and factory
Basic Information
- Stock Code
- 7035
- Industry
- Services
- Category Detail
- Content Production & Distribution
- Prefecture
- Tokyo
- Establishment Year
- September 2014
- Listing Year
- September 2018
- Official Website
- https://andfactory.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Foreside, Papyless, M-UP Holdings, Mediadu, Media Workshop, SCAT, BeGreen, AI CROSS, Imagineer, note, Gunosy, Praco, TB Group
Overview
and factory is a Tokyo-based IT company founded in 2014, centered on content production and distribution, with strengths in diverse electronic publishing and system development.
Current Situation
and factory has achieved steady growth in recent years through planning and distribution of smartphone-targeted electronic books and manga, maintaining strengths in the expanding digital content market. Estimated sales for fiscal 2023 reach several billion yen, accomplishing continuous growth. In addition to content production, it has ventured into developing business-oriented package software, enhancing its technological capabilities. Primarily based in Tokyo, it provides services tailored to diverse client needs. The company is working to establish a sustainable content distribution platform to secure competitive advantages in the industry. Amid intense market competition with rivals, it differentiates itself through unique planning and technological prowess. Moving forward, it plans to strategically expand in the BtoB sector and develop new distribution technologies. It actively leverages digital marketing for multi-channel expansion to broaden its customer base. While mindful of social responsibility, it has outlined a policy to pursue sustainable business growth.
Trivia
Interesting Facts
- Growth company that went public just a few years after founding
- Possesses unique planning strength in electronic publishing
- Engages in transactions with many major companies centered in Tokyo
- Handles electronic books across a wide range of genres
- Fuses IT skills with creative power
- Achieves high stability in digital distribution technology
- Diverse collective of programmers and creators
- Close collaboration between marketing and technology
- Track record of collaborations with renowned authors
- Strengthens customer relationships through event planning
- IT company with extremely high new graduate hiring rate
- Proprietary user interface design
- Innovative service development through in-house hackathons
- Also deploys regionally limited electronic book distribution
- Acquired numerous overseas content licenses
Hidden Connections
- Undertakes electronic book distribution for major publishers, building strong trust relationships
- Strengthens system development through partnerships with IT company groups
- Participates in Tokyo's regional revitalization projects to promote local collaboration
- Supports new customer acquisition through joint development with advertising agencies
- Focuses on e-learning business through collaboration with education-related companies
- Mobile game-related business growing through collaboration with game companies
- Enhances customer attraction for EC companies via SNS operation support services
- Welcomed copyright protection technology expert as advisor
Future Outlook
Growth Drivers
- Expansion of electronic book demand
- Increased content consumption due to smartphone proliferation
- Growing demand for BtoB solutions
- Growth in digital advertising market
- Flexible response to diverse customer needs
- Service innovation through AI technology utilization
- Expansion of cloud distribution platforms
- Growth in e-learning market
- Strengthening domestic and international partnerships
- Enhanced collaboration with mobile game market
- Promotion of sustainable work styles
- Government policies advancing digital society
Strategic Goals
- Expand market share in electronic publishing business domestically and internationally
- Double BtoB service sales
- Achieve personalized optimal delivery using AI
- Establish sustainable internal environment
- Actively recruit and develop diverse talent
- Advance distribution platforms
- Create new business domains
- Strengthen legal compliance and copyright protection
- Deepen collaboration with local communities
- Establish stable financial foundation
Business Segments
Corporate Digital Content Production
- Overview
- Provides high-quality digital content and related services to various corporations.
- Competitiveness
- Comprehensive content production capabilities integrated with diverse media
- Customers
-
- Advertising Agencies
- Publishers
- Game Development Companies
- Educational Institutions
- Retail Companies
- Media Companies
- IT Service Companies
- Marketing Companies
- Event Planning Companies
- Local Governments
- Products
-
- Digital Advertising Videos
- Web Content Articles
- Brand Promotion Materials
- Educational e-Learning Materials
- Game-Related Materials
- SNS Operation Support Services
- Marketing Analysis Reports
Package Software and System Development
- Overview
- Develops and sells various software supporting operational efficiency and content distribution.
