Neo Marketing

Basic Information

Stock Code
4196
Industry
Information and Communications
Category Detail
Professional Services for Businesses
Prefecture
Tokyo
Establishment Year
October 2000
Listing Year
April 2021
Official Website
https://neo-m.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
ASJ, Bulk Holdings, Cross Marketing Group, GMO Research & AI, Macromill, BeeBreak, Global Information, Asmark, Intage Holdings, MS&C Consulting, Takase

Overview

Neo Marketing is a specialized service company founded in 2000 in the information and communications industry, with a proven track record in market research and marketing support for corporations and local governments.

Current Situation

Neo Marketing primarily focuses on market research for corporations and local governments, extending to PR and product development support. In fiscal 2023, it established a stable revenue base backed by steady order growth. Since listing on the Tokyo Stock Exchange Mothers (now Growth) in April 2021, it has continued business expansion. It excels in internet-based survey methods, sales support, and market information services, with a focus on improving customer satisfaction. Competitors include Intage Holdings and Macromill, and while market competition intensifies, it differentiates through unique service proposals and technological advancements. In recent years, it has integrated digital marketing tools and leveraged AI to enhance efficient survey execution and data analysis. From a sustainability perspective, it accommodates surveys mindful of corporate social responsibility, aiming for data-driven new business development in the medium to long term. Expanding diverse sales channels and acquiring new customers will remain key to growth.

Trivia

Interesting Facts

  • Marketing research company that grew rapidly within 20 years of founding
  • One of the few companies with multiple specialized survey teams in Tokyo
  • Strong IT company traits with high investment in AI and cloud technologies
  • Pioneering smartphone survey services, leading the industry
  • Proprietary development of analysis tools specialized in diverse fields
  • Growth stock competing against major competitor Macromill
  • Consistently high evaluations in customer satisfaction surveys
  • Increasing orders from local government projects
  • High ratio of foreign employees in marketing field
  • Partnerships with international survey networks
  • Broad survey domains through collaborations with diverse companies
  • High technical capabilities in both quantitative and qualitative research
  • Reputation for speed in online surveys
  • Active collaboration with sales promotion consulting
  • Numerous achievements in online event planning

Hidden Connections

  • Some customers include companies holding shares in related industry stocks like BeeBreak Systems
  • Indirectly supports other companies' PR activities by utilizing survey results
  • Numerous advertising agencies as partners in influencer marketing
  • Influence on overseas advertising industries through export of marketing technologies
  • Ongoing collaboration projects with local governments on region-limited surveys
  • In-house AI technology research group leading cloud new feature development
  • Over half of employees from industries other than information and communications
  • One of the representative stocks in the research sector on the Tokyo Stock Exchange Growth Market

Future Outlook

Growth Drivers

  • Enhanced analysis capabilities through AI technology and big data expansion
  • Increasing demand for digital marketing
  • Rising survey orders from local governments and public institutions
  • Market expansion via accelerated overseas development
  • Expansion of survey services responding to diversifying consumer trends
  • Further普及 and sophistication of online surveys
  • Increasing survey needs for environmental and social issues
  • Expansion of consumer touchpoints centered on smartphones
  • Strengthened PR through influencer collaborations
  • Expanded sales of SaaS-type survey platforms
  • Rising repeat rate from customer satisfaction improvements
  • Adaptation to post-COVID lifestyle changes

Strategic Goals

  • Achieve over 20% domestic market share
  • Improve survey efficiency by 30% based on digital technologies
  • Secure overseas sales ratio of over 15%
  • Enter top 3 in AI analysis services industry
  • Integrate sustainable social contribution activities into business strategy
  • Expand multilingual and multi-perspective survey services
  • Annual sales of over 5 billion yen from new marketing services
  • Maintain employee satisfaction at 90% or higher
  • 30% or higher ratio of female managers
  • 80% or higher telework adoption rate

