ValueCommerce
Basic Information
- Stock Code
- 2491
- Industry
- Services
- Category Detail
- Advertising
- Prefecture
- Tokyo
- Establishment Year
- September 1999
- Listing Year
- July 2006
- Official Website
- https://www.valuecommerce.co.jp/
- TSE Information
- TSE Information
- Yahoo! Finance
- Yahoo! Finance
- Other Companies
- Green Monster, Interspace, IT Media, Fancom, Adways, Ceres, DNC, GMO TECH, Rentrax, GMO Media
Overview
ValueCommerce is a leading affiliate service provider established in 1999 and a consolidated subsidiary of Z Holdings, holding high expertise and market share in the internet advertising industry.
Current Situation
ValueCommerce recorded consolidated sales of approximately 29.2 billion yen and operating profit of approximately 6.2 billion yen for fiscal 2020, maintaining solid performance. Its core business is affiliate program operations, with a top-class number of domestic affiliated advertisers and numerous affiliate partners. It also offers internet ad distribution and marketing consulting to support client sales promotions. Under Z Holdings, it is strengthening ties with Yahoo! JAPAN and PayPay, benefiting from digital ad market growth. Amid intensifying ad industry competition, it invests in technology and service enhancements. Medium- to long-term, it pursues sustainable growth via data utilization, AI-driven effectiveness measurement improvements, and overseas expansion considerations. Recent dividend increase announcements emphasize shareholder returns, with flexible adaptation to IT ad market changes.
Trivia
Interesting Facts
- The founder is a New Zealand-born executive.
- Ichiro's investment at founding sparked buzz.
- Key subsidiary in the Z Holdings Group.
- Japan's first major affiliate service provider.
- Holds numerous proprietary ad effectiveness analysis technologies.
- Highly rated for advertiser-partner matching.
- Performance-based model earns market trust and support.
- Maintains industry-leading number of partner media.
Hidden Connections
- Maximizes ad effectiveness through close ties with Yahoo! JAPAN.
- Developing new ad techniques using payment data via PayPay collaboration.
- Ichiro held 150 shares at the time of listing.
- Plays a vital role in Z Holdings' group strategy.
- Collaborating with diverse domestic and international digital platforms.
Future Outlook
Growth Drivers
- Sustained growth and expansion of digital ad market.
- Rising demand for improved efficiency in performance-based ads.
- Deeper integration with Yahoo! and PayPay platforms.
- Marketing innovations via AI and big data utilization.
- Growing ad demand from EC market expansion.
- Expansion of mobile and video ads.
Strategic Goals
- Expand domestic ad service share and enter new markets.
- Advance ad effectiveness prediction and optimization with AI.
- Further strengthen domestic and international partner networks.
- Promote sustainable management addressing environmental and social issues.
- Maximize synergies within Z Holdings Group.
Business Segments
Advertising Agency Services
- Overview
- Total support for companies from ad strategy design to operations.
- Competitiveness
- Data utilization strength through Z Holdings collaboration
- Customers
-
- Retailers
- Telecom Carriers
- Financial Institutions
- EC Operators
- Educational Institutions
- Services
- Manufacturers
- Food Service
- Real Estate
- Travel Agencies
- Products
-
- Affiliate Management System
- DSP Ad Delivery
- Customized Ad Programs
- Ad Effectiveness Analysis Tool
- Creative Production Support
- Campaign Planning
- SEO Recommendations
- Content Marketing Support
- SNS Ad Management Support
- Video Ad Planning
Partner Support Services
- Overview
- Maximizes affiliate partner revenue and provides ongoing support.
- Competitiveness
- Broad network of advertisers and partners across genres
- Customers
-
- Affiliate Site Operators
- Web Marketers
- Content Creators
- Influencers
- App Developers
- Bloggers
- YouTubers
- SNS Operators
- Ad Partners
- Affiliates
- Products
-
- Affiliate Monetization Tools
- Performance Analysis Tools
- Reward System Management
- Content Optimization Support
- Training and Education Programs
- Community Site Operations
- Partner Seminars
- App Ad Integration
- Automated Report Generation
- Fraud Click Detection System
Technology Development and System Provision
- Overview
- Technology services providing advanced ad-related systems.
