GMO Research

Basic Information

Stock Code
3695
Industry
Information and Communications
Category Detail
Professional Services for Businesses
Prefecture
Tokyo
Establishment Year
April 2002
Listing Year
October 2014
Official Website
https://gmo-research.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Bulk Holdings, Cross Marketing Group, GMO-GS, Macromill, Global Information, Neo Marketing, Asmark, Intage Holdings, GMO Tech, GMO Medi, MS&Consulting

Overview

GMO Research is a leading company in the internet research industry founded in 2002, leveraging a wide network of domestic and international survey participants to provide advanced market research services.

Current Situation

GMO Research recorded consolidated sales of approximately ¥3.3 billion and operating profit of approximately ¥200 million in the fiscal year ended December 2019, maintaining a stable revenue base. Centered on its internet research business, it boasts over 1.83 million collaborators worldwide and holds a high market share in market research services. In the global market, it operates bases in China, India, Singapore, and Malaysia, enabling it to address diverse customer needs. It operates its proprietary survey site 'infoQ' and conducts multifaceted online research. As a member of international research organizations such as ESOMAR, it strives to enhance survey quality. On the sustainability front, it promotes strengthened personal information protection and community contribution activities. In the medium to long term, it aims to advance services through the adoption of cutting-edge technologies like AI and big data analytics, while expanding into overseas markets. In 2024, it changed its name to GMO Research & AI Co., Ltd. to further strengthen AI technology utilization.

Trivia

Interesting Facts

  • GMO Research possesses one of Japan's largest internet market research panels.
  • Started with P2P technology research at founding and now actively promotes AI utilization.
  • Serves as an important data analysis hub within the GMO Internet Group.
  • High accuracy in customer satisfaction surveys, highly regarded in Japan's marketing industry.
  • Overseas bases in China, India, Malaysia, and Singapore.
  • Representative director has experience serving as Japan representative for ESOMAR.
  • Flexibility in providing custom research for a wide range of industries is a strength.
  • Achieves rapid data collection with proprietary online survey systems.
  • Leads industry standards as a member of multiple marketing-related professional organizations.

Hidden Connections

  • Collaborates with diverse subsidiaries of GMO Internet Group for cross-marketing initiatives.
  • Maintains a strong partnership with the international market research organization ESOMAR.
  • Experience in joint development with technology vendors from other industries in online data collection.
  • Overseas local subsidiaries provide consulting on locally adapted research methods.
  • Built a highly durable survey platform leveraging parent company's IT infrastructure.
  • Participates in formulating industry norms as a key member of the Japan Marketing Research Association (JMRA).
  • Plays a leading role in ESOMAR Japan chapter activities, contributing to the dissemination of international quality standards.
  • Market leadership through development and operation of Japan's largest survey panel 'infoQ'.

Future Outlook

Growth Drivers

  • Improved research accuracy through expanded use of AI and big data analysis technologies.
  • Increasing research demand in overseas emerging markets, especially Asia.
  • Rise in research requests accompanying expansion of corporate digital marketing budgets.
  • New research needs from deepening smartphone and mobile markets.
  • Growth in ESG and sustainability-related research.
  • Expanding demand for custom research across diverse industries.
  • Increasing need for data integration in cross-channel marketing.
  • Development of services compliant with enhanced privacy protection.
  • Market expansion in influencer and SNS analysis.
  • Opportunities to enter cloud-based survey platform business.

Strategic Goals

  • Achieve over 50% sales ratio from global markets.
  • Exceed ¥2 billion in sales from new services with AI at the core.
  • Grow as a leader in sustainability field market research.
  • Build survey systems with the highest standards of privacy protection.
  • Strengthen global talent through diversity promotion.
  • Improve survey operation efficiency by 50% through latest technology utilization.
  • Strengthen collaboration with digital marketing market.
  • Maximize group synergies through business alliances and acquisitions.
  • Expand panel participants to over 3 million.
  • Maintain long-term customer retention rate above 90%.

