Nagahori

Basic Information

Stock Code
8139
Industry
Wholesale
Category Detail
Apparel & Fashion Accessories
Prefecture
Tokyo
Establishment Year
June 1962
Listing Year
February 1983
Official Website
http://www.nagahori.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Sugai, Cross For, Estelle, Light and Color, Tsutsumi, Yondoshi Holdings

Overview

Nagahori is a leading company in the jewelry wholesale industry, established in 1962, with diamonds as its mainstay.

Current Situation

In recent years, Nagahori has maintained steady sales centered on diamonds and expanded into fashion jewelry. Headquartered in Tokyo, it has conducted stable wholesale operations since its founding. In its core jewelry wholesale business, it focuses on stable supply and quality control to a diverse customer base, earning high evaluations within the industry. It competes with rivals such as Tsutsumi and Estelle Holdings while strengthening its unique supply chain. It is actively introducing the latest technologies and developing new brands, while also deepening considerations for sustainability. In the future, it aims for stable growth through expanding sales channels domestically and internationally and developing new businesses. It appropriately handles changes in management and personnel transfers to strengthen the company. Diversification of operations and promotion of digitalization are challenges, and it seeks to maintain and expand its market position through prudent management.

Trivia

Interesting Facts

  • Nagahori has maintained a high market share in diamond wholesaling since its founding.
  • It has strong recognition among younger demographics in the fashion jewelry sector.
  • Its quality control in jewelry wholesaling is highly regarded in the industry.
  • Morihiro Nagahori, the founder, contributed significantly to industry development.
  • Head office located in Chuo-ku, Tokyo, serving as a key distribution hub in the city center.
  • Positioned in a fiercely competitive market with Tsutsumi and Estelle.
  • Appeared in Nikkei rankings as a company with high legal capabilities.
  • Proactive stance on new technology introduction contributes to stable performance.
  • Developed manufacturing methods fusing traditional artisan skills with latest IT.
  • Expanding mail-order channels to increase younger customer base.
  • Possesses specialized technology in jewelry repair and remodeling.
  • Focuses on human resource development through proprietary education and training programs.
  • Has participation history in major international gem exhibitions.
  • Operates multiple brands to meet diverse customer needs.
  • Established internal committee on sustainability.

Hidden Connections

  • Strengthening position in jewelry market through collaborations and competition with Tsutsumi and Estelle.
  • Frequently sponsors jewelry for cultural events commissioned by local Tokyo government.
  • Featured in Nikkei's legal capabilities ranking, strengthening legal aspects.
  • Planning new products combining traditional craft artisan techniques and IT.
  • Passing of founder Morihiro Nagahori had profound impact on the industry.
  • Key director serving as Sales General Manager overseeing field operations.
  • Frequent appearances in industry news indicate high trust and information prowess.
  • Advancing environmental burden reduction projects jointly with competitors.

Future Outlook

Growth Drivers

  • Recovery and expansion of domestic jewelry market
  • Increasing demand for youth-oriented fashion jewelry
  • Further expansion of online sales channels
  • Market growth for sustainability products
  • Stable growth in demand for high-quality diamonds
  • Business efficiency improvement via IT technologies
  • Diversification and expansion of distribution channels
  • Strengthening of international logistics systems
  • Product expansion responding to diversifying customer needs
  • Human resource strengthening through enriched education and training
  • Enhanced brand awareness initiatives domestically and internationally
  • Challenges and investments in new business areas

Strategic Goals

  • Over 30% market share in diamond wholesaling
  • Doubling sales in fashion jewelry division
  • Over 50% usage ratio of sustainable materials
  • Achieve 40% online sales revenue ratio
  • Achieve diversified annual sales over 15 billion yen
  • Significant improvement in brand awareness domestically and internationally
  • Company-wide IT system implementation for business efficiency
  • Advanced and standardized education and training systems
  • 30% reduction in delivery and logistics environmental impact
  • Achieve 20% revenue ratio from new businesses