Business Segments

Market Research Commissioning Services

Overview
Addresses diverse customer market research needs, providing customized surveys to quantitative and qualitative analysis.
Competitiveness
Diverse research methods and high-precision data analysis capabilities
Customers
  • Manufacturing Companies
  • Retail Chains
  • Local Governments and Public Institutions
  • Financial Institutions
  • Advertising Agencies
  • Consulting Firms
  • Research Institutions
  • IT Companies
  • Distributors
  • Educational Institutions
Products
  • Custom Market Research
  • Internet Questionnaires
  • Quantitative Research Solutions
  • Qualitative Research Analysis
  • Customer Satisfaction Surveys
  • Brand Image Surveys
  • Web Survey Design
  • Field Research
  • Data Tabulation and Report Creation
  • Mobile Survey Systems

PR and Marketing Support

Overview
Supports multifaceted PR and marketing initiatives aimed at enhancing awareness and sales promotion of products and services.
Competitiveness
Effective measure proposals leveraging market research results
Customers
  • Consumer Goods Manufacturers
  • Service Industry Companies
  • IT-Related Businesses
  • Tourism Industry
  • Educational Institutions
  • Restaurant Chains
  • Local Governments
  • Event Organizers
  • Medical Institutions
  • Real Estate Companies
Products
  • PR Strategy Planning
  • Media Relations
  • Content Marketing
  • SNS Promotion
  • Event Planning and Management
  • Advertising Effectiveness Measurement
  • Digital Marketing
  • Crisis Management PR
  • Influencer Marketing
  • Brand Strategy Consulting

Sales Support and Sales Planning Contracting

Overview
Contracts sales operations and promotions across diverse industries to achieve efficiency and maximize results.
Competitiveness
Extensive industry knowledge and sales support expertise
Customers
  • Manufacturing
  • Distribution
  • Sales Agencies
  • Retail Chains
  • Telecommunications Carriers
  • IT Companies
  • Financial Services
  • Publishing and Media
  • Pharmaceutical Sales
  • Equipment Manufacturers
Products
  • Sales Outsourcing
  • Sales Promotion Planning
  • Customer Management System Implementation
  • Sales Data Analysis
  • Sales Process Improvement
  • Sales Channel Development Support
  • Sales Training Services
  • Sales Tool Development
  • Sales Strategy Planning
  • Market Needs Analysis

Market and Corporate Information Provision Services

Overview
Provides diverse market and corporate information beneficial for corporate and investor decision-making.
Competitiveness
Reliable proprietary data and analytical capabilities
Customers
  • Investors
  • Financial Institutions
  • Consulting Companies
  • Corporate Executives
  • Industry Associations
  • Research Institutions
  • New Business Development Departments
  • Local Governments
  • Media
  • Academic Institutions
Products
  • Industry Trend Reports
  • Economic Forecasting Services
  • Competitor Analysis
  • Corporate Evaluation Data
  • Market Trend Analysis
  • Custom Report Creation
  • News Alert Distribution
  • Database Access
  • Statistical Information Provision
  • Risk Analysis

Digital Marketing Tool Development

Overview
Provides various digital tools contributing to marketing efficiency and performance improvement.
Competitiveness
Custom development tailored to user needs
Customers
  • Mail-Order Businesses
  • Advertising Agencies
  • Retail Chains
  • IT Companies
  • Educational Institutions
  • Restaurant Businesses
  • Automotive Sales
  • Medical and Healthcare
  • Financial Services
  • Real Estate
Products
  • Customer Management System (CRM)
  • Marketing Automation
  • Web Analytics Tools
  • SNS Management Tools
  • Advertising Delivery Platform
  • Content Optimization Services
  • Reporting Tools
  • Chatbot Services
  • Email Marketing
  • Mobile App Analytics

