GMO TECH

Basic Information

Stock Code
6026
Industry
Services
Category Detail
Advertising
Prefecture
Tokyo
Establishment Year
December 2006
Listing Year
December 2014
Official Website
https://gmotech.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Green Monster, Interspace, Fan Communications, Adways, ValueCommerce, GMO Research & AI, Ceres, Rentrax, Design One, GMO Media

Overview

GMO TECH is an internet advertising and marketing services company established in 2006, a key industry player with strengths in performance-based advertising for smartphones.

Current Situation

As of 2023, GMO TECH centers its business on smartphone network advertising, while expanding into diverse services such as O2O, listing ads, Facebook ad support, and affiliate advertising, maintaining stable customer acquisition support operations. GMO Internet Group holds 53.93% of the shares as the major shareholder, leveraging group synergies for growth. Financially, it has paid-in capital of approximately ¥280 million, net sales of about ¥2.9 billion, and operating income of ¥33.51 million in 2016, continuing sound management. It focuses on developing services utilizing SEO, MEO, video ads, and AI chatbots, securing competitive advantages through the latest marketing technologies. From 2023, it promotes business efficiency and sophistication by introducing generative AI and AI translation features. It also leverages its real estate tech subsidiary GMO ReTech to pioneer new fields, aiming to further enhance corporate value through a stock transfer in 2025. MEO Dashboard has maintained the industry's top rating over the long term, with achievements in promoting women's empowerment and ITreview awards, while enriching ESG aspects.

Trivia

Interesting Facts

  • Continuously winning ITreview Grid Award Leader in MEO category over the long term
  • Sole domestic holder of exclusive DeepCrawl (now Lumar) sales rights
  • Central player in GMO Internet Group's advertising and media strategies
  • Early deployment of performance-based services in smartphone advertising
  • Early introduction of AI chatbot technology to real estate DX
  • Actively utilizing generative AI in internal tools to boost productivity
  • Focus on technological innovation despite scale of over 100 employees
  • Started as Innovex with SEO business at founding
  • Actively involved in industry reorganization via stock transfer
  • Provides diverse ad support services on a one-stop basis
  • Head office located in Cerulean Tower, Sakura-gaoka, Shibuya-ku
  • Founder and CEO Akito Suzuki wields strong influence in the industry
  • Real estate tech GMO ReTech has a Kanazawa branch
  • AI-powered review reply assistant is an industry-first initiative
  • Developed official app for Sotetsu Fresa Inn

Hidden Connections

  • Strong ties with various GMO Internet Group sectors through capital alliance.
  • Establishing holding company via stock transfer with Design One Japan, expanding group synergies.
  • Proactive collaborations not only with ad agencies but also with diverse industries like real estate management.
  • Maintaining high industry evaluations with continuous ITreview Grid Awards.
  • Aggressively expanding local bases in Fukuoka, Miyazaki, Kanazawa, etc., focusing on regional closeness.
  • AI technology deployment spans not only advertising but also internal efficiency and real estate business.
  • Subsidiary GMO ReTech obtained ISMS certification, ensuring security trust.
  • Built relationships with numerous game companies through smartphone game customer acquisition support.

Future Outlook

Growth Drivers

  • Ongoing growth and diversification of smartphone advertising
  • Penetration of AI and generative AI technologies into the advertising industry
  • Acceleration of real estate IT needs
  • Expansion of digital transformation demand
  • Market expansion through strengthened synergies with group companies
  • Development of new ad media and platforms
  • Increased provision of DX-related tools and services

Strategic Goals

  • Maximize market share in key services like MEO Dashboard
  • Advanced and differentiated ad effectiveness analysis through AI utilization
  • Scale expansion and new feature launches in real estate tech business
  • Maintain top-class ESG evaluations including women's empowerment
  • Diversification and profitability improvement in digital marketing services
  • Maximize corporate value through group integration effects via stock transfer

Business Segments

Internet Advertising Delivery Business

Overview
Provides delivery services for performance-based and managed ads centered on smartphones.
Competitiveness
Optimal operations linking diverse delivery networks with performance analysis
Customers
  • Smartphone Game Companies
  • EC Operators
  • App Development Companies
  • Advertising Agencies
  • Small and Medium Enterprises
Products
  • GMO SmaAD
  • GMO SmaAFFi
  • GMO SmaAD DSP
  • Advertising Management Consulting

O2O Marketing Support

Overview
Tools and app services to strengthen online-to-offline customer acquisition.
Competitiveness
Efficiency in review replies and data analysis through AI utilization
Customers
  • Retail Stores
  • Restaurants
  • Service Businesses
  • Real Estate Businesses
  • Regional Companies
Products
  • MEO Dash! byGMO
  • MEO Dashboard byGMO
  • GMO Customer Acquisition Booster Capsule