Business Segments

Jewelry Wholesale Business

Overview
Wholesale business stably supplying high-quality jewelry to a wide range of retailers and responding to market needs.
Competitiveness
Thorough quality control and diverse product lineup
Customers
  • Jewelry specialty stores
  • Department store jewelry sections
  • Major jewelry chains
  • Internet mail-order businesses
  • Department stores
  • Fashion retailers
  • Select shops
  • Gift specialty stores
  • Individual jewelry designers
  • Event planning companies
  • Overseas exporters
  • Craft stores
Products
  • Diamond rings
  • Fashion necklaces
  • Earrings
  • Bracelets
  • Pendants
  • Engagement rings
  • Wedding rings
  • Jewelry boxes
  • Jewelry repair kits
  • Accessory sundries
  • Natural stone jewelry
  • Custom-made jewelry
  • Branded jewelry
  • Luxury jewelry sets
  • Anniversary gift jewelry

Fashion Jewelry Wholesale Business

Overview
Wholesale business providing trendy, diverse fashion jewelry to retailers in various sectors.
Competitiveness
Product planning capabilities that quickly respond to market trends
Customers
  • Fashion accessory stores
  • Youth-oriented specialty stores
  • Apparel brands
  • Mail-order businesses
  • Event promotion companies
  • Convenience stores
  • Department store accessory sections
  • EC mall operators
  • Gift shops
  • Tourist souvenir stores
  • Casual accessory stores
  • Select shops
Products
  • Beaded accessories
  • Silver rings
  • Colored stone necklaces
  • Leather bracelets
  • Ear cuffs
  • Fashion earrings
  • Keychains
  • Hair accessories
  • Charms
  • Trend jewelry
  • Fashion watches
  • Casual necklaces
  • Travel jewelry
  • Party accessories
  • Gift sets

Jewelry Manufacturing and OEM Business

Overview
High-precision processing business meeting diverse needs through manufacturing for other brands and OEM production.
Competitiveness
Advanced processing technology and short delivery time response
Customers
  • Own brands
  • Other jewelry brands
  • Designers
  • Accessory workshops
  • Companies targeting overseas markets
  • Retailers
  • Fashion brands
  • Precious metal processors
  • Gift companies
  • Event operators
Products
  • OEM diamond jewelry
  • Custom design products
  • Semi-order jewelry
  • Fashion accessories
  • Precious metal processed goods
  • Jewelry parts
  • Brand product manufacturing
  • Repair and remodel parts
  • Limited collections
  • Custom-made jewelry

Import and Export Business

Overview
Business supporting global expansion through import and export of jewelry and materials for overseas markets.
Competitiveness
International logistics expertise and quality assurance system
Customers
  • Overseas retailers
  • Distributors
  • Importers and exporters
  • Brand operators
  • Companies participating in international jewelry exhibitions
Products
  • International brand diamonds
  • Imported fashion jewelry
  • Overseas raw materials
  • Jewelry for export
  • Related accessories

Repair and Maintenance Services

Overview
Service business contributing to customer satisfaction through jewelry repairs and remodeling.
Competitiveness
High-quality work by skilled artisans
Customers
  • Individual customers
  • Retail stores
  • Department stores
  • Fashion brands
  • Jewelry stores
Products
  • Jewelry repairs
  • Remodeling
  • Cleaning
  • Size adjustments
  • Appraisal services

Distribution Consulting Business

Overview
Consulting business supporting efficiency in distribution and logistics to improve profitability in the jewelry industry.
Competitiveness
Industry-specific expertise and data analysis technology
Customers
  • Retailers
  • Brand operating companies
  • Wholesalers
  • Logistics companies
Products
  • Supply chain optimization
  • Inventory management improvement
  • Sales strategy support
  • Market analysis services

IT Solution Provision

Overview
Provides IT services for the jewelry and fashion industries to support business efficiency.
Competitiveness
Customization reflecting industry needs
Customers
  • Retail stores
  • Wholesalers
  • Brand businesses
  • EC operating companies
Products
  • Inventory management systems
  • Sales support tools
  • Online exhibition platforms
  • Customer management systems