- Competitiveness
- Advanced ad effectiveness measurement tech and system reliability
- Customers
-
- Advertisers
- Agencies
- Media Companies
- Marketing Firms
- System Integrators
- Data Analytics Firms
- Media Platforms
- EC Operators
- Ad Management Agencies
- Mobile App Developers
- Products
-
- Affiliate Management Platform
- Ad Effectiveness Measurement Tool
- Data Integration API
- Ad Tech for Talent
- AI Ad Optimization System
- Reporting Tools
- Fraud Prevention Tech
- Targeting Algorithms
- Mobile Ad SDK
- Conversion Tracking
Consulting Services
- Overview
- Consulting on all aspects of digital marketing.
- Competitiveness
- Extensive experience and track record with ad platforms
- Customers
-
- Large Corporations
- Mid-Sized Firms
- Startups
- Ad Agencies
- Marketing Departments
- EC Operators
- Manufacturers
- Retailers
- Services
- Tourism
- Products
-
- Ad Strategy Planning
- Marketing Effectiveness Analysis
- Digital Channel Optimization
- Customer Data Utilization Guidance
- CRM Implementation Support
- SEO/SEM Proposals
- Social Media Strategy
- Content Marketing Support
- Influencer Marketing
- Campaign Design
Data Management Services
- Overview
- Supports data integration and utilization essential for ad operations.
- Competitiveness
- Analytical prowess leveraging vast ad data
- Customers
-
- Advertisers
- Agencies
- Data Analytics Firms
- EC Operators
- Ad Platforms
- Marketing Departments
- Media Companies
- Telecoms
- Financial Institutions
- Service Providers
- Products
-
- Customer Data Integration
- Targeting Data Provision
- Ad Effectiveness Data Analysis
- Real-Time Data Integration
- Campaign Effect Prediction
- Cross-Channel Analysis
- Report Dashboards
- Data Privacy Compliance
- ID Authentication Tech
- Data Governance Support
Competitive Advantage
Strengths
- Japan's top-class affiliate network
- Strong capital base as Z Holdings subsidiary
- Diverse ad product lineup
- Ad effectiveness analysis via high tech capabilities
- Partnerships with advertisers across wide industries
Competitive Advantages
- Enhanced customer touchpoints via Yahoo! JAPAN and PayPay integration
- High-precision effectiveness reporting and optimization tech
- Rich network of advertisers and partners
- Differentiation through marketing consulting strengths
- Reliability from stable revenue base and dividend policy
Threats
- Intense ad market competition and pricing pressure
- Risks from strengthened regulations like personal data protection laws
- Ad demand fluctuations due to economic changes
- Entry of global IT platforms as competitors
- Need for rapid response to tech innovations
Innovations
2024: Introduction of AI-Powered Ad Optimization Technology
- Overview
- Leverages AI to enhance ad delivery precision and effectiveness measurement.
- Impact
- Achieved over 10% improvement in ad effectiveness
2023: Strengthened PayPay Platform Integration
- Overview
- Advances customer insights analysis via payment data integration.
- Impact
- Contributes to improved targeting ad precision
2022: Mobile-First Ad Delivery System Overhaul
- Overview
- Significantly improves ad delivery performance for smartphone users.
- Impact
- Boosts user satisfaction and ad revenue
2021: Advanced Fraud Click Prevention Technology
- Overview
- Enhances ad fraud detection using machine learning.
- Impact
- Supports ad quality maintenance and cost reductions
Sustainability
- Strengthened privacy protection in ad delivery
- Paperless operations and digital documentation promotion
- Diversity promotion and inclusive workplace building
- Expanded use of energy-efficient data centers
- Activation of IT education support in collaboration with local communities