Asmarq

Basic Information

Stock Code
4197
Industry
Information and Communications Industry
Category Detail
Professional Services for Businesses
Prefecture
Tokyo
Establishment Year
December 2001
Listing Year
January 2022
Official Website
https://www.asmarq.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Bulk Holdings, Cross Marketing Group, GMO Research & AI, Macromill, Mitt, Global Information, Fabrica, Neo Marketing, Intage Holdings, MS&C Consulting, Mia Health

Overview

Asmarq is a Tokyo-based specialist service company in the information and communications industry, established in 2001, providing a variety of research and analysis services centered on research.

Current Situation

Asmarq has maintained steady growth in fiscal 2023, increasing orders in key research and survey areas. Centered on research and survey services for companies, it is expanding its market share, particularly demonstrating strengths in the internet research field. Major competitors include Intage Holdings and Macromill, and it differentiates itself by introducing advanced data analysis technologies. It focuses on HR consulting and motivation surveys, broadening its customer base through multifaceted service deployments. Since its Tokyo Stock Exchange listing in 2022, it has been advancing system development investments using raised funds and survey efficiency improvements utilizing AI technologies. It possesses flexible service provision capabilities to respond to environmental changes and is actively promoting expansion into digital areas. In the future, establishing leadership in the domestic research market and exploring overseas expansion are at the center of its medium- to long-term strategies. Aiming for sustainable management, it also focuses on information security and improving customer satisfaction.

Trivia

Interesting Facts

  • Growth company that achieved Tokyo Stock Exchange listing on its 20th anniversary
  • Possesses numerous proprietary panels in internet research
  • Early deployment of specialized surveys in HR field
  • Operates multifaceted surveys from Tokyo head office and regional branches
  • Long-term collaboration with multiple major advertising agencies
  • Provides survey services with high customer repeat rates
  • Over half of employees are research and analysis experts
  • Aggressively introducing latest AI technologies
  • Early adoption of multilingual solutions
  • Rapid increase in online survey ratio during COVID-19 pandemic
  • Possesses proprietary programs in HR consulting
  • Rare listing on Tokyo Stock Exchange Mothers market within the industry
  • Various survey reports created using rigorous statistical methods
  • Growth stock attracting attention as a venture company
  • Established information security management system

Hidden Connections

  • Close collaboration with major advertising agencies to co-develop marketing measures
  • Participates in government research projects to enhance credibility
  • Builds unique position through combination of HR and market research
  • Accelerates new business development through partnerships with industry venture capital
  • Conducts joint research with prestigious institutions like University of Tokyo
  • Contributes to local government marketing support
  • Promotes data collaboration with major domestic EC platforms
  • Competes with industry giant Intage Holdings

Future Outlook

Growth Drivers

  • Expansion of online survey demand due to digitalization progress
  • High-precision analysis technologies using AI and big data
  • Increasing diverse corporate HR needs
  • Strengthening expansion into global markets
  • Normalization of non-face-to-face surveys expanded by pandemic countermeasures
  • Growing importance of SNS and mobile data analysis
  • Rising demand for cross-industry data integration
  • Increasing consulting demand in talent development and organizational strengthening
  • Information provision corresponding to sustainability management
  • Growth in customer experience (CX) improvement support market
  • New customer expansion through IT adoption promotion for SMEs
  • Stable orders from increasing government-related projects

Strategic Goals

  • Achieve annual sales of ¥5 billion
  • Expand global research business
  • Improve survey efficiency by 50% through AI utilization
  • Expand market share in HR consulting business
  • Establish and achieve company-wide sustainability goals
  • Strengthen multilingual and multi-regional services
  • Obtain international information security certification
  • Reduce turnover through improved employee engagement
  • Double the annual number of social contribution activities
  • Advance digital marketing support

Business Segments

Market Research and Surveys

Overview
Provides high-quality research and data analysis to various industries.
Competitiveness
Combines diverse digital methods with high data accuracy.
Customers
  • Major Consumer Goods Companies
  • Advertising Agencies
  • Market Research Firms
  • Government Agencies
  • Financial Institutions
  • IT Companies
  • Retailers
  • Pharmaceutical Companies
  • Automobile Manufacturers
  • Educational Institutions
  • Influencers
  • Media Companies
  • Marketing Departments
  • Startups
  • Local Governments
Products
  • Online Surveys
  • Panel Survey Services
  • Data Analysis Platforms
  • Advertising Effectiveness Analysis Tools
  • Consumer Behavior Analysis
  • Brand Evaluation Surveys
  • Competitive Analysis Research
  • Trend Forecasting Reports
  • Real-Time Market Monitoring
  • SNS Data Analysis
  • Qualitative Survey Services
  • Mobile Research
  • Attribute Targeting Surveys
  • New Product Testing
  • Customer Insight Reports