SEO & Web Analysis Support

Overview
Provides analysis tools supporting search engine optimization and ad integration.
Competitiveness
Industry-leading SEO internal analysis technology and exclusive domestic sales rights
Customers
  • Web Marketing Companies
  • Advertising Agencies
  • EC Companies
  • IT Ventures
Products
  • SEO Dash! byGMO
  • Lumar
  • Feed Dash! byGMO

Video Advertising Delivery & Production Support

Overview
Deploys viewing-type video ad delivery and CMS for efficient video production.
Competitiveness
Video ad technology optimized for smartphone viewers
Customers
  • Advertisers
  • Video Production Companies
  • Marketing Agencies
Products
  • GMO SmaAD Video
  • VideoCraft byGMO

Real Estate Tech Business

Overview
Provides multi-functional app services to promote DX for real estate management companies.
Competitiveness
Industry-specific functions and business efficiency through AI translation and reply support
Customers
  • Real Estate Management Companies
  • Rental Brokerage Firms
Products
  • GMO Rental DX Owner App
  • GMO Rental DX Resident App
  • GMO Rental DX Contractor App

In-App Purchase Related Services

Overview
Provides in-app purchase services for smartphone apps and related customer acquisition solutions.
Competitiveness
Stable foundation through collaboration with major payment group GMO
Customers
  • Game Development Companies
  • Payment Processing Firms
Products
  • GMO In-App Purchases

Competitive Advantage

Strengths

  • Expertise specialized in smartphone advertising
  • Extensive advertising network
  • Synergies with GMO Internet Group
  • AI-powered MEO and SEO tool suite
  • Business diversification into real estate tech
  • Strong customer base and industry recognition
  • Effective management of performance-based advertising
  • Diverse digital marketing services
  • Brand strength from long-term continuous awards
  • Corporate culture promoting women's empowerment

Competitive Advantages

  • Industry-top MEO management tool utilizing generative AI
  • Exclusive domestic sales rights for high-performance SEO analysis tool Lumar
  • Optimal ad proposal capabilities based on extensive managed ad experience
  • Superiority in new market development via real estate DX apps
  • Enhanced and differentiated customer support through AI integration
  • Stable capital and technical support from GMO Group
  • Customer acquisition power and touchpoints via diverse channels
  • Long-term trust and track record in the market
  • Proprietary ad delivery platform development
  • Scale advantages expanded through business integration

Threats

  • Intensifying competition in the advertising market
  • Strengthening of privacy and ad regulations
  • Share capture by technological innovations from major competitors
  • Customer churn due to lack of visibility in ad effectiveness
  • Risks from fluctuations in influencer market
  • Competitor catch-up due to AI technology advancements
  • Entry of global competitors
  • Ad budget reductions due to economic fluctuations
  • Decline in competitiveness from delays in new technology adoption
  • Regulatory change risks in real estate tech business

Innovations

2024: AI Keywords PRO Development

Overview
Developed proprietary AI tool that reduces SEO analysis time by 90%.
Impact
Achieved business efficiency and advanced SEO strategy formulation.

2024: AI Management Assistant Feature Added

Overview
Equipped MEO Dashboard with generative AI-powered management support functions.
Impact
Contributed to improved quality and speed of customer response.

2024: AI Chatbot Introduced to Real Estate DX

Overview
Introduced AI chatbot functions to customer support for GMO Rental DX.
Impact
Realized improved customer satisfaction and cost reductions.

2023: Pickt byGMO Media Launch

Overview
Newly launched information media introducing various apps.
Impact
Strengthened information dissemination and expanded customer acquisition support scope.

2023: Generative AI Review Reply Assistant Introduced

Overview
Added ChatGPT API-utilizing auto-reply function to MEO Dashboard.
Impact
Significantly reduced review management workload.

2022: Privacy Mark Certification Obtained

Overview
GMO ReTech obtained Privacy Mark certification, strengthening information management.
Impact
Contributed to enhanced customer trust.

2021: Kanazawa Branch Customer Success Base Opened

Overview
New base established in line with business expansion of real estate tech subsidiary.
Impact
Strengthened customer response capabilities and promoted regional expansion.

2020: GMO ReTech Established

Overview
Established new company in real estate tech field to pursue business diversification.
Impact
Accelerated new market development.

Sustainability

  • Initiatives for women's empowerment with Eboshi three-star certification
  • Strengthening of information security management
  • Enhanced personal information protection through Privacy Mark acquisition
  • Social contributions via regionally rooted service operations
  • Improvements in business efficiency and customer services through AI utilization