INTAGE Holdings

Basic Information

Stock Code
4326
Industry
Information and Communications
Category Detail
Professional Services for Businesses
Prefecture
Tokyo
Establishment Year
March 1960
Listing Year
November 2001
Official Website
https://www.intageholdings.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Bulk Holdings, Cross Marke, GMO Research & AI, Macromill, Global Information, Neo Marketing, Asmark, IWI, MS & C Consulting, Blind

Overview

INTAGE Holdings is a holding company founded in 1960 and Japan's largest provider of market research and marketing support in the information and communications industry.

Current Situation

For the fiscal year ended June 2024, it recorded consolidated sales of approximately ¥63.3 billion and net profit of approximately ¥2.5 billion, maintaining a stable revenue base. It excels in market research and data analysis, offering a wide range of marketing support services domestically and internationally. It is Japan's largest in panel surveys, with group companies collaborating to deliver comprehensive data solutions. It has actively expanded overseas, establishing local subsidiaries in China, Southeast Asia, and other Asian countries. It is investing in AI and system development to enhance customer satisfaction and business efficiency through new technologies. Committed to sustainability, it promotes environmental burden reduction and social contribution activities. Since 2024, as a consolidated subsidiary of NTT Docomo, it aims to create synergies with telecommunications operations. Moving forward, it positions digital transformation promotion and global expansion as key growth strategies. While addressing intensifying industry competition, it is advancing sophisticated data utilization services.

Trivia

Interesting Facts

  • Founded in 1960, one of the oldest companies in Japan's market research field.
  • Possesses the largest consumer panel network in Japan, leading the industry.
  • Consolidated subsidiary of NTT Docomo, promoting fusion of telecommunications and marketing.
  • Recognized in the world TOP 10 by the American Marketing Association.
  • Strong in medical field research, earning high trust in the pharmaceutical industry.
  • Operates numerous subsidiaries providing multifaceted marketing support.
  • Actively introducing AI and IoT technologies for survey automation.
  • Management efficiency via shared services business is a key feature.
  • Expanding globalization with local subsidiaries in Southeast Asian countries.
  • Actively engaged in venture investments to promote new business development.
  • Head office functions concentrated in INTAGE Akihabara Building.
  • Acquired medical advertising agency Kyowa Kikaku as subsidiary to expand specialized areas.
  • Pioneering role in smart TV viewing rate surveys.
  • Conducts locally embedded marketing research through alliances with overseas local companies.
  • Expanding data utilization scope through business support software development.

Hidden Connections

  • NTT Docomo is the lead shareholder, advancing technological collaboration with the telecommunications industry.
  • Deep relationships in medical field across clinical trials and advertising.
  • Capital and business alliance with digital advertising giant Dentsu for market expansion.
  • Supports growth of AI and IoT-related companies through venture investments.
  • Maintains competitive edge with Japan's largest-scale consumer panel.
  • Active information sharing among local subsidiaries supporting global expansion.
  • Achieves group management efficiency through shared services company.
  • Market research data utilized for advertising delivery targeting.

Future Outlook

Growth Drivers

  • Increased demand from accelerating digital transformation
  • Advanced utilization of marketing data domestically and internationally
  • Advanced data analysis using AI and machine learning
  • Strengthening local survey frameworks in global markets
  • Growth in related services from medical and healthcare market expansion
  • New business development through collaboration with NTT Docomo
  • Fusion of online advertising and consumer trend analysis
  • Rising awareness of sustainable management and social responsibility
  • New technology and business creation via venture investments
  • Solution proposal capabilities responding to customer needs

Strategic Goals

  • Achieve group consolidated sales exceeding ¥100 billion
  • Expand global business ratio to over 30%
  • Service sophistication centered on AI and big data
  • Promote sustainable social contributions and environmental burden reduction
  • Foster organizational culture emphasizing diversity
  • Develop new domains through collaboration with NTT Docomo
  • Continuous increase in R&D investments
  • Establish leadership in digital marketing within the industry
  • Maintain customer satisfaction above 90%
  • Provide one-stop DX promotion services