Business Segments

Market Research Services

Overview
Provides high-quality, diverse market research and analysis services to companies and government entities.
Competitiveness
Extensive monitor base and multilingual capabilities
Customers
  • Advertising Agencies
  • Major Consumer Goods Companies
  • Telecom Carriers
  • Financial Institutions
  • Government Agencies
  • Academic Research Institutions
  • Pharmaceutical Companies
  • IT Companies
  • Consulting Firms
  • Distributors
Products
  • Internet Surveys
  • Custom Research
  • Data Tabulation and Analysis
  • Reporting
  • Customer Satisfaction Surveys
  • Brand Research
  • Advertising Effectiveness Measurement
  • Competitive Analysis
  • Market Trends Analysis
  • Overseas Market Research

Data Analysis and AI Services

Overview
Supports advanced analysis of customer data and provision of predictive models using AI technology.
Competitiveness
Integration of the latest AI technologies and proprietary algorithms
Customers
  • Marketing Departments
  • Product Development Teams
  • Sales Departments
  • Research Companies
  • Advertising Agencies
  • IT Vendors
  • Financial Services Companies
  • Retail and Distribution
Products
  • Big Data Analysis
  • Machine Learning Model Development
  • Demand Forecasting Analysis
  • Customer Behavior Analysis
  • Natural Language Processing
  • Text Mining

Panel Operations and Management Services

Overview
Offers online panel construction and efficient management services for research.
Competitiveness
Diverse panel composition spanning wide domestic and international areas
Customers
  • Research Companies
  • Advertising Agencies
  • Corporate Marketing Departments
  • Research Institutions
Products
  • Online Panel Management
  • Monitor Data Quality Management
  • New Monitor Recruitment
  • Monitor Analysis Support

Overseas Market Research and Expansion Support

Overview
Conducts overseas market research centered on China, India, Singapore, and Malaysia.
Competitiveness
Multinational network and local operations
Customers
  • Companies Expanding Overseas
  • Foreign Companies
  • Marketing Leaders
  • Strategic Consultants
Products
  • Local Market Research
  • Consumer Behavior Analysis
  • Cultural Adaptation Research
  • Multilingual Survey Design

Custom Research Design Services

Overview
Provides survey design and analysis support tailored to customer needs.
Competitiveness
High-quality survey design based on specialized knowledge
Customers
  • Manufacturing
  • Distribution
  • Retail
  • Advertising Agencies
  • Academic Institutions
Products
  • Survey Design Consulting
  • Questionnaire Creation Support
  • Data Quality Assurance
  • Analysis Report Creation

Customer Satisfaction and Brand Research

Overview
Conducts evaluation research for companies aiming to enhance brand value.
Competitiveness
Quantitative evaluation combined with deep industry knowledge
Customers
  • Consumer Goods Manufacturers
  • Service Industry
  • IT Companies
  • Financial Institutions
  • Advertising Agencies
Products
  • Customer Satisfaction Surveys
  • Brand Awareness Surveys
  • Market Positioning Analysis
  • Competitor Comparison Analysis

Advertising Effectiveness Measurement Services

Overview
Data analysis services to maximize advertising effectiveness.
Competitiveness
Support for diverse media and immediate result reporting
Customers
  • Advertisers
  • Advertising Agencies
  • Media Companies
  • Marketing Departments
Products
  • Ad Viewership Surveys
  • Ad Exposure Effect Analysis
  • Brand Lift Surveys
  • Campaign Effectiveness Measurement

Mobile Research Services

Overview
High-speed, high-precision survey services targeting smartphone users.
Competitiveness
Superior usability with smartphone-compatible tools
Customers
  • Mobile Telecom Companies
  • App Developers
  • Advertising Agencies
Products
  • Mobile User Surveys
  • Location Data Analysis
  • App Evaluation Surveys

