Fabrica Holdings

Basic Information

Stock Code
4193
Industry
Information and Communications
Category Detail
Systems & Software
Prefecture
Tokyo
Establishment Year
November 1994
Listing Year
April 2021
Official Website
https://www.fabrica-com.co.jp/
TSE Information
TSE Information
Yahoo! Finance
Yahoo! Finance
Other Companies
Celsys, Broadleaf, Plus Alpha Consulting, Appier Group, Finatext Holdings, Smaregi, WingArc1st, Kaonavi, Sansan, Cybozu, DM Solu, Mia Herusa, Wattman

Overview

Fabrica Holdings, founded in 1994, is an information and communications company that develops multifaceted businesses including used car sales management systems, SMS delivery services, and automobile maintenance.

Current Situation

Fabrica Holdings achieved consolidated sales of approximately 4.8 billion yen and operating profit of approximately 660 million yen in the fiscal year ending March 2021. Its core used car sales management system 'symphony' and used car information site 'Car Selection Dot Com' hold a certain share in the industry and continue to grow. The SMS solution business operated by its subsidiary Media4u is steadily expanding, stabilizing revenue through internet advertising and lead-generation billing services. In the automobile maintenance and body repair painting business, it is strengthening its brand presence mainly in the Tokai region, with rental car and maintenance services providing complementary contributions. By transitioning to a holding company structure, it is optimizing its business organization. Recently, it has expanded its service areas through the acquisition of an EC-focused CRM platform business and capital-business alliances. Moving forward, its strategy is to strengthen its growth foundation by addressing a wider range of customer needs through the integration of IT technology and automotive-related services.

Trivia

Interesting Facts

  • Business expansion started from automobile body painting operations.
  • Car Selection Dot Com is a large-scale used car site with region-specific branches.
  • SMS services strong in marketing for domestic companies.
  • In 2014, popular actress Asao Kiryū appeared in a Car Selection.com CM.
  • Inspection business started in 1994, followed by rapid shift to IT business.
  • Extensive history of business alliances with Yahoo and Carview.
  • In 2024, transitioned to holding company structure to strengthen the group.

Hidden Connections

  • Forms a regionally embedded automobile maintenance network centered in the Tokai region.
  • Business expansion through alliances with major companies like Yahoo and SBI Insurance.
  • Promotes cross-industry collaboration through alliances with EC-focused CRM and proptech.
  • Addresses new car ownership models with development of used car leasing 'Yuzukari'.
  • 'Fabrica' means 'factory' in Latin, aligning with company policy.

Future Outlook

Growth Drivers

  • Increasing system demand from IT advancement in used car market.
  • Growing corporate interest in SMS marketing.
  • New service creation through fusion of auto maintenance and IT services.
  • Revenue source diversification from expansion of EC and subscription models.
  • Boost to service demand accompanying regional economic revitalization.

Strategic Goals

  • Aim to double the number of users of used car sales management system.
  • Acquire 30% domestic share in SMS solution business.
  • Expand business portfolio through IT application to new areas.
  • Expand regionally embedded maintenance services to major cities nationwide.
  • Build efficient management foundation leveraging holding company structure.

Business Segments

Used Car Sales Support

Overview
Systems and services business providing efficiency and sales promotion support for used car sales operations.
Competitiveness
Specialized system expertise and network collaboration in the used car industry
Customers
  • Used car dealerships
  • Used car dealers
  • Rental car operators
  • Automobile repair shops
Products
  • Used car sales management system 'symphony'
  • Used car information site operation
  • Marketing support tools

Communications Solutions

Overview
Provides inter-company communications and customer touchpoint support centered on SMS solutions.
Competitiveness
High-quality, stable SMS infrastructure and operational support capabilities
Customers
  • Corporate marketing departments
  • Call center operators
  • Sales support companies
Products
  • SMS delivery service
  • Customer management software
  • Communication tools

Automobile Maintenance Services

Overview
Business segment offering automobile repair and maintenance services with a local focus.
Competitiveness
Trusted maintenance network centered in the Tokai region
Customers
  • Individual car owners
  • Automobile insurance companies
  • Leasing companies
Products
  • Body repair painting
  • Inspection maintenance services
  • Rental car substitute services

Internet Advertising and Media

Overview
Operates used car-related internet advertising listings and transaction billing services.
Competitiveness
Advertising expertise specialized in the used car market
Customers
  • Used car dealerships
  • Automotive-related companies
  • Advertising agencies
Products
  • Automotive-related advertising listing services
  • Lead-linked billing advertising
  • Web marketing tools

Mobile App Development and Operation

Overview
Development and operation of mobile apps for automobile users.
Competitiveness
Functional design capabilities that enhance user convenience
Customers
  • General users (car owners)
  • Automobile insurance companies
Products
  • Car maintenance cost savings app 'Carpon'
  • Insurance information linkage services

Competitive Advantage

Strengths

  • Expertise in IT services specialized for used cars
  • Operational capabilities across diverse automotive-related businesses
  • Stable customer base and regional embedded operations
  • Business coordination and efficient management under holding company structure
  • Track record in SMS transmission platform operations
  • Extensive sales support network
  • Service diversification through integration of auto maintenance and IT
  • New business development in EC-focused CRM
  • Software development reflecting industry-specific needs
  • Wide branch network in major regional cities
  • Customer convenience improvement through IT advancement
  • Introduction of new businesses such as vehicle leasing

Competitive Advantages

  • Competitive edge through provision of cloud systems specialized in used car sales management
  • Unique know-how and service deployment in SMS marketing
  • Strength of regional brand 'Fabrica' in the auto maintenance market
  • Customer attraction and network via self-operated used car information site
  • Customer support strength from linkage of IT services and real-world operations
  • Maximization of synergies between businesses via holding company
  • Flexibility to respond quickly to regional needs through multi-region deployment
  • Service quality improvement and price competitiveness through new technology adoption
  • Business collaboration leveraging capital alliances with various external companies
  • Comprehensive solutions for diverse customer segments

Threats

  • Price pressure from intensifying competition in used car distribution market
  • Acceleration of technological competition with new entrant IT companies
  • Increased operational costs due to changes in legal regulations
  • Impact of EV shift and mobility transformation in automotive industry
  • Importance of information security risks and customer data protection
  • Demand contraction due to population decline in regional markets
  • Risk of entry by major IT companies into related markets
  • Decline in service demand due to customers' delay in IT adoption
  • Changes in funding environment due to exchange rate fluctuations or economic conditions
  • Business operation risks from social changes such as new infectious diseases

Innovations

2023: Acquisition of EC-focused CRM platform 'Action Link' business

Overview
Introduced CRM platform to improve marketing efficiency and launch new services.
Impact
Contributes to strengthening customer management functions and expansion in EC field

2022: Capital and business alliance with iimon

Overview
Promotes new market development and technology sharing through collaboration with proptech company.
Impact
Expands business areas beyond automotive-related fields

2021: Launch of used car leasing 'Yuzukari'

Overview
Launched subscription-based used car leasing service to expand customer options.
Impact
Promotes adoption of fixed-rate vehicle usage model

2020: Development of car maintenance cost savings app 'Carpon'

Overview
Released app supporting consumer cost reduction through vehicle maintenance information.
Impact
Expands user base and strengthens insurance-linked services

Sustainability

  • Regional embedded employment creation utilizing local bases
  • Strengthening of information security management system
  • Introduction of body painting technologies considering reduced environmental impact
  • Promotion of management efficiency through holding company transition
  • Active contributions to diverse regional communities