HR and Organizational Consulting

Overview
Comprehensive services aimed at solving corporate HR challenges and strengthening organizations.
Competitiveness
Fusion of market research expertise and HR know-how.
Customers
  • Small and Medium Enterprises
  • Large Corporations
  • HR Departments
  • Labor Management Divisions
  • Recruitment Staff
  • Training Institutions
  • Educational Institutions
  • Non-Profit Organizations
  • Public Agencies
  • Startups
  • Medical Institutions
  • Manufacturing
  • Service Industries
Products
  • Recruitment Management Tools
  • Employee Satisfaction Surveys
  • Training Programs
  • Evaluation System Design
  • Motivation Improvement Measures
  • Labor Risk Assessment
  • Talent Development Plans
  • Diversity Promotion Support
  • Career Counseling
  • Performance Evaluation Systems
  • Turnover Countermeasures
  • HR Data Analysis Services
  • Work Style Reform Support
  • Organizational Development Consulting

Digital Marketing Services

Overview
Realizes customer behavior analysis in digital domains and marketing optimization.
Competitiveness
Integration of research know-how and marketing technology.
Customers
  • Advertising Agencies
  • EC Operators
  • Media Companies
  • Venture Companies
  • Retail
  • Consumer Goods Manufacturers
  • IT Companies
  • Telecommunications
  • Tourism
  • Educational Institutions
Products
  • SNS Analysis Reports
  • Data-Driven Advertising Strategies
  • SEO Research
  • Online Campaign Effectiveness Measurement
  • Web Traffic Analysis
  • Customer Engagement Analysis
  • Content Marketing Evaluation
  • Targeting Advertising Management
  • Digital Customer Analysis
  • Mobile Marketing Reports

Education and Training Programs

Overview
Provides training services aimed at human resource development and organizational strengthening.
Competitiveness
Practical program design based on survey results.
Customers
  • Corporate Training Staff
  • Talent Development Departments
  • Educational Institutions
  • Vocational Training Schools
  • Certification Institutions
  • Startups
  • Non-Profit Organizations
  • Government Agencies
Products
  • Online Training Programs
  • Leadership Development
  • Communication Training
  • Mental Health Support
  • Career Development Support
  • e-Learning Tools
  • Customized Training Services
  • Skills Testing
  • Evaluation Feedback
  • New Employee Training Packages

Customer Experience (CX) Improvement Support

Overview
Supports building long-term customer relationships through improved customer experiences.
Competitiveness
Comprehensive CX support with survey data and consulting.
Customers
  • Retail Companies
  • Service Providers
  • Hotels
  • Restaurants
  • Telecommunications Providers
  • Manufacturing
  • Educational Institutions
  • Medical Institutions
Products
  • Customer Satisfaction Surveys
  • Customer Touchpoint Analysis
  • Feedback Management Systems
  • Customer Loyalty Programs
  • CS Improvement Training
  • Experience Design Consulting

AI and Data Analysis Services

Overview
Provides advanced AI-based data analysis services to support decision-making.
Competitiveness
Achieves high-precision analysis through fusion with research know-how.
Customers
  • IT Companies
  • Financial Institutions
  • Major Manufacturers
  • Ventures
  • Marketing Companies
  • Research Institutions
Products
  • Natural Language Processing Analysis
  • Big Data Analysis
  • Predictive Model Development
  • Automated Reporting
  • Customer Behavior Prediction
  • Image Analysis AI

New Business Development Support

Overview
Conducts multifaceted research and analysis to increase the success probability of new businesses.
Competitiveness
Strengths in diverse industry research track record and analytical capabilities.
Customers
  • Startups
  • Major Corporate New Business Divisions
  • VCs
  • Incubation Facilities
Products
  • Market Research Reports
  • Business Idea Validation
  • Customer Needs Analysis
  • Competitor Research
  • Business Planning Support
  • Feasibility Studies

Omni-Channel Marketing

Overview
Links customer data across multiple channels to optimize sales promotion.
Competitiveness
Utilizes quantitative and qualitative consumer behavior data.
Customers
  • Retail Chains
  • EC Operators
  • Food Manufacturers
  • Apparel Companies
Products
  • Purchase Behavior Analysis
  • Channel-Specific Effectiveness Evaluation
  • Customer Segmentation
  • Campaign Effectiveness Measurement
  • Real-Online Integrated Reports