SNS Analysis Services

Overview
Extracts market trends and user evaluations from SNS data.
Competitiveness
Advanced analysis leveraging real-time data
Customers
  • Marketing Departments
  • PR Firms
  • Brand Managers
Products
  • SNS Review Analysis
  • Brand Sentiment Analysis
  • Trend Monitoring

AI-Utilizing Research Business

Overview
Services supporting the creation of new market value through AI technology.
Competitiveness
Proprietary algorithms and technological expertise
Customers
  • Product Development Departments
  • Marketing Strategy Departments
  • Research Companies
Products
  • AI Predictive Models
  • Machine Learning Analysis
  • Data Mining

Panel Recruitment and Management

Overview
Supports securing and maintaining high-quality survey participants.
Competitiveness
Utilization of extensive recruitment channels
Customers
  • Research Companies
  • Research Institutions
Products
  • Panel Recruitment Support
  • Data Quality Improvement Solutions

Market Information Provision Services

Overview
Provides the latest market information to support management decisions.
Competitiveness
Reliable information from a vast research network
Customers
  • Investors
  • Financial Institutions
  • Corporate Executives
Products
  • Market Trends Analysis
  • Consumer Insights

Competitive Advantage

Strengths

  • Possesses an extensive network of survey participants domestically and internationally
  • Global research bases and local operational capabilities
  • Proven track record in providing diverse online survey services
  • Leverages technological expertise and management resources from GMO Internet Group
  • High-quality research framework through ESOMAR membership
  • High-precision data analysis capabilities and AI utilization
  • Accumulated years of market research know-how
  • Multilingual support and multinational panel formation
  • Strong customer base with numerous ongoing projects
  • Provision of highly specialized industry-specific research services

Competitive Advantages

  • One of Japan's largest internet survey panel bases with quality management
  • Global research expansion through diverse overseas bases
  • Strong capabilities in custom research design and analysis services
  • Advanced predictive analysis using AI and machine learning
  • Rapid real-time market analysis services
  • Utilization of GMO Group's digital marketing resources
  • Efficient operations via proprietary survey management systems
  • Deployment of specialized services for diverse industries
  • Local needs response through overseas subsidiaries
  • Compliance with international standards for research quality assurance

Threats

  • Emergence of low-price survey services from competitors
  • Constraints on survey execution due to strengthened privacy protection laws
  • Intensifying technological competition in AI-utilizing data analysis
  • Increased competition from new market entrants
  • Fluctuations in market research demand due to external factors like novel infectious diseases
  • Impact from evolution of direct marketing methods like digital advertising
  • Risk of rising operational costs for overseas bases
  • Risk of survey participant deregistration
  • Risk of reputational damage from data falsification or information leaks
  • Impact of exchange rate fluctuations on overseas business revenue

Innovations

2024: Launch of AI-Utilizing Research Services

Overview
Introduced advanced analysis technologies such as AI-based consumer behavior prediction models.
Impact
Significantly improved customer satisfaction through enhanced analysis accuracy.

2023: Expansion of Overseas Market Research Bases

Overview
Established Malaysian subsidiary and strengthened functions of India and China bases.
Impact
Contributed to expansion of clients and revenue growth in the Asian market.

2022: Introduction of Real-Time Market Analysis Tools

Overview
Launched online tools enabling immediate grasp of market trends.
Impact
Increased service contracts by 20%, contributing to revenue.

2021: Implementation of Enhanced Personal Information Protection Measures

Overview
Thorough safety management of survey data through further system enhancements and training.
Impact
Improved customer trust and established legal compliance framework.

2020: Renewal of Mobile Survey Platform

Overview
Revamped survey system for smartphone users to improve UX.
Impact
Increased survey response rates by 15%.

Sustainability

  • Establishment of strict privacy protection for customer data
  • Participation in information literacy improvement support activities for local communities
  • Reduction of environmental impact through energy conservation and paperless initiatives
  • Active membership in international research organizations and adherence to ethical standards
  • Regular diversity and inclusion training for employees