Customer Satisfaction Improvement Support

Overview
Supports outcome creation through surveys and improvement proposals to enhance customer experience quality.
Competitiveness
Extensive survey experience across industries and analytical expertise
Customers
  • Department Stores
  • Restaurant Chains
  • Hotels and Inns
  • Manufacturing
  • Retail
  • Services
  • Medical Institutions
  • Educational Institutions
  • Real Estate Sales
  • Financial Institutions
Products
  • CS Survey Design
  • Feedback Collection Support
  • Analysis Report Provision
  • Improvement Consulting
  • Customer Service Training
  • Repeat Business Strategy Planning
  • Complaint Handling Flow Development
  • Customer Experience Surveys
  • Employee Satisfaction Surveys
  • Service Quality Evaluation

Corporate Event Planning Support

Overview
Supports event planning and management to create customer touchpoints and strengthen relationships.
Competitiveness
Diverse industry insights and planning capabilities
Customers
  • IT Companies
  • Pharmaceutical Companies
  • Financial Institutions
  • Local Governments
  • Advertising Agencies
  • Educational Institutions
  • Service Industries
  • Manufacturing
  • Retail
  • Healthcare
Products
  • Seminar Planning and Management
  • Trade Show Support
  • Online Events
  • Experience Event Planning
  • Customer Networking Events
  • Webinar Hosting Support
  • Promotion Initiatives
  • Participant Data Analysis
  • Follow-Up Initiatives
  • Exhibitor Support Programs

Data Analysis and AI Solutions

Overview
Supports problem-solving and business efficiency using advanced data analysis techniques and AI.
Competitiveness
Highly specialized AI talent and proprietary algorithms
Customers
  • Manufacturing
  • Finance
  • Distribution
  • IT Companies
  • Consulting Companies
  • Marketing Companies
  • Research Institutions
  • Advertising Agencies
  • Local Governments
  • Educational Institutions
Products
  • Customer Behavior Analysis
  • Demand Forecasting Models
  • Text Mining
  • Image Recognition Analysis
  • Data Integration Platform
  • Machine Learning Model Development
  • Chatbot Development
  • Automated Report Generation
  • Big Data Analysis
  • AI Utilization Consulting

Overseas Market Research Services

Overview
Supports understanding global market needs and strategic planning for market entry companies.
Competitiveness
International research network and local expertise
Customers
  • Major Manufacturers
  • Export Companies
  • IT Companies
  • Trading Companies
  • Investors
  • Consultants
  • Local Governments
  • Educational Institutions
  • Travel Agencies
  • Financial Institutions
Products
  • Local Market Research
  • Consumer Trend Analysis
  • Competitive Environment Surveys
  • Local Partner Surveys
  • Risk Analysis
  • Overseas Brand Evaluation
  • Legal and Regulatory Information Collection
  • Import Demand Forecasting
  • Price Surveys
  • Custom Surveys

IT System Development

Overview
Provides design and development of custom IT solutions tailored to customer needs.
Competitiveness
Optimal design capabilities from deep marketing industry experience
Customers
  • Marketing Companies
  • Mail-Order Businesses
  • Financial Institutions
  • Educational Institutions
  • Manufacturing
  • Services
  • Retail
  • Advertising Agencies
  • Medical Institutions
  • Local Governments
Products
  • Survey Management Systems
  • Customer Management Systems
  • Analytics Tool Development
  • Data Integration Infrastructure
  • Mobile App Development
  • Cloud Service Construction
  • Web System Development
  • Security Implementation
  • Reporting Systems
  • Business Automation Solutions

Survey Data Quality Management Services

Overview
Provides technical and managerial support to enhance market research quality.
Competitiveness
Proprietary quality management technology and extensive expertise
Customers
  • Market Research Companies
  • Advertising Agencies
  • Manufacturers
  • Research Institutions
  • Local Governments
  • Financial Institutions
  • Consulting Companies
  • Educational Institutions
  • Distribution
  • Services
Products
  • Survey Data Cleaning
  • Fraudulent Response Detection
  • Quality Assurance Reports
  • Survey Design Review
  • Respondent Authentication Services
  • Quality Control
  • Sample Management
  • Statistical Verification
  • Survey Audit Support
  • Ongoing Quality Evaluation