Brand Strategy Development Support

Overview
Research and analysis projects supporting strategic brand growth.
Competitiveness
Integrated approach of market research and consumer psychology analysis.
Customers
  • Major Manufacturers
  • Consumer Goods Companies
  • Service Industries
  • Advertising Agencies
Products
  • Brand Value Evaluation
  • Consumer Awareness Surveys
  • Image Analysis
  • Competitor Brand Comparison
  • Loyal Customer Analysis

Global Market Research

Overview
Collects domestic and international market information to support global strategies.
Competitiveness
Utilizes multilingual support and international research networks.
Customers
  • Foreign Companies
  • Domestic Large Corporations
  • Government-Related Agencies
  • Export Companies
Products
  • Overseas Market Needs Surveys
  • Local Competitor Analysis
  • Consumer Behavior Surveys
  • Localization Survey Reports
  • Multilingual Surveys

Crisis Management Surveys and Risk Assessment

Overview
Detects corporate risks early and supports crisis response.
Competitiveness
Advanced data collection capabilities and rapid report provision.
Customers
  • Financial Institutions
  • Major Manufacturers
  • Logistics Companies
  • Government-Related Agencies
Products
  • Risk Monitoring Reports
  • Corporate Risk Evaluation
  • Market Fluctuation Prediction Services
  • Emergency Response Evaluation

Customer Loyalty Enhancement Services

Overview
Supports strategy formulation to improve customer retention rates.
Competitiveness
Practical measure proposals based on survey data.
Customers
  • Telecommunications Providers
  • Retailers
  • Service Companies
  • Financial Institutions
Products
  • Loyalty Program Design
  • Points System Effectiveness Analysis
  • Measures by Customer Segment
  • Retention Surveys

Competitive Advantage

Strengths

  • Survey scale leveraging diverse networks
  • Introduction of advanced data analysis technologies
  • High new service development capabilities
  • Multifaceted services in HR-related areas
  • Flexible customer response and customization capabilities
  • Stable customer base
  • Expertise in digital research
  • Efficiency improvements through AI utilization
  • Rapid response to market changes
  • Strong management structure
  • Reliable information provision
  • Funding capabilities from Tokyo Stock Exchange listing
  • High customer satisfaction
  • Utilization of advanced IT infrastructure

Competitive Advantages

  • Possesses advanced online survey platforms
  • Unique market proposals from fusion of HR and market research
  • Trust based on extensive industry client track record
  • Rapid and high-quality survey result reporting system
  • Service deployment adaptable to wide range of industries
  • Leads competitors with AI and big data utilization
  • Global survey capabilities supporting multiple languages and regions
  • Entry into niche HR consulting fields
  • Strength in internet surveys enabling low-cost operations
  • Supports customer experience improvements through technology
  • Provides predictive analysis services using machine learning
  • High repeat rate from customers
  • Agility as an emerging player among market research specialists
  • Employee-friendly HR policies well-received
  • Marketing support through cross-channel analysis

Threats

  • Intensifying price competition from major competitors
  • Cost reduction pressures from digitalization of market research
  • Survey restrictions from strengthened privacy regulations
  • Difficulties in differentiation due to technological innovations by new entrants
  • Decline in research and consulting demand from economic slowdown
  • Risk of know-how loss from talent outflow
  • Reputational risks from information leakage incidents
  • Delays in digital transformation
  • Regulatory and cultural challenges in overseas business expansion
  • Intensified competition from increasing AI-utilizing competitors
  • Decrease in external commissions due to strengthened in-house surveys by customers
  • Fluctuations in overseas survey costs due to exchange rate variations

Innovations

2024: Development of AI-Powered High-Speed Market Analysis Tool

Overview
Developed technology to extract insights in real-time from vast survey data.
Impact
Survey result delivery speed improved by 50%

2023: Construction of Multilingual Global Survey Platform

Overview
Strengthened overseas market research with multilingual support.
Impact
Overseas client orders increased by 30%

2022: Release of HR Motivation Analysis Tool

Overview
Proprietary tool to quantify employee awareness and utilize for organizational revitalization.
Impact
HR-related sales increased by 20%

2021: Introduction of Smartphone-Specialized Consumer Survey App

Overview
Improved participation rates with simplified surveys for smartphone users.
Impact
Participation rates improved 1.5 times over previous levels

2020: Introduction of SNS Data Analysis Technology

Overview
Advanced analysis of consumer behavior on SNS to grasp market trends.
Impact
Improved accuracy in marketing measure effectiveness measurement

Sustainability

  • Expanded remote surveys to contribute to CO2 emission reductions
  • Promoting paperless operations to reduce environmental impact
  • Fostering inclusive and fair corporate culture
  • Adopting energy-efficient IT infrastructure
  • Educational support activities in collaboration with local communities