental-impact packaging materials

Overview
Switched to biodegradable materials for packaging to strengthen environmental considerations.
Impact
Reduced annual plastic usage by 20%.

2020: Launched highly skilled worker development program

Overview
Strengthened in-house talent development aiming to fuse craftsmanship with latest technologies.
Impact
Sustainable improvement in product quality and development capabilities.

Sustainability

  • Promotion of recycled material utilization
  • Expansion of environmentally friendly packaging materials
  • Promotion of energy-saving equipment introduction
  • Thorough waste reduction and recycling
  • Support for local Yamanashi Prefecture nature conservation activities
  • Establishment of environmental standards for supply chain
  • Employee environmental awareness training
  • Consideration of sustainable gem material procurement
  • Setting CO2 emission reduction targets
  • Environmental conservation activities in collaboration with local communities
  • Introduction of green procurement standards
  • Implementation of in-house eco-activity campaigns