Survey Platform Operations

Overview
Provides high-function survey platforms supporting diverse needs to assist users.
Competitiveness
Stable system operations and high scalability
Customers
  • Corporate Marketing Departments
  • Research Companies
  • Educational Institutions
  • R&D Departments
  • Market Analysis Teams
  • Consulting Firms
  • Advertising Agencies
  • Local Governments
  • Medical Institutions
  • NPOs
Products
  • Online Questionnaire Systems
  • Mobile-Compatible Survey Tools
  • Respondent Management Functions
  • Multilingual Systems
  • Real-Time Tabulation Functions
  • Data Visualization Tools
  • API Integration Services
  • Survey Report Templates
  • Customization Functions
  • Security Functions

Competitive Advantage

Strengths

  • High-precision custom market research capabilities
  • Utilization of diverse research methods
  • Integration of IT and data analysis technologies
  • Extensive transaction history across industries
  • Robust sales support structure
  • Rapid report delivery capabilities
  • Active adoption of AI technologies
  • Maintaining high customer satisfaction
  • Stable financial base
  • Securing highly specialized talent
  • Organizational flexibility
  • Digital marketing expertise
  • Long years of industry experience
  • Deep understanding of regional markets
  • Proprietary survey database

Competitive Advantages

  • Rapid data acquisition and analysis using online surveys
  • Comprehensive marketing support including PR and product development
  • Advanced data analysis and proposal capabilities via AI
  • Broad client base across multiple fields
  • Ownership of customizable survey platforms
  • Sales efficiency support based on latest technologies
  • High quality management standards and compliance
  • Multilingual and multi-regional support for overseas expansion
  • Service development reflecting marketing market trends
  • Market development by strong sales team
  • Enhanced reliability from extensive track record
  • Flexible and prompt customer response system
  • Corporate image emphasizing sustainability
  • Service proposals tailored to diverse industry needs
  • Active investment in latest technologies and continuous improvement

Threats

  • Intensifying market share competition from major competitors
  • Risk of order reduction due to clients' in-house IT development
  • Increasing demands and costs for information security enhancements
  • Corporate survey and marketing spending cuts due to economic fluctuations
  • Delays in adapting to rapid changes in digital marketing technologies
  • Potential constraints on data collection from regulatory changes
  • Overseas market uncertainties and currency risks
  • Differentiation challenges from competitors' AI advancements
  • Impact of natural disasters or social conditions on survey execution
  • Technology succession issues due to talent shortages
  • Survey method restrictions from strengthened personal data protection
  • Increased product development costs from diversifying customer needs

Innovations

2024: Introduced AI-powered advanced data analysis platform

Overview
Developed analysis tools equipped with the latest AI technology. Significantly improved survey accuracy and efficiency.
Impact
Achieved rapid and high-precision reporting, enhancing customer satisfaction

2023: Revamped mobile survey platform

Overview
Released a new platform with enhanced smartphone compatibility. Improved user convenience.
Impact
Increased response rates by 20% and improved survey accuracy

2022: Launched SNS big data analysis service

Overview
Newly provided market trend analysis service utilizing SNS information.
Impact
Provided significant insights for corporate marketing strategies

2021: Built survey data quality management system

Overview
Introduced a system to automate survey data quality assurance and improve reliability.
Impact
Improved detection rate of erroneous or fraudulent data by 30%

2020: Developed multilingual online questionnaire system

Overview
Built a multilingual survey system for companies expanding overseas.
Impact
Led to increased acquisition of overseas survey projects

Sustainability

  • Promoting paper resource reduction through digital technologies
  • Reducing CO2 emissions via telework implementation
  • Strengthening corporate ethics and personal data protection
  • Social contributions through collaboration with local communities on surveys
  • Creating workplace environments promoting women's advancement and diversity
  • Introducing energy-efficient office equipment
  • Reducing environmental impact through remote surveys
  • Sustainable data storage and management systems