Business Segments

Consumer Purchase Trend Analysis

Overview
Provides consumption trend analysis and sales promotion support based on consumer purchase data.
Competitiveness
Largest-scale domestic panel network
Customers
  • Consumer goods manufacturers
  • Retailers
  • Advertising agencies
  • Consulting firms
  • Distributors
Products
  • Panel survey data
  • Purchase history analysis reports
  • Consumer behavior prediction models

Medical and Pharmaceutical Market Insights

Overview
Suite of services supporting pharmaceutical development and market analysis for the pharmaceutical industry.
Competitiveness
Specialized knowledge tailored to the medical industry
Customers
  • Pharmaceutical companies
  • Medical institutions
  • Medical device manufacturers
  • CRO operators
Products
  • Market research reports
  • Clinical data analysis services
  • Real-world evidence

Digital Marketing Support

Overview
Supports advertising effectiveness maximization centered on digital media viewing and usage data analysis.
Competitiveness
Integrated analysis of diverse media data
Customers
  • Advertising agencies
  • Corporate marketing departments
  • Media companies
Products
  • Digital viewing data analysis
  • Advertising effectiveness measurement platform
  • Online survey tools

Business Intelligence Services

Overview
Provides IT system development and data analysis services tailored to each industry.
Competitiveness
Customization capabilities for diverse industries
Customers
  • Medical and health management companies
  • Transportation and logistics companies
  • IT companies
Products
  • Industry-specific system development
  • Data analysis solutions
  • Integrated business management software

Venture Investment and Business Development

Overview
Engages in venture investments and collaboration support in emerging fields like AI and IoT.
Competitiveness
Experienced investment judgment specialized in marketing
Customers
  • Venture companies
  • Innovation-promoting companies
  • Fund managers
Products
  • Fundraising support
  • Business strategy consulting
  • Technology collaboration programs

International Marketing Research

Overview
Provides survey data and analysis for global markets centered on Asia.
Competitiveness
Regionally embedded survey network linked with local subsidiaries
Customers
  • Multinational corporations
  • Companies expanding overseas
  • Government agencies
Products
  • Overseas market research
  • Cultural characteristics analysis
  • Multilingual panel surveys

Pharmaceutical Development Outsourcing Services

Overview
Provides seamless services from clinical development support to market launch.
Competitiveness
High-quality CRO services specialized in the medical industry
Customers
  • Pharmaceutical companies
  • Biotechnology companies
Products
  • CRO business services
  • Medical data analysis
  • Clinical support services

Shared Services Business

Overview
Provides internal services across the group to enhance management efficiency.
Competitiveness
Specialized outsourcing capabilities for internal operations
Customers
  • INTAGE Group companies
  • Related industry operators
Products
  • Accounting, HR, and general affairs services
  • IT support
  • Business efficiency support

Data Provision for Advertising Agencies

Overview
Provides high-precision viewing data and effectiveness analysis to advertising agencies.
Competitiveness
High survey accuracy and analysis technology
Customers
  • Advertising agencies
  • Media buying companies
Products
  • Viewing rates and behavior data
  • Advertising effectiveness reports

IT System Consulting

Overview
Specializes in consulting for IT implementation and operations.
Competitiveness
Practical proposal capabilities informed by industry trends
Customers
  • Corporate IT departments
  • System vendors
Products
  • IT strategy formulation
  • System optimization consulting

Data Analysis Platform Provision

Overview
Provides technology infrastructure to support efficient analysis of large-scale data.
Competitiveness
High scalability based on advanced data technologies
Customers
  • Financial institutions
  • IT companies
  • Retail and distribution
Products
  • Cloud-based analysis tools
  • Statistics and machine learning services

Trend Prediction Services

Overview
Analyzes latest consumer trends and provides future predictions.
Competitiveness
High-accuracy predictions based on proprietary panel data
Customers
  • Manufacturers
  • Retailers
  • Distributors
Products
  • Consumer trend analysis
  • Market forecast reports