- Competitiveness
- Flexible customization to meet customer needs
- Customers
-
- Small and Medium Enterprises
- Educational Institutions
- Publishers
- Advertising Agencies
- Digital Sales Platform Operators
- Products
-
- Electronic Book Distribution Systems
- Content Management Systems
- Business Support Package Software
- Data Analysis Tools
Mobile App Contract Development
- Overview
- Undertakes smartphone app development tailored to needs across diverse industries.
- Competitiveness
- High-quality and rapid development framework
- Customers
-
- IT Companies
- Game Companies
- Retail Companies
- Educational Institutions
- Medical and Welfare Organizations
- Products
-
- Smartphone App Development
- Business Support Tools
- User Interface Design
- Database Integration Systems
Content Distribution Platform Operation Support
- Overview
- Platform services supporting stable content distribution and customer management.
- Competitiveness
- Advanced distribution technology and support system
- Customers
-
- Publishers
- Digital Content Providers
- EC Operators
- Game Companies
- Products
-
- Distribution Management Tools
- User Analysis Tools
- System Maintenance
- Security Services
Competitive Advantage
Strengths
- Diverse electronic content production capabilities
- High expertise in smartphone distribution technology
- Flexible customization development strength
- Solid customer base and relationships
- Comprehensive content planning abilities
- Stable distribution infrastructure operations
- Strong user experience design skills
- Proactive stance on new business development
- Convenient access centered in Tokyo
- Multi-media integrated marketing strength
- Growth potential in platform business
- Abundant mobile app development track record
- Highly specialized technical team
- Implementation of digital rights management systems
- High-quality support for customers
Competitive Advantages
- Differentiation through fusion of electronic books and mobile apps
- Content delivery specialized for smartphone user needs
- Flexible production system accommodating diverse industry clients
- One-stop service from comprehensive content production to distribution
- Ensuring distribution stability through continuous technology investment
- Enhanced customer loyalty via proprietary brands and licensing
- Marketing optimization using user data analysis
- Revenue diversification strategy through BtoB expansion
- High production quality and strict project deadline adherence
- Service enhancement through adoption of latest technologies
- Thorough copyright protection and compliance
- Support for industry-standard content formats
- Customer value maximization via integration with digital advertising
- Creative strength from experienced production staff
- Client support system closely tied to local regions
Threats
- Intensifying competition in electronic content market
- Competitive pressure from major platformers
- Copyright infringement risks and strengthened regulations
- Delays in responding to rapid technological innovations
- Challenges in adapting services to diversifying customer needs
- Increasing cyber security threats
- Fluctuation risks from advertising revenue dependency
- Decline in technological strength due to talent outflow
- Risk of trust loss from digital distribution failures
- Decrease in advertising and investment due to deteriorating economic environment
- Intensified price competition from new entrants
- Impact of data privacy regulations
Innovations
2022: Advanced Electronic Publishing Platform
- Overview
- Improved user convenience by introducing an AI-powered recommendation system.
- Impact
- 20% increase in user dwell time
2023: High-Speed Search Function for Mobile Apps
- Overview
- Enhanced user satisfaction by accelerating content search.
- Impact
- App rating improved to 4.5
2021: Cloud-Based Distribution Management System Development
- Overview
- Significantly improved operational efficiency and contributed to personnel cost reduction.
- Impact
- 15% reduction in operational costs
2024: Interactive Electronic Book Technology Introduction
- Overview
- Provided new experiences with operable electronic books for users.
- Impact
- 30% increase in views
Sustainability
- Promoting paperless operations to reduce environmental impact
- Expanding in-house use of renewable energy
- Introducing telework to support diverse work styles
- Promoting proper use through digital rights management
- Actively advancing employment of people with disabilities