Education and Training Business

Overview
Offers diverse training programs aimed at human resource development for the industry.
Competitiveness
Highly specialized instructors and practical content
Customers
  • Employee training institutions
  • Retailers
  • Wholesalers
  • New employees
Products
  • Jewelry knowledge training
  • Product explanation skills courses
  • Sales technique training
  • Management seminars

Marketing Support Business

Overview
Services supporting marketing activities and contributing to brand value enhancement.
Competitiveness
Understanding of jewelry industry-specific consumer behavior
Customers
  • Brand companies
  • Retailers
  • Wholesalers
  • Event operating companies
Products
  • Promotion planning
  • Advertising production
  • Customer data analysis
  • Event operation support

Logistics and Delivery Business

Overview
Provides specialized logistics services emphasizing quality preservation for jewelry.
Competitiveness
High safety management system and rapid response
Customers
  • Retail companies
  • Wholesalers
  • Online sales businesses
Products
  • Secure high-value item delivery
  • Warehouse management
  • Same-day delivery service
  • International shipping

Competitive Advantage

Strengths

  • High-quality diamond expertise
  • Comprehensive brand portfolio
  • Long-standing industry trust and track record
  • Diverse distribution channel network
  • Specialized quality control system
  • Flexible custom-made response
  • Stable wholesale network
  • Retention of skilled artisan techniques
  • Strong customer relationship building
  • Active new product planning
  • High-specialty IT utilization
  • Extensive B2B operations
  • Comprehensive education and training system
  • Logistics system emphasizing safety
  • Multifaceted marketing strategies

Competitive Advantages

  • Top-class market share in diamond wholesaling
  • Broad customer対応 via multi-brand strategy
  • Detailed customer needs analysis and product development
  • Market fluctuation resilience through own manufacturing and flexible OEM
  • Customer trust gained through advanced quality inspections and guarantees
  • Abundant distribution channels and online expansion capabilities
  • In-house development of industry-specific IT solutions
  • Comprehensive repair and maintenance services by skilled artisans
  • Contribution to sales enhancement through marketing support
  • Differentiation via eco-friendly product planning and development
  • Stable supply through global logistics expertise
  • Human resource development via industry-specific education and training
  • Risk management through strengthened legal framework
  • Securing growth potential through aggressive new business development
  • Sales optimization through extensive customer data utilization

Threats

  • Risk of reduced jewelry consumption due to economic fluctuations
  • Instability in diamond supply prices
  • International constraints on raw material procurement
  • Market share loss from competitors' new brand launches
  • Intensified price competition in online markets
  • Increased operational costs from stricter regulations
  • Difficulty responding to rapid changes in consumer preferences
  • Brand image damage from counterfeit circulation
  • Risk of high-value item loss from logistics accidents
  • Decline in market competitiveness from delayed new technology adoption
  • Decrease in specialized skills due to talent outflow
  • Political and economic risks in overseas markets

Innovations

2023: Introduction of Diamond Grading AI

Overview
Industry-first introduction of AI-based diamond quality assessment system.
Impact
Improved quality assessment speed and accuracy, boosting operational efficiency by 20%

2024: Development of Online Exhibition Platform

Overview
Built an online exhibition platform enabling negotiations in a virtual environment.
Impact
Increased contact frequency with overseas customers and achieved cost reductions

2022: Expansion of Sustainable Diamond Sales

Overview
Launched product line of ethically sourced sustainable diamonds.
Impact
Contributed to acquiring environmentally conscious customer segments

2021: Enhanced Quality Control via IoT

Overview
Installed IoT sensors in factory equipment to start real-time manufacturing quality monitoring.
Impact
Successfully reduced defective product rate by 30%

2020: Strengthened Digital Marketing

Overview
Introduced SNS analysis tools to quickly grasp consumer trends.
Impact
Improved success rate of new product market launches

Sustainability

  • Establishment of ethical supply chain
  • Introduction of low-environmental-impact packaging
  • Promotion of jewelry waste recycling
  • CO2 emissions reduction target of 30% by 2030
  • Environmental conservation activities in collaboration with local communities