Competitive Advantage

Strengths

  • Largest-scale domestic panel survey network
  • Global research capabilities through multi-country expansion
  • Advanced data analysis technology and expertise
  • Strong collaboration with NTT Docomo
  • Solutions for diverse industries
  • Long industry experience and extensive track record
  • Stable financial base
  • Advanced digital marketing know-how
  • Comprehensive B2B and B2C services
  • Strong customer base and brand power
  • Deep cultivation in medical and healthcare
  • Value creation through system development capabilities
  • Innovation promotion via venture investments
  • Active commitment to sustainability
  • Locally embedded subsidiary network

Competitive Advantages

  • High market research accuracy thanks to the largest consumer panel in Japan
  • Stable business expansion enabled by capital and operational alliance with NTT Group
  • Subsidiaries specialized in medical field provide services leveraging expertise
  • Promotes innovative marketing support fusing digital and traditional surveys
  • Global subsidiary network supports multilingual and multi-market対応
  • Advanced business intelligence leveraging long-term data accumulation
  • System development capabilities allow response to client-specific challenges
  • Explores future markets and nurtures technology through investment business
  • Multiple sales channels maintain numerous customer touchpoints
  • Robust customer support system yields high satisfaction
  • High brand recognition in domestic market research
  • Strength in specialized marketing through alliance with medical advertising agencies
  • Achieves survey automation and efficiency via AI and IoT technology introduction
  • Responds to one-stop customer needs across diverse business areas
  • Ensures transparency and reliability with international standard survey methods

Threats

  • Intensifying competition in market research industry risking revenue pressure
  • Need to continuously differentiate from competitors amid technological innovation
  • Potential restrictions on survey scope due to strengthened personal information protection regulations
  • Impact from political and economic risks in overseas operations
  • Uncertain trends in digital advertising market
  • Risk of data leaks and security incidents
  • Competition from new entrants and platformers
  • Decrease in corporate marketing investments due to global economic downturn
  • Concerns over reduced reliance on external research due to in-house IT development by client companies
  • Rising funding costs from credit rating fluctuations
  • Potential survey plan changes due to social disruptions like new infectious diseases
  • Impact on overseas revenue from exchange rate fluctuations

Innovations

2024: Deepening Synergies with NTT Docomo

Overview
Strengthened service collaboration through acquisition of Docomo Insight Marketing shares.
Impact
Enhanced value through integration of marketing and telecommunications data.

2023: Absorption and Merger of INTAGE Qualis

Overview
Organizational restructuring of related subsidiary to promote operational efficiency and service integration.
Impact
Contributes to optimization of management resources and business strengthening.

2022: AI-Utilizing Survey Automation Technology Development

Overview
Achieved advanced data collection and analysis using artificial intelligence.
Impact
Succeeded in shortening survey periods and reducing costs.

2021: Strengthening Overseas Market Research Framework

Overview
Established multiple local subsidiaries in Asian countries to expand global presence.
Impact
Enabled regionally embedded high-quality surveys.

2020: Acquisition of Marketing Platform MApps

Overview
Strengthened international market research and accelerated DX promotion.
Impact
Achieved new customer acquisition and service diversification.

2024: Expansion of Digital Advertising Effectiveness Measurement Platform

Overview
Improved advertising effectiveness analysis accuracy using smartphone and smart TV data.
Impact
Contributes to improved marketing efficiency for advertising agencies and companies.

2023: Advanced Medical Data Analysis Services

Overview
Provides new insights through integrated analysis of clinical and post-marketing data.
Impact
Effective for improving pharmaceutical development efficiency and market deployment support.

2022: Enhanced Shared Services Functions

Overview
Achieved management efficiency improvement through group-wide operational support.
Impact
Contributes to faster service delivery and cost reduction.

2021: Introduction of Environmentally Considerate Data Centers

Overview
Promotes sustainability through eco-technology operations.
Impact
Significantly reduced power consumption and CO2 emissions.

Sustainability

  • Promotion of energy and resource conservation to reduce environmental impact
  • Active participation and support in local community activities
  • Company-wide compliance strengthening
  • Expansion of employee diversity and work-life balance
  • Advanced data security measures
  • Promotion of Green IT
  • Building sustainable supply chains
  • Implementation of internal environmental education programs
  • Setting and progress management of CO2 emission reduction targets
  • Continuous expansion of social contribution activities
  • Promotion of flexible work styles such as telework
  • Regular issuance of CSR reports